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New Agri Revolution in India!When and Why will it happen?

. ,

Millennium Mams, Kolkata28 Apr 2009

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What you can take away from the session

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Whats the outcome of the first revolution?

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Why will another revolution happen?

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When will that revolution happen?

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Contents

Paradox of the First Revolution in Indian Agriculture

Leverage the U Turn driven by some Mega Trends

for another revolution

Fusion approachThe only way that will make next revolution happen

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Contents

Paradox of the First Revolution in Indian Agriculture

Leverage the U Turn driven by some Mega Trends

for another revolution

Fusion approachThe only way that will make next revolution happen

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Can boast of Research & Extension that put PL-480 behind us

stagnation in farm productivity

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Can produce anything that is produced anywhere in the world

consumers have little choice

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Among the largest producers of several crops

insignificant volumes processed

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Numerous intermediaries that add great value at micro level

uncompetitive value chains at macro level

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Largest workforce employed in the sector

poor per capita income

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In other words err, image

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Contents

Paradox of the First Revolution in Indian Agriculture

Leverage the U Turn driven by some Mega Trends

for another revolution

Fusion approachThe only way that will make next revolution happen

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New preferences of todays consumers

a demand driven value chain

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The mother of all convergences, i.e. 5 Fs

A Food crop doesnt just compete with another Food cropbut, with Feed, Fibre, Fuel and Firms too

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Shortage & rising cost of farm labour

land consolidation & fragmentation at once

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Slow but sure global trade integration

is pushing

Resource Efficiency Vs Self Sufficiency

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Bio Technology & Precision Farming

are creating

A cross industry blur (farm inputs, food, pharma, packaging)

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Where does that leave us?

Compete globally; Include locally

Food Safety for rich; Food Security for poor

Support large farmers; Protect small farmers

Step up productivity; Conserve nature

Risks are here today; Institutions still evolving

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How do we handle this complex challenge?

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ContentsParadox of the First Revolution in Indian Agriculture

Leverage the U Turn driven by some Mega Trends

for another revolution

Fusion approach

The only way that will make next revolution happen

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Private Sector essential, to

Align production with consumer preferences

Execute personalised crop management solutions

Add value to farm produce

Build new market institutions to manage risk

Build efficient linkages along the value chain

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Government, to

Reform APMC, ECA, FCRA etc.

Foster competition among market participants

Regulate to balance interests of poor consumer,small farmer and the fragile ecology

Invest in the critical physical infrastructure

Share Research Knowledge & Weather Information

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In other words err, image

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+ x =

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Does that sound utopian?

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Actually, the revolution has begun!

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ITC eChoupal

Price Discovery at Mandi Video

Price Discovery at ITC eChoupal Video 1Video 2

Crop Management Video

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Thank You