Culture Book 2015-2016

Who We AreDoSomething.org is the largest tech company exclusively for young people and social change. We’re activating 5.5 million young people (and counting!) to make positive change, online and off, in every US area code and in over 131 countries. Our members have clothed half of America’s youth in homeless shelters. And cleaned up 3.7 million cigarette butts from the streets. And run the largest youth-led sports equipment drive in the world. And more! Welcome to DoSomething. Let’s Do This.

Welcome to our global movement for good.

We’ve Done It Since Way Back

Our Staff Is

Our Interns Are (Literally) Pros

Our Campaigns Are Changing the World

You’ve Never Seen An Office Like This

OMG Sabbatical!

We Work Hard and Play Harder

Our Strategy Is Unbeatable

Celebs and Brands Love Us

We’re blowing up

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REASONS TO WORK AT DO SOMETHING .ORG

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WE’VE DONE IT SINCE WAY BACK

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1993

2003

DoSomething founded by actor and all around good guy, Andrew Shue.

CEO and Chief Old Person Nancy Lublin takes the reigns to drive the org into the future.

Teens for Jeans, the largest denim drive for homeless teenagers, launches for the first time.

Site relaunches. (This is how it looks!)

Aria Finger named CEO and Chief Old Person!

DoSomething launches TMI, our strategic consultancy that helps brands and orgs drive social change.

The first-ever Do Something Awards air on VH1.

2013

2010

2007

2014

2015

So dreamy

#Flawless

A Brief History

OUR STAFF IS

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Our staff is diverse, passionate, talented, and weird. Like, super weird. (That’s a compliment!) Working here requires innovation, collaboration, and believing that young people can (and will!) create positive change every single day. These weirdos are really happy to meet you.

2016 Staff

AARONSCHACHTER

ADAM GARNER

AKI ZAPATA

Senior Software Engineer Campaigns Manager, Health Campaigns Associate

ANDREAGAITHER

ARIA FINGER

VP, Engineering CEO, Chief Old Person

CALVIN STOWELL

CHLOE LEE

Chief Growth Officer Software Engineer

BONNIE HUMPHERYS

Finance and Operations Associate

BENKASSOYEditor-in-chief

CHRIS HARBUR

Impact Manager

GLEB BOUNDIN

DIANE ZMIRICH

DIEGO LORENZO

IT Manager

Digital Marketing Associate

Senior Software Engineer

DAVE FURNES

COLLEENWORMSLEY

Staff EngineerPR + Talent Relations Manager

HANNAH GHIDEY

FREDDIE BOLOGNO

Member Support Manager

Director of Mobile Messaging

HILLARY ROBBINS

Community Engagement Specialist

JEFF BLADT

Chief Data Officer

JAMES JENSEN

Member Engagement Associate

JEN NG

JESS LEE

Product Manager

Product Manager

JOE KENT

Software Engineer

KAREN GOLDFEDER

VP of Business Development

KATIE CRANE

KAYLA MONTEIRO

Software Engineer Special Projects Associate

KIKA GILBERT

Product Manager, Messaging

KERIGOFF

Creative Director

LIZZY DIVINE

Campaigns Manager, Environment & Animal Welfare

LUKE PATTON

Product Designer

2016 Staff

MARISSA RANALLI

Marketing Manager

MATT HOLFORD

MEGHAN GRADY

Chief Tech Officer

Business Development Associate

MARLY LEIGHTON

Biz Dev Manager & Events Specialist

MICHAELA BETHUNE

Head of Campaigns

MICHELE FINO

Chief Marketing Officer

MORGAN RICH

SHAE SMITH

MIKE FANTINI

SERGII TKACHENKO

NICK MCCORMICK

Senior Software Engineer Senior Software EngineerChief Product Officer Software EngineerData and Survey Research Analyst

