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FEATURES 6 Trade shows: Marketing’s greatest underrated powerhouses 9 Market research: From new-school online platforms to old-school phone surveys,

an industry in transition 10 Device deviousness: New technologies, new strategies 12 Out-of-home: Billboard, digital, guerilla 15 Finding your design partner: How to screen for the fit that works 16 Doesn’t matter what they say: Print’s changing, not leaving 17 Tourism marketing: Province entices visitors post-Olympics 19 Crisis management: Preparing communications in advance 20 Twitter applications: Frontiers in social-media promotion

B.C. MARKET DATA 22 Media/advertising organizations; TV fast facts; radio/TV media

organizations; media ownership in B.C. 23 Print media organizations; blogs, forums & news sites; publications;

Internet/interactive-media organizations; media fast facts; professional development; additional resources; specs & guidelines

BIV LISTS 24 Biggest ad agencies in Metro Vancouver 26 Biggest commercial printers in Vancouver 27 Biggest public-relations companies in B.C. 28 Biggest graphic-design firms in B.C.

MAGAZINE & NEWSPAPER RATES AND CIRCULATION 30 Summaries & contacts of publications in B.C. organized by category

DIRECTORY OF THE ADVERTISING INDUSTRY 35 A comprehensive database organized by industry subcategories To find out how companies get listed in the Adpages directory, turn to page 35

CONTENTS

Publisher: Paul HarrisEditor-in-chief: Naomi Wittes ReichsteinDesign director: Randy PearsallProofreader: Baila LazarusWriters: Mark Busse, Curt Cherewayko,

Alyn Edwards, Noa Glouberman, Joel McKay, Peter Mitham, Rob Newell, Andrew Topf

Production manager: Don SchuetzeProduction: Carole ReadmanSales manager: Joan McGroganAdvertising sales: Lori Borden, Corinne TkachukAdministrator: Katherine ButlerSenior researcher: Anna LiczmanskaResearch: Richard Chu, Caroline Smith, Jenny WaglerController: Marlita HodgensPresident, BIV Media Group: Paul Harris

Adpages is published by BIV Magazines, a division of BIV Media Group, 102 Fourth Avenue East, Vancouver, B.C. VT G, 604-688-2398, fax 604-688-6058, www.businessinvancouver.com.Copyright 2011, BIV Magazines. All rights reserved. No part of this book may be reproduced in any form or incorporated into any information retrieval system without permission of BIV Magazines. The publishers are not responsible in whole or in part for any errors or omissions in this publication.

PUBLICATIONS MAIL AGREEMENT NO: 40069240. REGISTRATION NO: 8876. Return undeliverable Canadian addresses to Circulation Department: 102 Fourth Avenue East, Vancouver, B.C. VT Ge-mail [email protected], www.theadpages.ca

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Cover:

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your money in the kinds of things that will

create a trade-show environment that will

help you meet your objective.”

“The end product may be a physical

booth, but your main focus should be

on attracting customers and generating

business,” says Bennett Hui, owner of

Speedpro Imaging in Richmond. “You

have to put yourself in the attendees’

shoes by asking, ‘What can I do to make

the best fi rst impression? How can I diff er-

entiate myself from competing exhibitors?’”

With just three seconds to pique the

interest of passersby, you must create a

trade-show presence that “reaches out

and grabs people,” says Hui. Make sure

“your display and your team look their best.”

“Companies often make the mistake

of not sending their CEOs, managers

and technical staff to a trade show,” says

By Noa Glouberman

Never underestimate trade shows.

“The idea that trade shows

don’t make good use of mar-

keting dollars is false,” says Mark Bourgeau,

president of Delta-based Exhibitree Display.

“Trade shows are one of the best ways to

build brand awareness and generate sales

leads, but you need to make sure that you

cover all your bases.”

Begin by defi ning your goals.

“How many [sales] leads do you want

to walk away with?” Bourgeau asks. “That

[question] forms the basis for investing

“It’s okay to make your

visuals big and bold –

trade-show marketing

is usually larger than

life – but don’t dilute

the message”

– Hanif Muljiani, president, Xibita Ltd.

Getting the most bang for your exhibitor’s buckshowtime

Photo: Dominic Schaefer Photography6 ADPAGES/2011 BIV Magazines

00.0_ADP2011_1-29.indd 6 6/18/11 9:55:48 AM

Hanif Muljiani, president of Richmond-

headquartered Xibita Ltd. “Your instinct

may be to send employees who can

more easily give up a day of work. But

remember, you’re there to meet potential

clients, and statistics show that they’re

often ready to buy. If they have technical

questions or want to make a deal, you

must have senior-level attendance and

technical know-how at the show.”

Just as pressing: booth placement. “Some

spots in a convention space get less traffic;

some get more,” says Hui. “Real estate counts,

so make sure you locate yourself strategically

when you sign up” as an exhibitor.

Parking yourself by your competitors,

he adds, isn’t necessarily a bad idea: “Think

about those districts in big cities where

similar businesses clump together. People

know to go there to get that product; the

same goes for trade shows.”

After that, according to Muljiani, “it

really comes down to what are you going

to say. You need one bold, impactful,

laser-focused statement that instantly tells

people who you are and what your value

proposition is. It’s okay to make your vis-

uals big and bold – trade-show marketing

is usually larger than life – but don’t dilute

the message.”

Hui agrees. “You’d be surprised at how

many exhibitors put too much detail up or

too many busy graphics and images,” says

Hui. “Make sure that the text in your signs

and displays is big enough to be seen

from 20-plus feet away, but don’t drown it

out with too many distractions.”

Bourgeau says, “You need to be quick

and succinct at attracting people’s attention.

If they don’t instantly connect their needs

with your booth, they won’t give you a

second glance. They’ll just walk right by you.”

Booths designed by Xibita (clockwise from left): Windset Farms, Bare Sports, Algoma University, Restylane

Hui advises “doing something less con-

ventional, something different” from what

others do. Changing something simple,

like flooring, can make an impression.

Getting heavy-handed with gimmicks,

however, can backfire. Hui warns against

cramming your booth with “everything

your business has,” lest “ things get too

busy.”

As for hand-outs, “70 per cent of all

trade-show materials – brochures, freebies,

gifts – get thrown away,” says Muljiani,

adding that many delegates travel long

distances to the show and have little room

in their luggage to carry giveaways home.

“Quality before quantity,” he says. “You

have to think, ‘What’s the value in giving

that gift?’ Is it going to help you to make

a sale, get a contact name or number or

follow up” the contact later?

One of the best freebies he himself

has ever received was a two-part gift: a

remote-control car bearing the company’s

logo. The remote was missing. As he

recalls, an attached note read, “‘Want the

remote? Ask us to drop it by in person,

and we’ll tell you how our company can

help your business.’ Brilliant.”

Muljiani says, “Don’t be afraid to do

things in a fun, cheeky way, even when

it comes to your booth staff. Those ener-

getic, bubbly people can work wonders in

drawing a crowd and making those critical

connections for your business. That is,

after all, the whole value of a trade show:

you’re investing in meeting people.”

BIV Magazines ADPAGES/2011 7

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By Curt Cherewayko

Market researchers are fi nding social media,

the Internet overall and new digital tech-

nologies to be necessary tools. Yet opin-

ions vary on how often they should be used and on

their eff ectiveness in gathering market data.

On one side: companies like Vancouver-based

Vision Critical Communications Inc., which reported

an increase of 36 per cent in annual revenue in 2010

from fully embracing new data-collection methods

like online survey panels.

On the other: companies that use digital, web and social-

media tools more cautiously. These include British Columbia’s

second-largest market-research fi rm by employee count, the

Mustel Group, which still trusts randomized telephone surveys

and focus groups.

In March 2011, Vision Critical created its 500th online community

panel. Each member of the company’s panels has been recruited

to provide, as needed, an opinion about a particular brand.

Vision Critical’s customers, which include such major brands

as Banana Republic, NASCAR and Quiksilver Inc., can interact with

other members of their own respective community panels any

time through highly engaging, visually stimulating online surveys.

With an average response rate of 51 per cent, the company says

these panels easily outperform more traditional research methods.

Each panel can have anywhere from 5,000 to 15,000 mem-

bers, recruited through warranty cards, email, websites, banner

ads and retail points-of-sale. Reid says that Vision Critical’s panel

platform allows businesses nimbly to maintain ongoing conver-

sations with consumers rather than simply analyzing data from

the past to speculate about what to do in the future. While fewer

than two per cent of Vision Critical’s thousands of panel mem-

bers respond to web surveys through mobile devices, the fi rm

believes that surveying on such devices is the next frontier of

market research.

“We’re spending $10 million on research and development this

year,” says Reid. “Everything we’re doing, we’re thinking about the

need to leverage mobile.”

He cites high refusal rates among persons asked to participate

in telephone surveys as a key reason that invitation-based

web surveys, even if through mobile devices, are more

eff ective and aff ordable.

Evi Mustel, principal of the Mustel Group in

Vancouver, believes that online and traditional

market research methods each has advantages and

disadvantages.

The anonymity of the Internet may encourage

people to respond more candidly to online

surveys, says Mustel, whereas the same people

may hesitate to divulge information over the

telephone.

Yet she notes that many online polls are diffi cult to

conduct randomly. They are usually completed with people

who have been invited to participate after purchasing products

or engaging with brands in some capacity, as on websites.

Objectivity is undermined if surveys are weighted toward

people who may have existing affi nities for particular brands.

“We do a lot of work for municipalities and regional govern-

ments, and they’re not comfortable with the idea of using panels

of people who have been recruited, who have already opted in,”

says Mustel. “They want to do something more democratic.”

Vision Critical addresses such issues by creating large panels

representing the general population, distinct from its smaller

client-operated panels. The Angus Reid Forum, for example, has

more than 100,000 members, who may be asked at any time to

participate in random surveys on topics to which they may or

may not have a particular connection.

Mustel also notes that while nearly everyone has a cell phone

or landline, certain ethnicities and age groups use the Internet

more than others: another fact that can skew an online survey.

Mustel notes that it can be diffi cult to conduct a randomized

survey over the phone, given that more and more people are

screening calls or have signed up for the do-not-call list, which

is designed to prevent unwanted calls from telemarketers but

which has been adopted by many market researchers.

“There are certain design factors that hinder our ability to have

a truly random sample,” says Mustel of all market research.

Rob Dawson, a partner at Vancouver’s Concerto Marketing

Group Inc., adds that whatever the medium, researchers must

understand what’s driving consumers’ behaviours and responses:

“It is very easy to gather a lot of feedback, anecdotes and stories

from customers, but unless you have a framework for analyzing

and categorizing it all and reacting to it, you’re basically just

going to have a large collection of data.”

connecting the

How effective is online

market research?

data dots


00.0_ADP2011_1-29.indd 9 6/18/11 9:56:00 AM

By Curt Cherewayko

Just when you thought that the Internet and social

media were large enough monkey wrenches for

traditional advertisers, along come the smart-

phone, the tablet and the personal video recorder

(PVR).

The appearance of each new device makes it

all the more important for advertisers not only to

develop the right messages for consumers but

also to consider how to deliver them.

Is the television commercial still a valid

ad platform now that consumers are using

PVRs to fast-forward through breaks?

How do commercial-free podcasts

on the iPhone aff ect traditional radio

spots?

And what of the tablet: is it like a

small TV or more a large smartphone?

Perhaps it’s like a laptop? Or is it a

hybrid of all three?

Carmen Hunt, an instructor in

media planning and buying at British

Columbia Institute of Technology and

a former media director of ad agency

TBWA\Vancouver (now called Trees &

Rocks) knows it’s not the medium that

advertisers should be chasing but the

audience.

Each new device allows consumers

new ways to access more media.

Carmen Hunt, instructor in media planning and buying, British Columbia Institute of Technology

media ga-ga

New devices like the tablet and PVR

haven’t killed traditional ad media; they’re

tweaking the message

Photos: Dominic Schaefer Photography10 ADPAGES/2011 BIV Magazines

00.0_ADP2011_1-29.indd 10 6/18/11 9:56:08 AM

TV is still TV

Even the PVR encourages more (or at least

more tailored) use of media.

With the TV audience still watching if

not growing, Hunt says advertisers have the

key task of developing messages creative

enough to capture and keep attention.

Partly thanks to the ad industry’s cre-

ativity, the PVR hasn’t killed the TV com-

mercial yet.

Hunt notes that even though a PVR

user can fast-forward through commer-

cials, a viewer without a PVR will often

leave the room during commercials for a

bathroom break or to grab a snack.

At least PVR users are still watching

commercials, albeit in fast-forward.

Hunt says that advertisers are acknow-

ledging that behaviour.

For example, key messages such as

brand logos or slogans are made to linger

a little longer on the screen during com-

mercials so as to be noticed even by fast-

forwarding PVR users.

PVR penetration in this country was

20 per cent at the beginning of 2010,

according to BBM Canada.

And BBM doesn’t believe that per-

centage will grow much in 2011.

BBM’s finding that the percentage of real-

time television viewing in Canada remains

above 95 per cent suggests that even PVR

users still watch plenty of real-time TV.

Hunt says that many PVR viewers still

prefer catching local TV news live rather

than recording it.

That’s one reason, she says, that many

advertisers believe ad spots during news

are particularly effective today.

“Overall, TV ad prices are fairly stable

because we’re shifting away from big-

budget national, top-10 programming to

local news programming, which tends to

be cheaper on a cost-per-audience basis,”

she says.

Reinforcing the value of traditional TV,

Deloitte Canada notes in its 2011 Canadian

technology, media and telecommunica-

tions predictions that the growing pene-

tration of large flat-panel TVs and the

rise in high-definition broadcast material

should increase the visual impact of pro-

gramming and advertising.

DIY radio

While commercial radio revenue was

down five per cent in 2009 (the most

recent annual figure available from

the Canadian Radio-television and

Telecommunications Commission), more

than two-thirds of Canadians still tune in

to radio.

This suggests that the triple-whammy

of the iPhone, satellite radio and the pod-

cast hasn’t yet killed terrestrial radio.

Hunt says that listeners still tune to

radio for local content such as the weather,

traffic reports and music from the area.

She notes the new advertising oppor-

tunities presented at the global level by

the Internet-powered podcast. Instead of

buying ad airtime, companies are creating

their own podcasts.

For example, financial-service firms are

creating podcasts in which employees

discuss banking issues, while electronics

makers are creating ones that provide

step-by step guidance on putting

together the perfect home-entertainment

system.

Enter the tablet

The publishing industry, which has per-

haps felt the digital shift most acutely,

could have its white knight in the tablet.

For instance, savvy publishers and

advertisers are developing the tablet audi-

ence by providing iPad users with exclu-

sive newspaper or magazine offerings.

One of the most interesting features so

far has emerged from Dare, a Vancouver-

based ad agency.

The paint application known as Remote

Palette is both an iPhone and iPad applica-

tion that tethers the two devices together

using Bluetooth technology.

The iPhone acts as a colour palette, the

iPad as a paint canvas.

“From the user’s perspective, it is this

jaw-dropping demonstration of how

two devices can work together to create

an experience,” says Dare’s senior vice-

president, Sandy Fleischer.

The company is creating new applica-

tions for clients that similarly use the two

devices at once.

“I think the big difference here when

you talk about the shift from traditional

advertising to digital is that we are pro-

viding utility,” says Fleischer. “With digital,

we’re actually blurring the lines between

product creation and marketing.

“That’s where it gets really exciting.”

“Overall, TV ad prices

are fairly stable because

we’re shifting away from

big-budget national, top-

10 programming to local

news programming, which

tends to be cheaper on a

cost-per-audience basis”

– Carmen Hunt,

instructor in media planning and buying,

British Columbia Institute of Technology

“With digital, we’re actually

blurring the lines between product

creation and marketing. That’s

where it gets really exciting”

– Sandy Fleischer, senior vice-president, Dare


00.0_ADP2011_1-29.indd 11 6/18/11 9:56:11 AM

gBy Joel McKay

Jerrid Grimm smiles when he sees the

stolen pink fl amingo in the offi ce across

the street.

