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Consumer

Company Competitor

Buy me

The one with the best value wins

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Energy drink market

http://rds.yahoo.com/_ylt=A9G_RqvOm41G504AI1OJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1ghddp4bu/EXP=1183771982/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dion%252Benergy%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=175%26h=149%26imgurl=www.kimoni.com.ph%252Fsponsors%252Fion_energy.jpg%26rurl=http%253A%252F%252Fwww.kimoni.com.ph%252Ftournaments%252Ffirst_kimoni_tourn.html%26size=27.5kB%26name=ion_energy.jpg%26p=ion%2Benergy%2Bdrink%26type=jpeg%26no=3%26tt=4%26oid=84f4b22f5cced94e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rtgwm41GhsYAljCJzbkF;_ylu=X3oDMTBqZDFlYmxzBHBvcwMxNgRzZWMDc3IEdnRpZAM-/SIG=1ekgica9f/EXP=1183771824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dlipovitan%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=244%26imgurl=www.lipovitan.com%252FFrontLogo.gif%26rurl=http%253A%252F%252Fwww.lipovitan.com%252F%26size=13.4kB%26name=FrontLogo.gif%26p=lipovitan%2Bdrink%26type=gif%26no=16%26tt=18%26oid=308baaf08751b6ee%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqqpmY1GlJYAcBiJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1lhgjhaon/EXP=1183771433/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dred%252Bbull%252Bdrink%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3181588257_q-7KO3%252FyptqlBdKgLcpY1k3wAAAA%2540%2540%26w=189%26h=150%26imgurl=www.e-turchia.com%252Fimages%252FRed_Bull_Energy_Drink.jpg%26rurl=http%253A%252F%252Fwww.e-turchia.com%252FArretrati%252FTurchia_Oggi_arretrati_2005_03_03_n08.htm%26size=10.5kB%26name=Red_Bull_Energy_Drink.jpg%26p=red%2Bbull%2Bdrink%26type=jpeg%26no=2%26tt=3,946%26oid=f5d29cd6e75b129e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq9bmY1GZUsBCUyJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1lu72giqf/EXP=1183771355/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dbacchus%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=500%26h=378%26imgurl=static.flickr.com%252F46%252F132717503_d32bfed350_m.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F132717503%252F%26size=124.3kB%26name=132717503_d32bfed350.jpg%26p=bacchus%2Bdrink%26type=jpeg%26no=1%26tt=195%26oid=a8f9cc0c1ab66f2c%26fusr=Daniel%20Y.%20Go%26tit=Extreme%2BEnergy%2B-%2BBacchus%2BHDR%2Battempt%2B%253A%2528%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F%26ei=UTF-8%26src=p

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Energy drink marketPinoy

http://rds.yahoo.com/_ylt=A9G_RqvOm41G504AI1OJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1ghddp4bu/EXP=1183771982/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dion%252Benergy%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=175%26h=149%26imgurl=www.kimoni.com.ph%252Fsponsors%252Fion_energy.jpg%26rurl=http%253A%252F%252Fwww.kimoni.com.ph%252Ftournaments%252Ffirst_kimoni_tourn.html%26size=27.5kB%26name=ion_energy.jpg%26p=ion%2Benergy%2Bdrink%26type=jpeg%26no=3%26tt=4%26oid=84f4b22f5cced94e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rtgwm41GhsYAljCJzbkF;_ylu=X3oDMTBqZDFlYmxzBHBvcwMxNgRzZWMDc3IEdnRpZAM-/SIG=1ekgica9f/EXP=1183771824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dlipovitan%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=244%26imgurl=www.lipovitan.com%252FFrontLogo.gif%26rurl=http%253A%252F%252Fwww.lipovitan.com%252F%26size=13.4kB%26name=FrontLogo.gif%26p=lipovitan%2Bdrink%26type=gif%26no=16%26tt=18%26oid=308baaf08751b6ee%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqqpmY1GlJYAcBiJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1lhgjhaon/EXP=1183771433/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dred%252Bbull%252Bdrink%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3181588257_q-7KO3%252FyptqlBdKgLcpY1k3wAAAA%2540%2540%26w=189%26h=150%26imgurl=www.e-turchia.com%252Fimages%252FRed_Bull_Energy_Drink.jpg%26rurl=http%253A%252F%252Fwww.e-turchia.com%252FArretrati%252FTurchia_Oggi_arretrati_2005_03_03_n08.htm%26size=10.5kB%26name=Red_Bull_Energy_Drink.jpg%26p=red%2Bbull%2Bdrink%26type=jpeg%26no=2%26tt=3,946%26oid=f5d29cd6e75b129e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq9bmY1GZUsBCUyJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1lu72giqf/EXP=1183771355/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dbacchus%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=500%26h=378%26imgurl=static.flickr.com%252F46%252F132717503_d32bfed350_m.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F132717503%252F%26size=124.3kB%26name=132717503_d32bfed350.jpg%26p=bacchus%2Bdrink%26type=jpeg%26no=1%26tt=195%26oid=a8f9cc0c1ab66f2c%26fusr=Daniel%20Y.%20Go%26tit=Extreme%2BEnergy%2B-%2BBacchus%2BHDR%2Battempt%2B%253A%2528%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F%26ei=UTF-8%26src=p

