AGRI - MARKETING

1MARKETING DEPT, GOVT OF AP

Agrl Market Committees - 191

Market Yards (including Sub yards) - 324

Functional Markets - 98

No. of Godowns - 1053

Storage Capacity (in lakh MT) - 8.41

Check Posts - 486

Rythu Bazars - 84

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AGRI MARKETING DEPT – PROFILE

Agricultural Markets – Promotion, Regulation and

information

Market Yards - Management

Implementation of Rythu Bandhu Pathakam

Procurement facilitation–(a) Cotton Procurement (CCI)

(b)Facilities to procurement agencies

Market Intervention

Rythu Bazars3

AGRI MARKETING DEPT – ACTIVITIES

New Functional Markets - 18 ( Lemon-3; Vegetable / Fruits-3;

Cattle-8; Grains-2; Chillies-1; Turmeric-1) started in addition to

80 Markets.

e-Trading – 10 Markets (from Oct-2015) + 12 Markets (from

Nov-2016) introduced

Improvement of facilities / Infrastructure –

New Godowns completed (22 Nos-Capacity- 0.39 Lakh MT)

New Godowns under construction – (30 Nos with 0.65 lakh MT )

Covered Platforms (5 Nos with 2.00 Lakh Sft)

Trading Shops (212 Nos)

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MARKET YARDS - INITIATIVES Contd..

Improvement of farmers amenities –

Subsidised canteens ( ISCON collaboration ) – 3 Nos

Dispensaries – 3 Nos

RO Water plants – 16 Nos

Ripening Chambers – 36 Nos constructed with 675 MTs

capacity.

Farmer information center – Turmeric museum (Duggirala)

Soil Testing Laboratories – 27 Nos ( 5 Nos improved)

Vegetable collection centers – 3 market yards

Tree plantation - 3.23 lakh seedlings planted during

Vanam - Manam programme (1st fortnight of Aug-2016).

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MARKET YARDS - INITIATIVES Contd..

Simplification of documentation and sanction procedures.

Relaxation from pre-audit system.

Emphasis on small and marginal farmers.

Coverage of diversified agriculture produce (from mere

paddy to various other produce such as other cereals, millets,

grams, oil seeds etc) .

During 2015-16 Rs. 33.42 Crores financed to 3414 farmers.

During the current year, 1708 farmers assisted with financial

involvement of Rs. 20.13 Crores (Upto October, 2016).

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RYTHU BANDHU PATHAKAM -

IMPROVEMENT

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MARKET REFORMSEstablishment of Private Market Yards:

• The AP (AP&LS) Markets Act, 1966 is amended for establishment of

private markets (Sec 7(9) and Rule 53-A vide Go.Ms.No.38 A&C Dept. Dt.

10.05.2016).

• Tomato market at Ananthapur, Mango market at Damalacheruvu in

Chittoor District are identified for development as private markets.

Direct Purchasing from Producer:

• A new provision is made in AP (AP&LS) Markets Act, 1966 for

establishment of Direct Purchase Center (Sec 7(7) and Rule 48-A vide

Go.Ms.No.38 A&C Dept. Dt. 10.05.2016).

• Archer Daniels Midland Co., (ADM) Decatur, Illinois, USA with Head

Quarters in Gurgoan, (Haryana) India Agro Industries, Latur & Vizag Pvt

Ltd., is identified for grant of licence for establishment of Direct

Purchase Center for procurement of maize.

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MARKET REFORMS – Contd..

Promotion of e-Permit and e-Trading:

• Hon’ble Cheif Minister inaugurated e-Trading in 10 markets

on 13-10-2015 :

• Govt. of India sanctioned Rs. 3.00 Crores under scheme

Promotion of National Agricultural Market ( NAM) through

Agri-Tech Infrastructure Fund (ATIF) covering 12 markets.

• Infrastructure facilities including Hardware has been provided

in 12 markets in Oct-2016.

• e-Trading commenced in 12 markets w.e.f 5th Nov-2016

• A Proposal is under consideration of Govt. for introduction of

e-permit through NCDEX e-markets platform.

Contract Farming:

• The AP (AP&LS) Markets Act is amended by incorporating

provisions on contract farming (Sec 11-A& Rule 73-A) on 10-05-

2016.

• Proposed to bring Subabul/Eucalyptus/Casuarina cultivation under

contract farming initially.

Single point levy of Market Fee:

• The AP (AP& LS) Markets Act is amended in 2015 (Sec-12)

which provides enforcement of single point levy on notified

Agriculture Produce to cover within and outside the State.

