Affiliate Strategy: Bourbon Neat vs. Long Island Iced Tea
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Transcript of Affiliate Strategy: Bourbon Neat vs. Long Island Iced Tea
DON’T PUT ALL YOUR BOOZE IN ONE GLASS.
STRATEGY TIPS FOR CONTENT AFFILIATES THAT WON’T RESULT IN A KILLER
HANGOVER.
AFFILIATE STRATEGY: BOURBON NEAT V. LONG
ISLAND ICE TEA
Who Am I and What Makes Me So Smart?
Editorial and Accounts Manager for The Broke-Ass Bride http://www.thebrokeassbride.com
Owner of Bourbon & Sparkle, a consulting business that coaches wedding bloggers on Affiliate Marketing http://www.bourbonandsparkle.com
4th Summit, 3rd time speaking.Affiliate revenue for BAB more than doubled in the last year.General badassery.
Pick Your Poison
o Build a Solid Strategy
o Content First
o Social Media as An Extension
o Be Willing to Be Willing
o Don’t Be a Cliche
Long Island Ice Tea
All Your Booze in One Glass Only Focusing on Sales-
y Content Working with Just One
Merchant Utilizing One Creative
Type
Quick ‘n’ Easy
Hangover Warning!
Shots
Lots Doesn’t Always Equal Better Link Farms Overly Sales-y
Can Get You Through the Night Can’t Sustain Over Time Inconsistency is Ineffective
Advil, please!
Bourbon, Neat
Slow and Steady Focus on Content Build Credibility, Loyalty Brand Recognition
Spread ‘Em Out A Little Every Day Social, Blog, Email, Evergreen Build Reader Trust
Shall We Happy Hour?