adtech SF 2012 Startup spotlight data and targeting mix_rank
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Startup Spotlight: Data & Targeting Ilya Lichtenstein, Cofounder www.MixRank.com [email protected] Thursday, March 29, 12
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Transcript of adtech SF 2012 Startup spotlight data and targeting mix_rank
What is MixRank?• Competitive intelligence and media
planning tool• Leverages the power of BIG DATA for
media buying• Algorithmically identifies the most
successful creative and targeting in any market
Thursday, March 29, 12
How MixRank Helps Brands
• Identify competitors’ most effective creatives and split test winners in real time.
• Find relevant placements and audiences that are most receptive to your message.
• Eliminate waste and poorly targeted impressions
• Scale campaigns FAST and get results
Thursday, March 29, 12
Sample Automotive Campaign
Thursday, March 29, 12
Sample Automotive Campaign
Thursday, March 29, 12
Sample Automotive Campaign
Thursday, March 29, 12
Sample Automotive Campaign
Thursday, March 29, 12
Sample Automotive Campaign
Thursday, March 29, 12
Sample Automotive Campaign
Thursday, March 29, 12
Sample Automotive Campaign
Thursday, March 29, 12
ClientsOver 6,000 Advertisers and Ad Networks are Using MixRank
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MixRank Results
Education Advertiser• 24% Decrease in eCPC• 37% Decrease in CPA• Same traffic volume converting better at
a lower cost
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MixRank Results
Insurance Advertiser• 220% Increase in Traffic• 33% Increase in CTR• Continued campaign growth
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The FUTURE of Display
• Metrics, not just branding• Predictive modeling on historical ad data• A new targeting and optimization layer• The agency will be automated.
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Contact Us
Web: http://www.mixrank.comEmail: [email protected]: @MixRank
Visit us at the Innovation Alley!
Thursday, March 29, 12
