ADVERTISING JEANS TO TEENS

Introduction Jeans are trousers made from denim cloth.

It was  invented by Jacob Davis and Levi Strauss in 1873.

 Historic brands include Levi's, Lee and Wrangler .

Jeans comes it various fits i.e. skinny,slim,boot cut,narrow bottom,low waist etc.

Facts

Jeans is common denominator among teens around the world.

Social media allows teens to consider a variety of brands.

Each year ,jeans style changes.

Jeans may be worn for style or for work, beside teenagers young children's and older adults can also buy this items .

Jeans may have very short life cycle.

Company's into jeans manufacturing are :-lee,levis’s,wrangler,diesel.

Creative brief We have been placed in charge of the advertising programs for a jeans company .we will need to select the type of jeans we are trying to sell and then create a creative brief using :- Product Objective Target audience Message theme Constraints Background information

Product - Old navy-Rockstar jeans Different size

Different color

Cont..

Various fits

Objective

“To increase the brand awareness and sale of old navy rockstar skinny jeans”

Target audience

Pre teens

Teens

Young adults

Message theme tag line

“Be yourself……..you are a rock star live like rock star “

“Rock it !!...by old navy …!! “

Constraints – primary competitors

Background information

Print adv- Local news paper Old navy catalog Magazine

Media Old navy advertisement focused on brand name and slogan MTV channel Vh1 Fashion shows

Cont….

Internet E-commerce Advertisement in social media. Banner and tagline on various websites.

Question and answers -1

What company provides the primary competition for your jeans ? Variety Pattern Quality Pricing Trendy Size

Question and answers -2

Which media will you select for next campaign ,given the information provided in the creative brief?

Ans :-Television and internet

Question and answers -3

How do you plan to deliver the message theme in advertising campaign ?

Celebrity SEO Social media Viral video

Question and answers -4

What tag line will you choose for your advertisement ?

“Be yourself……..you are a rock star live like rock star ”

Thank you