Asked about it, he says the plastic bird

is evidence that guerilla marketing works.

A few years ago, he was part of the

advertising team that spread 10,000 fl a-

mingos throughout Vancouver’s public

spaces to advertise Telus.

The campaign refl ected a then-popular

television ad featuring a live fl amingo.

As trendy as the commercial was,

a horde of plastic fl amingos littered

throughout the city created a whole new

set of risks for the advertisers.

Grimm and his team had to consider

the fact the campaign might backfi re

in any number of ways, not the least of

which was turning customers away from

Telus or facing the city’s wrath.

“You have to set it up in advance. The

idea is: plan to be in trouble,” says Grimm,

vice-president, client service, at Newad

Inc. “Have a contingency, so [that] if you’re

doing something guerilla, know that you’ll

likely get a complaint and know how to

deal with it.”

That’s Grimm’s advice for guerilla mar-

keting, that is, unconventional advertising

reat outdoorsThe risks and rewards of today’s eye-catching techniques

“Plan to be in trouble”

– Jerrid Grimm, vice-president, client service, Newad


00.0_ADP2011_1-29.indd 12 6/18/11 9:56:15 AM

QR codesMobile’s new frontier

Not sure yet how the QR codes that

are bringing mobile marketing into the

future work? Scan this image with your

smartphone, and

it’ll take you to a

video of experi-

ential and guerilla

campaigns by

Newad Inc.

that relies on creativity more than budget.

In the case of the flamingos, Grimm

and his team studied the city’s code

ahead of time to make sure they weren’t

breaking any bylaws. They also planned a

takedown for noon the same day.

When they returned to pick up the fla-

mingos, only 500 were left.

The vast majority had been stolen, and

one of them wound up in the office across

the street.

So was it a success?

Grimm maintains that if Telus man-

aged to get someone to retain a part

of its brand in his or her office over the

next four years, the campaign should be

deemed to have succeeded. “We actually

wanted them to steal it.”

Yet for each guerilla-marketing story

that works, there’s another that doesn’t.

That’s why Pattison Outdoor

Advertising, a division of Vancouver-based

Jim Pattison Group, sticks with traditional

billboards.

“Guerilla can say, ‘Oh yeah, it works’, but

saying it and proving it may be different,”

explains Randy Otto, president of Pattison

Outdoor. “If it’s worked once, then why

wouldn’t [the advertiser] be doing it over

and over again? Why is it only a one-time

wonder for an advertiser?”

Don’t get him wrong; Otto is the first

to admit that new ideas are fabulous for

the advertising industry.

It’s just that guerilla tactics can be so

off-putting that they tend to push audi-

ences away or make them angry, he feels.

“We get people coming to us with

pretty wild creative [ideas].… Will it catch

the public’s attention? Absolutely. Will it

catch it in the way that will allow us to

stay in business? Probably not, because

in our industry the medium and the mes-

sage [go] hand in glove.”

That’s why Pattison focuses on introdu-

cing new ways for traditional billboards to

catch the eye.

Advancements in large-format digital

printing are creating more vibrant ads

than ever, Otto says, and the company is

also switching to LED lighting on all poster

panels across the country.

Pattison is a fan of digital billboards,

though they must be placed in the right

spot, Otto says.

Two years ago, local advertisers balked

at the opportunity to acquire ad space on

the Squamish Nation’s digital billboards.

The billboards were embroiled in con-

troversy when locals felt they obstructed

the natural beauty surrounding Metro

Vancouver’s roadways.

Once the initial hubbub wore off, how-

ever, advertisers ate the space up.

The billboards were even home to a

public art project this April.

Simon Fraser University professor Clint

Burnham and project partner Lorna Brown

bought $30,000 worth of space on the

billboards to post Twitter-like messages

written in aboriginal languages.

Burnham says the billboards were a

perfect medium for conveying cultural

messages about First Nations.

The project was called Digital Natives,

and while it shed light on local cultures

that few people understood, billboard

operator Astral didn’t agree to everything

requested.

“We did get some blowback from them

as well: there were three messages they

just would not publish,” Burnham says.

Brodie Gunning, chief executive officer

of Vancouver’s Media Merchants, says he

spends much of his time changing clients’

opinions about billboard advertising.

“A lot of people have this negative

stigma or negative opinion of what bill-

boards have done,” he says.

Founded in 2005, his group has quickly

become one of Canada’s largest non-

traditional advertising companies.

Non-traditional means that ads rely on

projectors that stream campaigns on walls

or windows.

A few years ago, projection advertising

was considered a guerilla tactic, but

Gunning says it’s gone mainstream.

Projection advertising by the Media Merchants: a guerilla tactic gone mainstream


00.0_ADP2011_1-29.indd 13 6/18/11 9:56:17 AM

That, and the company doesn’t want to be known as a guerilla

advertiser, a term that can have a negative effect on sales.

Gunning says more and more clients are latching on to projec-

tion advertising (the company’s sales grew 500 per cent in 2010).

As complicated as projection or guerilla campaigns might

sound, Gunning believes that basic ads are best even in new

media. Since the viewer walking down the street has just “five or

10 seconds, and that’s all,” simplicity, he argues, is the way to go.

editor’s best10 keys to writing clearly on line

By Naomi Wittes Reichstein

Face it: Not even your mom will want to

spend much time perusing your com-

pany’s website.

To make life easy for viewers, use

crisp, clear English. If, like me, you enjoy

linguistic complexity, save it for your own

personal site or the novel you’re writing

on your own time.

On your company’s site, incorporate:

Simplicity: Say what you mean directly

and concisely. Even highly educated

readers respond differently to online

from offline writing. Most of us accept

complicated text more readily from

printed pages than from websites.

Emphasize the main message you want

your viewer to take away. Avoid caveats

and self-qualifications.

Visibility: Typeface colours should pop

from the screen; reserve soft pastels for

background. Use text large enough for

comfortable legibility. Relegate to fine

print information that viewers are unlikely

to spend time reading.

Positive statements: Positive

statements and instructions are more

helpful than negative ones. Generally,

emphasize what viewers should do rather

than what they shouldn’t do. If your

website has practical applications, state

clearly which steps viewers should take

and in what order.

Short words: Favour brief terms over

multisyllabic ones. Avoid technicalities

except when they’re absolutely necessary

for your intended audience.

Snappy sentences: Use brief declarative

and imperative sentences. Simple

constructions (subject, verb, object) are

easiest for readers to follow quickly. “You”

statements engage customers effectively.

Use active, not passive verbs. Limit use of

extended subordinate clauses.

Brief paragraphs: Eyes tire more

quickly when cast over computer screens

than over print. Many viewers find it

difficult to confront extended blocks

of text on line. Start new paragraphs

frequently, separating them with extra

line breaks to create white space.

List formats: Bullets and numberings

break paragraphs up to facilitate reading.

Such formats are especially helpful

for conveying capsules of information

or giving the viewer step-by-step

instructions. Example: the format of this

sidebar article I’ve written.

Typeface: To direct and relieve viewers’

eyes, vary fonts, their styles and their

sizes. Caution: Use becomes abuse when

too many such variations appear on the

same page.

Headings: Boldfaced headings and

subheadings break paragraphs up and

provide signposts to guide viewers

quickly.

Professionalism: Simplicity doesn’t

mean sloppiness. Craft your site

meticulously. If your own writing isn’t

stellar, hire a copywriter with online

experience. No one’s perfect, so even

if you’re good enough to do the

writing yourself, hire someone else to

copyedit and, ideally, a third person to

proofread.

As Pattison Outdoor Advertising president Randy Otto says, “It’s about taking an idea and message and making there be an ‘aha!’ moment.” The simplicity of the campaign for Shine Dental in Winnipeg (above, left) helped Pattison Outdoor win a major creative award

14 ADPAGES/2011 BIV Magazines

00.0_ADP2011_1-29.indd 14 6/18/11 9:56:28 AM

substance over styleHow to find the best design partner for your business

With graphic communications increas-

ingly recognized as critical to success,

it’s important to fi nd the right design fi rm

for your company.

Yet many in business struggle to attract,

evaluate and select design partners. One

might hire friends or family, while another

might create a contest with a prize for the

selected submission. Many others rely on

archaic requests for proposals (RFPs) for

transparency and objectivity in arriving at

competitive pricing. The resulting relation-

ships can be as unrewarding as the out-

comes. Is there a better way?

Seek help in your search

Recommendations from within your

own industry or from design experts will

almost always be more eff ective than

online searches or RFPs. Consult with

design associations on identifying quali-

fi ed candidates from their certifi ed ranks.

Are the candidates thought leaders in

design, respected by industry, peers and

clients? Or consider delegating the search

to a marketing consultant with experience

procuring and managing design.

Look beyond portfolios

In addition to evaluating a design team’s

portfolio, investigate the company’s skills in

business and project management. Don’t

judge only on esthetics or descriptions of

process. Challenge candidates to express

what was behind their design choices and

how their particular approaches solved cli-

ents’ problems. Visit their studios and speak

to them in person to judge fi t. You needn’t

become friends, but you should share sim-

ilar perspectives, goals or ethics and enjoy

collaborating together.

Ask for case studies and testimonials

Request comprehensive case studies

that outline goals, context and approach

Seek a consultant, not a proposal

Avoid the temptation to require designers

to provide fi rm cost proposals up front

on the basis of your description of deliv-

erables. Instead, share your problem,

goals, budget and timeline and engage a

qualifi ed designer to work with you to pre-

scribe strategic solutions tailored to your

unique situation. After this initial discovery,

create a project plan that outlines the spe-

cifi cs of the solution. Write a contract after

arriving at an agreement. As to hourly

rates, you get what you pay for: prices will

refl ect experience and effi ciency.

Like hiring a senior employee or taking on

a partner, choosing the right design fi rm

can be a critical moment in the growth of

your business. The best candidates won’t

give away strategy to prospects – cer-

tainly not before doing the research and

diagnostics they’ll need to understand the

situation fully – so don’t ask for it before

hiring a team. If the discovery phase

doesn’t impress you or you dislike working

together, move on.

About 20 per cent of our business at

Industrial Brand comes from clients who

hired design providers ineff ectively and

have had to redo their identity systems

or websites, didn’t understand what they

were paying for or found themselves with

limited options after their designers van-

ished. Don’t fi xate on deliverables and costs

before choosing your partner. What you’re

really paying for is a well-considered pro-

cess. Use the opportunity to start a long-

term relationship with a partner you trust.

Mark Busse is design director of Industrial

Brand (www.industrialbrand.com). He is a

certifi ed professional member and B.C. past

president of the Society of Graphic Designers

of Canada as well as member of the

Association of Professional Design Firms.

By Mark Busse

to reveal whether processes are results-

driven. Ask for testimonials or contact

information for specifi c clients. If candi-

dates don’t willingly off er these, move on.

Who will do the work?

Investigate each fi rm’s current employees

and in-house capabilities. How many

long-term, full-time designers do the fi rms

employ? How much design or develop-

ment do they farm out, and are they

transparent about this? Inquire how direct

a role the senior members will play in your

project.

What’s included?

What is and isn’t covered in candidates’

fees? Do they provide working fi les? Do

they use proprietary or open-source solu-

tions? What’s their stance on ownership

and copyright, and how do they handle

cost overruns?

Will candidates be there

for you in future?

The real value of a relationship with a

designer is in his or her repeatable pro-

cess and creative thinking applied to your

problem, not merely to your fi nal product.

Since the worth of this relationship often

emerges over time, inquire about candi-

dates’ plans for growth. Look for indica-

tions that fi rms have been and will be

around long-term.

Are candidates asking questions?

Do candidates spend most of their

time selling you on themselves, or do

they seem genuinely interested in your

problem and goals? The best practitioners

will be hungry for the details underlying

your situation and may push you to recon-

sider causal factors and solutions. Speak

openly about your business needs and

expectations.


00.0_ADP2011_1-29.indd 15 6/18/11 9:56:32 AM

type stylesPrint isn’t dying, it’s just changing … like everything else

As Pär Edin, a director

at McKinsey, said,

“Uncertainty is the new

normal.” From the invention

of the wheel to that of the iPad, we’ve

always existed with change, but what’s dif-

ferent today is its speed.

With technology changing how we

live, work, play, use media and respond to

messages, consumers have more power

than ever before to access information,

join communities and participate with

what they want, when they want, where

they want, how they want and if they

want. How can we inspire such connected

people to associate with brands today?

The print world has been at the centre of

this storm. Although stories about declines

in readership, circulation and revenue have

been exaggerated, print is certainly under-

going massive change. And such change

– involving less time, attention and trust from

consumers and an explosion in product

choice and media channels – affects pro-

foundly how publishers and advertisers must

connect with their audiences.

How can advertisers get the most out

of print today?

Take print out of isolation

Think about how you’re using print’s

mass reach to supercharge a conversa-

tion about your brand. How will print link

to everything else you’re doing in paid,

owned or earned media? How do your

printed efforts unite with all your other

endeavours to tell a larger story?

Produce print ads that

people will share

Stop thinking of the perusal of your ads as

end points. Today it’s just the beginning.

What happens next? How can readers par-

ticipate in or pass along your advertising?

People trust friends and family above all, the

most

recommended brands

grow the fastest, and word

of mouth drives the

economy. So use print

to deliver ideas that

people feel compelled

to share.

Digital

enhances print

Don’t see digital as a replacement for print;

it enhances it. In 2009, Esquire created an

entire edition in which augmented reality

brought every page to life. Augmented

reality means adding computer-generated

sensory input to a real-world environment;

Esquire achieved this by using QR codes

that readers could hold up to the com-

puter webcam. Volkswagen recently ran a

print campaign whereby the reader could

virtually test-drive a car inside a print ad by

using a special smartphone app. Be careful,

though: a QR code isn’t an idea, just a tool

that can help bring an idea to life.

Don’t be an

encyclopedia

Advertisers often use

print to deliver large

amounts of informa-

tion aimed at readers’

rational minds. Yet the

latest research shows

that most choices by

consumers are motiv-

ated by emotion.

People don’t “think,

feel, do”; they “feel, do,

think.” Tap into the emotional brain rather

than delivering rationally based informa-

tion and data.

Think about context

People choose print for very strong rea-

sons: a publication’s content, editorial

point of view, tone of voice, style, etc.

“One size fits all” won’t yield exceptional

results. To connect with readers of a par-

ticular publication, create ads that take

into account the context in which they’re

being read. Foster deeper relationships

with fewer publications but with key titles,

the ones you see as being great fits for

your brand and the most important for

reaching the right audiences in the right

kind of editorial environments. Work with

these publications to co-create content.

It’s still all about the idea

One thing that will never change in any

form of advertising: better ideas deliver

better results. If your advertising isn’t

entertaining, useful or innovative, every-

thing else is academic.

Print publications will be around for many

years to come. They’ll evolve to become

more targeted; the great will

prosper, the bad disappear.

Readers will become even

more loyal, interested and

passionate about the publica-

tions they read.

It’s been speculated that

these changes will lead print

to become more prestigious,

offering relationships with

readers that will be deeper and

richer than those today. Ideas worth

sharing will always be in style, and

by incorporating them into your print

advertising, you’ll continue to find the

medium to be a key part of your mix.

Rob Newell is director of strategic planning at

DDB Canada. He can be reached at 604-640-

4376, [email protected].

By Rob Newell


00.0_ADP2011_1-29.indd 16 6/22/11 9:45:58 AM

By Peter Mitham

Remember the long-running “Super, Natural British

Columbia” campaign? It remains one of the most suc-

cessful tourism promotions the province has ever

conducted, pairing a succinct statement that incorporates the

province’s name with memorable images of inspiring scenes.

Today, it’s the 2010 Winter Olympic Games that people

highlight as having drawn hearts and minds to B.C. and

inspiring fresh waves of tourists to visit the province. With

dynamic competitions in picturesque settings, the games

were tailor-made for audiences attuned to broadcast media.