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Good tasteEnergy

Energy

Generic strategyNo updated differentiation

Broad market Brain

Each brand would either target a particular

market or might be attacking the samesegment

http://rds.yahoo.com/_ylt=A9G_RqvOm41G504AI1OJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1ghddp4bu/EXP=1183771982/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dion%252Benergy%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=175%26h=149%26imgurl=www.kimoni.com.ph%252Fsponsors%252Fion_energy.jpg%26rurl=http%253A%252F%252Fwww.kimoni.com.ph%252Ftournaments%252Ffirst_kimoni_tourn.html%26size=27.5kB%26name=ion_energy.jpg%26p=ion%2Benergy%2Bdrink%26type=jpeg%26no=3%26tt=4%26oid=84f4b22f5cced94e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rtgwm41GhsYAljCJzbkF;_ylu=X3oDMTBqZDFlYmxzBHBvcwMxNgRzZWMDc3IEdnRpZAM-/SIG=1ekgica9f/EXP=1183771824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dlipovitan%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=244%26imgurl=www.lipovitan.com%252FFrontLogo.gif%26rurl=http%253A%252F%252Fwww.lipovitan.com%252F%26size=13.4kB%26name=FrontLogo.gif%26p=lipovitan%2Bdrink%26type=gif%26no=16%26tt=18%26oid=308baaf08751b6ee%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqqpmY1GlJYAcBiJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1lhgjhaon/EXP=1183771433/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dred%252Bbull%252Bdrink%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3181588257_q-7KO3%252FyptqlBdKgLcpY1k3wAAAA%2540%2540%26w=189%26h=150%26imgurl=www.e-turchia.com%252Fimages%252FRed_Bull_Energy_Drink.jpg%26rurl=http%253A%252F%252Fwww.e-turchia.com%252FArretrati%252FTurchia_Oggi_arretrati_2005_03_03_n08.htm%26size=10.5kB%26name=Red_Bull_Energy_Drink.jpg%26p=red%2Bbull%2Bdrink%26type=jpeg%26no=2%26tt=3,946%26oid=f5d29cd6e75b129e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq9bmY1GZUsBCUyJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1lu72giqf/EXP=1183771355/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dbacchus%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=500%26h=378%26imgurl=static.flickr.com%252F46%252F132717503_d32bfed350_m.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F132717503%252F%26size=124.3kB%26name=132717503_d32bfed350.jpg%26p=bacchus%2Bdrink%26type=jpeg%26no=1%26tt=195%26oid=a8f9cc0c1ab66f2c%26fusr=Daniel%20Y.%20Go%26tit=Extreme%2BEnergy%2B-%2BBacchus%2BHDR%2Battempt%2B%253A%2528%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F%26ei=UTF-8%26src=p

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Marketing Strategy

Is the process of planning and executing theconception, pricing, promotion and distribution ofideas, goods and services to create exchangesthat satisfies individual and organizationalobjectivesThe critical management process that enablesthe company to pragmatically sketch out plansand programs to achieve organizational shortterm and long term objectives through satisfaction

of needs and wants of consumers better thancompetition with constant consideration ofexternal variables.

