ADVERTISING RATES & DIMENSIONS Effective January 2014

Advertising rates are based upon the number of insertions usedwithin the calendar year, whether units are the same or of vary-ing sizes. Announcement of any change in rates will be made atleast 60 days in advance of the issue date of the first issue towhich such rates will be applicable.

COMBINED FREQUENCY DISCOUNT

Advertising in Ophthalmic Professional may be combined with insertions in other PentaVision publications to earn greatestfrequency discounts.

ADDITIONAL PARTNERSHIPSWebsite Promotion: Available to advertisers placing at least one full page ad per year in Ophthalmic Professional. ContactRob Verna at [email protected].

E-mail Deployments: E-mail blast to proprietary list of opt-inreaders, available only to companies advertising at least one fullpage per year in Ophthalmic Professional. Contact Rob Verna [email protected].

Mailing List: Rental is available for one-time use only to companies advertising at least one full page per year inOphthalmic Professional. Contact your advertising sales representative.

Live Events: Ophthalmic Professional is able to engineer andhost a live meeting for vendors interested in reaching ophthalmicprofessionals at an industry conference or at a freestanding location. Contact your advertising sales representative.

MECHANICAL REQUIREMENTS

Publication Trim Size: 8” wide × 10 7/8”Keep live matter 3/8” from trimBinding Method: Saddle-stitchPrinting Process: Web offset on publication-grade coated stock

ADVERTISING DIMENSIONS

Live Area Bleedwidth x depth width x depth

2-page Spread 15 1/2" x 10 1/8" 16 1/2" x 11 1/8"

Full Page 7 3/8" x 10 1/8" 8 1/4" x 11 1/8"

1/2 Page, Horizontal 7" x 4 7/8" 8 1/4" x 5 1/2"

1/2 Page, Vertical 3 3/8" x 10" 4 1/8" x 11 1/8"

1/4 Page 3 3/8" × 4 7/8" —

For complete ad production and submission specifications,please refer to the Publication Ad/Page MechanicalRequirements pages of this meda kit.

Four-Color Advertising Rates [Gross]1× 6× 12× 18× 24× 36× 72×

Full Page $ 7,140 6,550 6,440 6,120 6,060 6,000 5,810

2/3 Page 6,000 5,700 5,600 5,400 5,200 5,100 4,400

1/2 Page 4,500 4,000 3,900 3,800 3,700 3,600 3,500

Black & White Advertising Rates [Gross]1× 6× 12× 18× 24× 36× 72×

Full Page $ 3,580 3,480 3,390 3,280 3,150 3,100 2,950

2/3 Page 2,900 2,800 2,700 2,600 2,550 2,500 2,450

1/2 Page 2,200 2,100 2,000 1,970 1,925 1,900 1,850

Special Position RatesBack Cover: 35% of above rate Opposite Table of Contents 25% of above rateInside Front Cover: 30% of above rate Inside Back Cover 10% of above rate

ADVERTISING RATES & DIMENSIONS Effective January 2014 • Rate Card #9

Helping ophthalmic staff to deliver high quality patient care to support the success of the practice

WWW.OPHTHALMICPROFESSIONAL.COM

2014Editorial Calendar & Rate Card

FOCUSED SUPPLEMENTS • PRINT/WEB PROGRAMS • LIVE EVENTS • CUSTOM RESEARCH • SPECIAL SECTIONS • LIST RENTALS • E-MEDIA PROGRAMS • AD EFFECTIVENESS STUDIES • WEBCASTS & TELECONFERENCES • STUDENT-DIRECTED PROMOTIONS • LEAD GENERATION OPPORTUNITIES

* Signet Research AdProbe Study; pass-along readership plus qualified circulation; purchasing authority

QUALI FIED CIRCULATION: 10,900 • TOTAL REACH: 34,000+ READERS* • 74% INVOLVED IN PURCHASING DECISIONS*

PublisherDoug [email protected]

