Aggregating Content With Paper.li: A SmallBiz How-To

A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates

@VSBmarketing | www.VSBMA.com

Before you start, make sure you are tweetingabout your own created content and

curating content from others on Twitter using your relevant business keywords as hashtags.

Curated Content

Paper.li Referral

Created Content

Start a newspaper at http://paper.li by signing up via your Twitter account.

Use the ‘Appearance’ option under ‘Paper settings’ to set your unique font and color scheme.

Select the ‘Content’ option, and click the ‘Edit sources’ link.

Within the window titled ‘Find & select content sources for your paper,’ select ‘My accounts.’

Click on your Twitter account, and click on the plus sign next to ‘Your timeline links,’ ‘Your tweeted links,’ and ‘Your favorites.”

Select the ‘column icon’ next to ‘Your timeline links’ on the right side of the window.

Enter your relevant business keywords in the ‘ALL of these words’ filter, and click ‘Done’

at the bottom of the window.

Scroll to the bottom of the content customization page, and select the ‘Covered topics’ that most relate

to your business keywords. Click ‘Save.’

Select what time you want your newspaper to be published under ‘Publishing schedule’

on the ‘Settings’ page.

Review the top headlines in the most recent edition to make sure your

content is relevant to your audience.

How many channels is enough in content marketing?

Pick a question, phrase or headline from one of the top stories to highlight in a tweet.

Select and copy the URL at the top of the page of your newspaper.

Go to Google’s URL Shortener at http://goo.gl, and create a short link from that long URL.

Compose a tweet that includes the short link, your relevant keywords as hashtags, and the

question, phrase or headline you picked.

Visit VSBMA’s Small Business Digital Marketing How-To Center

at www.VSBMA.com for more Tips ’n Tricks on this and other social media topics.