Yet for all their glory, the Olympics lasted a mere two weeks:

shorter than the lives of most ad campaigns. Deep impressions

were made, but the province’s tourism industry then had to

leverage them to draw attention to all B.C. has to off er.

The initiatives overseen by Carol Nelson, director, mar-

keting North America, for the provincial agency Tourism

British Columbia, focus on the digital realm, where most

people now make their travel plans.

“Converting that increased awareness of B.C.: that’s very

much what we’re doing,” Nelson says.

digital Province pursues online

strategies for drawing tourism

attraction

Photo: RCPhotography

00.0_ADP2011_1-29.indd 17 6/18/11 9:56:36 AM

The first step was renewing the “You

Gotta Be Here” campaign that ran during

the Olympics. Tourism BC took this $4-mil-

lion campaign to cities as far away as San

Francisco, complementing events with

media spots and online promotions.

This past winter, another largely online

promotion highlighted the province’s ski

about 25 per cent of visitors clicking to a

resort’s offer. This program carried a price

tag of $1.4 million.

The latest initiative in her roster, Nelson

says, is an ambitious campaign targeting

China, where Canada is now an approved

destination, meaning that Chinese

nationals have greater freedom to visit B.C.

Anchored by a 100-page feature in World

Traveller Magazine and eight 25-minute

television episodes about the province on

the Discovery Channel, the campaign is

backed up with airport and subway ads

that Nelson says could reach upwards of

200 million persons.

The common elements to the cam-

paigns are online components that mesh

with how consumers research and plan

travel. While the promotion uses trad-

itional media in China, in North America

upwards of 80 per cent of marketing

efforts are on line.

“Increasingly, consumers are planning

and booking their travel on line, and

increasingly our advertising is on line,”

Nelson says. “It’s tremendously cost-

effective and very targeted.”

By using contact lists from promotions

such as “You Gotta Be Here,” Tourism BC

also helps keep the province top of mind

with potential travellers.

Yet with exchange rates slowing visits

from the United States, will travellers come?

It’s an important question, given that B.C.

announced in February 2007 the aim of

doubling tourism revenues by 2015. When

asked about progress toward the goal, the

B.C. Ministry of Jobs, Tourism and Innovation

(which includes Tourism BC) noted in a

backgrounder provided to Adpages that

governmental dollars for tourism marketing

and industry development have more than

doubled from less than $24 million in 2001

to $52 million today.

According to the backgrounder, future

marketing plans will be implemented by

a “market-driven regime” delivered by

a partnership of “successful commercial

players, non-profit and community based

tourist organizations.”

Carol Nelson, director, marketing North America, Tourism British Columbia: converting Olympics-raised awareness into ongoing dollars

Screens in subways and

airports in China interest

travellers in B.C.

destinations to the key markets of California,

Washington State, Alberta and Ontario as

well as within B.C. Traditional advertising,

including billboards and print ads, drove

traffic to www.hellobc.com, where special

offers from the province’s 13 destination ski

resorts appeared. The campaign resulted in

more than 118,000 visits to the page, with

Top photo: Dominic Schaefer Photography18 ADPAGES/2011 BIV Magazines

00.0_ADP2011_1-29.indd 18 6/18/11 9:56:44 AM

messes and messagesWhen a crisis threatens your brand, you have only

minutes to communicate the right things

Your workers are falling ill, and the union

has called the media. A food-poisoning

outbreak points directly at your restaurant.

Someone has called your customers saying

your product has been tampered with

and is now dangerous or poisonous. An

employee faces criminal charges for

work-related or on-duty activities.

Calls start fl ooding in from reporters;

camera crews arrive at your doorstep.

You must make the best decision fast,

do all the right things and communicate

accurately and eff ectively. Are you ready?

No question: the best time to

prepare for a crisis is well in

advance of one.

Start with an up-to-date, work-

able crisis-communications plan. I say

workable because most such plans aren’t.

Many weigh fi ve pounds with more pages

than a city directory. Those are really

training manuals; they don’t work as plans.

Yours should be just a few pages starting

with your organization’s communications

policy, names and contact information for

your crisis-management team and a step-

by-step to-do list for communications.

Tabbed appendices should give

examples of the types of crises you could

experience, with specifi c steps to be taken

for each. Include samples of communica-

tions materials you might need, with tem-

plates that can be quickly updated and

customized for specifi c circumstances.

There should be examples of holding

statements that spokespeople can use

as fi rst responses while information is

gathered and crisis communications are

developed. For instance:

“We have just been notifi ed of this occur-

rence. We are gathering facts and co-oper-

ating with authorities. More information

will be given as it becomes available.”

“What we can say now is that we operate

under the strictest health standards and

are in full compliance with all health and

WorkSafeBC regulations. The health and

safety of our employees, our customers

and the general public are our number-1

concerns. We are co-operating with investi-

gators, and all products are being removed

from consumer availability until they have

been ruled safe.”

Example 1

1. “Our concern and sympathies go out to

the workers and their families.”

2. “The health and safety of our workers,

the community, our customers and the

public are our number-1 concerns.”

3. “The job site will remain closed as we

work with the authorities to determine

the cause, and no one will return to

work until it is safe to do so.”

By Alyn Edwards

Media training is essential to

eff ective communications. Incorrect infor-

mation, weak messages or the appear-

ance of not taking a situation seriously

can devastate your company’s reputation,

products and services. Sometimes the

cash register can stop ringing altogether

if customers boycott a company that has

lost its good reputation. In extreme cir-

cumstances, this can mean the end of a

product, the ability to deliver a service or

the company altogether.

With your plan and media training

already in place when a crisis hits, you’ll

need to develop a fact sheet about the

situation at hand. Prepare it in point form

on one page. Outline 10 known facts

about the crisis. Keep them bulletproof

and irrefutable: just the facts.

Then use the fact sheet to develop three

key messages, the essential communications

that state your company’s position.

Example 2

1. “This is what we know now con-

cerning what has happened.”

2. “Here is what we are doing to remedy

the situation.”

3. “We will take the following steps to

ensure that this doesn’t happen again.”

You may be proactive with the media by

holding a news conference to deliver the

facts and key messages or by sending out

a news release based on the fact sheet and

key messages. Or you can send out a news

release in reaction to media inquiries.

As a crisis-communications manager

and media trainer, I can tell you how

diffi cult it is to help a company in crisis

when it has no trained spokespeople,

designated crisis communications team or

current, workable plan. With social media

instantly carrying messages and more news

outlets in existence than ever before, fore-

thought and preparation go a long way in

protecting brands and reputations.

Alyn Edwards is a partner in Peak Commu-

nicators, a public-relations company with

offices in Vancouver and Calgary. He can be

reached at [email protected].


00.0_ADP2011_1-29.indd 19 6/18/11 9:56:46 AM

tweet tooth

Lessons from advertising

on social media

Ryan Holmes, president of HootSuite Media, whose more than 1.5 million users make its software among the top five Twitter applications

By Curt Cherewayko

When Twitter decided to launch

paid advertisements in its conver-

sation streams last year, it turned

to Vancouver’s HootSuite Media, Inc. for help.

HootSuite was the fi rst third-party

application to syndicate Twitter ads, a

recognition of just how popular HootSuite

had become with people and busi-

nesses requiring a more robust product

to schedule, manage and monitor their

Twitter-based brands and personae.

Paid advertisements, or promoted

tweets, constitute Twitter’s key commer-

cialization play. As such, they were a hot

topic when launched through Twitter’s


00.0_ADP2011_1-29.indd 20 6/18/11 9:56:53 AM

own site in April 2010 and then through

HootSuite in October 2010.

Experimenting with new ways of mon-

etizing your web product after consumers

have enjoyed years of ad-free or subscrip-

tion-free service can be disruptive.

HootSuite had to respond to various

levels of criticism from some users for

hosting promoted tweets.

“We had some people saying this

[was] the downfall of Rome,” recalls Ryan

Holmes, HootSuite’s president.

He likens the negative reaction from

some users to the initial response to

Google’s launch of its AdSense product,

which bloggers can use to receive shares

of revenue from ads on their websites.

“A lot of people said that it would be

the end of blogging,” says Holmes of

AdSense. “Ultimately, it provides a great

way for websites to earn money. It created

a whole new economy and a ton more

blogging content.”

Holmes says the keys to getting web

users to accept your new product are

responding to negative feedback head-on

and continually refining your product to

speak to people.

For example, one of the criticisms

that HootSuite received was that the ads

appearing in users’ Twitter streams didn’t

resonate with or have relevance to them.

Users of HootSuite’s premium, paid ver-

sions can choose not to receive promoted

tweets. The fact that the percentage of

HootSuite’s paid customers opting out of

the ads is negligible signals to Holmes that

Twitter serves relevant ads that users value.

“Its algorithm is getting pretty sophis-

ticated,” says Holmes. “It’s targeting the

right content at the right people.”

HootSuite receives a share of revenue

from the promoted tweets it syndicates,

and Holmes notes that the vast majority

of feedback about promoted tweets was

positive, so he is eager to keep HootSuite

involved with the initiative.

HootSuite is four months into its own

commercialization program.

In a so-called “freemium” subscription

model, the company has begun offering

two paid, premium versions of its Twitter

client in addition to its original free version.

Roughly three per cent of HootSuite’s

users are paid subscribers.

With positive cash flow, more than 1.5

million users and 75 Fortune 100 brands

among its paying subscribers, HootSuite is

in the top five Twitter applications.

“There [haven’t] been a lot of products

that have done this migration from free

to pay and done it in a way that doesn’t

alienate their loyal fans,” says Holmes.

HootSuite has also incorporated

Facebook and LinkedIn to become more

of a social-media dashboard than a Twitter

client.

“Our big goal was to add more func-

tionality in the paid product, as opposed

to taking away things that our free users

were used to,” says Holmes. “And we were

always transparent about the fact that

at some point we were going to head

toward this paid model.”

Thomas Stringham, president and cre-

ative director of Vancouver’s Hot Tomali

Communications Inc. observes that “these

platforms cost a lot of money to develop

and maintain” and that “the owners of

those platforms have a right to generate

some kind of revenue from them.”

Yet he adds that Twitter has to keep in

mind its free ecosystem when positioning

its promoted tweets.

“Twitter is successful because people

can get in there easily and because there

is so much information,” he says. “If Twitter

started becoming fully a paid service, I

think it would just dry up.”

Twitter hasn’t made its promoted

tweets fully available to all businesses yet,

and few Canadian companies are adver-

tising through the beta program.

Stringham notes, however, that blatant

promotion can work through Twitter,

where marketers tend to use a more con-

versational tone or maintain ongoing dia-

logue with customers rather than pitching

products. Stringham’s clients promote

contests and other calls to action.

He says it’s not so much about whether

the tweet is paid for or not as it is about the

offering or the message contained within

the tweet: “If the promotion you’re offering

is enticing enough, people will act on it.”

Thomas Stringham, president and creative director, Hot Tomali Communications: maintain a dialoque rather than pitch products


00.0_ADP2011_1-29.indd 21 6/18/11 9:56:55 AM

http://RepArt.com

Media ownership in B.C.Astral Media Inc.

10 pay TV stations

10 specialty TV stations

18 B.C. radio stations

Bell Media

1 TV network – CTV British Columbia (CIVT)

1 TV network affi liate – “A” Vancouver Island


2 Vancouver radio stations (formerly CHUM Ltd.)

1 Victoria radio station (formerly CHUM Ltd.)

Black Press

91 non-daily newspapers and magazines

Canada Wide Media Ltd.

11 magazines

30 custom magazines for clients

10 e-newsletters

8 websites

Canadian Broadcasting Corp. (CBC)

2 TV networks


9 radio stations

7 websites

Continental Newspapers Canada

2 daily newspapers

Corus Entertainment



Glacier Media Group

4 daily newspapers

6 non-daily newspapers

5 trade publications plus annual specialty titles

Jim Pattison Group

2 B.C. TV stations


2 periodical distributors

PostMedia Network Inc.

1 national daily newspaper – The National Post

2 Vancouver daily newspapers

12 Lower Mainland community newspapers

1 Victoria newspaper

8 Vancouver Island newspapers outside Victoria

2 websites

Rogers Media

2 Vancouver TV stations (through acquisition of

CHUM CityTV stations)


Shaw Media

1 TV network


Woodbridge Co. Ltd. (Thomson family)

1 national newspaper – The Globe and Mail

Media/advertising organizationsAdvertising Standards Canada – Toronto

offi ce

175 Bloor Street E., South Tower, suite 1801,

Toronto, ON M4W 3R8

web: adstandards.com p: 416-961-6311

f: 416-961-7904

Association of Canadian Advertisers (ACA)

95 St. Clair Avenue W., suite 1103,

Toronto, ON M4V 1N6

web: aca-online.com p: 416-964-3805,

800-565-0109 f: 416-964-0771

British Columbia Association of Integrated

Marketers (BC AIM)

102–211 Columbia Street,

Vancouver, B.C. V6A 2R5

web: bcaim.org p: 604-633-0033 f: 604-681-4545

Canadian Advertising Research Foundation

(CARF)

160 Bloor Street E., suite 1005,

Toronto, ON M4W 1B9

web: carf.ca p: 416-413-3864 f: 416-413-3879

Canadian Marketing Association (CMA)

1 Concorde Gate, suite 607,

Don Mills, ON M3C 3N6

web: the-cma.org p: 416-391-2362

f: 416-441-4062

Institute of Communication Agencies (ICA)

2300 Yonge Street, suite 3002,

Toronto, ON M4P 1E4

web: icacanada.ca p: 416-482-1396

f: 416-482-1856

Radio/TV media organizationsBroadcast Executives Society (BES)

20 Bloor Street E., P.O. Box 75150,

Toronto, ON M4W 3T3

web: bes.ca p: 416-899-0370

Broadcast Research Council (BRC)


Toronto, ON M4W 1B9

web: brc.ca p: 416-413-3864 f: 416-413-3879

Bureau of Broadcast Measurement (BBM)

10991 Shellbridge Way, suite 208,

Richmond, B.C. V6X 3C6

web: bbm.ca p: 604-248-0770 f: 604-214-9648

Cable and Telecommunications Association

for Marketing Canada (CTAM Canada)

20 Bloor Street E., P.O. Box 75063,

Toronto, ON M4W 3T3

web: ctam.ca f: 905-574-6330

Canadian Association of Broadcast

Representatives (CABR)

P.O. Box 902, Station Q, Toronto, ON M4T 2P1

web: cabr.ca/CABRpg6.htm p: 416-764-6871

Canadian Association of Broadcasters

P.O. Box 627, Station B, Ottawa, ON K1P 5S2

web: cab-acr.ca p: 613-233-4035 f: 613-233-6961

Canadian Broadcast Sales (CBS) Vancouver

600–601 W. Broadway, Vancouver, B.C. V5Z 4C2

web: radiocbs.com p: 604-683-0860

f: 604-683-7577

Canadian Radio-television and

Telecommunications Commission (CRTC)

Ottawa, ON K1A 0N2

web: crtc.gc.ca/eng/welcome.htm p: 877-249-2782

f: 819-994-0218

Nielsen Media Research (Canada)

160 McNabb Street, Markham, ON L3R 4B8

web: nielsenmedia.ca p: 905-475-9595

f: 905-475-7296

Television Bureau of Canada


Toronto, ON M4W 1B9

web: tvb.ca p: 800-231-0051 f: 416-413-3879

TV fast facts 99 per cent of Canadian households have TVs.

92 per cent of Canadian households have cable

and satellite.

73 per cent of Canadian households have pay

TV, digital capability.

22 per cent of Canadian households have per-

sonal video recorders (PVRs).

74 per cent of Canadian households have mul-

tiple TV sets.

There are 310 conventional, pay and specialty

TV stations in Canada.

There are eight to 12 minutes per hour of com-

mercial time on specialty channels, unlimited

on regular channels.

Canadians over 18 watch between 27 and 30

hours of TV per week.

