BTEC Creative Media Production – Advert Analysis Name: Anthony Richards

Name of Product

Visual / Text Music / Sound FX Audience Meaning / Message

John West – Red Salmon

A man fighting a bear John West Red Salmon

tin at end

No music Roaring and yelling

sounds Kicking and punching Voiceover at beginning

and end describing product and situation

People who like eating fish

Male audience - comedy/fighting

John West work hard to deliver us the best red salmon

Honda Accord

Different car parts leading to a chain reaction which makes the car.

Text: Honda Accord

Voiceover: “Isn’t it nice when things just work?”

Music: “Rapper’s Delight” - The Sugarhill Gang

Car parts hitting each other e.g. windscreen wipers, engine, metal clanging, bolts, cogs, rolling tyre

Drivers Adults – 20+ Families Men –

stereotypically more men drive – gadgets and mechanical things

Honda cars just work by themselves, causing us no problems e.g. no breakdowns

Skittles Lots of Skittles Office worker turns

everything to Skitttles Text: “Touch the

rainbow, taste the rainbow”

3 office workers Lots of office props

Voiceover: “Touch the rainbow, taste the rainbow”

Dialogue between colleagues

Skittles falling Phone ringing Music: None

Kids/teenagers who get excited by Skittles

Skittles fans

No message – inspires conversation and gets publicity

T-Mobile Text: Establishing information “Life’s for Sharing”, T-Mobile logo, advertisement text throughout advert in corner of screen for

Music:“Shout” – Lulu“The Only Way is Up” - Yazz“Don’t Ya” – The Pussycat Dolls“Nut Cracker” -

Mobile users All ages All ethnicities

Sharing unusual things on their phones

people who do not know it is an advert

Flash mob in Liverpool Street Station – more and more people towards end of advert

People recording advert on phones

“Get Down on It”“Since You Been Gone”“Lollipop”“Do You Love Me?”SFX: Train, Loudspeaker, Crowd