PIERCE STREIFF

Graphic Designer

PILAR BARREYRO

Campaigns Associate, Discrimination

RITIKA KAUSHAL

SAM ARPINO

Finance/HR Manager

Talent and Culture Manager/Head of Fun

SAMRA BROUK

SENA HEYDARI

Business Development Director

Data Engineer

2016 Staff

2016 TMI Staff

MARIE PEDERSON

Strategist

KALIA ARAGON

Strategist

KARY PEREZ

Senior Strategist

LISA BOYD

Lead Strategist

GREG PERLSTEIN

Senior Director, Growth & Marketing

IRENE PEDRUELO

Lead Strategist

MEREDITH FERGUSON

SANTIAGO CASTILLO

Director Strategist

When we had a student come in and share her story about Game Winning Drive.

KALIA ARAGON

When we reached 5 million members!MARLY LEIGHTON

We Asked the Staff...WHY DO YOU LOVE WORKING AT DOSOMETHING.ORG?

WHAT IS YOUR FAVORITE DOSOMETHING.ORG MOMENT THUS FAR?

WHAT IS YOUR FAVORITE CAMPAIGN AND WHY?

WHERE DID YOU GO FOR YOUR SABBATICAL?

I get to take on projects that someone my age would never be allowed to do.

I really like Pineapple Pushups. I wish we could do it for racism AND sexism.

The day we launched Gladiator, which allows thousands of members to be in a competition.

I went to Barcelona in 2015.

DoSomething constantly balances optimizing for max org impact combined

with employee happiness.

I am so excited for Power to the Period and it’s just begun!

I went to Madrid on my last one, next stop is Tokyo.

I love working at DoSomething because of how passionate and smart

everyone is here.

Yo Teach! I used to be a teacher, and it would have been awesome

to have my kids rap to me!

Staff retreat! I’ve embarrassingly been on 3 sabbaticals: Costa Rica, Laos & Colombia.

They were all amazing.

I am not marketing a product, but rather a lifestyle and pathway to personal

transformation.

Give a Spit. We’ve LITERALLY saved lives through that campaign.

I went to Japan to write textbooks and teach dance.

NICK MCCORMICK SAMRA BROUK

CHRIS HARBUR

COLLEEN WORMSLEY

SENA HEYDARI HILLARY ROBBINS CALVIN STOWELL

JEN NG MEGHAN GRADYMARIE PEDERSON ARIA FINGER

MARISSA RANALLI ARIA FINGER BEN KASSOY

Ice Road Truckers becuase there’s the occasional snowball fight... in the office.

PIERCE STREIFF

The Amazing Race? Because we’re all a bit weird & seriously competitive?

ARIA FINGER

We Asked the Staff...WHAT WAS THE MOST AWESOME TREAT WE’VE HAD IN THE OFFICE SO FAR?

IF YOU COULD BE DUNKED IN ANY SUBSTANCE, WHAT WOULD IT BE?

IF DOSOMETHING.ORG WAS A TV SHOW, WHAT WOULD IT BE, AND WHY?

WHAT’S SOMETHING THAT MOST PEOPLE DON’T KNOW ABOUT YOU?

Shake Shack! Foxes.

Silicon Valley because it’s the only TV show with a guy named “Gleb” on it

My eyes are two different colors.

Meredith’s Shark Week Cake - aesthetically pleasing and delicious.

Peanut butter. I had a tongue ring for 12 years.

The answer will always be Magnolia banana pudding.

Rainbow sprinkles!Keeping Up with the Kardashians. Each team is a different sister.

The first time I exercised on purpose was when I was 20.

That time when Katie and I crushed the guac competition.

Buffalo sauce. I once stepped on a scorpion and couldn’t feel the bottom of my leg for two days.

