Agency Innovation Camp '13: Purple Group

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PRPLNRPL

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Transcript of Agency Innovation Camp '13: Purple Group

Page 1: Agency Innovation Camp '13: Purple Group

PRPLNRPL

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THE BRAND IS FIZZYBUT SALES ARE FLAT

THE CHALLENGE

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EASIER TO BUYREASONS TO BUY

STRATEGY

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3 TRUTHS ABOUT OUR TARGETTHEY CRAVE EXCLUSIVE

EXPERIENCESTHEY LOVE TO SELF PROMOTETHEY’RE CONSCIENTIOUS

CONSUMERS

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#MYDIETX

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#MYDIETX

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Diet X Box

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EASIER TO BUYMORE REASONS TO BUY

#MYDIETXDIET X BOX

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