INDEX INTRODUCTION OF ADVERTISING AGENCIES

HISTORY OF OGLIVY AND MATHER

DEPARTMENTS OF OGLIVY AND MATHER

PROCESS OF ADVERTISEMENT AGEINCIES

TYPES OF ADVERTISING

CLIENTS OF O&M

INTRODUCTION OF ADVERTISING AGENCIES

The term “Advertising” originated from the Latin word “advertere” which means “to turn the mind towards”.

It plans and executes comprehensive advertising campaign of its clients

The first advertisement which appear was in Hickey’s Bengal Gazette which was India’s first newspaper.

HISTORY OF OGLIVY AND MATHER

Ogilvy & Mather India is a member of the WPP Group plc., the largest communication network in the world.

Ogilvy & Mather India’s advertising expertise has earned its reputation as India’s No 1 Creative Agency for 10 consecutive years

Types of ADVERTISING

Departments of Ogilvy and Mather

Service Department.

Creative Department.

Production Department. Finance Department.

Service Department It is the department which deals with

client .

It is the job of the people within the services department to keep the work flowing into the agency.

It is the department who is aware of needs and wants of client and guides the other department accordingly.

Creative Department Creative department create the actual

ads form the core of an advertising agency.

creative team usually have

COPY WRITER ART DIRECTOR

Production Department Without the production  department, the ads created

by Creative department would be nothing more than words and pictures on paper.

The production department, in essence, ensures the TV commercial or print ad, etc., gets produced.

Finance Department The finance department is important part

of advertising agency.

It looks after billing and other financial issues of clients.

ROLE OF MEDIA PLANNER Media Planners are responsible for selecting media

for advertisement placement on behalf of their clients.

They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

Process Of Advertising Agency

CLIENT

SERVICING DEPARTMENT

CREATIVE DEPARTMENT

PRODUCTION

Methods Of Earning Revenue

RETAINED COMMISION EARNING BAISIS

CLIENTS