BONNIE HUMPHREYS KATIE CRANE

GLEB BOUNDIN

GLEB BOUNDIN

MEGHAN GRADY JOE KENT ARIA FINGER

SAMRA BROUK SAM ARPINOKARY PEREZ MATT HOLFORD

GLEB BOUNDIN BONNIE HUMPHREYS LISA BOYD

OUR INTERNS ARE (LITERALLY) PROS

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We LOVE our interns. (And we pay them too!) They represent so many different experiences, identities, and strengths, which is one of our favorite things about them. They’re not here to file papers and go on coffee runs. They’re here to tackle organizational priorities, learn a ton, become best friends, and dominate other orgs in kickball. Meet our summer class: great interns, amazing kickball players.

CARTER SAARBiz Dev

CHRIS ALFONSO

Creative

CHRIS WALLA

CLEMENTINE GUELTON

TMI Strategy

TMI Strategy

DEB JUNG

Operations

DOROSI VALLE FLORES

Member Experience

ELLEN CHILEMBA

ILEANA CULCEA

Digital Content Product

LOLA IDOWUMarketing

KASHARA JOHNSON

Creative

MAYA MINHASCampaigns

MAYA RUDOLPH

Campaigns

2016 Summer Interns

MIKE ESPOSITO

Impact

NIARA PERRY

NIKE OYELOLA

Biz Dev

Campaigns

NHI TONG

Scholarships

RICKY PINELA

Public Relations

SAM SIU

Product

THIS GUY GOT HIRED FULL-TIME!

Discussing and presenting failures in front of the staff helps the

organization succeed.

CLEMENTINE GUELTON

We Asked the Interns...WHY DID YOU APPLY FOR THE INTERNSHIP?

FAVORITE SPACE IN THE OFFICE?

WHAT HAS SURPRISED YOU THE MOST ABOUT THIS INTERSHIP?

THE MOST VALUABLE LESSON THAT YOU LEARNED?

DoSomething is a hub of passionate and creative people who bring their

A-game all day, every day.

Xavier’s. The opens windows have been really great for cooling off

when the office is hot.

I didn’t know prior to starting the summer internship that I would come to love being

a part of the finance team.

The importance of being accepting of yourself, your abilities, and potential.

DoSomething was an opportunity where I could make actual impact coming out of my

freshman year of college.

The Kitchen - everyone eats lunch together and you can usually

find free food!

I’ve been most surprised by how fast-paced everything in the office is.

I applied here because I wanted an internship that mattered. I haven’t

been disappointed!

Hacienda because it’s super comfy.The various points to consider when thinking of our members -- our members

are so different which is absolutely beautiful and challenging too.

I became more effective at balancing between accuracy and speed.

MAYA RUDOLPH KASHARA JOHNSONDEB JUNG NIKE OYELOLA

CARTER SAAR CLEMENTINE GUELTONLOLA IDOWU

RICKY PINELA SAM SIUELLEN CHILEMBA

NIARA PERRY

OUR CAMPAIGNS ARE CHANGING THE WORLD

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Our 5.5 million members tackle campaigns that impact causes ranging from homelessness to the environment. DoSomething campaigns are fun and easy ways for young people to serve their communities in a way that doesn’t require money, a car, or help from a parent or teacher. Here are a few of our greatest hits!

Some of Our Greatest Hits

DoSomething members collected over 800,000 pairs of jeans, enough to clothe half of all homeless youth in the US.

Since 2010, members have shared over 343,000 pairs of Thumb Socks to remind their friends not to text and drive.

Members helped 11,753 older adults learn to text, email, video chat, and use social media.

TEENS FOR JEANS

THUMB WARS

GRANDPARENTS GONE WIREDMembers have donated 46,207 pieces of sports equipment, making Game-Winning Drive the largest sports gear campaign in the world. Score!

GAME-WINNING DRIVE

Members have sent 599,510 Valentine’s Day cards for seniors living in isolation.

Members have flagged 100,134 ivory items online in order to slow the ivory trade and protect elephants.

In the first-ever national period product drive, members donated 592,005 period products.

