„Emocion“ Digital Media in Albena Resort

„Emocion“ Digital Media inform the guests about all opportunities for spending an unforgettable vacation

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Albena is the name of Bulgarian sea resort with a long history and traditions. For over than 40 years Albena is the symbol of the North sea coast of Bulgarian Black Sea, in its most natural and pure appearance. As a proof of this fact is „Blue Flag“ prize awarded for environmental purity of the sea, the resort beach and the surrounding area.

Black Sea marvelous sandy beach, remarkable nature and exciting views provide unique opportunities for recreation. The perfect management and organization of the resort present a lot of opportunities for entertainment and various sport activities. The guests and visitors can enjoy Aquamania waterpark attractions, the beach library, a lot of restaurants, clubs, to attend or to participate in chess and tennis tournaments, and many other activities. It offers also great opportunities for various celebration parties, seminars, trainings and corporate events.

This wide array of entertainment and sport activities is usually advertised primarily with printed materials, distributed in the hotels lobbies and rooms, whereupon there is a real risk the most of them to remain neglected and unnoticed. The task of digital media is to minimize this risk.

The Solution

Actually, digital media in hotels, as a concept, existed for many years.So far, most often, it was presented as dedicated hotel „TV channel”, broadcasted in all hotel rooms. The idea is to provide the guests an easy access to useful and complete information about the services they can use within the hotel - restaurants, fun activities and entertainment for all ages, thematic tours and excursions, etc.

One of the main advantages of digital media technology is the option for a remote management and for frequently updating of media content. This would be a guarantee for immediate announcement of current information at the right place and the right time.

Current situation description

Three time zones – Berlin, Sofia, Moskow

BERLIN MOSKOW

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displays and media players. Two 55-inch professional displays that

are arranged for functioning in video wall mode were installed in the hotel lobby. The displays are managed by a media player. The purpose is to capture the hotel guests’ attention in an easy and pleasant way. This will assure that more people will receive necessary information that is useful for their enjoyable stay in the hotel.

Centrally managed media content

includes Albena Resorts advertising video, a lot of useful information, visually appealing presentations with pictures and interesting facts about flora and fauna environment in forest reserve “Baltata Natural Reserve”; offers and proposals for various opportunities for entertainment and sport activities, medical services and SPA treatment throughout the resort area in Bulgarian, English and Russian languages.

Good content management means to create an attractive design and to provide the right messages to appear at the right time in places where customers can easily see them. This will ensure a better chance for the guests and visitors to be informed about the current offers and services.

The initial concept of the project is not only to convey video clips and full motion graphics transmitted by professional widescreen displays, but to extend the overall positive guests’ and hotel employees’ experience and satisfaction.

The integration of digital media solution in Albena Resort started as a pilot project in the four-star hotel „Gergana“ and the system includes software application – content management system and hardware –

Hour and date

„Albena“ Resort advertising video

Web camToday temperature Weekly weather forecast

АЛБЕНАALBENA

ПОНЕДЕЛНИКMON

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10°11°ДНЕС TODAY

15:48

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Information slotsDigital media can assist “Gergana” hotel guests to obtain the necessary information

Information slots and presentation series are dedicated to the following items: „Baltata Natural Reserve“, one of the most beautiful reserves in Bulgaria with a unique for Europe longoz forest, rich bio diversity, that spreads out on 18.2ha and which is today an integral part of Albena; Professional sport facilities:

• tennis – tennis courts location, services provided and contact details;

• footbal – short presentation of the football base, consisting of three football fields, their sizes; services provided and contact details;

• fitness – fitness centers their location, services provides, contacts and working hours,

• golf – „Cape Kaliakra“ golf courses offers;

• horse-riding – horse-riding center

services offered, conditions and contact details;

• Chess Academy Anatoly Karpov. – location, price offers and contact details;

• beach yoga classes offers.Content topics dedicated to wellness

and beauty programs and procedures in SPA Wellness Centers: “ELEMENTS SPA” – a part of Flamingo Grand Hotel is the newest and most luxurious wellness center in Albena resort. SPA CENTER MEDIKA-ALBENA, situated in the heart of Albena Resort in the hotel Dobrudja is the largest medical, SPA and wellness center in Bulgaria with a wide range of services and Emergency and manipulation rooms working 24h a day.

Restaurants and bars. Guests and visitors can enjoy a large selection of various types of restaurants, beach clubs,

nightclubs, internet cafѓs, coffee bars, and bistro with different types of international and national cuisine and menus, suitable for celebrating various occasions. There are short announcements about the location, menu lists, working hours and reservation telephone numbers of the various establishments Entertainment facilities. All Hotel beach zones offer an array of fun land and water sports for everyone. A unique Beach Library with over 6000 titles in 15 languages and Aquamania waterpark - a true water magic, that spans on an area of around 5 football fields with unique water attractions both for adults and kids.

