Agile Portugal - Learning for Product Failure

Learning from Product Failure to Achieve New

Product Success!

@carlton858 Carlton E. Nettleton

[email protected]

What is our journey?

What problem are we trying to solve?

Early Missteps

Lean Startup

CSP Fast Pass

Next Steps

19%

1,240,000,000

Manifesto for Agile Software Development

We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value:

Individuals and interactions over processes and toolsWorking software over comprehensive documentation

Customer collaboration over contract negotiation Responding to change over following a plan

That is, while there is value in the items on the right, we value the items on the left more.

Fragile

Scrummerfall

Wagile

Waterscrum

Water-scrum-fall

Scrumbut

Scrum Alliance Certification Program

Certified Enterprise

Coach

Certified ScrumMaster

Certified Product Owner

Certified Scrum

Professional

Certified Scrum Trainer

~350000

~75000

~4100

~10

~190

Certified Team Coach

~90



Early Missteps

Lean Startup

CSP Fast Pass

Next Steps

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“…serious games that power innovation by enabling you to better understand your customers.”

What are Innovation Games®?

Me & My Shadow

The ApprenticeSpider Web

Give Them A Hot Tub

Start Your Day20-20 Vision Remember The Future

Product Box

Prune the Product TreeShow & Tell Buy A Feature

Speed Boat

Prune the Product Tree Buy A Feature

# COURSE NAME DESCRIPTION BENEFITS COST

1User Stories & Use Cases That Don’t Suck

Comprehensive one-day workshop focused exclusively on the techniques required to …

Improve the delivery of customer value each Sprint, increase collaboration between the development team, the … $104

2Overcoming the Challenges of Distributed Scrum

Half-day class to analyze and discuss different strategies to overcome the challenges of …

Strengthen communication and alignment between on-shore and off-shore Teams, decrease delays due … $142

3Advanced ScrumMaster : Secret Skills to Success

Two-day, in-depth seminar to discover and p r a c t i c e t h e c r u c i a l f a c i l i t a t i o n , communication and leadership skil ls necessary to masterfully execute Scrum.

Preserve and expand your organizational investment in Scrum, enable Teams and organizations to grow beyond the basics of the Scrum framework to reach customer value faster and develop new interpersonal skills to advance your career.

$65

4Getting Real on Scrum Teams: Beyond the Basics

One-day training to equip Team members with the vital thinking tools and communication practices…

Improve communication between team members, the business and the customer, increase product quality … $111

5Scrum Lab: Uncovering Your Organizational Strengths

Unique, one-and-a-half day live action role-playing game that allows you to observe and …

Learn what individual, and group, patterns of behavior are inhibiting the growth of your Teams and organization … $102

6W h e n W i l l I t B e D o n e ? Estimating & Planning for Scrum Teams

One-day workshop describing how Scrum teams plan and coordinate their activities to provide project roadmaps for teams, senior leaders …

Improve communication between team members, the business and the customer, increase team ownership of business outcomes and goals and boost the accuracy…

$98

7 Advanced Facilitation One-day short course designed exclusively for the facilitator to improve their facilitative listening …

Improve meeting effectiveness, identify and resolve business challenges as they occur and enable Teams to take …

$243

8Deliver Customer Value Now: The Lean Thinking Service Patch for Scrum

Learn how to amplify the impact of Scrum during this one-day class by adding some simple Lean concepts - flow, value stream mapping, cycle …

Increase efficiency by removing unnecessary delays, improve customer satisfaction by delivering small chunks of value regularly and raise product quality by empowering…

$179

9Achieve Higher Levels of Organizational Agility

During this one-day class, you will learn how to align your business around the need for …

Increase organizational efficiency, communication and alignment, maintain high-levels of quality and … $258

10S c r u m E s s e n t i a l s f o r Executives & Decision Makers

Half-day workshop for executives and senior leaders to envision and discuss the future state of their business and learn how Scrum, combined …

Understand the essential Scrum and Lean Thinking concepts that to empower customer-driven teams, provide greater guidance, support and insight to corporate change…

$57

11Deliver Value Every Time with Large-Scale Scrum

Identify which practices to follow and which practices to avoid during this ½ day short course to examine…

Increase efficiency and communication, improve quality and customer satisfaction and faster time-to-market. $110

12 Certified ScrumMaster Introductory, two-day examination of the Scrum framework for ScrumMasters, and Scrum…

Enhance productivity through Team empowerment, improve communication through feedback and teamwork and … $21

13 Certified Product Owner Two-day course in the basics of Scrum from the Product Owner's perspective with ideas on how …