Source: Television Bureau of Canada,

TV Basics 2010–2011

B.C. MARKET DATA


00.0_ADP2011_1-29.indd 22 6/18/11 9:56:55 AM

Internet/interactive-media organizationscomScore

90 Sheppard Avenue E., suite 100,

Toronto, ON M2N 3A1

web: comscore.com p: 416-646-9900

f: 416-642-1007

Interactive Advertising Bureau of Canada

web: iabcanada.com

Solutions Research Group

2200 Yonge Street, suite 910, Toronto, ON M4S 2C6

web: srgnet.com p: 416-323-1337 f: 416-323-0338

Blogs, forums & news sitesAge of Persuasion – The Terry O’Reilly Blog:

www.terryoreilly.ca

Canadian Magazines blog:

canadianmags.blogspot.com

Canadian Marketing Association blog:

www.canadianmarketingblog.com

Michael Geist legal blog (expertise in copy-

right and internet law): www.michaelgeist.ca

Media in Canada: www.mediaincanada.com

TV, eh? What’s up in Canadian television:

www.tv-eh.com

Additional resourcesAdvertising Age Datacenter:

www.adage.com/datacenter

Alliance for Arts and Culture:

www.allianceforarts.com

Association of Canadian Advertisers:

www.acaweb.ca/en/

BCStats: www.bcstats.gov.bc.ca

Canadian Advertising Research Foundation:

www.carf.ca

Canadian Business Press: www.cbp.ca

Canadian Media Directors’ Council Media

Digest: www.cmdc.ca/pdf/Media_

Digest_2009.pdf

Canadian Society of Magazine Editors:

www.canadianeditors.com

Editors’ Association of Canada: www.editors.ca

Federation of BC Writers: www.bcwriters.com

Interactive Advertising Bureau of Canada:

iabcanada.com

Magazines Canada:

www.magazinescanada.ca/home.php

Pew Internet & American Life Project:

www.pewinternet.org

Sales and Marketing Executives of

Vancouver: www.smei.org/displaycommon.

cfm?an=1&subarticlenbr=101

Statistics Canada: www.statcan.gc.ca

Specs & guidelinesCanadian Magazine Industry Advertising –

Editorial Guidelines: www.magazinescanada.ca/

adhesion/lignes_directrices

Digital Magazine Advertising – Canadian

Standards: www.magazinescanada.ca/advertising/

production/dmacs_specifi cations

PublicationsAdpages, published by BIV Magazines:

www.theadpages.ca

Canadian Advertising Rates and Data (CARD):

www.cardmedia.com

Marketing Magazine: www.marketingmag.ca

Strategy Magazine: www.strategyonline.ca

Print media organizationsBC Association of Magazine Publishers

(BCAMP)

201–318 Homer Street, Vancouver, B.C. V6B 2V2

web: bcamp.bc.ca p: 604-688-1175

f: 604-687-1274

BC Printing & Imaging Association

P.O. Box 75218, WRPO White Rock, B.C. V4A 0B1

web: www.bcpia.org p: 604-542-0902

Canadian Newspaper Association


Toronto, ON M4W 3P4

web: cna-acj.ca p: 416-923-3567 f: 416-923-7206

ComBase


Toronto, ON M4W 3P4

web: combase.ca p: 800-481-6580

f: 416-923-3567

Magazines Canada

425 Adelaide Street W., suite 700,

Toronto, ON M5V 3C1

web: magazinescanada.ca p: 416-504-0274

f: 416-504-0437

NADBank


Toronto, ON M4W 3P4

web: nadbank.com p: 416-923-3569

f: 416-923-4002

Print Measurement Bureau (PMB)

77 Bloor Street W., suite 1101,

Toronto, ON M5S 1M2

web: pmb.ca p: 416-961-3205 f: 416-961-5052

Professional developmentLangara Digital Film Production Programs:

www.langara.bc.ca/creative-arts/digital-fi lm/index.

html

Magazines West: www.magazineswest.com

Simon Fraser University, Summer Publishing

Workshops: www.ccsp.sfu.ca/pubworks

Simon Fraser University, Writing & Publishing

Program: www.sfu.ca/wp/

University Research Magazine Association:

www.urma.org

Media fast facts 95 per cent of Canadian households can access

broadband Internet, while 96 per cent can

access the Internet using hand-held mobile

devices.

52 per cent of Canadian Anglophones and 44

per cent of Canadian Francophones used the

Internet to watch videos in 2009. Anglophones

spend 2.2 hours per week watching TV online,

compared to 1.3 hours among Francophones.

About 35 per cent of Canadian households in

2009 subscribed to service bundles that con-

sisted of local phone service and Internet access,

video or mobile.

The large cable companies had about 56 per

cent of residential high-speed Internet sub-

scribers in 2009.

The number of mobile phone subscribers in

Canada increased by eight per cent in 2009.

Of 1,221 radio and audio services in Canada

in 2009, 41 were digital. Of these, 75 per cent

were broadcast to Anglophones, 22 per cent to

Francophones and three per cent to Allophones.

Radio usage has declined in Canada. On

average, listeners tuned in 20 hours per week in

2009, down 2.5 per cent from 2008.

Canadians prefer to watch drama and comedy

programs on TV, but the content is predomin-

antly non-Canadian. In 2009, 79 per cent of

English-language dramas and comedies, and 68

per cent of French dramas and comedies, were

non-Canadian.

Broadcast revenue increased from $14 billion in

2008 to $14.4 billion in 2009. The increase was

partially off set, however, by declines in conven-

tional television, including the CBC, and radio

advertising revenue.

Source: CRTC Communications

Monitoring Report 2010

B.C. MARKET DATA


00.0_ADP2011_1-29.indd 23 6/18/11 9:56:56 AM

BIGGEST AD AGENCIES IN METRO VANCOUVER

Business in Vancouver makes every attempt to publish accurate information in the List but accuracy cannot be guaranteed. Researched by Jenny Wagler, [email protected].

Source: Business in Vancouver, issue #1116


00.0_ADP2011_1-29.indd 24 6/20/11 1:59:44 PM

www.proofingqueen.com

00.0_ADP2011_1-29.indd 25 6/18/11 9:56:58 AM

http://www.irix-design.com

20 years | 1000+ events | 5 million visitors

1 (866) 853-1533 | www.fvtradex.com

120,000sqft facility | friendly customer service

BIGGEST COMMERCIAL PRINTERS IN VANCOUVER

Business in Vancouver makes every attempt to publish accurate information in the List but accuracy cannot be guaranteed. Researched by Richard Chu, [email protected].

Source: Business in Vancouver, issue #1122


00.0_ADP2011_1-29.indd 26 6/20/11 2:00:02 PM

www.fvtradex.com

BC's Best Publicity Machine . . . PR & Digital Media Experts

BIGGEST PUBLIC-RELATIONS COMPANIES IN B.C.Source: Business in Vancouver, issue #1058

Business in Vancouver makes every attempt to publish accurate information in the List but accuracy cannot be guaranteed. Researched by Richard Chu, [email protected].


00.0_ADP2011_1-29.indd 27 6/20/11 2:00:26 PM

www.peakco.com

BIGGEST GRAPHIC-DESIGN FIRMS IN B.C.Source: Business in Vancouver, issue #1070

Business in Vancouver makes every attempt to publish accurate information in the List but accuracy cannot be guaranteed. Researched by Jenny Wagler, [email protected].


00.0_ADP2011_1-29.indd 28 6/20/11 2:12:36 PM

www.proofingqueen.com

00.0_ADP2011_1-29.indd 29 6/18/11 9:57:00 AM

www.612creative.com

NameFrequency/Year

Total circulation/

BC Circulation

FormatFull page b&w/

4-colour

ContactName

Frequency/Year

Total circulation/

BC Circulation


4-colour

Contact

MAGAZINES – BUSINESS & TRADEAdpages

604-688-23981 9,000/

9,000Magazine $3,420/

$4,175Joan McGrogan Sales Manager

The Advocate 604-737-8757

6 13,000 Magazine $931 Lynda Roberts Business Manager

Award Magazine 604-299-7311

6 10,000 Magazine $2,395/ $3,495

Dan Chapman Publisher & Gen Sales Mgr

Backbone Magazine 604-986-5362

6 110,500/ 20,500

Magazine $11,900

Steve Dietrich Publisher

BC Broker 604-874-1001

6 3,300/ 3,300

Magazine $2,310/ $3,570

Jim Bensley Ad Sales Mgr

BC Business 604-299-7311

12 26,000 Magazine $5,305

Debbie McLean VP of Sales

BC Insurance Directory 604-874-1001

1 2,700 Directory $2,050/ $3,485

Susan Mellor Pub Mgr

BC Medical Journal 604-638-2815

10 12,000/ 11,400

Magazine $1,800/ $2,500

Diana Stirling Advertising Mgr

BCTECH 604-688-2398

1 10,000/ 10,000

Magazine $3,420/ $4,175

Joan McGrogan Sales Manager

Beyond Numbers 604-681-1811

8 11,600 Magazine $2,411

Linh Huynh Advertising

Canadian Property Management – BC Edition

604-739-2115

8 4,200/ 4,200

Magazine $1,875/ $2,630

Dan Gnocato Publisher/Sales Mgr

Enterprise 604-730-6359

6 3,235 Magazine $2,951

Monique Nguyen Ad Sales Consultant

Government Buyer 604-291-9900

4 12,000 Magazine $3,707/ $4,448

Diavid Gilmour Ad Sales Consultant

Green Space Alberta 604-688-2398

1 15,000 Magazine $3,900/ $4,975


Green Space BC 604-688-2398

1 15,000/ 15,000

Magazine $3,975/ $5,075


Hatchery International 250-474-3982

6 3,500 Magazine $1,740/ $2,100

Jeremy Thain Ad Sales Mgr

Heavy Equipment Guide 604-291-9900

10 22,000/ 3,578

Tabloid $10,015/ $12,519

John Harbottle Ad Sales Consultant

HortWest Magazine 604-574-7772

10 1,400 Newsletter $585/ $950

Barb Nelson Ad Sales Mgr

The How-To Book 604-688-2398

1 8,500/ 8,500

Magazine $3,320/ $4,065


InnFocus 604-574-4577

4 2,000/ 2,000

Magazine $1,828/ $2,285

Joyce Hayne Publisher

Innovation 604-929-6733

6 25,185/ 20,574

Magazine $1,910/ $2,835

Gillian Cobban Advertising Mgr

Insurancewest 604-874-1001

6 11,686/ 3,391

Magazine $3,750/ $5,200

Jim Bensley Ad Sales Mgr

Invest in BC 604-688-2398

1 20,000/ 18,000

Magazine $3,420/ $4,175


Just for Canadian Dentists 604-681-1811

6 6,000/ 2,760

Magazine $1,762


Just for Canadian Doctors 604-681-1811

4 32,100/ 7,974

Magazine $3,360


LifeSciences British Columbia

604-688-2398

1 5,000/ 5,000

Magazine $3,420/ $4,175


Mineral Exploration 604-299-7311

4 6,500 Magazine $1,799/ $2,445

Lee Caldwell Publisher & General Sales Mgr

Office Space 604-688-2398

1 10,000/ 10,000

Magazine $3,420/ $4,175


Oil & Gas Product News 604-291-9900

6 16,000 Tabloid $3,920/ $4,704

David Gilmour Ad Sales Consultant

Orchard & Vine Magazine 250-769-2123

6 3,600 Magazine $1,320

Lisa Olson Publisher

Property Managers’ Source Book

604-688-2398

1 7,000 Digest $1,470/ $1,980


Property Managers’ Source Book – Alberta

604-688-2398

1 7,000 Digest $1,470/ $1,980


The Prospector Resource Investment News

604-639-5495

6 25,000 Magazine $2,330/ $2,645

Michael Fox Publisher/Sales Manager

The Publican 604-574-4577

4 3,100/ 3,100

Magazine $1,828/ $2,285

Joyce Hayne Publisher

Recycling Product News 604-291-9900

8 13,000 Tabloid $4,336/ $5,203

Sam Esmaili Ad Sales Consultant

Resource World 877-484-3800

11 20,000/ 2,500

Magazine $4,298

Paul Dickson Business Development

The Right Course 604-688-2398

1 8,500/ 8,500

Magazine $3,500/ $4,250


The Scrivener 604-985-9250

4 9,800 Magazine $2,695

Val Wilson Advertising Mgr

MA

GA

ZIN

ES

MAGAZINE & NEWSPAPER Magazines30 Business & trade31 General interest31 House & home32 Leisure32 Multicultural32 Special interest33 Travel

Newspapers33 Business33 Campus33 Community34 Daily34 Multicultural34 Special interest

You can spend hours, days or even months on the phone comparison shopping for

the print advertising rates and market coverage that suit your budget. Or you can

take the smarter shortcut and let us do the work for you. Our rate guide gives you the

lowdown on all your options out there – without wasting your valuable time.

Publications have been given the opportunity to list their business under a

category of their choice at no charge. While precautions are taken to avoid errors or

omissions, BIV Magazines is unable to guarantee the accuracy of the information

provided, nor the comprehensiveness of the listings.

