Agile SEO for Google
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Transcript of Agile SEO for Google
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Agile SEO for Google
Aaron Bradley
Internet Marketer, InfoMine Inc.
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Why an agile approach to Google is important“Best practices” are fluid, resources are finite, and SEO ROI is relative
• Best practices are transitoryWhat works today may not work tomorrow, so you need to be prepared to continually adopt – just as Google does
• Resources are limitedYour ability to respond to Google’s changes will be limited if your resources are tied up in big projects – reserve capacity
• SEO rewards are relativeThe potential impact of pursuing opportunities must be weighed against the value of work that must be deferred
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Agile SEO working approachesBe knowledgeable, seize opportunities, respond forcefully, and think ahead
• Seek out good intelligence from multiple sources
• Actively seek out and exploit opportunities
• Respond in an organized and timely fashion to Google changes that have a demonstrably negative or positive impact on your search visibility
• Anticipate Google’s next likely moves by observing trends across the web
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Sources of information for the agile SEOFavor the many over the few, and embrace new sources as they emerge
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Agile leveraging of information about Google An agile SEO is bold – but not reckless
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Identifying and seizing opportunitiesEmbrace new Google initiatives when an advantage is to be gained
• Google changes may solve an existing problem
• Google changes may alert you to a upcoming problem that should be addressed now
• Google changes may represent an opportunity
• Any opportunity be weighed against a relative cost-benefit analysis of the time spent pursuing it
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Seizing opportunities – some examplesAvoiding future problems, solving existing problems, and getting ahead
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Responsive agile SEO – a blow from GoogleResponding to changes from Google that have had a negative impact
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Responsive agile SEO – an exampleAn agile SEO response to a potential search traffic apocalypse
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Responsive agile SEO – a gift from GoogleResponding to changes from Google that have had a positive impact
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Anticipatory agile SEOAnticipating what things Google might soon reward or discount
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Anticipatory agile SEO – some examplesSocial and mobile trends: no-brainers past and present
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The agile SEO paradoxEmploying standard technologies provide you with greater flexibility
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Thanks!Hope you enjoyed the presentation – please say in touch!
Twitter: @aaranged
Web: seoskeptic.com