AGENDA - AGRITECHNICA · 2015-11-18 · • Multispectral sensor with five bands – Red, Blue,...
Transcript of AGENDA - AGRITECHNICA · 2015-11-18 · • Multispectral sensor with five bands – Red, Blue,...
AGENDA
Global Transformation
Precision Agriculture and its Challenges
Overcoming the Challenges
The Right Data
Data Science
Unprecedented Opportunity
PRECISION AGRICULTURE IS HAPPENING
Percentage of farmers who intend to adopt some form of precision agriculture over the next 5 years.
6,0%6,0%
10,0%14,0%
18,0%20,0%21,0%
24,0%24,0%
26,0%30,0%31,0%31,0%
33,0%
Electrical conductivity mapping of fieldsControlled traffic farming
VR using diagnostic sensorsVR Herbicides (using prescription maps)VR Fungicides (using prescription maps)
Weed MappingGPS Mapping of field topography
Satellite imagery/aerial photosSoil Sampling using GPS
Field Scouting using GPSGPS Mapping of field drainage
VR Fertilizer (using prescription maps)Yield Mapping
VR Seeding (using prescription maps)
Adapted from Blacksheep Strategy 2014 – FarmShift Precision Farming II
THE CHALLENGE – THE “LAST MILE”
Top five barriers to implementing precision farming practices.
Cost
Time
Complex Technology
ROI
Service and Support
Adapted from Blacksheep Strategy 2014 – FarmShift Precision Farming II
Farmers Edge provides plug-and-play solutions that overcome the “last mile”.
CORE PILLARS
THE PRECISION AGRICULTURE PLATFORM
The Right Data
Decisions with Impact Ease of Use Global
Reach
All
Whole Farm
Field Centric
Fundamental
Agronomy
Data Science
Recommendations
Passive
Minimal Intervention
Walk the “Last Mile”
Low Cost
Highly Scalable
Execute in data sparse environments
INTEGRATED: SOFTWARE, HARDWARE, SERVICES
VISION
BUSINESS MODEL TODAY
$ Per Acre Pricing
Recurring Revenue Model
Complete,Full-Service
Solutions
Whole Farm
Contract Term of 4 Years
INITIAL INVESTMENT IN DIGITIZING THE FARM
Creation of field borders
Full historical imagery analysis
Field zone mapping
Full soil sampling
Crop input recommendations
Installation of CanPlugs and weather stations
Agronomist consultation
FarmCommand training
ONGOING VALUE TO THE FARMER
Crop health assessment Prescription map Precision harvest map
Precision profit map Field-centric data management
Field-centric data analytics
DATA SCIENCE
Turn vast amounts of the right data into decisions with impact.
Agricultural Science
Computer Science
Statistics
Mathematical Applications
SITE-SPECIFIC WEATHER DATA
A weather station located as close to the field as possible ensures that the most site-specific data – and therefore the most accurate data is being used for decision support.
Basing important decisions on data that has been acquired from further away increases the margin of error, thus compromising the reliability of decision support tools.
IMAGERY
Satellite based – RapidEye partnership, 3rd year• Farmers Edge is largest global agriculture customer. • N. America, Brazil, Russia, Australia.• Multispectral sensor with five bands – Red, Blue, Green, Near-
Infrared and Red Edge.• 5 m pixel size across all five bands. • An area of interest (AOI) can be targeted several times during the
crop season for a comprehensive time series.
Drones and new forms of imagery capture• Continually researching and testing with thought leaders• Collaborating with our farmers on pilots and test projects
Largest internal lab in the precision
agriculture space, and highest volume
agricultural soil testing lab in Canada.
Processed 100ksoil samples over the
2015 crop year representing
~2,100,000 acres.
Will directly process over
20 million acres by the year 2020
New facility in 2016 with staffing
enhancements and equipment upgrades
will increase soil processing capacity
2-fold.
New Near Infrared technology allows for soil texture analysis on
every sample processed.
Technology and workflow process can be exported to other labs to support global
expansion.
FARMERS EDGE SOIL LABORATORIES –
CONSISTENCY AND QUALITY OF TESTING
• Brand independent, real-time, remote data capture, supporting the majority of key agricultural equipment (seeders, sprayers, combines).
• Data transfer over cellular network.• Fast installation and setup.• Two-way data transfer, supporting data capture and over the air
(OTA) updates.• Data can be filtered on device to reduce bandwidth costs,
configurable in real-time.
CANPLUG-X
• Proprietary mesh network technology.• Designed for deployments in environments with
little to no cellular networking capabilities.• Leverages existing CANPLUG™ base platform
for economy of scale in manufacturing.
CANPLUG
GLOBAL REACH BY 2021
35+ Million acres
13,000+ weather stations
34,000+ real-time connected machines
Millions of acres of soil data
Trillions of proprietary database entries for data science and machine learning
DATA SCIENCE
Turn vast amounts of the right data into decisions with impact.
Agricultural Science
Computer Science
Statistics
Mathematical Applications
1. Data Availability• Terabytes of field-centric data.
• Satellite imagery• Soil samples• Observed yield/as-applied data• Weather information• Fleet monitoring
• New information collected daily.• Proprietary, connected data.
DATA SCIENCE
Key Differentiators
2. Agricultural science + Computer science
• Agriculture and remote sensing scientists provide;• Context• Starting points and base lines• Search heuristics
• Software engineers provide;• Scalable architecture• Machine learning
Our data science team extracts knowledge from data sets, generating;• Support for our existing decision making and
processes.• Is our current zoning practice optimal?• Are farmers realizing maximum profit from our
recommendations?
Actionable insights for the farmer from predictive analytics.
• Is equipment failure imminent?• Am I in danger of a pest outbreak?• What will my return be on an extra 10 lbs of urea?• Should I desiccate my peas to avoid an impending
weather event?
DATA SCIENCE
Our data science team will extract knowledge from our data sets, generating;• Actionable insights for third parties from predictive
analytics.• What is the true replacement cycle of tractors and
combines?• What is my farmland investment really worth based on
productivity risk factors?• How should we position ourselves in the corn futures
market?• When should I sell my grain and at what price?
DATA SCIENCE
FARMERS EDGE POSITIONED TO WIN
Global proprietary field-centric dataset rapidly growing.
Years ahead of others,integrated plug-and-play system.
Strong network effect with positive customer references, 100% retention.
Protected by proprietary IP andpractices.
The only fully integrated platform operating today.
Our lead is building.
We believe in collaboration, partnerships and integration with those that farmers trust
• If your company is interested in learning how you can work together to grow technologies and value for farmers, please stop by the booth and schedule a private meeting
PARTNERING FOR SUCCESS