Learning Away was founded and initially developed by Paul Hamlyn Foundation

WelcomeAHOEC Conference 13 October 2016

Kim Somerville – Campaign Coordinator Peter Carne OBE - Learning Away Adviser

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Action Research Phase

Compelling research

5 years60 schools 13 partnerships

Over 12, 500 pre and post surveys with students, parents and staff

Over 100 focus groups

‘Learning Away has shown that a residential learning experience provides opportunities and benefits/impacts that cannot be achieved in any other educational context or setting. The impact is greater when residentials are fully integrated with a school’s curriculum and ethos.’ Learning Away Final Evaluation Report, York Consulting 2015

10 guiding principles

10 guiding principles• fully integrated with school curriculum• designed and led by teachers and students• inclusive and affordable for all• meets students’ specific learning needs• learning is reinforced back in school • part of a progressive programme of experiences• includes a wide range of new and memorable

experiences• allows space for developing relationships • evaluated rigorously• supported by senior leadership and school governors

highly effective

Brilliant Residentials

CampaigningPhase

Learning Away was founded and initially developed by Paul Hamlyn Foundation

The Vision• We want more children and young people taking part in

residentials

• We want improved quality of residential provision in line with the principles of Brilliant Residentials

The Aims • Influence the practice of:• Schools (Non-adopters, adopters, champions) • Residential providers• Initial Teacher Training providers • Policy makers • Parents• Youth groups / organisations

• Raise awareness that residentials do not need to be expensive … they must be affordable and inclusive to be brilliant.

Residentials are brilliant. • School trips with an overnight stay can be life changing experiences

for children.

• Backed by extensive research Learning Away have created a range of free resources to help schools and providers develop Brilliant Residentials of their own, which will lead to improved ….

Messaging

ResilienceAchievement RelationshipsEngagement

…. and brighter, brilliant futures for young people.

• Not an endorsement• A symbol of support and pride • Drive awareness to change behaviour• Provide a call to action

Branding

• Earned and owned … not bought! • Online• Publications & Print• Events • PR & Media

Campaign Tools

Online • Pledge system• Fresh content on website (Case

studies, news, blogs)• Brilliant Residentials toolkit• New Facebook profile• New animated video • Significantly increased following on

social media

Publications & Print

• Visual identity and guidelines• Events and exhibition material• Digital campaign pack for providers and

schools to use• E-newsletters• Renowned faces in arts, heritage and

outdoor education pledging their support for Brilliant Residentials

Events

• Successful communications launch • Education and learning outside the

classroom events and conferences• Workshops and training to schools and

residential providers • Create and attend other virtual

seminars / sharing / Q&A sessions

PR and Media

• BBC Breakfast coverage reaching 6 million worth £1m • Develop links to foster regular columns /

articles / features in education press and media • Respond to relevant consultations to argue

the value and impact of good quality residentials

Measuring Our Success

• More - baseline and future tracking via the Evolve educational visit approval system, used by 127 Local Authorities nationally

• Higher quality - With the support of LMKco. and the Outdoor Education Advisers Panel (OEAP) an online survey will be sent to schools gauging to what extent their residential was ‘Brilliant’

What can you do now?

• Follow the recommendations for providers• Spread the Brilliant Residentials message and free resources • Pledge your support• Use the digital pack – display the Brilliant Residentials logo• Share our press releases• Share news and photographs online #BrilliantResidentials• Provide case studies

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Thank youlearningaway.org.uk#BrilliantResidentials

learningaway@lotc.org.uk