AENC Marketing & Commuications Conference - "#NoFilter"
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Transcript of AENC Marketing & Commuications Conference - "#NoFilter"
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#NoFilter: Communication Secrets to Build High-Touch Relationships
in a High-Tech World
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BLURRED LINES
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“ T h e p r o b l e m w i t h q u o t e s o n t h e I n t e r n e t i s
t h e y a r e h a r d t o v e r i f y. ”
~ A b r a h a m L i n c o l n
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Authenticity Sells
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Authenticity Connects
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Trust Breaker #1“We want you to get involved!”
@MeredithCSP #AENC #NoFilter
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@MeredithCSP #AENC #NoFilter
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Will it matter one month/year from now?
Is it a direct violation of bylaws?
How likely is the person to actually follow through?
Clear, polite, firm “NO”
Has it already been discussed and decided?
Find another way to say “NO”
When & How To Say No
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✓ Take a moment
✓ Consider request
✓ Repeat request
✓ Formulate questions
✓ Determine the goal
✓ Offer alternatives
The Diplomatic No
#AENC #NoFilter@MeredithCSP
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✓ The Agree
✓ The Can’t Beat ‘Em, Join ‘Em
✓ The Let’s Look It Up
✓ The Extra Resources
✓ The It’s All Yours
The Diplomatic No
@MeredithCSP #AENC #NoFilter
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How do you politely but firmly tell your members
“no” without sounding like a broken record?
Please Discuss:
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Trust Breaker #2“Our members come first!”
@MeredithCSP #AENC #NoFilter
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✓ Take Over ✓ One Up ✓ Over Correct ✓ Look Around
Don’t Make It About You
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How are we doing so far?@MeredithCSP #AENC #NoFilter
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High-Touch Communication
✓ Share Your Good News
✓ Handwritten Notes
✓ Social Media Shout-Outs
@MeredithCSP #AENC #NoFilter
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How does your association communicate that members
are the top priority?
Please Discuss:
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Trust Breaker #3“New members are welcome!”
@MeredithCSP #AENC #NoFilter
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Acronym Confusion Syndrome
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✓ Always assume new member present
✓ Spell out all acronyms/abbreviations
✓ Introduce new members
✓ Connect new member with buddy
✓ Review next steps for involvement
The Prescription
@MeredithCSP #AENC #NoFilter
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✓ Once you’ve been around…
✓ We are a unique group…
✓ That’s just how we do it….
✓ I know you are new here…
Avoid Deflategate
@MeredithCSP #AENC #NoFilter
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What is your best practice tip on communicating that
new members are welcome?
Please Discuss:
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“Authenticity is a choice” ~Brené Brown
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Available on Amazon & MeredithSpeaks.com
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@MeredithCSP
@MeredithsShoes22
/MeredithCommunications
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