AENC Road to Relevance
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Transcript of AENC Road to Relevance
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Road to Relevance: 5 Strategies for Competitive Associations
Presented by Mary Byers, CAE
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Time famine
Challenges:
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Time famineReturn on Investment
Challenges:
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Time famineReturn on InvestmentSpecialization/consolidation
Challenges:
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Time famineReturn on InvestmentSpecialization/consolidationGenerational differences
Challenges:
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Time famineReturn on InvestmentSpecialization/consolidationGenerational differencesTechnology
Challenges:
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Time famineReturn on InvestmentSpecialization/consolidationGenerational differencesTechnologyFor-profit competition
Challenges:
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New Normal
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IncreasedCompetition
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AssociationMedia companies
Association members
Buying groupsInternet
Social media
vs.
Association
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AssociationMedia companies
Association members
Buying groupsInternet
Social media
vs.
Association
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AssociationMedia companies
Association members
Buying groupsInternet
Social media
vs.
Association
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AssociationMedia companies
Association members
Buying groupsInternet
Social media
vs.
Association
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AssociationMedia companies
Association members
Buying groupsInternet
Social media
vs.
Association
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AssociationMedia companies
Association members
Buying groupsInternet
Social media
vs.
Association
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Over 1 Billion!
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175 Million!
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Build on Strengths
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Can’t compete effectively from a position of weakness
Add member value
Do more with less
Why?
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AssetsResourcesCapabilitiesIntangibles
Strengths
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EducationStandard settingCertificationData mining
Optimum Strength…matched with opportunities
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Concentrate Resources
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How many businesses can
you be in?
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“Wherever we find a business that is outstandingly successful,
we will find that it has thought through the concentration
alternatives,
and has made a concentration decision.”
Peter Drucker, Management: Tasks, Responsibilities, Practices
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Strategic Planning!
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Strategic Planning!
Technology Concentration8%
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Fit
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“Great strategies are like complex systems in which all of the parts fit together seamlessly. Each thing you’ve chosen to do amplifies the value of other things you do…”That’s how ‘fit’ improves the
bottom line.It also enhances
sustainability.Joan MagrettaInstitute for Strategy and Competitiveness
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Short FlightsNo MealsOne Type of Aircraft
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Leadership Development
HealthcareBusinesswomen’s
Association
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LeanProcesses
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Complacent
Lack of cost reduction
Value stream mapping
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Redundancies & Duplication
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Abandonment
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NO!
“The art of leadership is saying no, not yes…
It is very easy to say yes!”
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Steve Jobs eliminatedof the
product line70%
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Fueled turn-around from $1.04 billion loss
in 1997 to $309 million profit in 1998!
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Aston MartinVolvoJaguarLand Rover
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SaabPontiacOldsmobileHummer
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SuccessfulAssociations
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More DisciplinedMore Entrepreneurial
Business-likeTechnology Driven
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If you always do what you’ve always done…
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If you always do what you’ve always done…you’ll always
get what you’ve always gotten!
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