Adult Learners - Smart Growth or No Growth
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University You’ll love the person you become here Dr. Arthur F. Kirk, Jr. Dr. Arthur F. Kirk, Jr. President, Saint Leo University President, Saint Leo University July 23, 2014 July 23, 2014 ADULT LEARNERS—GROW SMART OR GO AWAY
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CALEM 2014 presentation: Adult Learners - Smart Growth or No Growth, Arthur Kirk, Saint Leo University. The adult continuing education programs of many colleges remain institutional strategic afterthoughts. these programs must emerge from being ATM-supporting traditional campuses to being appreciated as mission critical activities threatened by increasing competition. Schools must adopt more sophisticated means to identify, attract, sell, serve, and retain students with different interests and needs.
Transcript of Adult Learners - Smart Growth or No Growth
Saint Leo UniversityYou’ll love the person you become here
Dr. Arthur F. Kirk, Jr.Dr. Arthur F. Kirk, Jr.
President, Saint Leo UniversityPresident, Saint Leo University
July 23, 2014July 23, 2014
ADULT LEARNERS—GROW SMART OR GO AWAY
Saint Leo University Geographical Reach
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Tuition Revenue by SBU, 2013
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Saint Leo University’s Four Cornerstones
Mission
Values Accountability for Execution
Vision and Planning
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Joel Barker, The Power of Vision
without action is merely a dream.
Action without vision just passes the time.
Vision with action can change the world.”
“Vision
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Adult Education
Academic Affairs
Student ServicesBusiness
Operations
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Dr. Eric Mazur
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Lecture vs. Sleep: Eric Mazur
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Problem Based Learning
Dr. Jeff Borden
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GOOGLE 2013 Q4 EDUCATION SEARCH ANALYSIS
Number searching for higher education is flat 17
“All else being equal a student will select you over a for-profit 95% of the time” (For-Profit Executive)
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“The first one with a financial aid package wins” (For-Profit Executive)
“Non-traditional students frequently have less knowledge about financial aid eligibility and processes”
(Hanover Research)
“Career planning is the most desired service”
(Hanover Research)
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Registrar BursarFinancial
Aid
Advising
Career Services
9:00 a.m. – 5:00 p.m.Closed Weekends
3 Credits
HELP!!
ALL
APPLICANTS
ACCEPTED
LOANS, LOANS!
FREE BOOKS
DEGREES FAST AND CHEAP!!
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Inquiry Follow-Up
• Phone Calls: First 7 days
• Time Lapse to First Call
• Call Times of Day
• Number of Emails First 7 Days
Best Practice
• 8 Calls
• 5 Minutes
• Multiple Attempts Different Times
• 3 Emails
RESEARCH RESULTS: BEST PRACTICE INQUIRY FOLLOW-UP
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July 22, 2014
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928
“Strategy is the great work of the organization. In situations of life or death, it is the Tao of survival or extinction. Its study can not be neglected”
Sun Tzu
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What we care about
What our competitors care about
What students care about
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Saint Leo UniversityGrand Strategy
Be aggressive, innovative, entrepreneurial and agile;
invent the private, not-for-profit university of the twenty-first century.
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“Vision without execution is
hallucination”Thomas Edison
“Is a dream a lie if it doesn’t come
true or is it something worse”
Bruce Springsteen
MARKET DIFFERENTLY
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Be aggressive, innovative, entrepreneurial and agile;
invent the private, not-for-profit university of the twenty-first century.
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Before 1998 →
← 2013
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