Eastern Account Manager Scott [email protected]

Western Account ManagerMolly [email protected]

Editorial DirectorJim [email protected]

Production ManagerBill [email protected]

Classifieds Sales RepresentativeAudrey [email protected]

Emedia National Account ManagerRob Verna215-716-3359 (office)215-779-3800 (mobile)[email protected]

Contact Information www.ophthalmicprofessional.com

Surgery

Technology

Diagnostics

Therapeutics

Productivity &Efficiency

Management

ProfessionalDevelopment

Trends

Columns

MarketingOpportunities

Closing Dates

Space: December 9Ad Materials: December 23

2014 Editorial CalendarJAN/FEB

Dry Eye Patient Issue

Sterilization Techniquesfor Surgical Instruments

How EMR Can DriveEfficiency

Diagnosing AnteriorSegment Disease

Therapies for Dry Eye

Treating GlaucomaPatients More Efficiently

Tools to DevelopLeadership Potential

How to Create YourCareer Path

Implement a SocialMedia Policy

#NoNegativePosts

MAR/APRIL

ASCRS Issue

Cataract and RefractiveSurgery: What Do the

Pre-Op Measurements Mean?

Basics of ImageManagement

Topography and WavefrontMeasurements

Trends in Treating OcularAllergy

Surgical Scheduling in the ASC

How to Improve YourProject Management Skills

Understanding Employee Benefits

Update on HealthcareReform

JULY/AUG

ASRS Issue

Proper Handling ofSurgical Instruments

Lessons Learned FromEMR Integration

SD-OCT and Cameras:Two Perspectives of thePosterior Segment

Emerging Therapies forRetinal Disease

Are You Getting theBest Return From YourInvestment in Staffing?

Sharpening YourRecruiting Skills

Certification: What’s Right for You?

Coding: Last-MinuteTips for ICD-10

MAY/JUNE

Ad Study Issue

Advances in ShuntSurgery to TreatGlaucoma

How to Budget for Re-License Fees andSoftware Updates

Evaluating DiagnosticEquipment Acquisition

Nutrition and OcularDisease

Adding New RevenueStreams to the Practice

How to Write an EffectiveJob Description

How to Manage Stress in the Office

Top HIPAA Concerns ofOphthalmology Practices

Space: February 6Ad Materials: February 20

Space: April 9

Ad Materials: April 24

Space: June 11

Ad Materials: June 25

Space: August 13Ad Materials: August 27

Space: October 9Ad Materials: October 23

Bonus Distribution atInternational VisionExpo, ASCRS andARVO Meetings

Bonus Distribution atHawaiian Eye 2014 andAmerican GlaucomaSociety Meeting

Bonus Distribution at ASRS and RetinaSociety Meetings

Bonus Distribution atInternational Vision Expoand American Academyof Ophthalmology

Meeting

Coding

Customer Service

Book Reviews

Viewpoint

Opening Lines

Practice Tips

New in the Market

SEPT/OCT

AAO Meeting Issue

Premium IOL Update

Is Your Data Secure?

UnderstandingProgression Analysis

Collagen CornealCross-Linking

Using Checklists toIncrease Productivity

Employee Evaluationsthat Energize and

Motivate

Identify and LeverageYour PersonalStrengths

The Evolving Role ofthe Physician'sAssistant

NOV/DEC

Diagnostics Issue

Post-SurgicalEnhancements forCataract Surgery

Technology Policies forthe Ophthalmic Staff

Genetic Testing for AMD

Combination Therapiesfor Glaucoma

Get up to Date onCompliance Issues

Disciplining andDocumenting Employee

Behavior

The Employee “BestPractice” Checklist

Audits Have Increased. Are You Ready?

