AGENDA - Flipkartads.flipkart.com/wp-content/uploads/2016/12/Flipkart-Ads-Deck-Website.pdf ·...
Transcript of AGENDA - Flipkartads.flipkart.com/wp-content/uploads/2016/12/Flipkart-Ads-Deck-Website.pdf ·...
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AGENDACommerce advertising
Power of transacting consumers
About Flipkart ads
When to leverage Flipkart ads
Product portfolio
Salient features
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COMMERCE ADVERTISING
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POWER OF TRANSACTING CONSUMERS
100 MN Registered users
10 MN Daily visitors
7.2 MN Daily unique visitors
1 IN 5 visitors make a purchase
>1.6 MILLION HRS
of engagement
65%consumers’ income
exceeds 3l p.a.
between 18-35 years of age
80%80% 49%
graduates orpost-graduates
mid to senior Levelprofessionals
68%
Top 8 metroscontribute to
Of flipkart’s visitors
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ABOUT FLIPKART ADSFlipkart ads is an end-to-end commerce advertising solution that lets brands engage with transacting consumers. Flipkart ads helps measure results right from awareness and consideration to purchase.
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COMMECE ADVERTISING
WHEN TO LEVERAGE FLIPKART ADS
DURING PRODUCT
LAUNCHES AND
SUSTENANCE
BUILDING BRAND
AWARENESS
INCREASING
CONSIDERATION
IMPROVING
CONVERSIONS
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PRODUCTPORTFOLIO
- PREMIUM ADS- BRAND STORIES- BRAND STORY CARDS
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PREMIUM ADS
• First page first look
• High visibility of daily visitors
• Top of mind recall
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• Non-intrusive ad format
• Seamless user experience
• Sharp targeting with profiled audience
• Native ad format
BRAND STORIES
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• 6 scrollable cards. 6 different brands
• Each card features the ad of one brand
• Appears on the 2nd fold i.e soon after premium ads slot the part of the site that receives the highest amount of visual traffic
BRAND STORY CARDS
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SALIENT FEATURES
- FULL FUNNEL MEASUREMENT
- CONSUMER TARGETING
- MULTIPLE FORMATS
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• Showcases an uplift at each stage of the consumer’s shopping journey
• Measures the performance from awareness and consideration to purchase
• The right message to the right user at the right time
• High action and engagement rates
• Interactive ad formats
• In the form of show reels, banners, infeed cards, etc
FULL FUNNEL
MEASUREMENT
CONSUMER
TARGETING
MULTIPLE
FORMATS