AdvertisingAdvertising

Advertisements

• Take a moment, and come up with a few advertisements that you can remember, right off the top of your head.

• What was the company?

• What were they selling?

• What made them memorable?

“Beautiful People”

• Companies spend millions trying to convince you that their product will make you popular and beautiful

• http://www.youtube.com/watch?v=Ipvkl91QvvM

• http://www.youtube.com/watch?v=ZMt6TFO0zn4

Bandwagon

• These ads try to get consumers to buy a product because everyone else it.

• RedBull - the side of the can carries a health advisory against drinking too much. For some people it is a challenge.

• http://www.youtube.com/watch?v=ehaln2nFCvc

Celebrity Testimonials

• Advertising executives hope that you want to by like famous people and will buy the products the celebrities endorse.

• http://www.youtube.com/watch?v=6oTMosZ76b8

• http://www.youtube.com/watch?v=N6SffLLoS_M

Emotional Appeal

• Advertisements may want you to think that a product will make you feel happier, more confident, or more loved.

• http://www.youtube.com/watch?v=BpOvzGiheOM

• http://www.youtube.com/watch?v=Y8fYeWw1gag

Catchiness Factor

• Lots of jingles and slogans work because they are catchy.

• Easy to remember tune.

• http://www.youtube.com/watch?v=cN9OKXtzHtE

• http://www.youtube.com/watch?v=0eN9KP6lOZs

Gotta Have It Now

• Not only to marketers what you to buy their products, but they also try to convince you that you have to have it now.

• http://www.youtube.com/watch?v=hsEUBLIJvmE

Being Smart

• What is the ad really about?

• What is the product being sold?

• Need or a want?

• Why do I need/want it?

• Is is a good reason?

• Can I afford it?

• What is the opportunity cost?

Activity

• Get into groups of 4-5

• Your group needs to choose a product that you would like to advertise.

• Create some type of skit, like it was a TV commercial.

• Create a poster as if it were a magazine advertisement.