Online> Article archives> This month’s features> Upcoming conferences and webinars> Recent supplements> E-newsletter subscription and archive> Subscription information> Exclusive video features> Custom e-media marketing opportunities

In Print> Published 6 times/year> Reaching 10,900 ophthalmic techs, nurses, managers and assistants in the ophthalmic practice

> Chief Co-Editors: Bruce S. Maller and Jane T. Shuman, COT, COE, OCS

> Bonus distribution at major national conferences

Topics include:

> Practice Flow and Efficiency > Staff Management> New Technologies > Government Regulations> Surgical Procedures > EMR/EPM Systems> Coding > Case Studies> Compensation Programs > Business and Financial Planning

In Print & Online

Free Ad Effectiveness Study

PublisherDoug [email protected]

Eastern Account Manager Scott [email protected]

Western Account ManagerMolly [email protected]

Editorial DirectorJim [email protected]

Production ManagerBill [email protected]

Classifieds Sales RepresentativeAudrey [email protected]

Emedia National Account ManagerRob Verna215-716-3359 (office)215-779-3800 (mobile)[email protected]

Contact Information www.ophthalmicprofessional.com

Surgery

Technology

Diagnostics

Therapeutics

Productivity &Efficiency

Management

ProfessionalDevelopment

Trends

Columns

MarketingOpportunities

Closing Dates

Space: December 9Ad Materials: December 23

2014 Editorial CalendarJAN/FEB

Dry Eye Patient Issue

Sterilization Techniquesfor Surgical Instruments

How EMR Can DriveEfficiency

UnderstandingProgression Analysis

Nutrition and OcularDisease

Treating GlaucomaPatients More Efficiently

Tools to DevelopLeadership Potential

How to Create YourCareer Path

Implement a SocialMedia Policy

#NoNegativePosts

MAR/APRIL

ASCRS Issue

Cataract and RefractiveSurgery: What Do the

Pre-Op Measurements Mean?

Basics of ImageManagement

Topography and WavefrontMeasurements

Trends in Treating OcularAllergy

Surgical Scheduling in the ASC

How to Improve YourProject Management Skills

Understanding Employee Benefits

Update on HealthcareReform

JULY/AUG

ASRS Issue

Proper Handling ofSurgical Instruments

Lessons Learned FromEMR Integration

SD-OCT and Cameras:Two Perspectives of thePosterior Segment

Emerging Therapies forRetinal Disease

Are You Getting theBest Return From YourInvestment in Staffing?

Sharpening YourRecruiting Skills

Certification: What’s Right for You?

Coding: Last-MinuteTips for ICD-10

MAY/JUNE

Ad Study Issue

Advances in ShuntSurgery to TreatGlaucoma

How to Budget for Re-License Fees andSoftware Updates

Evaluating DiagnosticEquipment Acquisition

Therapies for Dry Eye

Adding New RevenueStreams to the Practice

How to Write an EffectiveJob Description

How to Manage Stress in the Office

Top HIPAA Concerns ofOphthalmology Practices

Space: February 6Ad Materials: February 20

Space: April 9

Ad Materials: April 24

Space: June 11

Ad Materials: June 25

Space: August 13Ad Materials: August 27

Space: October 9Ad Materials: October 23

Bonus Distribution atInternational VisionExpo, ASCRS andARVO Meetings

Bonus Distribution atHawaiian Eye 2014 andAmerican GlaucomaSociety Meeting

Bonus Distribution at ASRS and RetinaSociety Meetings

Bonus Distribution atInternational Vision Expoand American Academyof Ophthalmology

Meeting

Coding

Customer Service

Book Reviews

Viewpoint

Opening Lines

Practice Tips

New in the Market

SEPT/OCT

AAO Meeting Issue

Premium IOL Update

Is Your Data Secure?

Diagnosing AnteriorSegment Disease

Collagen CornealCross-Linking

Using Checklists toIncrease Productivity

Employee Evaluationsthat Energize and

Motivate

Identify and LeverageYour PersonalStrengths

The Evolving Role ofthe Physician'sAssistant

NOV/DEC

Diagnostics Issue

Post-SurgicalEnhancements forCataract Surgery

Technology Policies forthe Ophthalmic Staff

Genetic Testing for AMD

Combination Therapiesfor Glaucoma

Get up to Date onCompliance Issues

Disciplining andDocumenting Employee

Behavior

The Employee “BestPractice” Checklist

Audits Have Increased. Are You Ready?

