Agenda9:00 Paul Blackburn – Deservability

10:00 Our internet secrets

10:30 Morning tea

11:00 The ultimate business model

11:30 Darren Stephens – How to write a best seller

12:30 Lunch

Agenda

1:30 Sue Gardiner - Building profile using free publicity

2:00 Membership sites

2:30 Speaking from stage and selling a big pack

3:15 Afternoon tea

Agenda

3:45 Running your own workshop and making a big offer

4:30 Case study

5:30 Q&As

6:00 Finish

Recap Day Two

• Personality profile

• Ebooks

• Increasing conversions

• Offline marketing

• Building audio and video products

Paul Blackburn“Deservability” and its impact on

earning passive income

www.OurInternetSecrets.com

Business model #6

The Ultimate Business Model

Andrew and Daryl

Aim of the Ultimate Business Model is to

become the recognised expert in your niche.

Ultimate Business ModelUltimate Business Model

Components:

• Membership site

• 90 minute talk

• Big pack ($2,000 - $5,000)

• 2-4 day workshop

• Big offer ($10,000 plus)

Ultimate Business ModelUltimate Business Model

Methods to build profile and authority:

• Book (best seller)

• Free publicity

• Speaking from stage

Ultimate Business ModelUltimate Business Model

Examples:

• Andrew and Daryl

• Paul and Mary Blackburn

• Matt and Amanda Clarkson

• Jason Urbanowicz

• Jo Martin and Greg Elliott

Potential yearly incomePotential yearly income

• 1,000 members @ $49/mth $588,000

• 20 big packs/mth @ $3,000 $600,000

• 50 big offers @ $20,000 $1,000,000

TOTAL $2,188,000

Annual costsAnnual costs• Membership site set up $3,000

• Big pack – pay promoters $300,000

• Outsourcing and support $100,000

• Workshops and fulfillment $50,000

TOTAL $453,000

Net profit $1,735,000

Darren StephensBuilding profile by writing a best

selling book in your niche

Sue GardinerBuilding profile and driving traffic

using free publicity

Speaking from stage

Speaking from stageSpeaking from stage

• Own event (eg evening session)

• Multi-speaker event

• Guest speaker at local club

Keys to speaking from stageKeys to speaking from stage

• Be yourself• Show emotion• Provide proof• Take action• Provide overwhelming value• Believe in your product• Have a reason bigger than you• Know you deserve success

Building and selling a big pack

Tips for building a big packTips for building a big pack• Design it using the “magic wand” technique

• What is the “It” factor? Make it a no-brainer

• Sell it first, then build it

• Downloadable vs hard product

• Make it easy to use

• Remember people learn in different ways

• Measure and fine-tune

Who would like to come on holidays

with us and some of our friends?

www.andrewanddaryl.com/cruise08/

Running Your Own Workshop

Tips for running your own workshopTips for running your own workshop

DON’T(Nah, just kidding…)

Tips for running your own workshopTips for running your own workshop

• ALWAYS record it to make product (audio and video)

• Be clear about the purpose

• Always have a back end

• Give great value and content

• You don’t have to spend a fortune

• Market it to your list

Making a Big Offer

Tips for making your big offerTips for making your big offer

• Make it a no-brainer offer

• Expect 30% uptake

• Ensure you can deliver / fulfil

• Look for ways to outsource delivery

• Develop the relationship first – earn the right to ask

• Create scarcity

Case study and example

Panel discussion