Advertising

Advertising

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Advertising

Advertising


Vocabulary

Creativity: To produce something with unique idea

Awareness: To give the knowledge about something.

Critics: One who forms and expresses judgments of the merits, faults, value, or truth of a matter.

Roadside Signs: Any of the large panels usually found alongside roads and highways used as gigantic advertising posters.

Commercial: An advertisement on TV or radio

Advertising


English French

Creativity créativité

Awareness conscience

Critics Les critiques

Roadside signs panneaux routiers

Commercial commercial

Vocabulary

Advertising


Advertising


Types of Advertising

Print Advertisement

Celebrity Advertisement

Advertising



Outdoor Advertising

Surrogate Advertising

Covert Advertising

Advertising



Infomercials

Social service

Advertising


Celebrity in ads

Creativity in advertising

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Awareness Advertising campaign

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Critics towards Advertising

Advertising


Note Teachers: Use this 3 slides only for Higher Intermediary Clients.Ask them the word and you read the meaning, like a crossword .

Teachers: E.g. Sold to generate Cash.

Student : Liquidated

Don’t show them the slides.

Advertising


Eye-catcher Something that particularly attracts one's attention

Mailshot Piece of advertising material sent to potential customers by post

Tabloid Newspaper printed in small format, usually with a lot of photographs.

U.S.P. Unique Selling Proposition; a declaration of what makes a product different

Spam Unsolicited advertising sent through the internet as an email message

Sound bite Short extract from a recorded interview or speech.

Double-page spread Advertisement printed across two pages in a newspaper or magazine

Vocabulary

Advertising


Generic advertising Advertising for a whole sector, such as tourism, rather than a specific product

Spot Position of a commercial in a radio programme or TV schedule.

Broadsheet Newspaper printed in a large format

Hype Excessive or intensive publicity; exaggerated claims made in advertising.

Jingle Catchy tune, with a short simple rhyme, used to promote a product.

Prime time Hours on radio & TV with the largest audience, usually the evening

Key words Informative words chosen to indicate the content of a document

Slogan Phrase used to advertise a product, or to identify a company or organization

Advertising


Word of mouth - when people tell their friends, family and co-workers about products they like, a free form of advertising.

Liquidated - sold to generate cash .

Advertising

Documents

Transcript of Advertising