Online> Article archives> This month’s features> Upcoming conferences and webinars> Recent supplements> E-newsletter subscription and archive> Subscription information> Exclusive video features> Custom e-media marketing opportunities

In Print> Published 6 times/year> Reaching 10,900 ophthalmic techs, nurses, managers and assistants in the ophthalmic practice

> Chief Co-Editors: Bruce S. Maller and Jane T. Shuman, COT, COE, OCS

> Bonus distribution at major national conferences

Topics include:

> Practice Flow and Efficiency > Staff Management> New Technologies > Government Regulations> Surgical Procedures > EMR/EPM Systems> Coding > Case Studies> Compensation Programs > Business and Financial Planning

In Print & Online

Free Ad Effectiveness Study

Advertising rates are based upon the number of insertions usedwithin the calendar year, whether units are the same or of vary-ing sizes. Announcement of any change in rates will be made atleast 60 days in advance of the issue date of the first issue towhich such rates will be applicable.

COMBINED FREQUENCY DISCOUNT

Advertising in Ophthalmic Professional may be combined with insertions in other PentaVision publications to earn greatestfrequency discounts.

ADDITIONAL PARTNERSHIPSWebsite Promotion: Available to advertisers placing at least one full page ad per year in Ophthalmic Professional. ContactRob Verna at [email protected].

E-mail Deployments: E-mail blast to proprietary list of opt-inreaders, available only to companies advertising at least one fullpage per year in Ophthalmic Professional. Contact Rob Verna [email protected].

Mailing List: Rental is available for one-time use only to companies advertising at least one full page per year inOphthalmic Professional. Contact your advertising sales representative.

Live Events: Ophthalmic Professional is able to engineer andhost a live meeting for vendors interested in reaching ophthalmicprofessionals at an industry conference or at a freestanding location. Contact your advertising sales representative.

MECHANICAL REQUIREMENTS

Publication Trim Size: 8” wide × 10 7/8”Keep live matter 3/8” from trimBinding Method: Saddle-stitchPrinting Process: Web offset on publication-grade coated stock

ADVERTISING DIMENSIONS

Live Area Bleedwidth x depth width x depth

2-page Spread 15 1/2" x 10 1/8" 16 1/2" x 11 1/8"

Full Page 7 3/8" x 10 1/8" 8 1/4" x 11 1/8"

1/2 Page, Horizontal 7" x 4 7/8" 8 1/4" x 5 1/2"

1/2 Page, Vertical 3 3/8" x 10" 4 1/8" x 11 1/8"

1/4 Page 3 3/8" × 4 7/8" —

For complete ad production and submission specifications,please refer to the Publication Ad/Page MechanicalRequirements pages of this meda kit.

Four-Color Advertising Rates [Gross]1× 6× 12× 18× 24× 36× 72×

Full Page $ 7,140 6,550 6,440 6,120 6,060 6,000 5,810

2/3 Page 6,000 5,700 5,600 5,400 5,200 5,100 4,400

1/2 ,500 4,000 3,900 3,800 3,700 3,600 3,500

Black & White Advertising Rates [Gross]1× 6× 12× 18× 24× 36× 72×

Full Page $ 3,580 3,480 3,390 3,280 3,150 3,100 2,950

2/3 Page 2,900 2,800 2,700 2,600 2,550 2,500 2,450

1/2 Page 2,200 2,100 2,000 1,970 1,925 1,900 1,850

Special Position RatesBack Cover: 35% of above rate Opposite Table of Contents 25% of above rateInside Front Cover: 30% of above rate Inside Back Cover 10% of above rate

