AHF Social Media Workshop Presentation
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Social Media Workshop Kevin Popović , Founder & CEO, Ideahaus ®
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On September 24, Alliance Healthcare Foundation invited Kevin Popovic, the CEO of Ideahaus, to host a social media workshop for our grantees at the World Resources SimCenter. With an emphasis on work, Kevin lead our grantees—all with varying comfort levels with social media—through the process of establishing an effective social media presence, emphasizing the nuances and opportunities unique to community-based non-profit organizations. He started with an overview of the social media landscape and drilled down into specific tactics that capitalized on the functionality of individual platforms like Facebook and LinkedIn. We recorded the workshop so that attendees could review what we covered and share Kevin’s insight with their peers and their teams. His PowerPoint presentation and the Social Media Toolkit that he mentioned is available for free as well. Videos from the Workshop: http://www.youtube.com/playlist?list=PL-CwI2rkvFSUct6sgesfl8-q4O2IG_VPr Kevin’s PowerPoint: http://www.slideshare.net/AllianceHF/ahf-socialmedia1 The Ideahaus Social Media Toolkit: http://ideahaus.com/community/2013/09/23/social-media-toolkit/ If you attended the workshop, thank you for joining us, and we hope to see you engaging your community with social media in the near future.
Transcript of AHF Social Media Workshop Presentation
Social Media WorkshopKevin Popović , Founder & CEO, Ideahaus®
© Kevin Popovic | Ideahaus®
This is me.And these are the people I interact with every day.
© Kevin Popovic | Ideahaus®
I can influence these people.Fast Company: 43rd Most Influential Person Online
© Kevin Popovic | Ideahaus®
What is Social Media?Ultimately, it’s people using technology to communicate.
© Kevin Popovic | Ideahaus®
Social NetworksFacebook, LinkedIn, Google+, Orkut, Tencent, Hi5
© Kevin Popovic | Ideahaus®
Photo SharingPinterest, Instagram, Shutterfly, iStock, Flickr…
© Kevin Popovic | Ideahaus®
Video SharingYouTube, Vimeo, MetaCafe, Vine, TubeMogul…
© Kevin Popovic | Ideahaus®
PPT SharingSlideshare, Google Presentations, Slide Rocket…
© Kevin Popovic | Ideahaus®
Video StreamingUstream, LiveStream, Facetime, Skype, FB, Google+…
© Kevin Popovic | Ideahaus®
BloggingWordPress, TypePad, Tumblr, Blogger, Movable Type…
© Kevin Popovic | Ideahaus®
Micro-BloggingTwitter, Tumblr, Plurk, Yammer, Chatter…
© Kevin Popovic | Ideahaus®
EventsEvite, Meet-up, Eventbrite, Facebook, LinkedIn…
© Kevin Popovic | Ideahaus®
BookmarkingDelicious, Digg, Reddit, BuzzFeed, StumbleUpon…
© Kevin Popovic | Ideahaus®
WidgetsAddToAny, LikeBox, PollDaddy, All-In-One SEO…
© Kevin Popovic | Ideahaus®
MiscelaneousGroupon, BranchOut, Yelp, Apps, Lockerz, Klout…
© Kevin Popovic | Ideahaus®
MobileiPhone, Blackberry, Android, Galaxy, HTC…
© Kevin Popovic | Ideahaus®
This is Social Media.Sites, services and technology all across the Internet.
© Kevin Popovic | Ideahaus®
What is the challenge in Social Media?An excerpt from the book, 20YEARS Communications
© Kevin Popovic | Ideahaus®
It’s Communications.
“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”
© Kevin Popovic | Ideahaus®
Case Study: @AllianceHFLearning from Alliance Healthcare Foundation
© Kevin Popovic | Ideahaus®
Satellite Marketing.How to develop a social media strategy.
© Kevin Popovic | Ideahaus®
Start with who.Where are they? What are they talking about?
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© Kevin Popovic | Ideahaus®
Planning Social Media.Strategy is imperative to manage, integrate, achieve ROI.
Kevin Popovic, Founder | Ideahaus®
Learn More, Communicate Better.http://ideahaus.com/community
• Coaching / Consulting• Special Projects• Account Services
20YEARS Communications20 Leaders, 20 Questions, 100’s of Lessons
Learn more at ideahaus.com/20years