LOVE LETTERS

ELEPHANT TUSK FORCE

POWER TO THE PERIOD

YOU’VE NEVER SEEN AN OFFICE LIKE THIS

No cubicles, all collaboration: Our open office plan fosters communication and creativity as we fight for our users every day. Join us for a little digital tour or, better yet, visit us IRL!

The Hacienda Let’s Do This Wall

The PitThe GongWhen the gong’s a-ringing, the staff comes a-running! We bang the gong to gather everyone the for big announcements like new hires, campaign launches, and locked partnerships.

Tired of your desk? Chill on the couches in The Hacienda, where you’ll find staffers from all teams...and species. (Hey, Bobo!)

Need a little motivation? Or creative inspiration? Or just a reminder of our tagline? The writing’s on the wall!

Join us in The Pit, the office’s central hub! Every Wednesday we host Staff Meeting, where every team member shares an accomplishment, a goal, and a request for the week.

OMG SABBATICAL!

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After working at DoSomething.org for two years, staff members are granted a four-week (paid!) sabbatical to volunteer anywhere in the world. Staffers give to communities in need, enjoy life-changing experiences, and return with inspiration and knowledge to improve the org.

SABBATICAL

CHLOE LEEMagical Light Foundation, Thailand

Where Did You Go?

I worked on an organic farm called Sailing Winward Farm. 90% of Hawaii’s food is

imported and they need more organic farms to help Hawaii conserve native agricultural land

and become food secure.

I conducted research for the Magical Light Foundation in order to inform future projects to provide sanitary napkins to those who do not

have access in Bangladesh and taught English at the Koung Jor refugee camp located at the Thai/

Myanmar border.

I taught vulnerable youth in the Langa Township how to write code for an

organization called Brothers For All.

I helped Inspira-t with communications strategy and funding applications, I created a pitch deck for The

Calala Fund for Women to use to pitch corporate partners.

While volunteering with the Andela organization, I mentored

approximately 30 web developers in training, set up and configured new

networking equipment.

I spent my sabbatical in July volunteering for the Hillary for America campaign. I assisted them in

their text messaging program. Big highlights were sending text updates during the RNC and DNC conventions, as well as sending out the first to

know text about Hillary’s VP pick, Sen. Tim Kaine.

LIZZY DIVINE CHLOE LEE

MORGAN RICH COLLEEN WORMSLEY

GLEB BOUNDIN FREDDIE BOLOGNO

MAUI, HAWAII THAILAND

LANGA, CAPE TOWN, SOUTH AFRICA BARCELONA, SPAIN

LAGOS, NIGERIA NEW YORK, NY

CHLOE LEE

COLLEEN WORMSLEYMagical Light Foundation, Thailand Calala Fund for Women, Spain

LIZZY DIVINE

FREDDIE BOLOGNOSailing Winward Farm, Hawaii Hillary for America, New York

GLEB BOUNDIN

MORGAN RICHAndela organization, NigeriaBrothers For All, South Africa

WE WORKHARD AND PLAYHARDER

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We tackle serious issues, but we don’t always have to be serious doing it. With parties, bake-offs, and bday celebrations we’re always having a good time -- and always eating.

KickballOur summers are packed with all sorts of awesome, out-of-office events. One of our favorite summer events is our weekly kickball game against other NYC orgs we love. Win or lose, it’s always a great time. But mostly when we win.

BAKE-OFFS

PARTY VIBES BIRTHDAY CELEBRATIONS

SPIRIT DAYSSummer bake-offs bring out the best in staff’s culinary skills. Also sometimes, the weirdest. One week’s theme: Shark Week!

Every summer Friday, the interns designate a new Spirit Day theme. Whether it’s twinning, 80s, school pride, or #PladIsRad, we’re showing up and showing out.

Every month, we celebrate staffers’ birthdays with singing, inside-joke-filled cards, and... you guessed it... FOOOOD.

Whether we’re celebrating the winter holidays, Pride, or a big org accomplishment, it’s going down. And yes, there will be food.