This section sponsored by

33 Media – Directories and Guides

Rates & circulation comparison shopping at a glance


AP11 media rates.indd 30 6/18/11 1:40:30 PM

www.glaciermedia.ca

NameFrequency/Year

Total circulation/

BC Circulation


4-colour

ContactName

Frequency/Year

Total circulation/

BC Circulation


4-colour

Contact

The Tablet 604-269-2863

6 3,220 Magazine $2,460

Heather Sell Advertising Rep

Tactics Magazine 604-294-6671

6 2,500 Magazine $2,000

Marianne Svensson Global Sales Exec

Tree Service Canada 250-478-3975

4 6,000/ 1,140

Tabloid $2,360

Jason Grigolato

WorkSafe Magazine 604-279-7572

6 30,000 Magazine $1,970/ $2,584

Diana Stirling Advertising Mgr

MAGAZINES – GENERAL INTERESTAlive Magazine

604-295-933312 200,000/

50,000Magazine

$9,975Ryan Benn Publisher/Sales Mgr

Canadian Living 604-877-4878

12 518,000 Magazine Kevin McEwan Western Sales Mgr

Christmas Magic 604-608-5183

1 11,000 Magazine $3,990

Fawn Duchaine Publisher

Color Magazine 604-873-6699

6 30,000 Magazine $3,000

Sandro Grison Ed/Creative Director

Common Ground 604-733-2215

12 75,000/ 65,000

Magazine $2,515/ $3,115

Cottage 604-998-3310

7 13,000/ 5,950

Magazine $2,435

Mark Moore Sales Executive

FASHION Magazine 604-736-5586

10 145,410/ 20,000

Magazine Sandra Beaton BC Sales & Mktg Mgr

Hush Magazine 778-836-0555

4 75,000/ 75,000

Magazine $3,000

Zack Grimmer

Ming Pao Gourmet 604-231-8998

52 112,000 Half Tab $480/ $670

Lydia Yu Advertising Mgr

Northword Magazine 250-847-4600

6 10,000/ 10,000

Magazine $1,200/ $1,350

Joanne Campbell Publisher/Sales Mgr

NUVO Magazine 604-899-9380

4 50,000/ 10,000

Magazine $12,950/ $12,950

Alessandra Bordon

Prince George and North Central BC Buy & Sell

250-562-9100

52 1,150/ 1,150

Tabloid $150/ $280

Hugh Nicholson Publisher

Senior Living 250-479-4705

12 45,000/ 45,000

Magazine $3,505/ $3,695

Barbara Risto Publisher

Vancouver Magazine 604-877-7732

10 55,000 Magazine $5,860/ $6,745

Janet Macdonald Sales Director

West Coast Winds 604-608-6187

4 35,000/ 35,000

Magazine $2,499

Laverne Procyk Publisher

Western Living 604-877-7732

10 165,000/ 65,000

Magazine $7,165


Youthink Magazine 604-299-7311

12 80,000 Magazine $3,640

Rhea Attar General Sales Mgr

MAGAZINES – HOUSE & HOMEAlberta Home

604-299-73114 35,000 Magazine

$4,180Harry Van Hemmen Sales Mgr

BC Home 604-299-7311

6 35,000 Magazine $4,075

Harry Van Hemmen Ad Sales Mgr

GardenWise 604-299-7311

6 35,000 Magazine $3,995

Rhea Attar Ad Sales Director

Home Decor & Renovations

604-519-6080

6 30,000/ 30,000

Magazine $1,960

Janai York Dist Sales Mgr

Home Makeover 604-688-2398

6 30,000/ 30,000

Magazine $3,700


Home Renter’s Guide 604-519-6080

26 25,000/ 20,000

Magazine $685/ $745


Homemaker’s Magazine BC

604-877-4878


New Home Buyers Guide 604-540-4455

26 25,000/ 27,000

Magazine $1,920


Resale Home & Condo Guide

604-519-6080

26 25,000/ 25,000

Magazine $400/ $530


Style at Home 604-877-4878


Westcoast Homes and Design

604-605-2478

5 275,000/ 275,000

Magazine $4,975

Pete Ryznar Ad Sales Mgr


AP11 media rates.indd 31 6/18/11 10:22:01 AM

www.ampcografix.com

NameFrequency/Year

Total circulation/

BC Circulation


4-colour

ContactName

Frequency/Year

Total circulation/

BC Circulation


4-colour

Contact

Western Living Condo 604-877-7732

2 30,000/ 30,000

Magazine $3,085


MAGAZINES – LEISUREBike Magazine

778-340-13248 Magazine Rosalind Genge

Managing Director

British Columbia Magazine

604-660-3703

4 100,000/ 60,000

Magazine $10,835

Susan Rybar Publisher

Canoe & Kayak 778-340-1324

Magazine Rosalind Genge Managing Director

enRoute Magazine 604-538-0632

12 146,000 Magazine $19,900

Lydia Stark Sales Mgr Western Canada

Going Places 604-299-7311

4 140,000 Magazine $5,345

Gillian Trainor General Sales Mgr

Hockey Now 604-990-1432

17 22,000 Tabloid $1,783/ $2,498

Larry Feist Sales Director

Home & Leisure 604-726-7100

12 8,000/ 8,000

Magazine $456/ $556

Darrell Backen Publisher

Pacific Yachting 604-998-3310

12 30,000 Magazine $3,775

Leah Mulleda Sales Director

Real Golf 604-299-7311

4 26,000 Magazine $4,070

Rhea Attar Ad Sales Director

TV Times 604-605-2478

52 198,184/ 198,184

Tabloid $6,543/ $6,543

Clayton Moore Ad Sales

TV Week Magazine 604-299-7311

52 55,000 Magazine $2,690/ $5,280

Jacquie Mather General Sales Mgr

Vancouver Sun and Province Golf Guides

604-605-2697

1 307,000/ 307,000

Magazine $6,600

Tony Guarascio Retail Sales Mgr

WHAT’S ON 604-683-7883

52 8,300/ 8,300

Demi Tab $425

Sandi Gilmer Publisher

MAGAZINES – MULTICULTURALThe Canadian Immigrant

778-558-339712 83,000/

30,000Magazine Alla Gordeeva

Ad Sales

Danestaniha Persian Magazine (Dan Magazine)

604-681-8887

52 5,000 Tabloid $359/ $477

Nyree Soroush

Darpan Magazine 604-572-0199

6 50,000/ 25,000

$1,750/ $2,310

Gurvinder Hundal Publisher

Korean Magazine or Hankookin

604-351-8434

2 4,270/ 4,100

Magazine $750/ $890

DI Lee

Ming Pao Saturday Magazine

604-231-8998

52 139,000/ 69,000

Half Tab $305/ $480


Ming Pao Sunday Magazine

604-231-8998

52 143,000/ 71,000

Tabloid $620/ $925


Scandinavian Press Magazine

604-731-6381

4 6,000/ 6,000

Magazine $975/ $1,800

Anders Neumuller

Swedish Press 604-731-6381

12 8,000/ 4,000

Magazine $710/ $1,600

Anders Neumuller

MAGAZINES – SPECIAL INTERESTBC Forest Professional

604-687-80276 6,200/

6,200Magazine $1,295/

$1,920Brenda Martin Publisher/Ad Sales Mgr

BC Outdoors Hunting & Shooting Magazine

604-464-1876

2 25,000/ 2,389

Magazine $2,835/ $3,545

BC Outdoors Sport Fishing Magazine

604-464-1876

7 25,000/ 2,389

Magazine $2,835/ $3,545

The Block Magazine 604-916-0692

2 15,000 Magazine Evan Ho Publisher

Canadian Aviator 604-998-3310

6 20,000 Magazine $4,100

Katherine Kjaer Sales Mgr

The Capilano Review 604-984-1712

3 900 Magazine $350 Tamara Lee Managing Editor

CityReels Magazine 604-639-5495

11 40,000/ 20,000

Magazine $1,275/ $1,475

Michael Fox Publisher/Sales Mgr

Discorder Magazine 778-908-4829

11 8,500 Tabloid $375/ $525

Maegan Thomas Adv Coordinator

Diver Magazine 604-988-0711

8 14,000 Magazine $3,100

Bill Liddell Ad Sales Mgr

Eating & Drinking Guide 604-877-7732

1 25,000 Magazine $2,915


Edible Vancouver 604-215-1758

6 22,500/ 22,500

Magazine $2,655/ $2,655

Philip Solman Publisher

enerG Magazine 800-518-8022

6 24,000 Magazine Jan Raulin Publisher

Flavours 604-608-5183

4 190,000 Magazine $15,700


Guestlife Vancouver 604-877-7732

1 35,000 Magazine $10,555/ $11,950


The Independent Times 604-639-5495

11 40,000/ 40,000

Magazine $2,100/ $2,425

Michael Fox Publisher

Meeting Places Alberta 604-688-2398

1 9,000 Magazine $3,420/ $4,175


Meeting Places BC 604-688-2398

1 9,000/ 9,000

Magazine $3,420/ $4,175


Pacific Rim Magazine 604-323-5648

1 19,000/ 18,000

Magazine $1,450/ $2,070

Don Hill Advertising Director

Playboard Magazine 778-294-5881

10 120,000 Magazine $1,150/ $1,300

Alan Slater Publisher/Editor/Ad Sales

Prism International 604-822-2514

4 1,200 Magazine $300 Erin Flegg Publisher

Real Weddings 604-291-1575

2 15,000/ 14,000

Magazine $2,215/ $2,727

Mike Alexander

Reel West Magazine 604-451-7335

6 4,000/ 4,000

Magazine $2,000

Ron Harvey Publisher

TC Magazine 888-847-6632

3 75,000/ 75,000

Magazine $3,742/ $3,742

Ronda Barzilay Sales Manager

Vancouver Magazine’s CityGuide

604-877-7732

1 35,000 Magazine $10,555/ $11,950


Vancouver Relocation Guide

604-688-2398

1 12,000 Magazine $4,250 Joan McGrogan Sales Manager

The Verdict 604-682-5343

4 2,000/ 1,925

Magazine $900/ $1,260

Moya Larkin Publisher/Ad Mgr



www.etmarketingsolutions.com

NameFrequency/Year

Total circulation/

BC Circulation


4-colour

ContactName

Frequency/Year

Total circulation/

BC Circulation


4-colour

Contact

WeddingBells (BC) 604-736-5586

2 95,000/ 11,400

Magazine Sandra Beaton BC Sales & Mktg Mgr

Wellness Matters 604-299-7311

4 40,000 Magazine Debbie Wood Sales Manager

Zoomer Magazine 778-340-1324

9 Magazine Rosalind Genge Managing Director

MAGAZINES – TRAVELCanadian Traveller

604-699-999012 14,000 Magazine

$4,135Brad Liski President & Sales Mgr

Essential Vancouver 604-736-5586

1 50,000/ 50,000

Magazine $8,085

Peggie Terry

GSA Travel Magazine 604-689-2909

24 12,500/ 5,211

Magazine $2,185/ $2,799

Ron Barker Ad Sales Mgr

Pemberton Visitors Guide 604-932-5131

1 12,000 Magazine $725

Stephanie Matches

Rocky Mountaineer Magazine

604-736-5586

1 48,350/ 48,350

Magazine $4,850

Peggie Terry

Surrey Visitors’ Guide 604-531-6646

1 50,000/ 45,000

Magazine Cathy James Exec Director

Tourism BC’s Approved Accommodation Guide

604-299-7311

1 275,000 Magazine $11,785


Tourism BC’s Outdoor Adventure Guide

604-299-7311

1 150,000 Magazine $5,840


Tourism BC’s Vacation Planner

604-299-7311

1 265,000 Magazine $10,900


Visitor’s Choice – various BC Editions

604-608-5183

12 1,495,000/ 1,495,000

Digest Fawn Duchaine Publisher

Visitor’s Choice Vancouver 604-608-5183

3 750,000 Digest $8,430 Fawn Duchaine Publisher

Visitor’s Choice Vancouver Chinese Ed

604-608-5183

1 5,000/ 5,000

Digest $3,955


Visitor’s Choice Vancouver Japanese Ed

604-608-5183

1 35,000/ 35,000

Digest $3,955


Westworld Alberta 604-299-7311

5 590,000 Magazine $14,045


Westworld BC 604-299-7311

4 485,000 Magazine $13,770


Westworld SK 604-299-7311

4 119,000 Magazine $4,090/ $5,095


Where Vancouver 604-736-5586

12 584,000/ 584,000

Digest $2,400

Peggie Terry

Whistler The Magazine 604-932-5131

2 32,647/ 32,216

Magazine $6,250

Catherine Power-Chartrand Adv & Ops Mgr

DIRECTORIES & GUIDESAviation Business Directory

250-592-5331

1 20,000 Digest $1,700/ $2,150

Katherine Kjaer Ad Sales Mgr

Better Business Bureau Guide

604-688-2398

1 400,000/ 400,000

Magazine $8,250

Katherine Butler Administrative Assistant

The Book of Lists 604-688-2398

1 10,000 Magazine $3,395/ $3,980


Burnaby Board of Trade Magazine

604-299-7311

1 8,000 Magazine $3,620/ $4,320

Lee Caldwell Publisher & General Sales Mgr

The Complete Wedding Directory

604-291-1575

1 24,000/ 24,000

Magazine $2,420/ $2,970

Mike Alexander Publisher/Editor

Reel West Digest 604-451-7335

1 10,000/ 10,000

Digest $3,500

Ron Harvey Publisher

The Vancouver Board of Trade Members’ Business Directory

604-688-2398

1 7,000/ 7,000

Magazine $3,450/ $4,200


Western Mariner – The Magazine of the Coast

604-921-7209

12 6,000/ 4,600

Magazine $1,925/ $2,120

Lorna Barchard Advertising Mgr

NEWSPAPERS – BUSINESSBusiness Examiner (Victoria)

250-381-3926

12 11,000/ 11,000

Tabloid $1,150/ $1,550

Simon Lindley

Business in Vancouver 604-688-2398

52 13,674 Tabloid $3,995/ $4,570

Cheryl Carter Vice President

Business Vancouver Island

250-758-2684

12 11,000 Tabloid $1,145/ $1,545

Simon Lindley

Country Life In BC 604-871-0001

12 8,500/ 8,200

Tabloid $1,375/ $1,975

Cathy Glover Advertising Mgr

The Northern Horizon 250-782-4888

25 32,000/ 6,088

Tabloid $750/ $950

Janice Kamet Ad Sales Consultant

Northern Miner 416-510-6816

52 Tabloid $7,715/ $10,000

Joe Crofts

Property Gold Pages 604-231-8998

52 50,000 Tabloid $1,900/ $2,400


The Sounding Board 604-876-0463

8 7,000/ 7,000

Tabloid $2,670/ $3,280

Gary Fach

Western Investor 604-669-8500

12 20,000/ 10,000

Tabloid $2,309/ $2,769

Christine Campbell Sales Mgr

NEWSPAPERS – CAMPUSThe Link

604-456-116715 3,000 Tabloid $475/

$850Michael Tawfik Marketing Co-ord

Peak Publications 778-782-3598

39 10,000/ 10,000

Tabloid $950/ $1,350

Larry van Kampen Business & Ad Mgr

UBC Reports 604-822-3131

12 6,000/ 5,000

Tabloid $2,345/ $2,645

Pearlie Davison

The Ubyssey 604-822-6681

53 24,000/ 24,000

Tabloid Fernie Pereira

NEWSPAPERS – COMMUNITYAbbotsford News

604-853-1144156 45,500 Tabloid $4,116/

$4,761Andrew Franklin Publisher/Sales Mgr

Bridge River Lillooet News

250-256-4219

52 1,535/ 1,535

Tabloid $795/ $1,150

Nicole D Palfy Ad Sales Manager

Burnaby Now 604-444-3451

104 49,370/ 49,370

Tabloid $2,423/ $2,823

Lara Graham Sales & Mktg Director

NEW

SPA

PERS



ww.gdc.net

NameFrequency/Year

Total circulation/

BC Circulation


4-colour

ContactName

Frequency/Year

Total circulation/

BC Circulation


4-colour

Contact

Burnaby/New West NewsLeader

604-438-6397

104 61,104 Tabloid $3,512/ $4,012

Tracy Keenan Publisher/Sales Mgr

Canadian Chinese Express

604-231-8998

52 42,000 Tabloid $299/ $399


Cariboo Advisor 250-398-5516

51 10,675 Tabloid $500/ $750

Kathy McLean Publisher

The Chief 604-892-9161

52 4,600 Tabloid $1,114/ $1,414

Lynn Pasko Sales Mgr

Chilliwack Progress 604-702-5550

104 30,000/ 30,000

Tabloid $1,590/ $1,965

Kyle Williams Sales Mgr

Comox Valley Record 250-338-5811

104 22,000 Tabloid $1,866/ $2,386

Cranbrook Daily Townsman (Wed Ed)

250-426-5201

52 Tabloid $1,806/ $2,300

Karen Johnston Publisher

East Kootenay The Valley 250-426-5201

52 24,000/ 24,000

Tabloid $1,806/ $2,300


Epoch Times (English Ed) 604-779-1386

52 11,000 Broadsheet $1,360/ $1,905

Jason Wang Sales Mgr

Event 250-762-4445

156 35,391/ 35,391

Broadsheet $5,327/ $5,827

Krista Frasz Advertising Director

Grand Forks Gazette 250-442-2191

52 2,537/ 2,500

Tabloid $1,344/ $1,794

Chris Hammett Ad Sales Mgr

Indo Canadian Times International

604-599-5408

52 100,000 Tabloid $3,210/ $4,410

Satpaul Aujla Ad Sales Mgr

Langley Times 604-533-4157

104 36,500/ 36,500

Tabloid $2,730/ $3,230

Jean Hincks Advertising Director

Maple Ridge Pitt Meadows News

604-467-1122

104 30,312/ 30,312

Tabloid $1,576/ $1,876

Carly Ferguson

Merritt News 250-378-8876

52 5,035/ 5,035

Tabloid $725/ $1,000

John Morash Publisher

The Mirror 250-782-4888

52 8,500/ 8,500

Tabloid $1,056/ $1,550

Dan Przybylski Publisher Ad Sales Mgr

North Island Gazette 250-949-6225

52 2,500 Tabloid $600/ $750

Carrie Stone Ad Sales Manager

North Shore News 604-980-0511

156 61,625/ 61,625

Tabloid $4,234/ $4,984

Dee Dhaliwal Sales & Marketing Director

North Shore Outlook 604-903-1000

52 56,300/ 56,300

Tabloid $1,500/ $1,750

Greg Laviolette

Northern Connector 250-624-8088

52 22,186 Tabloid $1,695/ $2,145

Ed Evans Ad Sales Mgr

Northern Daily 250-624-8088

156 2,000 Tabloid $70/ $110


Northern View 250-624-8088

52 7,852 Tabloid $1,096/ $1,471


The Northerner 250-785-5631

52 12,000/ 12,000

Tabloid $950/ $1,477

Melody Hill Sales Mgr

Okanagan Saturday 250-762-4445

52 23,346/ 23,346



Okanagan Sunday 250-762-4445

52 23,346/ 23,346



Port Alberni Pennyworth 250-723-8171

52 10,485 Tabloid $741/ $891

Pam Craig

Powell River Peak 604-485-5313

52 4,000/ 4,000

Tabloid $1,193/ $1,568

Debbie Galinski Sales Mgr

Powell River Shopper 604-485-5313

52 7,400 Tabloid $1,193/ $1,568

Debbie Galinski Sales Mgr

The Richmond Review 604-247-3700

104 47,600/ 47,600

Tabloid $2,554/ $3,149

Mary Kemmis Publisher

The Whistler Question 604-932-5131

52 12,000 Tabloid $947/ $1,097

Stephanie Matches Publisher/Sales Mgr

NEWSPAPERS – DAILY24 Hours

604-322-2340260 145,000 Tabloid $2,000/

$2,300Elena Dunn Sales Mgr

Abbotsford News Daily 604-853-1144

260 5,200 Tabloid $609/ $709

Andrew Franklin Publisher/Ad Sales Mgr

Alaska Highway News 250-785-5631

260 19,700/ 19,700


Ryan Wallace Ad Sales Mgr

Chilliwack Progress Daily

604-702-5550

208 3,800/ 3,800

Tabloid $245/ $295

Kyle Williams Sales Mgr

Cranbrook Daily Townsman

250-426-5201

208 3,800/ 3,800

Tabloid $1,600/ $1,978


Dawson Creek Daily News

250-782-4888

260 2,200/ 2,200


Dan Przybylski Publisher/Ad Sales Mgr

Epoch Times (Chinese Edition)

