[Bus tracker]

By

[Revolution]

The app is designed for people (mainly in Rossendale)

who often get the bus. People can keep track of delays

in the bus route. It can be any time of day at any bus

stop. If you leave at the last minute, you can check to

see if you have missed our bus or, even better, you

could see when it is coming’

Who is it designed

for?

Problem

Road works further down the line that you don’t know

about, you wait at the bus stop for far longer than

usual, you could get wet, cold, hot or have your hair

sent weird by humidity.

Questions

“How can I avoid missing my bus?”

“How do I know where my bus is?”

“What do I do if the bus route changes?”

“What is the best way to reach my destination?”

When you’re waiting for the bus, it may be later that you

expected, and so you can get the peace of mind of

knowing where the bus is and if it’s close to you.

If you are planning on getting the bus for a service you

aren’t used to, then you will want to know all the times

your chosen buses arrives at stops near you, so you can

plan beforehand which bus to get.

Key insights

Mini Elevator Pitch

Our team, Revolution, is developing a mobile app to help

people who are needing to catch a Rossendale bus

know where their buses are and arrive on them, on time

with a tracker on the app to let the user know where the

buses are.

I have learnt that particularly adults when they want to

go to work do it to provide for someone (their children)

and so they need an efficient way of getting to work –

(From Michelle, Bacup)

For students who want to get to school, getting to

their schools are particularly important because of

the school rules in which they will have to arrive on

time – (From Dominik, Burnley)

User profiles

Other trackers do exist however, they only span

across London, Glasgow and places in America.

This means that while it is not an original idea, it

can still be used for a specific area such as

Rosendale or Lancashire

Competitors

MVP user stories and feature chosen

Our Minimum viable product will have to:

• Locate buses at stops

• Tell delays on routes

• Give bus times

Feature chosen:

Log where the bus is a certain points

The next few slides are the key wireframe

Feasibility

We chose this app because we think it is more feasible and useful than our previous ideas.

Our business plan is to try and create a free app by receiving sponsorship from Rosso as we might get them more customers. We might also get funding from Rossendale Borough as it benefits them by getting people off the roads

We can partner up with Rossendale Borough Council as the app will benefit them as it will improve function on bus routes. We can also partner with igo

We have space for advertisement on our app if necessary for funds

Our Target market includes most of Rossendale, including all this with a smartphone device who use bus services. Many have a disposable income but we would prefer to have a free app.

Our Target Market

We could be sponsored by Rosso, the bus company we are creating an app for

Partnerships

Sponsorship

Advertisement

Revolution’s Business Plan

Bus passes for high school children in Manchester

Keeping the advert short and snappy

Show our age, being young will make the app seem impressive for someone of a young age

Create twitter and facebookpages as this is free and will spread quickly

Creating a poster and putting them in bus stops so they will appeal to the people who use buses

We need to make sure people know it is only in Rossendale

We could create an article for the free press as it is for around Rossendale.

We need to make sure it can appeal to all ages whowould use the bus service

Use internet services such as Quora&Reddit

App Design Mock-upElevator pitch