AdStir for publisher 141126

Copyright © UNITED, Inc. All Rights Reserved. 1

We are Best Sell Side Platform!


+ TOPICS

+ CPC Ad-networks

+ How to Use

+ RTB

Contents

+ Ad Format


TOPICS

Fill-rate 100% By integrating only

AdStir SDK/ad code, when a default occurs,

AdStir automatically switches to another network.

High CPC ads Multiple ad formats

The biggest Japanese RTB platform

Make your impressions into earnings with RTB.


TOPICS Partner Medias

35,000,000,000+ Monthly impressions

DSP

DSP DSP


CPM Ads - When RTB ads are displayed, you can get earnings. Ad buyer platforms(DSPs) bid on every your impression.

Point

DSP DSP DSP

AD

①Send ad request

to AdStir

②Send RTB bid

request to DSPs

⑤Get earnings! ④Highest bid wins

the space

③Biddng to

your ad request by each DSPs

CPM 45

CPM 40

CPM 50

CPM 50

Win!

RTB Real Time Bidding CPM Ads


You can set floor price CPM, so you can show only the ads which is higher than the floor price. If there is no ads which reach the floor price, you can display CPC ads.

Point

①Ad request

Floor Price

CPM 45JPY DSP

We want to buy

CPM 50JPY

②RTB bidding

DSP

We don’t have any campaigns which reach

CPM 45JPY

AD

CPC AD CPM 40JPY

NetworkA 50% NeteorkB 30% NetworkC 20% ③When there is no RTB ads,

then your impression will be filled by CPC ad-networks.

AD RTB AD

CPM 50JPY

RTB Monetizing Example


By using RTB auction + CPC optimization, you can monetize your impressions more effectively without requiring man-hours.

Point

・Instability of CPC rate ・Risk of defaults ・No exact method of CPM measurement

RTB+ CPC tuning

CPC only

・Additional RTB earnings ・Stability of CPC rate by using automatically optimization ・No need to worry about network defaults ・Automatically RTB floor price setting

Total Revenue 20％ UP on average

CPM

CPM

DATE

DATE

RTB Monetizing Structure

RTB


Global DSP

Japanese

DSP

is connected with

all the major 17 DSPs.

We have always more than

8,800 RTB campaigns.

Partner ad buyer platform We are one of the biggest Japanese mobile SSP


15% Ad-Network D

60% Ad-Network C

20% Ad-Network B

5% Ad-Network A

Fill-rate 100% Only using

1 SDK/1 Ad code

You can manage and optimize your ads by setting distribution rate(%)

CPC Yield Optimize


You can display major CPC ad-networks. All it takes are AdStir account, AdStir SDK/ad code.

Ad displaying ratio will be automatically optimized based on each CPM rate.

AdStir team do price negotiation, find best ratio, and Creative Check by your proxy.

Monday

Tuesday

Wednesday

Thursday

Friday Saturday

Sunday

AdStir’s own CPC network which contains exchanged ad-networks We can provide all over the world campaigns

Point

CPC AdStirCPC Automatic operation CPC ad menu

■ Ad-network A ■ Ad-network B ■ Ad-network C ■ Ad-network D

11

You only need 1 AdStir SDK/ad code

You can display major CPC Ad-networks easily

Reports & Payments will be Combined

Accurate CPM evaluation based on AdStir ad request

You can manage distribution ratio(%) by auto/manual

Copyright © UNITED, Inc. All Rights Reserved.

Bulk administration of all ad networks Able to compare all ADNWs by impartial CPM

Point

CPC Partner Ad-networks Automatic/manual operation CPC ad menu

Network A Earnings

AdStir request

Network B Earnings

AdStir request

Network C Earnings

AdStir request

Network D Earnings

AdStir request

CPM 80JPY

55%

CPM 75JPY

30%

CPM 60JPY

10%

CPM 55JPY

5%

Copyright © UNITED, Inc. All Rights Reserved. 12 Copyright © UNITED, Inc. All Rights Reserved. 12

Display Banners for Smartphones

Display Banners for PC

Native Ads for Smartphones

Icon Ads for Smartphones

Interstitial Ads for Smartphones

Ad Format Ad Unit Types

Multi Monetize Platform


Ad Sizes

Menu

RTB/AdStirCPC/Partner ad-network

320*50/320*100/300*250

Standard Banner/ Twin panel/Rich Ads Various ad formats

Integration Method

JavaScript/SDK *Unity plug in available

Notes

-Ad campaigns for JP and global are distinguished by language settings

Supported OS

WEB/APP・Android/iOS

AD

AD AD

AD

Point

Ad Format Display Banners for Smartphones


AD

Text

AD

Text

AD

Text

AD AD AD AD AD AD

AD

Text

Contents like, freely ray out, high CTR ad format Point

Ad Sizes

Menu

AdStirCPC

Changeable *default 57×57dip(Image)・75×73dip(text contained)

Integration Method

JavaScript/SDK

Notes

-Selectable: The number of Icon ads (1~20slots), Existence or nonexistence of text, Text color, Text font size

Supported OS


Ad Format Icon Ads for Smartphones


AD

AD

Text

AD

Text

AD

Text

AD

Text

Yes No

Do you like AdStir?