604-779-1386

365 52,000 Broadsheet $1,737/ $2,432

Jason Wang Sales Mgr

The Globe and Mail 604-685-0308

312 377,873/ 64,708

Broadsheet $14,168/ $16,078

Sue Belisle General Sales Mgr (West)

Golden Ears Daily 604-533-4157

260 4,800 Tabloid $564/ $814

Kelowna Daily Courier 250-762-4445

260 14,907/ 14,907



The Kimberley Daily Bulletin

250-427-5333

208 1,550/ 1,550

Tabloid $1,600/ $1,978

Karen Johnston

Metro Newspaper 604-602-1002

260 140,000 Tabloid $6,413/ $7,125

Maryse Lalonde Publisher/Managing Director

Ming Pao Daily News 604-231-8998

365 190,000 Broadsheet $1,076/ $1,790


National Post 604-742-8899

312 166,284/ 27,729

Broadsheet $10,980/ $15,490

Alvin Chow Advertising Director

The Oregonian Portland 778-340-134

365 412,000 Broadsheet Rosalind Genge Managing Director

Prince George Citizen 250-562-2441

303 12,600/ 12,600


Lu Verticchio Adv Director

The Province 604-605-2452

311 178,412/ 178,412

Tabloid $7,882/ $11,440

Jane Atherton Ad Sales

Trail Daily Times 250-368-8551

260 5,002/ 5,002

Compact $1,851/ $2,493

Barb Blatchford Publisher/Ad Sales Manager

USA Today 778-340-1324

260 2,549,252 Broadsheet Rosalind Genge Managing Director

The Vancouver Sun 604-605-2452

312 209,682/ 209,682

Broadsheet $19,177/ $25,004

Jane Atherton Ad Sales

NEWSPAPERS – MULTICULTURALThe Afro News

604-646-047412 60,000/

20,000Tabloid $1,943/

$2,730Honoré Gbedze Editor/Ad Sales

Asian Pacific Post 604-821-1954

52 50,000 Tabloid $1,950/ $2,300

Jagdeesh Mann Sales Mgr/Exec Editor

The Eurasian Times 604-889-0980

12 Tabloid Vangie Sabatin Okropiridze Publisher

Evergreen News 604-408-7269

12 10,000/ 9,700

Tabloid $400/ $600

Loretta Chiu

Filipino Post 604-821-1954

52 25,000 Tabloid $1,560/ $1,910

Jagdeesh Mann Sales Mgr/Exec Editor

The Indo-Canadian Link 604-591-5160

52 25,000/ 25,000

Tabloid $1,890/ $2,240

Rakesh Puri BC Sales & Adv Mgr

Jewish Independent 604-689-1520

52 2,700/ 2,400

Tabloid $1,122/ $1,622

Leanne Jacobsen Ad Sales Mgr

Korean News 604-351-8434

24 3,500 Newspaper $750/ $900

DI Lee

Philippine Journal 604-433-8856

24 10,000/ 10,000

Tabloid $650/ $1,000

Irene Yatco Publisher/Editor

The Source /La Source Newspaper

604-682-5545

20 4,000/ 4,000

Tabloid $1,010/ $1,515

Saeed Dyanatkar

The South Asian Post 604-821-1954

52 25,000 Tabloid $1,560/ $1,910

Jagdeesh Mann Sales Manager/Executive Editor

NEWSPAPERS – SPECIAL INTERESTEmployment Paper

604-688-882852 31,000 Tabloid $2,450/

$2,990Deborah Hamilton

The Georgia Straight 604-730-7020

52 123,000/ 123,000

Tabloid $4,898/ $6,338

Tony Barnes Sales & Mktg Director

Oval Living Over Lunch 604-726-7100

12 10,000 Tabloid $455/ $556

Darrell Backen Publisher

SkyTalk 604-736-6754

12 25,000/ 25,000

Tabloid $975/ $1,095

Joan Stewart Assoc Publisher




HOW COMPANIES GET LISTED IN THE ADPAGES DIRECTORY

ADVERTISING & MARKETING DIRECTORYA comprehensive database organized by industry category

36 Advertising Agencies

36 Advertising Creative Studios

36 Animation

37 Asian Marketing

37 Associations

37 Audiovisual Production Services

37 Brand Development/Management

37 Broadcasting - Radio

37 Broadcasting - Television

37 Conference Venues

37 Copying Services

37 Corporate Communications

37 Digital Asset Management/

Pre-press/ Film

37 Digital Marketing

38 Direct Marketing

38 Directories & Guides

38 Display - Retail

38 Display Designers & Builders

38 Distribution & Mailing Services

38 Editing & Proofreading

38 Educational/Training Services

38 Electronic Printing Services

38 Employment Services

38 Entertainment Services

38 Event Management

38 Event Marketing

39 Flags & Banners

39 Graphic Designers

39 Illustrators

39 Indoor & Outdoor Display

Advertising

39 Interactive Technologies

39 Internet Providers

39 Internet Services

39 Labels

39 Laminating Services

39 Legal Services

40 Magazine Design/Production

40 Magazines - Business & Trade

40 Magazines - General Interest

40 Magazines - House & Home

41 Magazines - Leisure

41 Magazines - Multicultural

41 Magazines - Special Interest

41 Magazines - Travel

42 Marketing Agencies

42 Marketing Consultants

42 Marketing Research

42 Media - Print Representatives

42 Media Consultants/Buyers

42 Media Relations

42 Multicultural Marketing Services

42 Multimedia

43 Newspapers - Business

43 Newspapers - Campus

43 Newspapers - Community

43 Newspapers - Daily

43 Newspapers - Multicultural

43 Newspapers - Special Interest

44 Packaging Design & Development

44 Photography - Commercial

44 Photography - Stock

44 Print Production Coordinators

44 Printers

45 Promotional Products

45 Public Relations

45 Publicity Services

45 Recording Studios - Sound & Video

45 Sales Promotion Services

45 Screen Printers

45 Signs

45 Social Media Marketing

45 e Marketing

45 Telemarketing/Call Centres

45 Television Commercial Production

46 Transit Advertising

46 Translators & Interpreters

46 Video Production/Post Production

46 Web Development/Marketing/

Commerce

46 Web Site Designers

46 Web-Based Publications

46 Writers

46 Youth Marketing

This is a

comprehensive

directory of

services related

to advertising

and marketing

industries in

Vancouver and

surrounding

regions.

Listings

are arranged

by industry

category.

The Adpages directory is a comprehensive

guide to Vancouver’s media and advertising

industry, and BIV Magazines aims to provide

users with the most up-to-date information

available at press time.

Collecting and presenting the data in

an effective and user-friendly format in

the following pages is a year-long process,

involving a series of fax broadcasts, database

searches and telephone verifications.

In all, we make at least three attempts to

verify the information. If we do not receive

written or verbal confirmation that the data

about a company is correct, we have no

choice but to delete that company from

the database.

Due to space limitations, unfortunately

we are not able to guarantee inclusion of free

listings. If your company is not listed in the

directory of the advertising industry, and the

services that you provide fit into one of the

categories listed in the index, then you have

an opportunity to guarantee your listing in

the next edition. Simply call or e-mail Katherine

Butler (604-688-2398, [email protected]).

The information will be verified again before

the 2012 edition goes to press next June.

AP11 list.indd 35 6/18/11 10:24:30 AM


Advertising Agencies

A&G Creative Group 666 Burrard St Suite 500 V6C 3P6 Doug Williamson ................................604-270-1411

[email protected] www.agcreative.ca A&G Creative Group specializes in building sustainable brands and businesses. For more than 20 years, we’ve been evolving a process and a culture that combine the most powerful aspects of research, design, technology and marketing to bring real, measurable commercial advantage to our clients. Each project at A&G Creative Group begins with a belief that great, consumer-centered ideas and design can play a critical role in growing our client’s business. We don’t believe in simply making things look pretty; we believe in creating consumer touch points that build relationships and effective marketing, advertising and communication strategies that drive bottom line profits. www.agcreative.caAIM Communications Inc 1780 62nd Ave W V6P 2G2 Ken McKissock ......604-261-7171 [email protected]

Brain Communications 1081 Cambie St V6B 5L7 Pamela Brain ......................................604-688-1137

[email protected] www.braincomm.caBRANDFX 15 Chesterfield Pl Studio E, North Vancouver V7M 3K3 Tim Kelly .............................................604-988-1407

[email protected] www.brandfx.caConcerto Marketing Group Inc 220 Cambie St Suite 400 V6B 2M9 Peter Irving ...............................................604-684-8933

[email protected] www.concertomarketing.com

Rob Dawson VP, Partner

DDB Canada Vancouver 777 Hornby St Suite 1600 V6Z 2T3 Frank Palmer/Lance Saunders ...........604-687-7911

[email protected] [email protected] www.ddbcanada.com

DSDym Communications 4129 Almondel Crt, West Vancouver V7V 4V4 Diane S Dym ........ 604-926-8671 [email protected]

ET Marketing Solutions Ltd 3833 Henning Dr Suite 207, Burnaby V5C 6N5 Peter Tsui ............................................604-801-6168

[email protected] www.etmarketingsolutions.com

Fusion Communications Group Inc 1166 Alberni St Suite 1005 V6E 3Z3 Dean Mailey .......................................604-566-9915

[email protected] www.fusioncommunicationsgroup.com

Gould Marketing & Associates Inc 3433 North Rd Suite 104, Burnaby V3J 0A9 Chuck Gould .......................................604-574-5577

[email protected] www.gouldmarketing.ca

Hamazaki Wong Marketing Group 1551 Johnston St Suite 301 V6H 3R9 Ted Barrett ..........................................604-669-8282

[email protected] www.hamazakiwong.com

Hot Tomali Communications Inc 1441 Pender St E V5L 1V7 Thomas Stringham .............................604-893-8347

[email protected] www.hottomali.comHotshop Communications Inc 1807 Maritime Mews Suite 206 V6H 3W7 Ron Blouin ..........................................604-408-0939

[email protected] www.hotshop.cai2i Advertising and Marketing 611 Alexander St Suite 310 V6A 1E1 Stuart Ince ..........................................604-254-5452

[email protected] www.i2iadvertising.com

Karo Group Inc 611 Alexander St Suite 308 V6A 1E1 Anne Farrer .........................................604-255-6100

[email protected] www.karo.comKen Etheridge & Associates 7140 Gilbert Rd, Richmond V6Y 3G9 Ken Etheridge .....................................604-247-9178

[email protected] www.k-e-a.com

Maria Barichello Communications Ltd 3989 Henning Dr Suite 107, Burnaby V5C 6N5 Maria Barichello .................................604-298-9506

[email protected] www.mbcadvertising.com

Media Buying Company 5032 Stevens Pl, Delta V4M 1P2 Loretta Longoz ....................................604-662-8050

[email protected] Creative Group Inc 1333 Johnston St Suite 100 V6H 3R9 Terry Mercer .......................................604-689-0880

[email protected] www.mercerad.comMidlyn Day Communications Inc 1591 Bowser Ave Suite 101, North Vancouver V7P 2Y4 Elisa Hendricks ...................................604-980-2980

[email protected] www.midlynday.comOrigin Design + Communications Ltd 1002 Lynham Rd Suite 201, Whistler V0N 1B1 Danielle Kristmanson .........................604-932-8482

[email protected] www.origindesign.caPDM Marketing Communications Inc 1207 161A St, Surrey V4A 6W6 John Kalil .......... 604-880-5390 [email protected] Advertising Ltd 6526 Yew St V6P 5V9 Vic Weckerle ......604-261-6991 [email protected] Promotions Inc 1338 6th Ave W Suite 103 V6H 1A7 Doris M Wilson ..................................604-685-2077

[email protected] www.plumpromotions.caPorcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Barbara Moreira .................................604-985-2400

[email protected] www.porcaro.ca

Powershifter 207 Hastings St W Suite 310 V6B 1H7 JP Holecka ..........................................604-608-6886

[email protected] www.powershiftermedia.com

POWERSHiFTER is an interactive agency that specializes in the creation of digital campaigns, web sites, branded content and social media marketing.Red Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321

[email protected] www.redrocketcreative.com

RED The Agency Inc 555 12th Ave W Suite 610 V5Z 3X7 ..............................................778-328-7656

[email protected] www.redtheagency.com

Rethink Communications Inc 470 Granville St Suite 700 V6C 1V5 Tiffany Brown .....................................604-685-8911

[email protected] www.rethinkcanada.com

ROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty ...................................604-609-7788

[email protected] www.romd.caSkunkworks Creative Group Inc 55 Water St Suite 505 V6B 1A1 Doug Jasinski .....................................604-739-8976

[email protected] www.skunkworks.caSpring 1250 Homer St Suite 301 V6B 1C6 Richard Bergin ....................................604-683-0167

[email protected] www.springadvertising.com

SR Magown & Associates Ltd 999 Broadway W Suite 720 V5Z 1K5 Steve Magown ...................................604-736-3801

[email protected] www.magown.comStation X 1201 Pender St W Suite 300 V6E 2V2 Richard Sharp .....................................604-484-8543

[email protected] www.stationx.co Branding and design, creative development, traditional advertising, digital strategy & execution, analytics & optimization.TAXI Canada Ltd 515 Richards St V6B 2Z5 Karen Pearce ......................................604-683-8294

[email protected] vancouver.taxi.ca Templeton Advertising Inc 3180 58th Ave E Suite 67 V5S 3S8 Darlene Templeton .............................604-431-8038

[email protected] www.templetonmedia.ca

Tugboat Group 138 6th Ave W Suite 3A V5Y 1K6 Steve Gallagher ..................................604-879-9222

[email protected] www.tugboatmedia.com

Vizeum Canada Inc 1066 Hastings St W Suite 1205 V6E 3X1 Jim Gordon .........................................604-646-7282

[email protected] www.vizeum.comWasserman & Partners Advertising 1020 Mainland St Suite 160 V6B 2T5 Andeen Pitt .........................................604-684-1111

[email protected] www.wasserman-partners.com

Advertising Creative Studios1998 Creative Inc 1490 Pennyfarthing Dr Suite 108 V6J 4Z3 Jason McKinlay ..................................604-354-1453

