Advanced Content Marketing Seminar - Indianapolis & Evansville
41
Advanced Content Marketing
-
Upload
erik-deckers -
Category
Marketing
-
view
158 -
download
1
description
Neil Miller and Erik Deckers gave a seminar on advanced content marketing in both Indianapolis and Evansville. This is Erik's portion of the presentation. Erik Deckers owns a content marketing and social media marketing in Indianapolis with clients around the world.
Transcript of Advanced Content Marketing Seminar - Indianapolis & Evansville
Advanced Content Marketing
“Write good content” is
a stupid strategy
Beware the
Content
Shock
Attack of the Literate Robots
Google Hummingbird
Google Hates Us
Old SEO
• Keywords in Title
• Keywords in first 4 words of body
copy
• 2% Keyword Density
• Shitloads of Backlinks
New SEO
Click Through
Rate
Time on
Site
Bounce Rate
Focus on Topics,
not Keywords
Write Guest
Blog Posts
Your
ProfileWebsite
Create Exclusive Content
Recycling Content
Unless you. . .
• Update old articles
• Revisit old topics
• Expand list posts
Title Text
• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
Curation
Measure Everything
Read meErikDeckers.com
ProBlogService.com
Reach me
Thank you!
