Advertising. Functions of Advertising Ads give _____________ to consumers? information.
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Transcript of Advertising. Functions of Advertising Ads give _____________ to consumers? information.
![Page 1: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/1.jpg)
AdvertisingAdvertising
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Functions of AdvertisingFunctions of Advertising
![Page 3: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/3.jpg)
Ads give _____________ to Ads give _____________ to consumers?consumers?
information
![Page 4: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/4.jpg)
_________ a new product or _________ a new product or service.service.
Introduces
![Page 5: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/5.jpg)
AdvertisingAdvertising
Helps to _____ _____ TV, Helps to _____ _____ TV, Magazines, Newspapers, Radio, Magazines, Newspapers, Radio, etc. companies pay for etc. companies pay for advertising space or time.advertising space or time.
![Page 6: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/6.jpg)
AdveritisingAdveritising
Helps to Helps to Pay ForPay For Tv, magazines, Tv, magazines, newspapers, radio, etc. Companies newspapers, radio, etc. Companies pay for advertising space or time.pay for advertising space or time.
![Page 7: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/7.jpg)
AdvertisingAdvertising
Serves the public with ______ Serves the public with ______ ________ _____ such as anti-________ _____ such as anti-drugs/ smoking campaigns.drugs/ smoking campaigns.
PublicService Ads
![Page 8: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/8.jpg)
AdvertisingAdvertising
Promotes Promotes __________________________
![Page 9: Advertising. Functions of Advertising Ads give _____________ to consumers? information.](https://reader035.fdocuments.in/reader035/viewer/2022062309/5a4d1b227f8b9ab059995ee7/html5/thumbnails/9.jpg)
AdvertisingAdvertising
Promotes Promotes competitioncompetition
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AdvertisingAdvertising
Allows to you to doAllows to you to do __________ __________ shopping.shopping.Comparison
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Problems with Problems with AdvertisingAdvertising
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ProblemsProblems
_________ _______ and _______ are _________ _______ and _______ are used to avoid making direct statement. used to avoid making direct statement. They ______ _______ but they do not They ______ _______ but they do not give all the details cleary.give all the details cleary.
Invisible words Puffery
Don’t Lie
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ProblemsProblems
Ads create a ______ by appealing to Ads create a ______ by appealing to your _________ and ___________.your _________ and ___________.
wantemotions insecurities
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ProblemsProblems
Ads _________ tv, radio programs, Ads _________ tv, radio programs, and clutter newspapers and and clutter newspapers and magazines.magazines.
interrupt
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ProblemsProblems
Advertisements are ______ and Advertisements are ______ and ultimately that expense is passed on ultimately that expense is passed on to the consumer.to the consumer.
costly