Bulleit Bourbon was an upscale whiskey looking for assitance in re-branding, while still sticking to their roots of a frontier whiskey.

The idea behind the campaign started with their an interesting story about their great grandfather, Augustus Bulleit, who went missing while on a delivery.

Logo was designed by Bulleit.

Copywriter: Bobby Claeys

Theory #235Augustus Bulleit stopped to bathe inthe waters of the Mississippi when he was suddenly swallowed whole by a river monster.

The Bulleit legacy lives on.

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Theory #47Augustus Bulleit’s wagon was ravaged by a pack of bears. He is assumedto be living among them.

The Bulleit legacy lives on.

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Theory #3Augustus Bulleit was swept awayby a tornado. He was never seen again.

The Bulleit legacy lives on.

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Recipe Booklet

The Bulleit Neat

The BLT

The Bulleit Manhattan

The Bulleit Mint Julep

Ingredients:1 1/3 oz. Bulleit Bourbon

Preparation:Enjoy in a rocks glass.

Ingredients:1 1/3 oz. Bulleit BourbonLemon WedgeTonic

Preparation:Serve over ice in a rocks glassGarnish with a generous wedgeof lemon.

Ingredients:1 oz. Bulleit Bourbon1/4 oz. sweet vermouth1/4 oz. dry vermouth

Preparation:Serve over ice in a rocks glasswith a lemon twist.

Ingredients: (serves 12)15 oz. Bulleit Bourbon30-40 Mint LeavesSimple syrup solution

Preparation:Marinate mint leaves in 3 oz. Bulleit Bourbon.Combine marinated leaves with simple syrup solution.

The Bulleit Mint Julep

Preparation: (continued)Let leaves and syrup sit overnight.Fill julep cups with mixture.Add Bulleit Bourbon to taste. Enjoy!

recipe booklet

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