Digital media can assist “Gergana” hotel guests to obtain the necessary information and to organize their holiday program successfully, according to their preferences for leisure, sports, and various types of entertainment and a wide selection of restaurants, cafes and bars.

Albena Resort Logo, inscribed in a grid

Author – Stefan Kanchev

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„Baltata Natural Reserve“, one of the

most beautiful reserves in Bulgaria with a

unique for Europe longoz forest, rich bio

diversity, that spreads out on 18.2ha and

which is today an integral part of Albena;

FLORA

Fish

summer snowflake

big-scale sand smelt

tree frog

purple heron

fox

silk vine

stickleback

hermann‘s tortoise

blackcap

coypu

pallis ash

spined loach

smooth newt

black stork

hedgehog

Amphibians

Birds

Mammals

FAUNA

The content design in information slots is created and implemented by „Media Design“ department by defining of a title list, researching and analyzing, compilation and systematization of the provided information. Factual and educational information about the various objects is presented through structurally organized, functional art system with clear semantic definitions.

park „Baltata“ spesies Included in the “Red Data Book” summer

snowflakesilk vine

pallis ash

FLORA

12SITES

7SITES

ATTR

ACTI

ON

S AN

D E

NTE

RTA

INM

ENTS

RES

TAU

RAN

TS A

ND

BAR

S

AQUAMANIA AQUAPARK

NIGHT CLUB

FLAMINGO GRAND

YOGA WITH SANDEEP

KUMAR

AQUAMANIA AQUAPARK

FOR KIDS

BISTRO

FLAMINGO

PANORAMA CAFЃ-BAR

1969 DESSETRS

GANVIE

BEACH CLUB

HORSE RIDING CENTER

AQUAMANIA AQUAPARK

FOR ADULTS

KALIOPA

RESTAURANT

TENNIS ACADEMY

GANVIE BEACH CLUB

RAI

RESTAURANT

FITNESS CENTERS

GOLF OFFERS

CIEL BLEU

RESTAURANT

FOOTBALL FIELDS

ELEMENTS SPA

FLAMINGO

TEX MEX

RESTAURANT

CHESS ACADEMY

The information slots include

complete information about the

various types of sports service

provided, location of different

sports facilities, working hours

schedule, current promotions

and discounts.

In “Restaurants and Bars”

section, the hotel guests can

receive complete information

about the restaurants and

clubs, accommodation options,

location and contact details.

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SITE NAME Information about promotions and discounts

CONTACTS

SITE LOCATION

WORKING HOURS

BEGINNING AND END OF SEASON

SITE LOCATION

WORKING HOURS

NUMBER OF SEATS

Information about various entertainments and attractions

options, available for thesite visitors

Information aboutthe specialties of the cuisine

and options for organizingof various eventsand celebrations

SITE NAME

3SITES

2SITES

2SITES

QUA

LITY

OF

FOO

DS

CULT

UR

EH

EALT

H

ALBENA‘S WINE

ROCK FEST

BALNEOLOGY

DOBRUDZHA

MEDICA CENTER

HERBAL GARDENS

BEACH LIBRARIES

OWN PRODUCTION

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HEALTH CENTERNAME

CATEGORIE NAME

EVENT TITLE

EMERGENCY PHONE NUMBER

INTERESTING FACTS

WHEN THE EVENT WILL TAKE PLACE

HELPFUL INFORMATION ABOUT THE HEALTH CENTER

Interesting information about nutritional quality and health benefits of various foods and drinks.

Information about cultural events, conducted in the territory of the complex and its surroundings.

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Results

Among the main advantages of Digital Media are the opportunity to cover a significantly wider audience range and to broadcast immediately appropriate target messages and information at the right place and the right time.

Initial information about the provided tourist services, visualized with the help of modern digital technology, available at the right time, can be a starting point for further communication with customers.

The software platform enables flexible and centralized management of the content as well as its attractive presentation. Thus the Digital Media is converted in a contemporary effective tool for attracting and retaining the attention of guests to the offered products and services.

Digital Media also contributes to the good image of the resort, enhances the contact with the guests and encourages them to take the advantage of more entertainment proposals and services that would help them to spend a great vacation.

Albena Resort and RISK Electronics co-operation

Following the preliminary negotiations, RISK Electronics specialists visited Gergana hotel to investigate the site and to suggest an appropriate location and the right installation scheme that would ensure smooth and secure operation of the displays.

