Adventures in Social Media
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#PRSpringConf @codella Adventures in Social Media Spring Conference May 15, 2014 by Pete Codella, APR
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Transcript of Adventures in Social Media
#PRSpringConf @codella
Adventures in Social Media
Spring ConferenceMay 15, 2014
by Pete Codella, APR
#PRSpringConf @codella
Brand growth
Brand journalism
Build email lists
Co-Branding
Collect demographic information
Customer service
Drive online traffic
Drive physical traffic
Expand digital footprint
Fan growth
Giveaways
How-To
Lead capture
Listen
Product launch
Provide coupons/discounts
Search placement optimization
Share case studies
Show love to your customers
Solicit feedback
Support online marketing
Sweepstakes
VIP and behind-the-scenes info
Reasons to Use Social Media