Agency Innovation Camp '13: Purple Group
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PRPLNRPL
description
Transcript of Agency Innovation Camp '13: Purple Group
PRPLNRPL
THE BRAND IS FIZZYBUT SALES ARE FLAT
THE CHALLENGE
EASIER TO BUYREASONS TO BUY
STRATEGY
3 TRUTHS ABOUT OUR TARGETTHEY CRAVE EXCLUSIVE
EXPERIENCESTHEY LOVE TO SELF PROMOTETHEY’RE CONSCIENTIOUS
CONSUMERS
#MYDIETX
#MYDIETX
Diet X Box
EASIER TO BUYMORE REASONS TO BUY
#MYDIETXDIET X BOX