Revolutionary ad format without being constrained by the existing ad units High CTR, High CPM, High earnings

Point

Ad Sizes

Menu

RTB(Banners)/AdStirCPC(Banners/Icon)

Banners:300*250/320*100/320*50 Icon :57*57dip

Integration Method

SDK

Notes - -Able to display ads in desired timing -Customizable: Buttons/Upper text/Background -Frequency control -Wall type ads available

Supported OS

APP・Android/iOS

Ad Format Interstitial Ads for Smartphone Apps


Full Screen Interstitial Ads with video player National Clients are mostly Higher profits with CPM pricing

Point

Ad Size

Menu

AdStirCPC

320*480

Integration Method

SDK

Notes -All the ads are horizontal. -If there is no movie ads, simple type ads (banner and icon ads) will be displayed. -Each ads has unique frequency control.

Supported OS

APP・Android/iOS

Ad Format Video Ads (Interstitial Ads for Apps Type C）


Revolutionary ad format without being constrained by the existing ad units High CTR, High CPM, High earnings

Point

Ad Size

Menu

RTB/AdStirCPC

300*250

Integration MEthod

JavaScript

Notes

-Able to display ads everywhere you want -Frequency control (1-100%)

Supported OS

WEB・Android/iOS

Ad Format Interstitial Ads for Smartphone WEB

AD


More freely ray out , more contents match Point

Ad Size

Menu

AdStirCPC

Changeable

Integration Method

JavaScript/SDK

Integration Rule -Requiring sponsored notation ex)”PR”, ”AD”, ”Sponsored” etc -Requiring sending sponsored notation when it is requested -Prohibit to change aspect ratio of banners and icon, and trimming -Prohibit to put other contents within the limits of Click area.

Supported OS


Ad Format Native ads for Smartphones

AD Recommend APP PR

contents

contents

NEWS

contents


Icon image

Menu：Icon Aspect ratio：1*1 Size ex：75*75/150*150/300*300

Ad Format Native ad’s material list

AD

Default

Option

Title

AD

Default

Best SSP AdStir’s App Text material Recommend: 30 characters long Requiring: above 20 characters long

Description Text material Recommend: 100 characters long Requiring: above 20 characters long

AD You can maximize your revenue by using AdStir!

Option Rating

Six levels of valuation(0-5) *Advertisers decide valuation levels AD ★★★★☆

Option CTA button text

Button material Ex) “Install” “Buy” ”Inquiry” *Above 20 characters long

AD Download

Option Banner image

AD Menu：256:135 Aspect ratio：1.91 etc Size ex：600*313/1200*627 etc

Download

Menu

RTB/AdStirCPC

Integration Method

JavaScript


AD AD

AD

AD

AD AD

Combines management with Smartphones Various ad sizes

Point

Ad Sizes

300*250/160*600/468*60 728*90/300*600/200*200

Notes -Ad campaigns for JP and global are distinguished by language settings

Ad Format Display Banners for PC


Ad Format Summary

Earnings JavaScript Code

integration SDK

integration Direction-sold

in-house Global Ads Sizes

Display Banners for Smartphone App

CPM/CPC ● ● ● ● 320*50

320*100 300*250

Display Banners for Smartphone WEB

CPM/CPC ● ‐ ● ● 320*50

320*100 300*250

Icon Ads CPC ● ● ● ● Changeable

Interstitial Ads for Smartphone App

CPM/CPC ‐ ● ‐ ●

Banner:300*250 320*100 320*50

320*480 Icon:57*57

Interstitial Ads for Smartphone WEB

CPM/CPC ● - - ● 300*250

Native Ads CPM/CPC ● ● ‐ ● Changeable

Display Banners for PC

CPM/CPC ● - - -

468*60 728*90

300*250 160*600 300*600 200*200


START END MIDDLE

TIME

How to Use Getting Started

1st STEP

Sign up to AdStir

2nd STEP

Register your Apps/Sites

and Ad Units

3rd STEP

Integrate SDK/Ad

Code

Ad Code: 1minute~ SDK：1hour~

2minutes~ *0~3 business day

for media approval term

3minutes~


Large medias Manual control

Small medias Automatic control

AD

Up earnings without

man hours

Tuning in detail

AD

UP Revenue

AD

UP Revenue

AD

UP Revenue

RTB Suggestion for the most suitable floor price , in view of advertiser’s bidding

CPC Setting distribution ratio which reffects to your intentions

RTB Automatically floor price settings

CPC Automatic control AdStirCPC/Partner ad-networks

UP Revenue

How to Use How to operate


Contact Us

UNITED,Inc. SSP Division

+81-3-6821-0005

http://en.ad-stir.com/

https://en.ad-stir.com/contact

AdStir for publisher 141126

Technology

Transcript of AdStir for publisher 141126