23 Social Business Tools for Content Marketing Success: A SmallBiz Insight

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23 Social Business Tools For Content Marketing Success A SmallBiz Insight A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates

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Here are 23 useful tools for social business to help you create an outstanding content marketing strategy, including building your website hub, developing content, networking content, and tracking ROI.

Transcript of 23 Social Business Tools for Content Marketing Success: A SmallBiz Insight

Page 1: 23 Social Business Tools for Content Marketing Success: A SmallBiz Insight

23 Social Business Tools For Content Marketing Success

A SmallBiz Insight

A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates

@VSBmarketing | www.VSBMA.com

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Content Marketing Hub:Domain Registration | Forwarding| E-mail

Buy a domain name, masked domain name forwarding, and an e-mail account for under $10 at cheap-domainregistration.com.This tool is the only one of the 23 recommended here that carries a charge. Everything else is free. Some networks have upgrade options, but you do not need them to run a sound small business content marketing strategy.

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Content Marketing Hub:Website | Blog | Storefront

Build your website, blog and storefront using simple drag and drop technology at weebly.com. This tool offers upgraded stats and other features for growth.

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Content Marketing Distribution:E-Newsletter

Develop a sophisticated e-newsletter campaign with delivery and open-rate tracking at mailchimp.com. This tool offers upgraded features for growth.

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Content Marketing Distribution:Press Releases

Sharing the good news about your business is easy at pr.com. When using a free account, be sure to schedule your distribution ahead of time. This tools offers upgraded distribution features for growth.

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Content Marketing Development:Video

Create catchy video animations with text and images using the free templates feature at animoto.com.

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Content Marketing Development:Video

Develop your own channel by uploading videos captured with your digital device to YouTube.com. Create clips from longer videos and add soundtracks with YouTube’s online editing feature.

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Content Marketing Development:Video

Harness the power of desktop demonstrations and presentation productions with screen recording software from CamStudio.org in conjunction with PowerPoint.

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Content Marketing Development:Video

Six-second videos captured on your mobile device are a simple way to message on Twitter’s companion platform at vine.com. This system is mobile-based, but can be accessed by a PC.

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Content Marketing Development:Infographics

Build infographics with text, stats and images on the simple drag-and-drop platform at infogr.am. Your graphic is loaded to the infogr.am platform and can be shared across other networks or embed on your website.

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Content Marketing Development:News Curation

Share the news and blog posts of your influencers on Twitter and curate them on paper.li. This digital newspaper service will publish business-relevant content for easy daily sharing with your audience.

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Content Marketing Development:Infographics

Accent your infographics with original art that you digitally paint on art.com’s artPad. Once you have exercised your creativity, Print Screen and Paste to a paint program on your PC.

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Content Marketing Networking:Social Media

The go-to for social, business pages are a great way to share your content with few restrictions on Facebook.com. Hashtag functionality now is available here and will enhance your strategy.

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Content Marketing Networking:Social Media

Gain a following, find great content to share, and distribute your own content easily on Twitter.com. This platform integrates with many other networks, making it a real go-to for social business.

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Content Marketing Networking:Social Media

Diversify your content marketing strategy by demonstrating your skills and experience on LinkedIn.com. Making connections here will go a long way in business networking.

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Content Marketing Networking:Social Media

Make a strong visual footprint for your content strategy on Pinterest.com. With no limit to the boards you can create, your success on Pinterest is only limited by your imagination.

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Content Marketing Networking:Social Media

Find your niche with the younger generation by sharing your visual footprint on WeHeartIt.com. Unlike Pinterest, WeHeartIt’s network promotes image sharing without the distraction of commenting functionality.

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Content Marketing Networking:Social Media

Upload and share your PowerPoint presentations for maximum social exposure on SlideShare.net. This network tracks views and allows you to embed presentations on your website.

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Content Marketing Networking:Social Media

Highlight your story and connect to people with similar interests on about.me. Different than most social networks, about.me has no sharing or posting functionality, but focuses on compliments and connections.

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Content Marketing Networking:Social Media

Gain a following for your visual creativity and access one of the fastest growing social networks on Instagram. This network is mobile-based, but it can be accessed from a PC.

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Content Marketing Networking:Social Media

Measure your social sharing strength and the strength of your influencers on a 100-point scale at Klout.com. This network allows you to share your great content and deliver it to other social systems to save time.

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Content Marketing ROIWebsite and Social Stats

Find more details about visitors to your Weebly website by linking to the full-featured tracking system on Google Analytics. The linking process is easy and provides critical information about your content marketing successes.

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Content Marketing ROIWebsite and Social Stats

Track the content you share in social networks with Google’s URL Shortener at goo.gl. When you share a short link created in Google, you will see real-time stats on click-throughs.

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Visit VSBMA’s Small Business Digital Marketing How-To Center

at www.VSBMA.com for more social media and content marketing Tips ’n Tricks.