Single Registration/License for Trade:

• The AP (AP& LS) Markets Act is amended in 2015 Sec-7(1-A) to

issue State wide single licence for the trader.

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MARKET REFORMS – Contd..

MARKET INTERVENTION Contd.. Direct procurement of Agricultural Produce from the farmers during sudden

fall of prices and arranging sales in Rythu Bazars and other outlets. Eg.,

Onions and Coconuts.

Onion Storage facility at 3 places in Kurnool District with 1800 M.Ts.

capacity with a cost of Rs.3.50 Crores has been developed. Another

3 storage units with 1500 MTs are under construction ( will be completed

before December-2016) .

Onion Market Intervention during February to May 2016 - procured 2678

MTs of Onions in Kurnool District and arranged sales through Rythu Bazars

in the State at no profit no loss basis.

Onion Market Intervention taken-up in September month & 1st week of

October and procured 2747 MTs of onions in Kurnool District (about

Rs.2,20 Crores ) and arranged sales through Rythu Bazars at no profit and

no loss basis.

Coconut Market Intervention from 3rd April to end of May, 2016 - Procured

about 3 lakh Nuts in E.G. District and arranged sales in Rythu Bazars of the

State.10

MARKET INTERVENTION / PRICE

SUPPORT SCHEME FOR ONION Contd..

• The Govt. vide G.O.Rt.No.703 A&C Dept, Dt. 08-10-

2016 issued orders for onion Market Intervention.

• Rs. 600/- per Qtl. for the onions is fixed as minimum

price.

• The differential amount between the actual sale price

and minimum price will be paid to the farmer through

online.

• This scheme to cover the arrivals of onions from

01.09.2016 to 28.02.2017 or the date of price hike

whichever is earlier.11

MARKET INTERVENTION / PRICE

SUPPORT SCHEME FOR ONION Contd..

• The estimated cost of the scheme – Rs.40.00 Crores to

be met from Central Market Fund.

• District Committee will monitor, supervise and

oversee the implementation of the scheme.

• The District Committee to take the measures to

prevent misuse; bring inter departmental coordination;

fix farmerwise quantity limits; regulate the arrivals;

prevent recycling of produce etc.,

• As on 07-11-2016, the total differential amount is

Rs.4,84,27,815/- pertaining to 8540 farmers.12

COTTON PURCHASES BY CCI

• Cotton is grown in about 4.24 lakh Ha. during Kharief-2016

with estimated production of 13.29 Lakh MTs ( Source :

Agriculture Department, A.P.)

• Previous years cotton procurement by CCI : 2015-16 : 2.15

Lakh Qtls and 2014-15: 89.17 Lakh Qtls.

• The Govt. vide G.O.Rt.No. 741 A&C Dept, Dt. 01-11-2016

issued orders for procurement of cotton by CCI in market yards

for the season 2016-17.

• Cotton procurement operations under MSP take place in 43

identified markets.

• Out of 43 procurement centers, 19 centers are opened by the

CCI on 01-11-2016 and remaining 24 centers will be opened

before 15th Nov-2016.13

COTTON PURCHASES BY CCI ( Contd..)

• Aadhar card for identification of farmer.

• e-crop booking of Agrl. Dept. linked with Web-land portal will be

used for the details of farmers and extent of cotton crop grown.

• If the details are not available in e-crop booking / web-land, cotton

cultivation certificates issued by the competent authority will be

insisted.

• Online payment of sale proceeds to the farmer bank account by the

CCI.

• Software services of Tata Consultancy Services which was utilised

during 2015-16 cotton season is continued for this season 2016-17.

• Constituted District Level Committee to monitor the Cotton MSP

operations and take steps for proper conduct of operations.

• As the prevailing market price of cotton is higher than MSP, the

farmers are not coming to procurement centers.

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REGULATION OF PULPWOOD TRADE

New system of Trading of Subabul, Eucalyptus and Casuarina in the state

introduced as per the guidelines of the G.O.RT.No. 143, Dated:19-02-2016.

Direct purchase by Paper Mills at identified Weigh Bridges only.

Crop details taken from WEB LAND / e-Crop Booking.

Purchase by Paper Mills based on monthly Indents and permitting

quantities within bank guarantee limits.

Online payments to farmers.

District Committees under the Chairmanship of Collectors to monitor the

system.

A software for transactions of Subabul/ Eucalyptus/Casuarina introduced.

The District Collectors Nellore and Prakasam have requested to allow the

AMC licenced traders in addition to paper mills to purchase pulpwood.

