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General Nutrition Center

#WakeUpAndRun

GNC’s New Online Campaign #WakeUpAndRun

Campaign Designed to Encourage People to become more active in their daily life

Encourages Use of GNC products to help them join.

3 Month Long CampaignSocial Media Campaign Using:

Instagram Twitter Facebook

Target Audience

Men and WomenAge 18-50ActiveLooking to Live a Healthier LifeGNC product users

Budget

Budget = 100,000$Google AdWords: 45,000$

500$ a day for 3 months.Social Media Promoted Posts on Facebook

and Twitter: 30,000$Booths and Flyers around scheduled runs

such as marathons: 15,000$Advertising on Radio : 10,000$

Google AdWords

We will use Google Adwords to help get the word out about #WakeUpAndRun

Mock Google AdWords Advertisement:

Keywords we will target on Google AdWords Run, Marathons, Vitamins, GNC, Health, 5K Runs,

Running Shoes, Health Supplements, Live Well, etc.

Mock Facebook Post

GNC’s Twitter Page

During the Campaign GNC’s Twitter Page will be used to promote #WakeUpAndRun.

3 Times a Day: This way people will not be annoyed by constant posts about the campaign on their social media news feeds.

Some Tweets will be Promoted to make it possible for people who are not following GNC to see posts.

#WakeUpAndRun Blog

GNC will start a public #WakeUpAndRun Blog.

People will have the opportunity to share stories about their #WakeUpAndRun experience.

People will become more Emotionally Involved This is because people will be able to see others post

on the blog as well and will be given the opportunity to see how the campaign is effecting everyone

#WakeUpAndRun Instagram Promotion

#WakeUpAndRun’s Instagram promotion will be advertised across all platforms of the campaign.

Followers of #WakeUpAndRun can post artsy photos on their Instagram accounts of the them taking part in the campaign and running before their day starts.

Our favorite photos, and the top 25 pictures with the most likes will receive prizes such as GNC products, and GNC store credit!

Expected Goals

75% increase in the amount of times that people mention GNC in their social media posts.

50% increase in online traffic to GNC’s website.

Increase in sales of GNC products such as vitamins, health supplements, diet products, etc.

Many stories being submitted on our blog telling us how #WakeUpAndRun had positively affected their life.