ARTIFICIAL INTELLIGENCE(AI)

IN MARKETING

1• THE JOURNEY OF ONLINE MARKETING

2• FUNNEL TRANSFORMATION

3• WHY CONSUMER MESSAGING IS SO ATTRACTIVE?

4• STASTICS

5• FUTURE ASPECTS OF CHATBOTS

FLOW OF PRESENTATION

Traditional Sales & Marketing Funnel

Land on website

Become lead in CRM

Get Follow Up E-Mail

Fill out form

Get 2nd Follow Up E-Mail

Get Another Follow Up E-Mail

Are You Qualified

Schedule A call

Talk to someone(may be)

Solution to Talk directly to your audience and convert them into paying

customers

HiHi

Messenger bots allow you to have a two way conversation with your audience regularly and

give you detailed data to re target with unique and dynamic marketing constantly

Artificial Intelligence IntegratedSales & Marketing Funnel

THINKBeyond The app!

Spring, a clothing brand for example are using chatbots

to communicate with their customers conversationally,

As well as being a personal shopping assistant

Offers a more personalized approach to marketing and

brands can provide new promotional opportunities to

customers

Every conversation is logged, which will help marketers

shape and build targeted campaigns.

E-COMMERCE SECTOR

This bot is called HondasFromHome.com.

In the first two weeks of a soft launch, more than

200 people stayed in Facebook

They used to search vehicle inventory, schedule

test drives, schedule service appointments, get

information for credit approval, and request to

chat live with a person.

All of this was being done with a bot — they never

had to leave Facebook!

AUTOMOBILE SECTOR

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100.

150.

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300.

350.

400.

2016 2017* 2021*

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ow

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in

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Number of mobile app downloads worldwide in 2016, 2017 and 2021 (in billions)

Source@Statista

113

525.4

994.5

0

200

400

600

800

1000

1200

2015 2017 2024*

MA

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EN

UE IN

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.S. D

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AR

S

Size of Chatbot market Worldwide in 2015, 2017 and 2024 (in billions U.S. Dollars)

Source@Statista

90%

85%

80%

70%

58%

42%

30%28%

15%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

E-commerce Insurance Healtcare Retail Hospitality Logistics Recuritment Technology Other

INDUSTRIES THAT WILL BENEFIT MOST FROM THE CHAT BOTS

Source@Statista

• 57% of consumers are interested in chatbots for their instantaneity. (HubSpot, 2017)

• 55% of consumers are interested in interacting with a business using messaging apps

to solve a problem. (HubSpot, 2017)

Consumer Engagement

• Chatbots are expected to save banks between $0.50 and $0.70 per interaction. (Foye,

2017)

• Chatbots could save businesses up to £6 billion per year cross industries. (Foye, 2017)

Business Profitability

• Between 2016 and 2021, we expect the chatbot marketing to grow at a compound

rate of 35.2%. (Markets and markets, 2017)

• By 2020, over 80% of businesses are expected to have some sort of chatbot

automation implemented (Business Insider, 2016)

Chatbot Industry Landscape

Amazon AlexaApple SIRI

BIG BRANDS COMING UP WITH……..

FUTURE ASPECTS OF CHATBOT