[email protected] www.1998creative.com

612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884

[email protected] www.612creative.comA&G Creative Group 666 Burrard St Suite 500 V6C 3P6 Doug Williamson ................................604-270-1411

[email protected] www.agcreative.caIRIX Design Group Inc 777 Broadway W Suite 1200 V5Z 4J7 Alvin Chu ............................................604-876-1812

[email protected] www.irix-design.comKaper Creative 3361 155B St, Surrey V3S 0K5 Karen Percy ........................................604-802-0701

[email protected] www.kapercreative.com


[email protected] www.karo.comPorcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Barbara Moreira .................................604-985-2400


Repart 1075 Lynn Valley Rd Suite 2 North Vancouver V7J 1Z6 Claire Khan ...... 778-340-1795 [email protected]

www.repart.comSwitch United 128 8th Ave W V5Y 1N2 Mark Ross ..........................................604-669-2296

[email protected] www.switchunited.com

Multi-disciplinary design studio specializing in multi-platform campaigns for TV and film, branded entertainment and real estate project marketing.Webbervision Creative Services 415 Cordova St W Unit 23 V6B 1E5 Dave Webber .....................................604-685-6027

[email protected] www.webbervision.com

Animation

1998 Creative Inc 1490 Pennyfarthing Dr Suite 108 V6J 4Z3 Jason McKinlay ..................................604-354-1453


Rainmaker Entertainment Inc 2025 Broadway W Suite 500 V6J 1Z6 Stephane Hungerford .........................604-714-2600

[email protected] www.rainmaker.com

Reel Wonders Animation Inc 402 Pender St W Suite 203 V6B 1T6 John “Moose” Pagan .........................604-689-9331

[email protected] www.reelwonders.com

AP11 list.indd 36 6/18/11 10:24:31 AM


Asian Marketing



IRIX Design Group Inc 777 Broadway W Suite 1200 V5Z 4J7 Alvin Chu ............................................604-876-1812

[email protected] www.irix-design.com

Associations(CAPIC) Canadian Association of Professional Image Creators – Vancouver Chapter c/o 6179 No 1 Rd Unit 5, Richmond V7C 1T4 David Rossander ................................604-232-9783

[email protected] www.capic.org

International Special Events Society 101 1001 Broadway W V6H 4E4 Brock Lumsden ...................................604-803-2426

[email protected] www.isesvancouver.com

Magazine Association of BC 318 Homer St Suite 201 V6B 2V2 Rhona MacInnes ................................604-688-1175

[email protected] www.magsbc.comSociety of Graphic Designers of Canada BC Chapter 1399 Johnston St Room 370G V6H 3R9 ..............................................604-515-5949

[email protected] www.gdc.net

Audiovisual Production ServicesClark’s Audio Visual Services Ltd 1615 Venables St V5L 2H1 Mark Happeney ..................................604-877-8558

[email protected] www.clarksav.comFocus Audio Visual Services 125 5th Ave W V5Y 1H9 Alan Bailey .........................................604-872-4434

[email protected] www.focus-av.comPerformance Visual Works Inc 62 4th Ave W Suite 104 V5Y 1G3 Marc Chan ..........................................604-877-1010

[email protected] www.performancevisualworks.com

Brand Development/Management612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884

[email protected] www.612creative.comBrain Communications 1081 Cambie St V6B 5L7 Pamela Brain ......................................604-688-1137

[email protected] www.braincomm.caCoastlines Creative Group Inc 55 Water St Suite 212 V6B 1A1 Byron Dowler ......................................604-738-6378

[email protected] www.coastlinescreative.com

Concerto Marketing Group Inc 220 Cambie St Suite 400 V6B 2M9 Peter Irving ...............................................604-684-8933


Rob Dawson VP, PartnerCotton Candy Vancouver Inc 13160 Vanier Pl Suite 130, Richmond V6V 2J2 Larry Shaffer .......................................604-218-1244

[email protected] www.cottoncandy.ca

Daniel Choi Design & Communications 39 Sixth St Suite 401, New Westminster V3L 0B3 Daniel Choi .........................................604-526-1836

[email protected] www.danielchoidesign.com

Davron Marketing 7231 120th St Suite 473, Delta V4C 6P5 David Parker .......................................604-594-7604

[email protected] www.davronmarketing.com

Exhibit A: Design Group 25 6th Ave E Suite 2 V5T 1J3 Cory Ripley .........................................604-873-1583

[email protected] www.exhibitadesigngroup.com

Ideastream Design Inc Catherine Worrall ...............................604-874-7664

[email protected] www.ideastreamdesign.com

Karacters Design Group 777 Hornby St Suite 1600 V6Z 2T3 James Bateman .................................604-640-4308

[email protected] www.karacters.com


[email protected] www.karo.comKinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V3J 3J1 Paula Skaper ......................................604-629-5250

[email protected] www.kinetixmedia.com

Magenta Marketing 3990 19th Ave W V6S 1E1 Audrey Ple ..........................................604-224-6122

[email protected] www.magentamarketing.ca

Nextphase Strategy Marketing Inc 1445 Georgia St W Suite 400 V6G 2T3 Susan Sorich ......................................604-669-1180

[email protected] www.nextphasestrategy.com

Parker & Associates Inc 625 Howe St Suite 1180 V6C 2T6 Patrick Parker .....................................604-689-5506

[email protected] www.parkerandassocs.com

Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Barbara Moreira .................................604-985-2400

[email protected] www.porcaro.caRed Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321



[email protected] www.romd.caStation X 1201 Pender St W Suite 300 V6E 2V2 Richard Sharp .....................................604-484-8543

[email protected] www.stationx.co Brand vision & positioning strategy, brand architecture, competitive marketing, innovation workshops.Switch United 128 8th Ave W V5Y 1N2 Mark Ross ..........................................604-669-2296




Broadcasting – RadioFairchild Radio Group (AM1470 & FM96.1) 4151 Hazelbridge Way Unit 2090, Richmond V6X 4J7 Irene Liu ..............................................604-295-1234

[email protected] www.am1470.comVirgin Radio 95.3 Vancouver 11151 Horseshoe Way Suite 20, Richmond V7A 4S5 Victoria Nelson ...................................604-241-0953

[email protected] www.vancouver.virginradio.ca

Broadcasting – TelevisionKVOS TV 1985 Broadway W Suite 320 V6J 4Y3 Dale McCarthy ...................................604-681-1212

[email protected] www.kvos.com

Conference VenuesEmpire Landmark Hotel & Conference Centre 1400 Robson St V6G 1B9 David Rowney ....................................604-687-0511

[email protected] www.empirelandmarkhotel.com

The Fairmont Hotel Vancouver 900 Georgia St W V6C 2W6 Graeme Benn ......................................604-684-3131

[email protected] www.fairmont.com

The Fairmont Waterfront 900 Canada Place Way V6C 3L5 Joanne Perschbacher .........................604-691-1991

[email protected] www.fairmont.com/waterfront

Grouse Mountain 6400 Nancy Greene Way, North Vancouver V7V 4K9 Catering Sales ....................................604-980-9311

[email protected] www.grousemountain.com

Tradex – Fraser Valley Trade and Exhibition Centre 1190 Cornell St, Abbotsford V2T 6H5 Vali Marling ........................................604-851-4166

[email protected] www.fvtradex.comVancouver Civic Theatres 649 Cambie St V6B 2P1 Richard Forzley ...................................604-665-2193

[email protected] www.vancouver.ca/theatres

Consider the Orpheum, Queen Elizabeth Theatre, Vancouver Playhouse or flexible meeting rooms at the QET Salons for events, meetings, receptions, dinners etc.Vancouver Convention Centre 1055 Canada Pl V6C 0C3 Lynn Menzies .....................................604-689-8232

[email protected] www.vancouverconventioncentre.com

Copying ServicesSamco Printers Ltd 830 Pender St W Suite 300 V6C 1J8 Sam Hirji .............................................604-683-6991

[email protected] www.samcoprinters.com

Corporate CommunicationsBreakthrough Communications 750 Pender St W Suite 1600 V6C 2T8 ..............................................604-685-4742

[email protected] www.breakthroughpr.com

Campbell & Co Public Relations 23195 96 Ave, Fort Langley V1M 2S2 Steve Campbell ..................................604-888-5267

[email protected] www.campbellpr.bc.ca

Harrison-Green Marketing & Communications 744 Hastings St W Suite 101 V6C 1A5 Nick Green ..........................................604-669-5262

[email protected] www.harrison-green.com

Jive Communications 1825 8th Ave W Suite 103 V6J 1V9 Almira Bardai .....................................604-568-7214

[email protected] www.jivecommunications.ca

Morgan Newsletters 970 Burrard St Suite 118 V6Z 2R4 Peter Morgan .....................................604-683-3241

[email protected] www.morgan-news.com

Peak Communicators Ltd 1155 Robson St Suite 403 V6E 1B5 Ross Sullivan ......................................604-689-5559

[email protected] www.peakco.com

ProofingQueen Editing PO Box 3357 Stn Terminal V6B 3Y3 Sharon McInnis ..................................604-488-0282

[email protected] www.proofingqueen.com

Rebar Creative 151 32500 South Fraser Way Suite 358, Abbotsford V2T 4W1 Joanne Severn ...................................604-854-0355

[email protected] www.rebarcreative.com

Whalebone Productions Ltd 885 Georgia St W Suite 1500 V6C 3E8 Laurie Jones .......................................604-681-7130

[email protected] www.whaleboneproductions.com

Digital Asset Management/ Pre-press/FilmCoast Imaging Arts Inc 504 First St, New Westminster V3L 2H1 Ernst Vegt ...........................................604-519-6748

[email protected] www.coastimagingarts.com

Digital MarketingA&G Creative Group 666 Burrard St Suite 500 V6C 3P6 Doug Williamson ................................604-270-1411

[email protected] www.agcreative.caEngine Digital Inc 717 Pender St W Suite 404 V6C 1G9 Stephen Beck .....................................604-684-3330

[email protected] www.enginedigital.com


[email protected] www.karo.comKinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V3J 3J1 Paula Skaper ......................................604-629-5250


Peak Communicators Ltd 1155 Robson St Suite 403 V6E 1B5 Alyn Edwards .....................................604-689-5559




POWERSHiFTER is an interactive agency that specializes in the creation of digital campaigns, web sites, branded content and social media marketing.Red Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321


Referral Cardfile 301 Maude Rd Suite 109, Port Moody V3H 5B1 Darrell O Backen ................................604-726-7100

info@referralcardfile www.referralcardfile.com

AP11 list.indd 37 6/18/11 10:24:31 AM




Station X 1201 Pender St W Suite 300 V6E 2V2 Richard Sharp .....................................604-484-8543

[email protected] www.stationx.co Digital strategy, mobile web, social media, SEO & SEM, email marketing, analytics and optimization.Switch United 128 8th Ave W V5Y 1N2 Mark Ross ..........................................604-669-2296


V a n c o u v e r

Tribal DDB 777 Hornby St Suite 1600 V6Z 2T3 Marty Yaskowich ................................604-608-4451

[email protected] www.tribalddb.caVizeum Canada Inc 1066 Hastings St W Suite 1205 V6E 3X1 Jim Gordon .........................................604-646-7282

[email protected] www.vizeum.com

Direct MarketingGrow Communications 234 Abbott St V6B 2K8 Kelsey Breakey ...................................778-822-0431

[email protected] www.growcommunications.com

Integrated Direct Response Services Ltd 10159 Nordel Crt, Delta V4G 1J8 Mark Weeks .......................................604-951-6855

[email protected] www.idrs.caKirk Marketing 11388 No 5 Rd Suite 110, Richmond V7A 4E7 Mike Cowan .......................................604-279-8484

[email protected] www.kirkmarketing.com

Microzip Data Corp 788 Beatty St Suite 306 V6B 2M1 Axel Krieger ........................................604-683-3711

[email protected] www.microzip.com

Directories & GuidesAviation Business Directory 200 Esplanade W Suite 500, North Vancouver V7M 1A4 Katherine Kjaer ..................................250-592-5331

[email protected] www.aviationbusinessdirectory.com

Better Business Bureau Guide 102 4th Ave E V5T 1G2 Katherine Butler .................................604-688-2398

[email protected] www.biv.comThe Book of Lists 102 4th Ave E V5T 1G2 Cheryl Carter ......................................604-688-2398

[email protected] www.biv.comBurnaby Board of Trade Magazine 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Lee Caldwell .......................................604-299-7311

[email protected] www.burnabyboardoftrade.com

The Complete Wedding Directory 4965 Marine Dr, Burnaby V5J 3G6 Mike Alexander ..................................604-291-1575

[email protected] www.completeweddings.com

Contacts Database Marketing 102 4th Ave E V5T 1G2 Veera Irani ..........................................604-688-2398

[email protected] www.biv.com

Glacier Media Group 102 4th Ave E V5T 1G2 Wanda Yu ...........................................778-773-4797

[email protected] www.glaciermedia.caMP Media Plus Inc 20140 56th Ave Suite 306, Langley V3A 3Y4 Doug Thorkilsen .................................604-532-3831

[email protected] www.mpmedia.com

Resource World Magazine 700 Pender St W Suite 709 V6C 1G8 Paul Dickson .......................................877-484-3800

[email protected] www.resourceworld.com

University Publishers 1187 Martin St, White Rock V4B 3V9 Sallie Graham .....................................604-531-0855

[email protected] Vancouver Board of Trade Members’ Business Directory 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.boardoftrade.com www.bivmagazines.ca

The flagship publication of Vancouver’s most influential business community. Distributed to members of the Vancouver Board of Trade.

Display – Retail612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884

[email protected] www.612creative.comDPI Digital People Inc 1920 Columbia St V5Y 4A2 Javier Navarro ....................................604-734-5344

[email protected] www.digitalpeople.com

Display Designers & BuildersCreative Display Ltd 8048 Winston St, Burnaby V5A 2H5 Ron J Province ....................................604-421-1321

[email protected] www.creativedisplay.ca

Exhibit Creative 105 3rd Ave W V5Y 1E6 Stephen Samchuck .............................604-899-4074

[email protected] www.exhibit-creative.com

Exhibitree Display Services Inc 7858 Hoskins St Unit 110, Delta V4G 1M4 Mark Bourgeau ...................................604-940-8110

[email protected] www.exhibitreedisplay.ca

Distribution & Mailing ServicesCoast Mailing Services 1305 66th Ave E V5X 4K9 Bill MacDonnell ..................................604-322-6544

[email protected] www.coastmailing.comHoneycomb Direct Mail Inc 256 7th Ave W Suite 209 V5Y 1M1 Tracy Bradley ......................................604-253-6006

[email protected] www.honeycomb-direct-mail.com

Integrated Direct Response Services Ltd 10159 Nordel Crt, Delta V4G 1J8 Mark Weeks .......................................604-951-6855

[email protected] www.idrs.caIntegrated Fulfillment Management Services Inc 7107 Venture St Suite 6, Delta V4G 1H7 Annette Stevens .................................604-952-4554

[email protected] www.integratedfulfillment.com

Kirk Marketing 11388 No 5 Rd Suite 110, Richmond V7A 4E7 Mike Cowan .......................................604-279-8484


PDQ Post Group Inc 19134 95A Ave Suite 7 & 8, Surrey V4N 4P2 Lorraine Duclos ..................................604-888-0676

[email protected] www.pdqpostgroup.com

Editing & ProofreadingInfinity Editing Service Ltd 2986 Elbow Pl, Port Coquitlam V3B 7T3 Jennifer Muzzin ..................................604-941-4567

[email protected] www.infinityediting.com



Educational/Training ServicesAcademy of Learning 1221 Lonsdale Ave Suite 300, North Vancouver V7M 2H5 Errol Lipschitz .....................................604-987-4277

[email protected] www.academyoflearning.com

Emily Carr University of Art + Design 1399 Johnston St V6H 3R9 Dina Tracy ...........................................604-844-3800

[email protected] www.ecuad.caInFocus Management Consulting 318 Homer St Suite 203 V6B 2V2 Dave Baspaly ......................................604-683-0556