Among the main tasks of the project:

Implementation and

maintenance of а media

content, which includes

preliminary specified by

customer information slots.

Providing of an appropriate

content management software

platform.

Creating of complete

professionally looking and

attractive design.

ЗА ЕДНО ПО-ДОБРО ПРЕЖИВЯВАНЕКУРОРТЕН КОМПЛЕКС „АЛБЕНА“

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The customer had a specific requirement to the media content visualization mode. The proposed solution should ensure video wall operation mode on two screens and also the option for an independent operation of each display.

RISK Electronic designers held a lot of discussions with the hotel marketing department in order to select and to arrange the necessary information and to create a content design, fully corresponding to the corporate vision. In accordance to the accepted concept, RISK Electronics design team tried to create easy to perceive and to remember images, that combine Albena Resort familiar vision with the appearance of a modern and contemporary holiday village.

Sharing up-to-date and immediately broadcasting of appropriate target messages and information at the right place and the right time is critical to the success of Digital media.

Albena Resort marketing department is engaged to provide the necessary information for the current media content updates.

The content solution includes:

• Remote server hosting for storing of information

campaigns video resources

• 24 x 7 remote monitoring and support,

which means, that in case of player or display failure,

RISK Electronics service specialist will contact the

customer for initial, on site, check of internet connection,

display status etc. Our experience proves that the most

frequently occurring problems could be

solved remotely

• This type of service includes also software

insurance. The customer receives all new system

updates, permanent current support, future upgrades

and the option for expanding of platform functionalities,

without additional investments.

• “Enterprise” security level access to software platform

(this ensures 99% system availability)

FOR A MORE IMMERSIVE EXPERIENCE„ALBENA“ RESORT

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LOBBIES

RESTAURANTS

AND BARS

OUT-DOOR

MEDIA

CONFERENCE

HALLS

Future steps

Albena Resort provides complex tourist services and a wide range of sport, leisure entertainments as well as congress tourism. The Resort offers balneology, SPA, classic and exotic rehabilitation and beauty procedures; excellent facilities and very good conditions for different sports activities and competitions - three football fields, a hockey field, four indoor pools, outdoor and indoor tennis courts, water sports etc. Various events are held in the resort all year-round – including private events and business meetings to large corporate events, festivals, conferences, congresses, symposia, trainings, proms, wedding parties, training camps and competitions, etc., many of which are international.

The next steps for adding new useful functionalities, associated to promotion of services and ongoing events within the resort complex could be:

• Out-door digital media installations. Installing of out-

door totems would help to expand the target audience

coverage. This would provide an additional opportunity

for the visitors outside the hotels to be informed about

events and initiatives within the resort complex, that are

currently taking place or are about to take place.

• Installation of outdoor kiosks with touch displays for

reading of digital menus in front of the restaurants. This

is a convenient and easy way to inform the guests about

the menu and the prices.

• Installation of indoor kiosks for in the hotel lobbies.

The guests would be able to inform themselves about

transport services they might need, city maps, medical

and SPA appliances and services, nearby attractions,

tours, overall tourist information, etc.

•Appropriate solution for the resort congress center and

conference halls in the hotelsThese could be embedded

displays, installed in front of the halls that provide

information about current events, subjects, presenters’

names, event duration and forthcoming program.

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About Albena Resort“

The unique landscapes, more than 3.5 km long clean sandy beach, the warm sea and crystal air, as well as nearby location of National Reserve “Baltata”, which is today a part of the Resort itself; the various opportunities for practicing water sports, the swimming pools, and water attractions, the professional sport facilities, the great choice of medical services and modern hotels, restaurants, bars, Internet cafes make Albena resort a favorite vacation spot for many people.

The Resort complex offers an exceptional variety of hotel accommodation. It provides a peaceful and safe holiday for its guests and visitors and ensures excellent environment for a family vacations both for parents and for children.

All these wonderful conditions and the excellent organization represent a unique combination of protected nature areas and contemporary, modern tourist service and great opportunities for recreation and ecotourism.

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RISK Electronics1138, Sofia, Bulgaria2L Samokovsko Shosephone.: (02) 917 54 23e-mail: office@risk.bg

Contacts

RISK Electronics is among the first IT companies in Bulgaria. The company has a strategic and innovative approach in business consulting, IT solutions development and management of business infrastructures and overall business processes.

As a leading system integrator we established functional structures and procedures for servicing our customers throughout the country. We have established and currently support a structure of 28 service centers with a team of more than 60 employees. In our business relationships we follow the principle of individual approach to each of our clients and partners.

About RISK Electronics