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Marketing Strategy

Is the process of planning and executing theconception, pricing, promotion and distribution ofideas, goods and services to create exchanges that satisfies individual and organizationalobjectivesThe critical management process that enablesthe company to pragmatically sketch out plansand programs to achieve organizational shortterm and long term objectives through satisfaction

of needs and wants of consumers better thancompetition with constant consideration ofexternal variables.

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McDonaldsTo be the number 1hamburger chain in theworld

JollibeeTo be the number 1 fast

food chain in thePhilippines

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http://rds.yahoo.com/_ylt=A9G_RtmEo41GMQoBvQuJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1hcth3cad/EXP=1183773956/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dpancake%252Bhouse%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=380%26h=173%26imgurl=www.ebuyphils.com%252FProductImages%252Fflowers_gifts%252Fpancake.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D4118%26size=44.1kB%26name=pancake.jpg%26p=pancake%2Bhouse%26type=jpeg%26no=1%26tt=9,136%26oid=7d624fd674e463a4%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rqp_pI1G3p4AQyqJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1fk2uagl1/EXP=1183774207/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dchowking%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=143%26h=128%26imgurl=www.yonghe.com.cn%252Fimages%252Flogo%252Fchowking.jpg%26rurl=http%253A%252F%252Fwww.yonghe.com.cn%252FCompany%252FaboutUs%252Findex.asp%26size=10.4kB%26name=chowking.jpg%26p=chowking%26type=jpeg%26no=3%26tt=302%26oid=eb5ea5ba4b3b3ac2%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RtjQo41GDc0A.i2JzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1hivf10i9/EXP=1183774032/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Ddelifrance%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=168%26h=164%26imgurl=www.asiacuisine.com.sg%252Fsingchefs%252Fmain%252Fimages%252Fdelifrance_edu_trip.png%26rurl=http%253A%252F%252Fwww.asiacuisine.com.sg%252Fsingchefs%252Fmain%252Feducation_delifrance.htm%26size=3.6kB%26name=delifrance_edu_trip.png%26p=delifrance%26type=png%26no=3%26tt=703%26oid=87fedd33115a5c94%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqwAo41G4BgB9hKJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1h0qdug3m/EXP=1183773824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dgreenwich%252Bpizza%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=600%26h=423%26imgurl=www.dipolognon.com%252Fzamboanga%252FImage-20greenwich.jpg%26rurl=http%253A%252F%252Fwww.dipolognon.com%252Fzamboanga%252FAccommodationsRestaurants.htm%26size=40.0kB%26name=Image-20greenwich.jpg%26p=greenwich%2Bpizza%26type=jpeg%26no=1%26tt=182%26oid=63c5dd958ac55f34%26ei=UTF-8http://rds.yahoo.com/_ylt=A9gnMiTUqo1Goz0AkjqJzbkF;_ylu=X3oDMTBpc2VvdmQ2BHBvcwM3BHNlYwNzcgR2dGlkAw--/SIG=1gi2ses3p/EXP=1183775828/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Djollibee%252Blogo%252B%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=450%26h=450%26imgurl=img406.imageshack.us%252Fimg406%252F9571%252Fjollibeelogobuttonpin7cl.jpg%26rurl=http%253A%252F%252Fsuckerspeaks.blogspot.com%252F%26size=24.9kB%26name=jollibeelogobuttonpin7cl.jpg%26p=jollibee%2Blogo%26type=jpeg%26no=7%26tt=16%26oid=73d1398ee726c85e%26ei=UTF-8

