Advertising Project IntroductionWorth 80 pts. -Choose your side: Will you create an advertisement or parody an one?

-Design a product and an advertisement, choose a technique/hook to sell your product.

-Create your own advertisement that parodies the ad you chose AND addresses the ad “hook.” And shows the TRUTH behind the ad.Having good composition

How you will be graded

80 pts Total:

20pts- planning design/writing ideas on paper

20 pts- Effectively addressing hook in ad/parody

20 pts- Good composition/design

20 pts- Creativity/completion

The MEDIUM you will be using to complete this project is mixed media, so it’s up to you to figure out how you’ll complete the assignment. Collage, Tracing-letters/images, drawing, paint markers, photo, and so on. The size of your piece will be 9”x12”.

But first, there will be a lesson on Compositionand Design.

Composition- The term composition means 'putting together,' (the placement and arrangement of elements) and can apply to any work of art, from music to writing, that is arranged or put together using conscious thought.

In graphic design and desktop publishing, composition is commonly referred to as page layout.

Basic Example of Good Composition in Design

Good Composition

Good Composition

Good Composition

Bad Good

* How could apply

Example of process- from sketch to final piece with good composition.

Good Comp.

If you look at the images that show good composition, notice that Art Elements and Principles are being used to create such compositions. For example, the use of line, shapes, value, colors, forms, movement, patternRepetition, etc. And the FOCUS is NOT directlyIn the middle. Things are cropped, offset, tilted and so on.