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Age concern news release
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Age Concern – North West Press Release January 22, 2007 Age concern cracks down on loneliness this Christmas! Always spend Christmas surrounded by family and friends? It might interest you to know that each year, in the North West, hundreds of pensioners aged over 70 have to spend Christmas and New Year alone. To stop this Age Concern are launching their ‘Christmas Cracker’ campaign, where they are urging families to ‘adopt’ a granny or a grand-dad over the festive season. Sue Robinson, director of fund raising for Age Concern, believes that “People are too focused on material things these days and forget the old and lonely”. Age Concern are asking for families, especially those who have lost grandparents, to simply invite an elderly person over for a Christmas lunch or dinner and leave them a small gift under the Christmas tree this year. The charity want to combat some of the materialistic values that people seem to hold over Christmas and replace it with the true meaning of Christmas – love and happiness.
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Transcript of Age concern news release
Age Concern – North West
Press Release
January 22, 2007
Age concern cracks down on loneliness this Christmas!
Always spend Christmas surrounded by family and friends? It might interest
you to know that each year, in the North West, hundreds of pensioners aged
over 70 have to spend Christmas and New Year alone. To stop this Age
Concern are launching their ‘Christmas Cracker’ campaign, where they are
urging families to ‘adopt’ a granny or a grand-dad over the festive season.
Sue Robinson, director of fund raising for Age Concern, believes that “People
are too focused on material things these days and forget the old and lonely”.
Age Concern are asking for families, especially those who have lost
grandparents, to simply invite an elderly person over for a Christmas lunch or
dinner and leave them a small gift under the Christmas tree this year. The
charity want to combat some of the materialistic values that people seem to
hold over Christmas and replace it with the true meaning of Christmas – love
and happiness.
Age Concern are doing all they can to help make their campaign a successful
one. They are providing transport specially designed for the immobile or
disabled elderly. Age Concern is going to such lengths as they know how
scared and lonely the elderly can feel at Christmas time. Elderly people such
as Hannah, 86, who has been a widow for ten years and has no family, faces
Christmas alone in Preston. By offering a seat at your table this coming
festive season Ben Bryce, North West Chairperson, believes “you could
change an old person’s life”.
M/F
Page 2
Age concern cracks down on loneliness this Christmas!
Families wishing to take part in the Christmas Cracker Appeal should contact,
Age Concern North West, 5 Winckley Square, Preston, PR1 SC. They can
also call the Christmas Cracker Hotline 01772 894748. Or alternatively email:
[email protected] for information. A donation can also be
given for those who may be unable to offer hospitality in the festive season.
Those wishing to leave a donation should also contact the above telephone
number.
ENDS
For more information please contact:
Laura Hicks
Junior Account Executive
Solutions PR
Preston
Lancashire
PR1 2HE
Tel: 01772 295895 Fax: 01772 295856
E-mail: [email protected]
Targets:
North West Newspapers, the local Guardians etc – targeting the area in which the issue is based, will hopefully get people who live in the North West interested in the cause.
Time of Completion: 14:11
