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Transcript of Ae member survey_presentation
2010Association Executives Survey
REALTOR Member SurveyFindings
Ohio Association of REALTORS®
Satisfaction with Support Provided to AEs
Responding to AE’s inquiries in a timely manner95%
Providing AEs with credible information 92%Partnering with AEs in serving Members 76%Helping make it easier for AEs to serve Members
77%Helping AEs enhance Members’ professional lives
76%
Large associations most satisfiedMedium associations least satisfied
Familiarity with OAR Sessions
Most FamiliarEducation Program for AEs
95%Legal Issues Forum
92%Economic Issues & Trends “Lunch Box”
Economics 87%Professional Standards Forum
87%
Satisfaction with OAR Sessions(Those familiar with Sessions)
Most SatisfiedLegal Issues Forum
91%Economic Issues & Trends “Lunch Box”
Economics 88%Professional Standards Forum
85%Local Government Forum
83%
Resorts & Second Home Forum
Satisfaction with Governmental/Legal Affairs
Most SatisfiedRPAC 92%Legal Assistance Hotline
92%Periodic Legislative Updates
92%Annual Legislative Conference
89%
Satisfaction with Board/Association Support
Most SatisfiedOAR Reference Guide 92%Payment of Dues Administrative Fee
88%Boards/Associations Profile 87%Mediation Training 86%Board Attorney Roundtables 86%
Least SatisfiedTomorrow’s Leaders Today 68%
Satisfaction with Communications
Levels of SatisfactioneConnection 89%OHIO REALTOR Newspaper 82%OAR’s Web site 79%Spokesperson Training 71%Board Presidents Column 65%District Vice Presidents Newsletter 63%
Want more Board Presidents Columns
OAR’s Award Recognition Programs
Levels of SatisfactionDistinguished Service Award 87%Excellence in Community Service
78%REALTOR® of the Year Award 77%Certificate of Merit Award
74%President’s Sales Club Award 63%
Again, Large Associations are most satisfied
Satisfaction with Professional Development
Levels of SatisfactionNAR/Ohio Ethics Training CE
73%NAR Designation and Certification Courses
66%Co-sponsored CE Courses
52%Scholarship Directory
40%
AE/Local Association Challenges
ChallengesMember Involvement 95%Non-dues Revenue 87%Keeping up with Members’ Needs 87%REALTOR® image 84%Web Site Maintenance 83%Business Planning 83%Strategic Planning 82%Young Professional Involvement 78%Providing CE 76%
Standardized Ohio Purchase Contract
Meeting Professional Goals?
Professional AspectsComfort level with sales skills 71%
Up 11% from 2002Fellow REALTORS are cooperative
64%Up 11% from 2002
Public values REALTOR professionalism64%
Up 8% from 2002OAR adds to professional value 58%
Up 13% from 2002Comfort level with technology 56%
Comfort with Listing Aspects
94% of Members are comfortable completing the listing agreement
80% of Members comfortable with the effectiveness of the residential property disclosure formUp 14% from 2002
Comfort with Marketing/Showing
Showing properties 97%Doing a listing presentation
81%Sales techniques 81%Conducting open houses 80%Marketing expertise 79%
Up 10% from 2002
Comfort with Offers/Contracts
Presenting offers 94%Negotiating offers 89%Dealing with inspectors 87%Dealing with contingencies 84%Dealing with multiple offers 76%Dealing with closings 75%Dealing with finance issues 72%
Standardized Purchase Contract
Professional Challenges/Issues
Top SixProperty values 87%REALTOR® image 82%Keeping up with computer skills 82%Lending policies 82%Personal earnings 81%Economy fluctuations 81%
2009 Accepted Contract Failures
2009 Distressed Property Sales
Professional Practices Highlights
58% have a business plan, up from 38% in 2004
72% budget up to 10% of gross income for marketing
82% consider time spent in real estate to be full-timeRelatively unchanged from 2007 findings
Communications
88% at least skim the OHIO REALTOR® print edition56% claim to have read the electronic version60% prefer the print edition, 40% prefer electronic
83% believe the frequency of electronic communication from OAR is “just right.” 10% think it’s too much
30% find OAR’s Web site “easy” to navigate, 40% find it “just okay”Older members tend to be more satisfied with the
Web site
Networking Sites Through OAR
Facebook is used a lot or occasionally by 60%
LinkedIn is used a lot or occasionally by 42%
OAR Buzz is used a lot or occasionally by 6%
RPAC Necessary
Income
Median 2009 income range $25,000 to $35,000
Median 2004 and 2007 range $35,000 to $50,000
National 2008 median $36,700
Connect the Dots…OAR is weakest at (three-quarters
satisfied):Partnering with AEs in serving MembersHelping make it easier for AEs to serve
MembersHelping AEs enhance Members’ professional
lives
Also, nine of ten AEs are challenged by:Keeping up with members needsMember involvement
Member Needs OAR Can Address
REALTOR® image Keeping up with computer skills – uncomfortable with level of
technology Ethics License law compliance Agency Business planning Property condition disclosure Foreclosures Short sales Risk management Advertising Fair housing Social networking RESPA Tax planning
More Member Needs OAR Can Address
Increasing comfort level with technology (56%)
Increase comfort level with overall sales skills (71%)
Dealing with finance issues (72%)Dealing with closings (75%)Dealing with multiple offers (76%)