Presented by

Paluru munesh

141FC01032

INTRODUCTION

• FOUNDERS – SACHIN AND BINNY BANSAL

• HEAD QUARTER – BANGALORE, INDIA• AREA SERVED – INDIA• INDUSTRY – ONLINE RETAILING• SERVICE – ELECTRONIC COMMERCE• EMPLOYEES- 10,000• REVENUE - $1 BILLION ( FY 2013-14 )

FACTS• ‘The Online Megastore’ was founded In 2007 • Seed Money Of 4 Lacs₹• Initially Focused On Online Sale Of Books• One Of The 10 Most Visited Websites In India• Recently Acquired Myntra for 2000 Cr₹• Today The Company Sells Products Across Categories Like

Apparel, Electronics, Home & Kitchen And Sports Equipments.• Flipkart has 22 million registered users and handles 5 million

shipments every month.

MARKET DEMOGRAPHIC

• Caters to tier 1, tier 2 and tier 3 apart from metropolitan.• Third largest internet user of 124 million.• Expected mobile user base of 87.1 million by 2015.• On an average 20 products are sold in A minute.• More than 75% population is between 15-34 year• Projected sale by end of year 2015 by 10 billion

MAJOR COMPETITORS

TAGLINES

Book Store At Your Door

The Store At Your Door

Jo Dikhta Hai Wo Bikta Hai

No Kidding , No Worries

Shopping Ka Naya Address

PRODUCTS

• Books• Music And Movies• Games• Computer And Related Accessories• Mobiles And Cameras• Beauty And Healthcare Products• Stationery• Toys• Perfumes And Cosmetics• Home Appliances And Electronics

S.W.O.T ANALYSIS

STRENGTH

• It has its own logistics arm (eKart Logistics)• Many payment options• First mover advantage• Customer orientation website• Various filters to sort through products.• Offers competitive prices through discounts• Quick Home delivery• Gift service on various occasions. • Cash On Delivery

WEAKNESS

• People sceptical about security of online transactions.• Takes time to build confidence among people.• Low profitability.

OPPORTUNITIES

• Proliferation of m-commerce.• Increasing internet penetration• Target social media for more number of customers.• Untapped potential in FMCG sector.

THREATS

• High competition by other existing online markets.• Capture of latent market demand by competitors.• Government policy regarding FDI in e-commerce.

STRATEGIES

• Membership cards & premium facilities (Flipkart First and

Flipkart Students.)

• Big billion day offers.

• Providing sponsorships and space for local retailers

• Multiple language option on websites.

• Friendly user interface.

• Gift packaging (discounts and gift vouchers)

• Market penetration by funny advertisements.

• Special offers on occasions such as Diwali, Teacher’s Day.

• Customers Insights• Branding – Idea Creation• Measuring Effectiveness by rating given by customers.• Partnership with Motorola and Xiaomi for exclusive

product launches.• Launch of own product range under the name "DigiFlip",

offering camera bags, pen-drives, computer accessories, etc.

STRATEGIES

PROBLEMS

• Touch and feel experience of product is missing• Return policies are cumbersome.• Customers hesitate to buy expensive product online.• Delivery issues in small cities and towns.• Public’s online trust is less.

TARGET CUSTOMES

• People who surf internet• People who don’t have time to shop• Urban population• Variety seeking people• People who prefer a hassle feel free approach to

shopping.

KEY INSIGHTS

• People are comfortable shopping while shopping up to 5000.₹

• People prefer the privacy offered by online shopping.• They feel online portal provides more options for

shopping• They can judge and compare products easily as

compared to retail outlets.