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Class C and D

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Market leader

Newcomer

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Market leader

Always on timeLower rates

Aggressive advertisements

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Lowest in profitability

Only one of the many minorplayers in the industry

Usually is price driven

Their prices are squeezed bydistribution channels

http://rds.yahoo.com/_ylt=A9G_Rqv3uI1Gg2kAtw2jzbkF/SIG=129uto5ep/EXP=1183779447/**http%3A//img206.exs.cx/img206/1160/untitled1copy2bi.jpghttp://rds.yahoo.com/_ylt=A9G_RtvKt41GVOsAhEKJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1gmr91sol/EXP=1183779146/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dsun%252Bcellular%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=200%26h=200%26imgurl=www.ebuyphils.com%252FProductImages%252Fsuncell.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D3273%26size=11.7kB%26name=suncell.jpg%26p=sun%2Bcellular%26type=jpeg%26no=1%26tt=718%26oid=8b69aa84f4e2ee74%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq1Pt41GB3YBZk6JzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1g4jt88kp/EXP=1183779023/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dcdo%252Bhotdog%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=90%26h=145%26imgurl=www.cdo.com.ph%252Fimages%252Fnew%252Ffpm%252Fnew_bibbo_chubbies.jpg%26rurl=http%253A%252F%252Fwww.cdo.com.ph%252Fcdo_products_new.html%26size=12.6kB%26name=new_bibbo_chubbies.jpg%26p=cdo%2Bhotdog%26type=jpeg%26no=1%26tt=3%26oid=dabbfcd633d903f4%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RthbtY1Ga1UAtRCJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1g1q84rrb/EXP=1183778523/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dburger%252Bking%252Blogo%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=418%26imgurl=www.leganesuno.net%252FBURGERKING%252FLOGO.jpg%26rurl=http%253A%252F%252Fwww.leganesuno.net%252FBURGERKING%252FUntitled-6.htm%26size=41.9kB%26name=LOGO.jpg%26p=burger%2Bking%2Blogo%26type=jpeg%26no=1%26tt=457%26oid=037b9cc6788db90e%26ei=UTF-8

7/31/2019 ADPRAC 4: Marketing Strategy 2010

45/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

46/99

http://rds.yahoo.com/_ylt=A9G_Rq6Ou41GpkcB6RmJzbkF;_ylu=X3oDMTBpc2ozM2gzBHBvcwM0BHNlYwNzcgR2dGlkAw--/SIG=1h7vfn9fl/EXP=1183780110/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dpizza%252Bhut%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=270%26h=207%26imgurl=www.ebuyphils.com%252FProductImages%252Fflowers_gifts%252Fpizzahut.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D4164%26size=32.5kB%26name=pizzahut.jpg%26p=pizza%2Bhut%26type=jpeg%26no=4%26tt=50,216%26oid=ee9a15fa6a9d468c%26ei=UTF-8

7/31/2019 ADPRAC 4: Marketing Strategy 2010

47/99

Market Leader

Market Challenger

http://rds.yahoo.com/_ylt=A9G_RqoXvI1GvLcAER6JzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1idbpi4po/EXP=1183780247/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dshakey%252527s%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3054098057_q-9Nhjbb.XnIFMSNzMaKlJvwAAAA%2540%2540%26w=98%26h=95%26imgurl=asiatravel.com%252Fshakey%252Fgifs%252Flogo1.jpg%26rurl=http%253A%252F%252Fasiatravel.com%252Fshakey%26size=11.6kB%26name=logo1.jpg%26p=shakey%2527s%26type=jpeg%26no=2%26tt=882%26oid=237b0a9b5f157950%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq6Ou41GpkcB6RmJzbkF;_ylu=X3oDMTBpc2ozM2gzBHBvcwM0BHNlYwNzcgR2dGlkAw--/SIG=1h7vfn9fl/EXP=1183780110/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dpizza%252Bhut%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=270%26h=207%26imgurl=www.ebuyphils.com%252FProductImages%252Fflowers_gifts%252Fpizzahut.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D4164%26size=32.5kB%26name=pizzahut.jpg%26p=pizza%2Bhut%26type=jpeg%26no=4%26tt=50,216%26oid=ee9a15fa6a9d468c%26ei=UTF-8

7/31/2019 ADPRAC 4: Marketing Strategy 2010

48/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

49/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

50/99

The age old

Filipino favoritebarged back intothe market tocompete against

Nestle andSelecta.