Improve the productivity of Scrum Teams, increase customer satisfaction and deliver innovative products… $19

Large-Scale Scrum

Advanced ScrumMaster

Advanced Facilitation

Scrum Lab

Organizational Agility

Lean Thinking & Scrum

Distributed Scrum

Certified Product OwnerCertified ScrumMasterScrum

Essentials for Executives

User Stories & Use Cases

Estimating & Planning

Getting Real on Teams

Prune the Product Tree Results Spring 2013

Buy a Feature Results Spring 2013

1. Certified Product Owner

2. User Stories & Use Cases That Don’t Suck

3. Getting Real on Scrum Teams: Beyond the Basics

4. When Will it be Done? Estimating & Planning for Scrum Teams

5. Advanced ScrumMaster: Secret Skills to Success

6. Overcoming the Challenges of Distributed Teams

7. Achieve Higher Levels of Organizational Agility

Conclusions

1. Do not assume you know more than your customers.

2. At this level, people do not consider themselves ready for “advanced” material.

3. Courses that help people with their day-to-day jobs are most desirable.

4. Give the people what they want!



Early Missteps

Lean Startup

Value PropositionDesign

CSP Fast Pass

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CERTIFIED SCRUM PROFESSIONAL (CSP) REQUIREMENTS from the Scrum Alliance

1. Be an active Certified ScrumMaster (CSM), Certified Product Owner (CPO) or Certified Scrum Developer (CSD)

2. 3600 hours of documented experience on an Agile\Scrum team in the last five years.

3. 72 hours of continuing education in the form of Scrum Education Units (SEU)

Build a prototype of the CSP program

Month 1 Month 2 Month 3 Month 4

Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 Sprint 8

Opening Workshop (4 SEU)

Workshop (14 SEU)

Workshop (7 SEU)

Workshop (7 SEU)

Scrum Day (7 SEU)

Scrum usergroup (1.5 SEU)




Closing Workshop (4 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Book Review (3 SEU)

Webinar (1 SEU)

Webinar (1 SEU)

Scrum Presentation

(2 SEU)

Prune the Product Tree 20-20 Vision

# COURSE NAME DESCRIPTION BENEFITS COST

1User Stories & Use Cases That Don’t Suck

Comprehensive one-day workshop focused exclusively on the techniques required to …

Improve the delivery of customer value each Sprint, increase collaboration between the development team, the … $104

2Overcoming the Challenges of Distributed Scrum

Half-day class to analyze and discuss different strategies to overcome the challenges of …

Strengthen communication and alignment between on-shore and off-shore Teams, decrease delays due … $142

3ScrumMaster Plus: Secret Skills to Success

Two-day, in-depth seminar to discover and p r a c t i c e t h e c r u c i a l f a c i l i t a t i o n , communication and leadership skil ls necessary to masterfully execute Scrum.

Preserve and expand your organizational investment in Scrum, enable Teams and organizations to grow beyond the basics of the Scrum framework to reach customer value faster and develop new interpersonal skills to advance your career.

$65

4Getting Real on Scrum Teams: Beyond the Basics

One-day training to equip Team members with the vital thinking tools and communication practices…

Improve communication between team members, the business and the customer, increase product quality … $111

5Scrum Lab: Uncovering Your Organizational Strengths

Unique, one-and-a-half day live action role-playing game that allows you to observe and …

Learn what individual, and group, patterns of behavior are inhibiting the growth of your Teams and organization … $102

6W h e n W i l l I t B e D o n e ? Estimating & Planning for Scrum Teams

One-day workshop describing how Scrum teams plan and coordinate their activities to provide project roadmaps for teams, senior leaders …

Improve communication between team members, the business and the customer, increase team ownership of business outcomes and goals and boost the accuracy…

$98

7 Advanced Facilitation One-day short course designed exclusively for the facilitator to improve their facilitative listening …

Improve meeting effectiveness, identify and resolve business challenges as they occur and enable Teams to take … $243

8Deliver Customer Value Now: The Lean Thinking Service Patch for Scrum

Learn how to amplify the impact of Scrum during this one-day class by adding some simple Lean concepts - flow, value stream mapping, cycle …

Increase efficiency by removing unnecessary delays, improve customer satisfaction by delivering small chunks of value regularly and raise product quality by empowering…

$179

9Achieve Higher Levels of Organizational Agility

During this one-day class, you will learn how to align your business around the need for …

Increase organizational efficiency, communication and alignment, maintain high-levels of quality and … $258