ADVERTISING RATES & DIMENSIONS Effective January 2014 • Rate Card #9

Helping ophthalmic staff to deliver high quality patient care to support the success of the practice

WWW.OPHTHALMICPROFESSIONAL.COM

2014Editorial Calendar & Rate Card

FOCUSED SUPPLEMENTS • PRINT/WEB PROGRAMS • LIVE EVENTS • CUSTOM RESEARCH • SPECIAL SECTIONS • LIST RENTALS • E-MEDIA PROGRAMS • AD EFFECTIVENESS STUDIES • WEBCASTS & TELECONFERENCES • STUDENT-DIRECTED PROMOTIONS • LEAD GENERATION OPPORTUNITIES

* Signet Research AdProbe Study; pass-along readership plus qualified circulation; purchasing authority

QUALI FIED CIRCULATION: 10,900 • TOTAL REACH: 34,000+ READERS* • 74% INVOLVED IN PURCHASING DECISIONS*

SAFE AREA: KEEP LIVE MATTER 3/8” (.375”) FROM TRIM

BLEED AREA: 1/8” (.125”) MINIMUM

TRIM AREA: 8” WIDTH & 10.875” DEPTH (actual print size)

BLEED SIZE: 8.375” WIDTH & 11.125” DEPTH

LIVE AREA: 7.375” WIDTH & 10.125” DEPTH

PUBLICATION AD/PAGE MECHANICAL REQUIREMENTS

Sandra Kaden: Production DirectorEmergency Contact: 215-628-6513

[email protected]

Bill Hallman: Production ManagerPrimary Contact: 215-628-6585

[email protected]

PRODUCTION CONTACT INFORMATION

®

Contact LensSPECTRUM ManagementOPTOMETRIC

PROFE S S I ONALOphthalmic

DIGITAL AD MATERIAL REQUIREMENTS

FILE FORMATS: PDF/X-1A Required! InDesign, QuarkXpress 6.0 & up, InDesign 2 & up, Photoshop, Illustrator 8 & up.

NOT ACCEPTED: Quartz PDF Saved Files

DO NOT EMBED ICC PROFILES (These MUST be turned off or unchecked in your PDF for your file to preflight correctly)

Files must have all high-resolution images and all fonts included. Type 1 fonts must include both screen and printer elements. Do not stylize fonts from program palette. Required trapping should be done prior to creating the file.

PLEASE DO NOT create your PDF using PDF Writer, Quartz PDF or directly from the applica-tion file. Create a postscript file first then distill to a press optimized PDF. Spread ad must be sent as a one-page file.

Bleeds: 1/8” (0.125”) for all sides. Hold live area/border 3/8” (0.375”) from final ad size.

Images: CMYK or Gray-scale in TIFF, EPS or JPEG format. Resolution - 1.5-2 times the LPI @100%. CTP LPI is 150. Scanned images must

be 300 dpi or more. 150 line screen. Total density should not exceed 300%. No RGB or Index mode images. No JPEG encoded .eps files.

Color: Convert Spot/PMS colors to CMYK unless they print as a Spot/PMS color.* Designate the name of the PMS.

PMS/Spot*: Contact your sales rep regarding PMS/Spot if your ad requires specific colors. There is usually an added cost for this request.

Proofs: You may provide a Digital proof from the fur-nished file. If a proof is not provided, PentaVision LLC is not responsible for color inconsistencies/inaccuracies.

Documentation: Provide a document that lists all fonts, files and software used to create the ad.

Media supported: CD and DVD. Contact your production manager for FTP instructions.

InDesign Template Provided: By request we can provide an InDesign Template to place your ad in to guarantee correct measurements. Versions: InDesign 5 & Up.

