Vicki LivingstonHead of Communications

& Analyst Relations3G Americas

www.3gamericas.org

Advances in Mobile Broadband in the

Americas

Personal Communications Technologies

Agenda

About 3G AmericasMove to Mobile Broadband

Why Mobile Broadband?

HSPA: Mobile Broadband Delivered

Future of Mobile Broadband: Is there a ‘4G’?

Summary

The mission of 3G Americas is to promote and facilitate the seamless deployment

throughout the Americas of the GSM family of technologies, including LTE.

3G Americas Board of Governors

EDGE UMTS HSPAE-EDGE HSPA+ LTE

Web browsingInternet accessVideo streaming

Video sharingVideo telephonyMobile TVFast internet access

Rapid VoIP call set-upInstantaneous web pagesStreaming fast buffering

MMOPG Real time gamesFaster connectivityFaster streamingFaster downloads Faster content uploads

Basic Capability Enhanced Experience

GSM Family of Technologies

The World Wireless Market

GSM/UMTS/HSPA 3.5 Billion 88%

3.48 Billion Cellular Subscriptions

Worldwide

Others* 50 Million

1%*Others includes TDMA, iDEN and PDC

CDMA 384 Million

11%

Subscriptions by TechnologyApril 2008

Source: Informa WCIS Estimates, March 08

Western Hemisphere Cellular Market Share

Source: Informa Telecoms & Media, WCIS, March 2008

GSM/UMTS 57%

GSM/UMTS 65%

CDMA 27%

CDMA 32% TDMA

5%

TDMA 6%

Others 5%

Others 3%580 Million 693 MillionTotal

Subscriptions

Agenda

About 3G Americas

Move to Mobile BroadbandWhy Mobile Broadband?

HSPA: Mobile Broadband Delivered

Future of Mobile Broadband: Is there a ‘4G’?

Summary

What is Mobile Broadband?

Mobile Broadband is the name used to describe the 3G services which are made possible by HSDPA and HSUPA, the latest technologies on the evolutionary path. HSDPA (High Speed Downlink Packet Access) enables mobile users to download data at speeds of up to 3.45 Mbit/s. HSUPA (High Speed Uplink Packet Access) enables mobile users to upload data at speeds of up to 1.76 Mbit/s. Source: Wikipedia

Mobile broadband is defined as broadband access (e.g. cable and DSL) in the cellular environment. Source: Virginia Tech University

Mobile broadband refers to any wireless technology that enables high-speed Internet access in a public environment, via laptop, PDA, smartphone or other device. Today, mobile broadband technologies include Wi-Fi (used at hotspots and in most municipal networks), WiMAX (in its early stages), and 3G (used by many cell phones and some PCs for Internet access). Source: JiWire

Wireless Stats in the US Year End 2007

• U.S. wireless penetration reaches 84%• U.S. subscribers totaled 255.4 million• Overall revenue was up 10.7% on the year to

$138.9 billion• Data revenue jumped 53% to $23 billion • Voice and data minutes totaled 2 trillion• Wireless customers in the U.S. sent 50 billion text

messages in December 2007, with multimedia messaging totaling 4 billion in the second half of the year

Source: CTIA-The Wireless Association® April 2008.

UMTS/HSDPA Growth in the Americas

ArgentinaArubaBrazilChileColombiaEl SalvadorGuatemalaHondurasMexicoNicaraguaParaguayPeruPuerto RicoUruguay

CanadaUSA

300+ Cities!

27 Networks in 15

Countries

3G Standards Comparison

UMTS/HSDPA

85 Commercial 1xEV-DO networks

45 1xEV-DO networks in deployment

29 Commercial 1xEV-DO Rev A networks

36 1x EV-DO Rev A networks in deployment

90 M 1xEV-DO subscribers (4Q 2007)

55 1x EV-DO Rev A devices

EV-DO Rev ACommercial UMTS networks 213

UMTS networks in deployment 61

Commercial HSDPA networks 187

HSDPA networks in deployment 58UMTS/HSPA subscribers (4Q 2007)

184 M

UMTS/HSPA devices 450+

Source: 3G Americas – April 21, 2008 Source: CDG.org – Apr 16, 2008

AgendaAbout 3G Americas

Move to Mobile Broadband

Why Mobile Broadband?HSPA: Mobile Broadband Delivered

Future of Mobile Broadband: Is there a ‘4G’?

Summary

Why Mobile Broadband?

Improved Voice Capacity

More Efficient Use of Spectrum

Higher Wireless Data Speeds

Reduced Latency

Increased Revenue Opportunities

Lower Infrastructure Expenditures

• Improved cost efficiency on both voice and data platform

• UMTS/HSDPA is the only 3G technology supporting simultaneous circuit switched voice and high speed packet data

Fully Loaded NetworkInfrastructure Costs

Voice

2G GSM

3GUMTS

60%

Data

2G EDGE

3GHSDPA

45-70%

Source: AT&T, Kafka, Mobile Broadband Americas; Nov 2007

Why Mobile Broadband?