10S c r u m E s s e n t i a l s f o r Executives & Decision Makers

Half-day workshop for executives and senior leaders to envision and discuss the future state of their business and learn how Scrum, combined …

Understand the essential Scrum and Lean Thinking concepts that to empower customer-driven teams, provide greater guidance, support and insight to corporate change…

$57

11Deliver Value Every Time with Large-Scale Scrum

Identify which practices to follow and which practices to avoid during this ½ day short course to examine…

Increase efficiency and communication, improve quality and customer satisfaction and faster time-to-market. $110

Treasure Beach Results Summer 2014

ScrumMaster Plus Advanced Facilitation

Scrum Lab

Organizational Agility

Lean Thinking & Scrum

Distributed Scrum

Scrum Essentials for Executives

User Stories & Use Cases

Estimating & Planning

Getting Real on Teams

Large-Scale Scrum

20-20 Vision

Conclusions

1. Do not assume you know more than your customers.

2. Not one group put ScrumMaster Plus in the CSP program.

3. This is too big for one person.

Build a prototype of the landing page

Attention: Certified ScrumMasters and Product Owners Who Want To Increase Opportunities, Credibility and Expertise.

Did you know that Certified Scrum Professionals (CSP) can earn $35,000 more than CSM and $20,000 more than PMP?

This is a huge opportunity just waiting for you! While there are over 360,000 of CSM and CPO today, less than 1% take the next step to become a CSP. Why don’t you take that

next step with a complete program focused on your success?

Finally! A Fast Way to Get to the Next Level of Scrum Certification with Advanced Education, Peer-to-Peer

Collaboration and Expert Guidance!

In just four short months, master the skills and knowledge needed to successfully take your team and organization to the next level with Scrum & Agile by completing the CSP Fast

Track…

Value Proposition Design

Jobs

Gains

Pains

Customer Profile

Customer Profiles Spring 2015

Customer Profiles May 2015

ScrumMaster Profile Results May 2015

Jobs Pains GainsImpediment removal\remove

roadblocksMy manager only wants me to

do SM 10% of my timeDistinguish from the CSM

masses

One-on-one coaching Time for self-study Credibility

Training Lots of work for unknown gain\I can’t imagine a gain

Bring me closer to my CEC\CST goal

Conflict resolution No employer knows CSP More respect

Standardize Agile\Scrum in the entire company

Finding time -> not work time, not family time

Better able to contribute to our Agile journey

Help pilot projects doing Scrum Lack of clear path\information Job Opportunities

Scrum ceremonies Time to fill out form\applicationMore marketable outside the

company

Minimize distractionsGetting credits & maintaining

creditsEncourages continuous learning

\growing my expertise



Early Missteps

Lean Start-up

CSP Fast Pass

Next Steps

Build the CSP Fast Pass site

CSP Fast Pass value proposition

“The site is awesome. Intensely jealous.”

“Love the landing page, especially above the fold.”

“I like the crisp, clear objective/goal of CSP FastPass.”

“If my employer offered to pay for it, I would attended.”

“No, not for me, because I read a lot and attend professional meetings.”

“When does this program start?”

“What are the classes?”

“Will you offer this in London?”

“I don’t believe in certifications.”“Do I have to do the whole program?”

“How much travel is involved?”

“How much?”

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“Finding time -> not work time, not family time”

“Time to self-study.”

“Cost of additional certifications\trainings”

“Expenses not covered by employer"

“Lack of time"

“My manager only wants me to do SM 10% of my time”

“Time to complete SEU"

“Time to attend Gatherings”

Learn on-demand more popular

Month 1 Month 2 Month 3 Month 4

Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 Sprint 8

Opening Workshop (7 SEU)

Coaching Circles (2 SEU)

Closing Workshop (7 SEU)

Coaching Circles (2 SEU)

Coaching Circles

(2 SEU)

On-Demand (2 SEU)

On-Demand (3 SEU)

On-Demand (3 SEU)

On-Demand (3 SEU)

On-Demand (3 SEU)

On-Demand (2 SEU)

On-Demand (2 SEU)

On-Demand (2 SEU)

Scrum Day (7 SEU)

Scrum usergroup (1 SEU)




Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Blog Entry

(1 SEU)

Book Review (3 SEU)

Build the first lesson



Early Missteps

Lean Start-up

CSP Fast Pass

Next Steps

April 2016September 2016

22

June 2016

March 2016

35

The journey begins…

Agile Portugal - Learning for Product Failure

Software

Transcript of Agile Portugal - Learning for Product Failure