PREFLIGHT PDF CHECKLISTNO PMS/Spot Colors*: Convert to CMYK (*see instructions above for use of PMS/Spot Colors)

NO RGB Images: Convert to CMYK

EMBEDDED ICC PROFILES TURNED OFF

üFILE HAS PROPER BLEEDS & TRIM SIZE (see this spec sheet if you are unsure)

DO NOT SAVE FILE AS A QUARTZ PDF

FINAL FILE SAVED AS PDF/X-1A ONLY

SAFE AREA: KEEP LIVE MATTER 3/8” (.375”) FROM TRIM

BLEED AREA: 1/8” (.125”) MINIMUM

TRIM AREA: 8” WIDTH & 10.875” DEPTH (actual print size)

BLEED SIZE: 8.375” WIDTH & 11.125” DEPTH

LIVE AREA: 7.375” WIDTH & 10.125” DEPTH

PUBLICATION AD/PAGE MECHANICAL REQUIREMENTS

PRODUCTION CONTACT INFORMATION

AD SIZES (in inches)

Width Height

Magazine Trim Size 8” 10.875”

2-Page Spread (Live) 15.5 10.125 2-Page Spread (Bleed) 16.5 11.125

Full Page (Live) 7.375 10.125Full Page (Bleed) 8.375 11.125

2/3 Page (Live) 4.5 102/3 Page (Bleed) 5.125 11.125

1/2 Page Horizontal (Live) 7 4.8751/2 Page Horizontal (Bleed) 8.25 5.5

1/2 Page Vertical (Live) 3.375 101/2 Page Vertical (Bleed) 4.25 11.125

1/3 Page Horizontal 7.375 3

1/3 Page Vertical 2.25 10

1/3 Page Square 4.5 4.875

1/4 Page Square 3.375 4.875

MECHANICAL REQUIREMENTSPublication Trim Size: 8” wide × 10.875” deep Inserts jog to the head and require a .125” head trim allowance

Live Matter: 3/8” (0.375”) from trimBinding Method: Perfect boundPrinting Process: Web offset on publication-grade coated stock

7.375”

10.125”

Full Page

4.5”

10”

2/3 Page

3.375”

10”

1/2 Page Vertical

1/3 Page Horiz.1/2 Page Horiz.

7”

4.875” 7.375”3”

1/3 Page Vertical

2.25”

10”

1/3 Page Vertical

2.25”

10”4.5”

4.875”

1/3 Page Square 1/4 Page Square

3.375”

4.875”

BLEED SIZE: 1/8” (.125”) MINIMUM:See column to left for individual

ad bleed specifications

Sandra Kaden: Production DirectorEmergency Contact: 215-628-6513

[email protected]

Bill Hallman: Production ManagerPrimary Contact: 215-628-6585

[email protected]

®

Contact LensSPECTRUM ManagementOPTOMETRIC

PROFE S S I ONALOphthalmic

E-Media Programs

E-Mail Marketing

Development• Creation of HTML e-mail file $900(All text and images supplied by client)

Deployment $300/M• Minimum deployment charge $500 • Deployment setup charge for supplied e-mails only $175

Website & eTOC Advertising Leader Board - $55/M impressions Top right side box - $95 cpm • Bottom box $55 cpmLeft side tower - $80 cpmRoadblock prestitial - $125 cpmLeft Floating Side Margin - $95 cpm Top Right Corner Page Peel $95 cpm Non-compete with other ads on site. All positions allow forstatic or animated creative.

Cancellation Policies:Cancellation of online display advertising must be receivedin writing seven days prior to start date. Cancellations ofonline display advertising mid-campaign will be subject totwo weeks notice and payment of impressions servedthrough the end of the month.

eTOC Advertising (electronic table of contents email)Due to the exclusive nature of eTOC advertising, cancellations must be received 30 days before drop date.