Increasing SpeedIncr

easi

ng

Dev

ice

Com

plex

ity

200+ Kbps

•Interactive Messaging –Telematics - Forms based Applications •50-100 kb Text Transactions

•M2M Photo Messaging–Audio/Video Clips /(<10sec) -Web Browsing – Complex Games

•Audio Streaming – Video Streaming – Robust multimedia messaging – Audio/Video clips (1- 2 mins)- PTT – Wireless Desktop

•Full album MP3 Downloads – Video Conferencing – Movie Downloads – High Resolution picture/graphics – Broadband Desktop – Real Time Voice over IP – Multiplayer, Interactive Gaming

35-70 Kbps

10-35Kbps

0-10Kbps

70-200Kbps

WAP Browsing – Content Download – M2M Email Picture messaging – Email (text-no attachments) –Simple Games

UMTS

EDGE

HSDPA

GPRS

Agenda

About 3G AmericasMove to Mobile BroadbandWhy Mobile Broadband?HSPA: Mobile Broadband DeliveredFuture of Mobile Broadband: Is there a ‘4G’?Summary

HSPA Mobile Broadband Delivered: 200 Today

• More than 200 commercial networks in service• Available in over 80 countries• 450+ HSDPA devices available from 100 suppliers• 8 million subscriptions by Year End 2008• Over 680 million subscribers forecast by 2012• Global roaming with multiple devices in many

frequency bands

Source: Informa Telecoms & Media, March 2008

• Improves network capacity, speeds and latency

• Increases ARPU• Lowers cost of voice service• Provides mobile broadband connectivity• Simple cost-effective upgrade from UMTS• Offers spectral efficiency 4-5 times UMTS• High data throughput; 600-1400 kbps

downlink average today• Achieves 1 Mbps peak user rates on

uplink• Reduces latency to 70-100 ms

HSPA Advantages

$0$50

$100$150$200$250$300$350$400

2007 2012

The Growth of Mobile Data Services

Mobile Data Applications & Services

26%Data

Voice74%

Source: ABI Research, Aug 1, 2007

Combined global revenues from all mobile business categories

$242 B

Rev

enue

(Bill

ions

USD

) $389 B

CommunicationsInformation access

ComputingBusiness Process Solutions

$100 Billion!2012

Technology CapabilitiesSo

urce

: ED

GE,

HSP

A &

LTE

, Rys

avy

Res

earc

h

AgendaAbout 3G Americas

Move to Mobile Broadband

Why Mobile Broadband?

HSPA: Mobile Broadband Delivered

Future of Mobile Broadband: Is there a ‘4G’?Summary

What is 4G? (IMT-Advanced)

Not yet defined by the standards bodies

Requirements expected in 2008

Premature to call any current technology “4G”

It is expected that end-to-end IP and high- quality streaming video will be distinguishing

features of 4G.

• Globally deployed base of 200+ networks

• System upgrade

• Cost efficient

• Backwards compatible

• Extensive ecosystem• Will deliver up to 42

Mbps

HSPA+ Benefits

HSPA+ Evolution Objectives

3GPP Long Term Evolution (LTE)

• Utilizes OFDMA technology• Operation in both FDD and TDD modes• Spectral efficiency• Vendor agreements on IPR• Reduced latency

LTE Advantages

“Without a doubt the operator community is rallying behind LTE, and there might be an opportunity to finally converge to a

single standard,” says analyst Chetan Sharma.*

*Source: Om Malik, Gigacom, April 9, 2008

EV-DO UMB

“UMB is expected to go commercial in mid-2009, but none of the carriers has announced plans to

test or deploy the technology,”according to ABI Research analyst Nadine Manjaro.

December 2007

Mobile WiMAX

Mobile WiMAX Challenges:

Price

Spectrum

Reliability

Competition

Economies of Scale

Global Mobile Broadband Subscription Forecast

UMTS/HSPA

1.3 Billion

78%

EV DO 14%244 Million

125 Million

Mobile WiMAX

58.6 Million

*3G tba = Future technologies yet to be announced such as TD-SCDMA in China or TD-CDMA in Japan among others

2012 1.7 Billion 3G Subscriptions Worldwide

41.8 million portable & fixed devices

16.8 million mobile devices

Source: WiMAX Broadband Convergence: Emerging Fixed, Portable & Mobile Revenue Opportunities, Informa Telecoms & Media, 2007 Source: Informa Telecoms & Media, WCIS, April 2008 Forecast

3G TBA

• global roaming• security • interoperability• rich content • applications requiring high-

speed throughput

Summary

HSPA mobile broadband is the ideal technology platform for

www.3gamericas.org

Thank You!

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