A Proposal furnished on 24-08-2016 for a review on the Govt orders and

to examine to allow the private traders in addition to paper mills in

purchase of Pulpwood from farmers is under examination of the

Government.15

LINK ROADS• Government have issued orders vide G.O.Ms. No. 17, Dt:29-02-2016 of Agril. &

Coop. Dept

• 20% of market fee collected during 2014-15 to be utilised for developing link roads

from agricultural fields to market yards in convergence with MGNREG Scheme.

• So far proposals of link roads pertaining to 128 AMCs (out of 191 AMCs) covering

2446 link roads with cost of Rs.13437.24 Lakhs (Rs.6718.62 Lakhs of AMC+

Rs.6718.62 Lakhs of MGNREGS) received and sanctioned as shown below:

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Sl. NoName of the

District No. of AMCs

No. of Link Roads Sanctioned

AMC Share in Lakhs

MGNREGS Share in Lakhs

Total Amount in Lakhs

1 2 3 4 5 6 7

1 East Godavari 19 468 1021.18 1021.18 2042.36

2 West Godavari 17 334 1117.97 1117.97 2235.94

3 Guntur 20 614 1874.03 1874.03 3748.06

4 Kurnool 8 121 609.70 609.70 1219.40

5 Prakasam 11 137 398.62 398.62 797.24

6 Nellore 10 156 312.57 312.57 625.14

7 Krishna 16 311 741.78 741.78 1483.56

8 Srikakulam 11 159 274.12 274.12 548.24

9 Visakhapatnam 7 68 163.02 163.02 326.04

10 Vizianagaram 9 78 205.63 205.63 411.26

Total 128 2446 6718.62 6718.62 13437.24

PERFORMANCE INDICATORS

Sl.No. ItemAnnual

Target

Achievement

(upto 10/2016)

Percentage of

Achievement

(upto 10/2016)

1Market cess

(Rs.in crores)485.60 223.43 46.01%

2

Amount extended as loan

under Rythu Bhandu

Pathakam

(Rs.in lakhs)

3342.00 2013.00 60.23%

3

Rythu Bandhu Pathakam

No. of farmers benefited

(numbers)

3414 1708 50.02%

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Name of Service Sanctioned Working Vacancies

Government 274 160 114

Central Market

Fund (CMF)

310 104 206

Agri.Market

Committee

(AMC)

2869 1155 1714

Total 3453 1419 2034

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STAFF POSITION

* Proposals have been submitted to the Government for permission for

filling the posts numbering 1435 (Govt – 60; CMF – 59 and AMC – 1316)

In addition to the existing 80 Rythu Bazars, the following is the

progress :

4 New Rythu Bazars have been added: Mandapeta, S.Kota,

Peddapuram and Ponnur

11 New Rythu Bazars are in progress: Tiruvuru,Kuchipudi,

Payakapuram, Gannavaram, Velpur, Tekkali, Kotabommali,

Kaikaluru, Koyyalagudem, Chinthalapudi and Kotarubilli

New RythuBazars 9 Nos sanctioned : Tanuku

Jangareddygudem, Tadepalligudem , Nidadavolu

Lingapalem, Nallajerla , Buttaigudem, Gopalapuram and

Pedapadu

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RYTHU BAZARS

Renovation, improvement and facelift works have been carried

out in 51 Rythu Bazars.

Action is taken to improve the functioning of Rythu Bazars

with the interventions of 1) Rythu Seva (71 Nos.), 2) Sujala

(RO Water supply-74 Nos), 3) Sulabha (Toilets – 73 Nos.), 4)

Suraksha (CCTV surveillance system – 28 Nos), 5) Suswaram

(Public Address System – 48 Nos), 6) Electronic Price Display

(17 Nos) etc.

FARM 2 HOME program ïntroduced at Guntur and

Rajahmundry where farmer groups are selling vegetables

directly to consumers through Retail outlets and Mobile Rythu

Bazars. 20

RYTHU BAZARS – Contd.,

BEFOREAFTER

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RYTHU BAZAR- TIRUPATHI

RYTHU BAZAR – GUNTUR, RTC BUSTAND

NEWS CLIPPINGS

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RYTHU BAZAR-Kothapatnam (ongole)

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Tenali

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Tenali

Kadapa

Kadapa

Dibbala road (ongole)

RYTHU BAZARS

NEWS CLIPPINGS

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RYTHU BAZAR - ANANTHAPURAM

CLIPPINGS IN VARIOUS NEWS PAPER

NEWS CLIPPINGS

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PHOTOS OF NEW RYTHU BAZARS

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PHOTOS OF NEW RYTHU

BAZARS (Under Construction)

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Kuchupudi

Payakapuram

Tiruvuru

Thank you

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