E-Mail Research & Demand Generation

Survey with Basic Report of Survey Results $5,000• Design and creation of HTML-based survey instrument thatincludes questions and images supplied by customer

• PentaVision double opt-in database includes optometrists,opticians, ophthalmologists, students, and others allied to theeye care profession. The list can be segmented by type ofpractitioner and geographic location.• Report of results presented in Excel or Word document• Access to online real-time reporting tool that shows completes, and generates cross-tabulated reports (based onpredetermined parameters) instantly

Interactive MediaVideo PlacementVideo supplied by advertiser and placed in highly relevant areaof a PentaVision website. Call for pricing.

Digital SupplementsA fully interactive, lead-generating experience. Sponsor benefits include:• Exclusive sponsorship of single-topic supplement• Logo prominently displayed at the top of each virtual spread• Reader action tracking• Custom add-on features (additional fees) such as:

- Flash animation within an existing print ad- Video or mp3 audio file addition

• Sponsorship acknowledgement in e-mail and print promotions

Call for pricing.

Custom Microsite & Website DevelopmentCreation of a new site or improvements to an existing site. Call for pricing.

2014 Rates & Information

Executive VP, E-media SalesRob Verna • 215-716-3379 • [email protected]

Fast/Effective/Targeted/Measurable

2014 Emedia Rates_2005 eMarketing Broch.qxd 9/30/13 1:56 PM Page 1

E-Media ProgramsFast/Effective/Targeted/Measurable

General Information1. File size shouldn’t exceed 50-60k for best loading time and presentation.2. Please be sure to provide link information/destination URL.3. Acceptable file type(s) include: .gif (animated or static); .jpg; and .swf(requires clickTAG – see below)4. Proper link tracking for SWF banners:When using an SWF for your banner (typically an animated Flash banner),please be sure to link to a root variable named ‘clickTAG’ (no quotationmarks) so that we can properly track the clicks to the banner. The clickTAGvariable will be replaced with the actual destination link via our ad trackingsoftware. For Adconductor clickTAG step-by step instructions contact:[email protected] Length Maximum: 90 Seconds • Looping Restrictions: 5 times5. Please include start and end dates when you send the banner files.

Banner Dimensions Contact Lens Spectrum, Ophthalmology Management,Optometric Management & Retinal PhysicianLeader board (top of page): 728 x 90Tower ad (left colum): 160 x 600Box ad (two positions): 300 x 250

Eyecare BusinessLeader board (top of page): 728 x 90Tower ad (left colum): 160 x 600Box ad (one position): 300 x 250

All sites prestitial (virtual false cover): 540 x 300

3rd Party Serving

• Please add a transparency setting to code.• Due to editorial approval process, must be informed as to the amount of creatives rotated per TAG; and prior to new creative introduced mid-campaign.

• True Rich Media should be submitted in the form of third party creative.

Website Advertising Submission Information

Executive VP, E-media SalesRob Verna • 215-716-3379 • [email protected]

True Rich Media

• All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window, etc.) must be initiated by the userand have a visible, functioning close/exit button.

Expandable Banners*:• Must be User Initiated by Rollover or Click to open and must Enable Mouse-Off Retraction

• Mandatory Close Button Required• In-Banner Audio and Video: Must be user initiated Initial Ad Size Expanded Size Direction728 x 90 728 x 270 Expands down300 x 250 500 x 250 Expands left160 x 600 320 x 600 Expands left120 x 600 320 x 600 Expands left*Expandable ads as with all banners are subject to editorialapproval.

Online Advertising PolicyAll advertisements are subject to approval of thePublisher, Editor, or publishing partner ofPentaVision which reserves the right to reject orcancel any advertisement at any time. PentaVisionconsiders advertising that is professionally target-ed to physicians, nurses, and health professionals.Advertising generally includes pharmaceuticalproducts, medical devices and services and practice management systems.

To Submit An AdSend your creative with IO name and referenceto: [email protected] Creativemust be received seven days prior to campaignstart date for banner advertising and ten daysprior for eTOC advertising.

2014 Emedia Rates_2005 eMarketing Broch.qxd 9/30/13 1:56 PM Page 2

ADVERTISING RATES & DIMENSIONS Effective January 2014

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