However, todaythey remain to bea categorychallenger

7/31/2019 ADPRAC 4: Marketing Strategy 2010

51/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

52/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

53/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

54/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

55/99

Internal = How goodthe business is

External = Theenvironmental

factors thataffects the

business

7/31/2019 ADPRAC 4: Marketing Strategy 2010

56/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

57/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

58/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

59/99

Current Situation

Objectives(where do we want to go)

Strategy ( howdo we get

there)

7/31/2019 ADPRAC 4: Marketing Strategy 2010

60/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

61/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

62/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

63/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

64/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

65/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

66/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

67/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

68/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

69/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

70/99

Gin Story

7/31/2019 ADPRAC 4: Marketing Strategy 2010

71/99

ShareOf Throat

7/31/2019 ADPRAC 4: Marketing Strategy 2010

72/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

73/99

Ginebra San Miguel Story

GSM Blue was tasked to cater tocurrent users as well as youngermarket. They used Anne Curtis asimage model for the brand. Theoriginal GSM is declining at 15%annuall

7/31/2019 ADPRAC 4: Marketing Strategy 2010

74/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

75/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

76/99

http://www.nestle-icecream.com/Pages/drumstick.asp?mg=mint&nutritionInfo=138138084073071071074075074071072072074078073075072080073072077079072077073071

7/31/2019 ADPRAC 4: Marketing Strategy 2010

77/99

http://www.nestle-icecream.com/Pages/tollhouse.asp?t=mbbhttp://www.nestle-icecream.com/Pages/drumstick.asp?mg=mint&nutritionInfo=138138084073071071074075074071072072074078073075072080073072077079072077073071

7/31/2019 ADPRAC 4: Marketing Strategy 2010

78/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

79/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

80/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

81/99

THE RACE FOR THE BEST SMART PHONE

7/31/2019 ADPRAC 4: Marketing Strategy 2010

82/99

THE RACE FOR THE BEST SMART PHONE

7/31/2019 ADPRAC 4: Marketing Strategy 2010

83/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

84/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

85/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

86/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

87/99

New Challenger in the baby

7/31/2019 ADPRAC 4: Marketing Strategy 2010

88/99

New Challenger in the babysegment that threatened J&Js

position

7/31/2019 ADPRAC 4: Marketing Strategy 2010

89/99

http://images.google.com.ph/imgres?imgurl=http://vietnamnet.vn/dataimages/original/images741555_toyota_logo.jpg&imgrefurl=http://vietnamnet.vn/service/printversion%3Farticle_id%3D704038&h=396&w=594&sz=22&hl=tl&start=7&tbnid=oWyze39L9D2aYM:&tbnh=88&tbnw=133&prev=/images%3Fq%3Dtoyota%2Blogo%26svnum%3D10%26hl%3Dtl%26lr%3D

7/31/2019 ADPRAC 4: Marketing Strategy 2010

90/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

91/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

92/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

93/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

94/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

95/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

96/99

http://images.search.yahoo.com/search/%20http:/images.search.yahoo.com/search/images/view?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fei%3DUTF-8%26p%3Dsamsung%2520logo%26fp_ip%3DPH%26fr2%3Dtab-web%26fr%3Dyfp-t-501&w=1600&h=1101&imgurl=www.pcgames.de%2Fscreenshots%2Foriginal%2Fsamsung_logo.jpg&rurl=http%3A%2F%2Fwww.mercadolibre.com.ar%2Fjm%2Fpms%3Fsite%3D229154%26id%3D2021%26as_opt%3Dhttp%3A%2F%2Fwww.mercadolibre.com.ar%2Fjm%2Fitem%3Fsite%3DMLA%24%24id%3D17624120&size=381.6kB&name=samsung_logo.jpg&p=samsung+logo&type=jpeg&no=2&tt=25,442&oid=69b5a6e21a30ce64&ei=UTF-8http://www.samsung.com/products/refrigerators/index.asphttp://www.samsung.com/products/printerandmultifunction/index.asphttp://www.samsung.com/products/tv/index.asphttp://www.samsung.com/products/wirelessphones/index.htm

7/31/2019 ADPRAC 4: Marketing Strategy 2010

97/99

7/31/2019 ADPRAC 4: Marketing Strategy 2010

98/99

The BCG Matrix

7/31/2019 ADPRAC 4: Marketing Strategy 2010

99/99

The BCG Matrix

Growth

Share

High

Low

High Low

Star Question Mark

Cash Cow Dog