OUR STRATEGY IS UNBEATABLE

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TMI is a strategic consultancy that helps clients drive social change through insights and creative solutions backed by data from millions of young people.

In a world of Too Much Information, we say bring it on. Because in that pile of gifs, memes, and tweets, there are brilliant insights waiting to be put into action.

Fueled by DoSomething.org’s proprietary data from millions of young people involved in hundreds of cause initiatives, we uncover what motivates young people to connect with companies and causes they care about.

Since 2013, TMI has earned profits of more than $2.5 million – and 100% of them support DoSomething.org’s bottom line.

TMI STRATEGY GIVE A SH*T.

BRING IT.Be smart. Be confident. Be humble. Be forgiving. Be always learning. Be honest. Be quirky. Be fun. #YouBeYou

BACK IT UP.

HAVE FUN!

About our clients. About the work. About driving true impact. About each other.

News junkie. Data head. Pop culture aficionado. Doesn’t matter what you are, just back it up with facts and truth.

Celebrate big and small wins equally. Be the best part of our clients’ weeks and each other’s week.

OUR CODE

CELEBS AND BRANDS LOVE US

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Celebs Who Love Us

SHAWN MENDES

BEBE REXHA

INGRID NILSEN

LAUREN JAUREGUI

KINGSLEY AMERICAN AUTHORS

SABRINA CARPENTER

DAYA

TYLER OAKLEY

MADDIE & MACKENZIE

ZIEGLER

KARAN BRAR

NEVSCHULMAN

COLTON HAYNES

JOJO

YARA SHAHIDI

KIRA KOSARIN

NICK CANNON

Notes From Shawn Lose Your V-Card

Power to the Period Lose Your V-Card

Lose Your V-Card Explain the Pain Text

Love Letters Challenge Lose Your V-Card

We Are AbleBirthday Mail

Context Clues Grandparents Gone Wired

Smiles for Soldiers Lose Your V-Card

Science Sleuth Take Back the Shelves

Yo Teach!

Some Marketing Partners

The leading online scholarship resource supports our campaigns and helps members use social change to pay for school.

DoSomething members use WHI to connect the things they love to the causes they care about.

High schoolers use the popular app to connect with friends and find new ways to engage with social action through DoSomething campaigns.

Some Corporate Partners

Through our Science Sleuth campaign with 3M, members used their STEM skills to unlock donations to classrooms in need.

We joined forces to help over 73,000 members avoid summer slide by playing the Context Clues game. Players used their reading skills to solve a mystery and unlock real donations to their communities!

Together we’ve sent hundreds of thousands of thank-you cards to military service members and even more birthday cards to help homeless kids celebrate their special day.

We teamed up on the FIRST EVER national period product drive to donate period products to local homeless shelters and help people experiencing homelessness maintain menstrual hygiene and reinvigorate their sense of dignity!

Powered by SunTrust’s onUp Movement, our Spend Your Cheddar Better campaign gave the next generation a strong foundation of financial literacy and confidence.

Our three partnerships have tackled smoking from three different and impactful angles: thirdhand smoke (Four-Legged Finishers), tobacco sales (Take Back the Shelves), and cigarette butt litter (GTFO: Get the Filter Out).

DoSomething has partnered with ESPN on Shred Hate, an anti-bullying campaign, and Game-Winning Drive, the largest sports equipment drive ever.

Our favorite airline has a long history of powering DoSomething campaigns, most recently with Innovation Inspiration, which jump-started the next generation of female scientists.

Grandparents Gone Wired, Senior Story Swap, and other AARP-powered campaign have mobilized members to #DisruptAging and keep seniors connected.

CVS Health and DoSomething teamed up for the Quitters Always Win anti-smoking campaign and Explain the Pain Text, a guide to help members protect their friends from prescription pain med abuse.

WE’REBLOWINGUP

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UPDATED MARCH 2017