[email protected] www.infocusconsulting.ca

MDA Training Ltd 302 Water St Suite 300 V6B 1B6 Scott Powell .......................................778-588-7230

[email protected] www.mdatraining.com

Electronic Printing ServicesDPI Digital People Inc 1920 Columbia St V5Y 4A2 Javier Navarro ....................................604-734-5344


Employment ServicesDavid Aplin Recruiting 650 Georgia St W Suite 1400 V6B 4N7 John Perry ..........................................604-648-2799

[email protected] www.aplin.comGoldbeck Recruiting Inc 475 Georgia St W Suite 510 V6B 4M9 Henry Goldbeck ..................................604-684-1428

[email protected] www.goldbeck.com

Lock Search Group 1040 Georgia St W Suite 810 V6E 4H1 Frank Joe ............................................604-669-8806

[email protected] www.locksearchgroup.com

Entertainment ServicesFamous Players Band 3495 Cambie St Suite 545 V5Z 4R3 Kelly Becker ........................................604-725-1272

[email protected] www.famousplayersband.com

Lighten Up Productions Inc 4438 10th Ave W Box 102 V6R 4R8 Rick Lewis ..........................................604-228-8222

[email protected] www.breakarule.comThe Livin In Swing Orchestra Chance Devlin ....................................604-685-5483

[email protected] www.livininswing.comOktoberfest Enterprises Organizers & Décor Rentals 6711 Woodwards Rd, Richmond V7E 1H2 Wolfgang Christl ................................604-277-4300

[email protected]

Event Management

BBW International Inc 999 Canada Pl Suite 404 V6C 3E2 Lois Jackalin .......................................604-984-0352

[email protected] www.bbwinternational.com

Specializing in event staffing: brand ambassadors, product samplers, booth hostesses, street teams, market research survey teams.Bright Ideas Event Coordinators Ltd PO Box 34006 Stn D V6J 4M1 Sharon Bonner ....................................604-303-7707

[email protected] www.brightideasevents.com

Danco Tent & Party Rentals 20800 Lougheed Hwy Suite 382, Maple Ridge V2X 8K9 Cathy Petrie ........................................800-808-1588

[email protected] www.dancotents.comDevon Knight Events 1255 Main St Suite 1001 V6A 4G5 Devon Knight ......................................604-677-2758

[email protected] www.devonknight.comEvents One Management Inc 1551 Johnston St Suite 301 V6H 3R9 Ted Barrett ..........................................604-669-8282

[email protected] www.events-one.comExecutive Event Production Inc 901 Station St V6A 4J8 Heather Angeard ................................604-689-8651

[email protected] www.eat-bc.comGreenscape Design & Decor 3811 Myrtle St, Burnaby V5C 4G1 Corinne Kessel ...................................604-437-1729

[email protected] www.greenscapedecor.com

Lea Carpenter & Associates 1298 Mt Crown Rd, North Vancouver V7R 1S1 Lea Carpenter .........604-878-1045 [email protected] & Co Event Management 489 Marine Dr Suite 420, West Vancouver V7T 1B8 Cindy Lemaire .....................................604-912-0225

[email protected] www.lemaire-co.comLowe and Associates 5790 Keith St, Burnaby V5J 3C7 Chris Lowe ..........................................604-431-6732

[email protected] www.thefunteam.com

Nasco Staffing Solutions 343 Railway St Suite 400 V6A 1A4 Alex Bickers ........................................604-683-2512

[email protected] www.nasco.ca Nasco Staffing Solutions specializes in the events industry and is the largest provider of temporary production, event, promotion, and food and beverage staff in Canada.Synergy Events Inc 3320 Richter St Suite 203, Kelowna V1W 4V5 Lesley Spiegel ....................................250-763-9009

[email protected] www.synergyevents.ca

Event MarketingBright Ideas PartyHats PO Box 34006 Stn D V6J 4M1 Sharon Bonner ....................................604-303-7707

[email protected] www.brightideasevents.com

LimeLight Event Marketing Lorien Henson ....................................604-628-9415

[email protected] www.limelightevents.ca

AP11 list.indd 38 6/18/11 10:24:32 AM


Newad 1120 Hamilton St Suite 209 V6B 2S2 Marie-Christine Fournier ....................604-646-1370

[email protected] www.newad.com

Flags & BannersAmpco Grafix 9 Burbridge St Suite 101, Coquitlam V3K 7B2 ..............................................604-472-3800

[email protected] www.ampcografix.comThe Flag Shop 1615 Powell St V5L 1H5 Susan Braverman ...............................604-736-8161

[email protected] www.flagshop.comSamco Printers Ltd 830 Pender St W Suite 300 V6C 1J8 Sam Hirji .............................................604-683-6991


Graphic Designers612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884


[email protected] www.agcreative.caBRANDFX 15 Chesterfield Pl Studio E, North Vancouver V7M 3K3 Tim Kelly .............................................604-988-1407

[email protected] www.brandfx.caCoastlines Creative Group Inc 55 Water St Suite 212 V6B 1A1 Byron Dowler ......................................604-738-6378

[email protected] www.coastlinescreative.com

Daniel Choi Design & Communications 39 Sixth St Suite 401, New Westminster V3L 0B3 Daniel Choi .........................................604-526-1836




Exhibit A: Design Group 25 6th Ave E Suite 2 V5T 1J3 Cory Ripley .........................................604-873-1583


Fusebox Communications Christopher Fagan ..............................604-868-7110

[email protected] www.fuseboxcomm.com

Hamazaki Wong Marketing Group 1551 Johnston St Suite 301 V6H 3R9 Ted Barrett ..........................................604-669-8282




Ion Branding + Design 948 7th Ave W V5Z 1C3 David Coates ......................................604-682-6787

[email protected] www.iondesign.ca






[email protected] www.karo.comLaura Galloway Design 3631 Chatham St Unit 110, Richmond V7E 2Z1 Laura Galloway ..................................604-272-3047

[email protected] www.lgallowaydesign.com

Linda Coe Design 36 North Kaslo St V5K 3M8 Linda Coe ............................................604-254-3210

[email protected] www.linda.caOriental Type & Graphics 7 39th Ave W V5Y 2N8 Webb Yu .............................................604-688-1201

[email protected] www.orientaltype.com

Porcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Barbara Moreira .................................604-985-2400

[email protected] www.porcaro.caRed Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321




RKW Communications Inc 7298 Hume Ave, Delta V4G 1C5 Robert Middleton ...............................604-940-8650

[email protected] www.rkwinc.comROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty ...................................604-609-7788

[email protected] www.romd.caSerengeti Design Group Inc 744 Hastings St W Suite 101 V6C 1A5 Christopher Clark ................................604-669-3368

[email protected] www.serengeti.caShervin Communications Inc 8557 Government St Suite 101, Burnaby V3N 4S9 Sherrin Western .................................604-422-0174

[email protected] www.goshervin.comSignals Design Group Inc 27 6th Ave W V5Y 1K2 Kosta Tsetsekas..................................604-732-9827

[email protected] www.signals.caStepUp Communications Inc 968 15th Ave E V5T 2S3 Sigrid Albert .......................................604-682-2577

[email protected] www.stepupcommunications.com



Waterfront Studio Inc 4841 Delta St Suite 206, Ladner V4K 2T9 Nathan Murray ...................................604-940-1853

[email protected] waterfrontstudio.ca

IllustratorsChristopher Stanbury 2223 Prince Edward St Suite 1 V5T 4K6 Christopher Stanbury .........................604-874-9462

[email protected]

Indoor & Outdoor Display AdvertisingNewad 1120 Hamilton St Suite 209 V6B 2S2 Marie-Christine Fournier ....................604-646-1370

[email protected] www.newad.comSuperGraphics 9344 192nd St, Surrey V4N 3R8 Ryan Broderson ..................................604-888-6333

[email protected] www.supergraphics.com

Thinkbox National Marketing Inc 609 Hastings St W Suite 850 V6B 4W4 Ashlee Utterback ................................604-646-6666

[email protected] www.thinkboxnational.com

Interactive Technologies612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884

[email protected] www.612creative.comFire and Light Media Group Inc 1333 8th St E, North Vancouver V7J 1J9 Vita Mavronicolas ..............................604-987-4772

[email protected] www.fireandlight.caOpenRoad Communications Ltd 12 Water St Suite 210 V6B 1A5 Darren Gibbons ..................................604-694-0554

[email protected] www.openroad.caSwitch United 128 8th Ave W V5Y 1N2 Mark Ross ..........................................604-669-2296


Internet ProvidersRadiant Communications Corp 1050 Pender St W Suite 1600 V6E 4T3 ..............................................604-692-4531

[email protected] www.radiant.net

Internet ServicesOpenRoad Communications Ltd 12 Water St Suite 210 V6B 1A5 Darren Gibbons ..................................604-694-0554

[email protected] www.openroad.ca

LabelsAmpco Grafix 9 Burbridge St Suite 101, Coquitlam V3K 7B2 ..............................................604-472-3800

[email protected] www.ampcografix.comCanada Label Co B3 1410 Parkway Blvd Unit 78, Coquitlam V3E 3J7 Jim Korchinski ....................................604-461-4113

[email protected] www.canadalabel.comTrans Canada Labels 1628 Fosters Way Suite 201, Delta V3M 6S6 Noor Meherally ..................................604-525-7898

[email protected] www.transcanadalabels.com

Westkey Graphics Ltd 8315 Riverbend Crt, Burnaby V3N 5E7 Bob Welch ..........................................604-549-2350

[email protected] www.westkeygraphics.com

Laminating ServicesAmpco Grafix 9 Burbridge St Suite 101, Coquitlam V3K 7B2 ..............................................604-472-3800

[email protected] www.ampcografix.com

Legal ServicesBlake Cassels & Graydon LLP 595 Burrard St Suite 2600 V7X 1L3 William Maclagan ..............................604-631-3300

[email protected] www.blakes.comFasken Martineau DuMoulin LLP 550 Burrard St Suite 2900 V6C 0A3 Will Westeringh .................................604-631-3131

[email protected] www.fasken.comGowling Lafleur Henderson LLP 550 Burrard St Suite 2300 V6C 2B5 John Leckie ........................................604-683-6498

[email protected] www.gowlings.com

Lawson Lundell LLP 925 Georgia St W Suite 1600 V6C 3L2 Valerie Mann ......................................604-685-3456

[email protected] www.lawsonlundell.com

Owen Bird Law Corp 595 Burrard St Suite 2900 V7X 1J5 ..............................................604-688-0401

[email protected] www.owenbird.comOyen Wiggs Green & Mutala LLP 601 Cordova St W Suite 480 V6B 1G1 Michelle L Beaubien ..........................604-669-3432

[email protected] www.patentable.com

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AP11 list.indd 39 6/18/11 10:24:32 AM

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Richards Buell Sutton LLP 401 Georgia St W Suite 700 V6B 5A1 Jeffrey J Lowe ...................................604-682-3664

[email protected] www.rbs.ca

Magazine Design/ProductionBusiness in Vancouver Magazines 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.bivmagazines.ca Business in Vancouver Magazines – a different title each month provides the inside story on specific industry sectors such as technology, real estate, advertising, event planning and home renovations. TAP Graphics Ltd 224 27th St E, North Vancouver V7N 1B6 Julian Wooldridge ..............................604-984-7515

[email protected] www.tapgraphics.com

Magazines – Business & TradeAdpages 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.theadpages.ca Adpages is an invaluable medium for professionals, owners and managers needing advice on advertising, marketing, promotions and public relations.The Advocate 1529 6th Ave W Suite 103 V6J 1R1 Lynda Robert ......................................604-737-8759

[email protected] www.vancouverbar.caAward Magazine 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Dan Chapman .....................................604-299-7311

[email protected] www.canadawide.com

Backbone Magazine 187 Rondoval Cres, North Vancouver V7N 2W6 Steve Dietrich .....................................604-986-5362

[email protected] www.backbonemag.com

BC Broker 661 Market Hill V5Z 4B5 Fran Burnside .....................................604-874-1001

[email protected] www.insurancewest.ca

BC Business 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Debbie McLean ..................................604-299-7311

[email protected] www.bcbusinessonline.ca

BC Insurance Directory 661 Market Hill V5Z 4B5 Bill Earle .............................................604-874-1001


BC Medical Journal 1665 Broadway W Suite 115 V6J 5A4 Jay Draper ..........................................604-638-2815

[email protected] www.bcmj.orgBetter Business Bureau Guide 102 4th Ave E V5T 1G2 Katherine Butler .................................604-688-2398

[email protected] www.biv.comBeyond Numbers Magazine 505 Burrard St Suite 500 V7X 1M4 Linh Huynh ..........................................604-681-1811

[email protected] www.ica.bc.caBusiness in Vancouver Magazines 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.bivmagazines.ca Business in Vancouver Magazines – a different title each month provides the inside story on specific industry sectors such as technology, real estate, advertising, event planning and home renovations. Canadian Business 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.canadianbusiness.com

Canadian Property Management – BC Edition 1788 Broadway W Suite 402 V6J 1Y1 Dan Gnocato .......................................604-739-2115

[email protected] www.canadianpropertymanagementmagazine.ca


[email protected] www.glaciermedia.caGovernment Buyer 2323 Boundary Rd Suite 201 V5M 4V8 Ken Singer ..........................................604-291-9900

[email protected] www.baumpub.comGreen Space Alberta 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.biv.comGreen Space BC 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.greenspacebc.comHeavy Equipment Guide 2323 Boundary Rd Suite 201 V5M 4V8 Ken Singer ..........................................604-291-9900

[email protected] www.baumpub.comHortWest Magazine 5783 176A St Suite 102, Surrey V3S 6S6 Barb Nelson ........................................604-574-7772

[email protected] www.bclna.comThe How-To Book 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.howtobook.caInnFocus 19073 63 Ave, Surrey V3S 8G7 Joyce Hayne .......................................604-574-4577

[email protected] www.emcmarketing.com

Innovation 4010 Regent St Suite 200, Burnaby V5C 6N2 Gillian Cobban ....................................604-929-6733

[email protected] www.apeg.bc.caInsurancewest 661 Market Hill V5Z 4B5 Fran Burnside .....................................604-874-1001


Invest in BC 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] for Canadian Dentists 896 Cambie St Suite 200 V6B 2P6 Monique Nguyen ................................604-681-1811

[email protected] www.justforcanadiandentists.com

Just for Canadian Doctors 896 Cambie St Suite 200 V6B 2P6 Monique Nguyen ................................604-681-1811

[email protected] British Columbia 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.bivmagazines.ca LifeSciences British Columbia is the official annual publication of LifeSciences British Columbia, the industry association representing BC’s biotech and life sciences community. MoneySense 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975


Office Space 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.officespacemagazine.caOil & Gas Product News 2323 Boundary Rd Suite 201 V5M 4V8 Ken Singer ..........................................604-291-9900

[email protected] www.baumpub.comOrchard & Vine Magazine Ltd 1576 West Kelowna Rd, Kelowna V1Z 3H5 Lisa Olson ...........................................250-769-2123

[email protected] www.orchardandvine.net

Profit 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975


Property Managers’ Source Book 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.propertymanagerssourcebook.ca

Property Managers’ Source Book – Alberta Edition 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.propertymanagerssourcebook.ca

The Prospector Resource Investment News 333 1st St E Suite 104, North Vancouver V7L 4W9 Michael Fox ........................................604-639-5495

[email protected] www.theprospectornews.com

The Publican 19073 63 Ave, Surrey V3S 8G7 Joyce Hayne .......................................604-574-4577

[email protected] www.emcmarketing.com

Recycling Product News 2323 Boundary Rd Suite 201 V5M 4V8 Ken Singer ..........................................604-291-9900

[email protected] www.baumpub.comResource World Magazine 700 Pender St W Suite 709 V6C 1G8 Paul Dickson .......................................877-484-3800


The Right Course 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.therightcourse.ca BC’s most comprehensive resource for executive training, vocational and professional development. The Scrivener 625 Howe St Suite 1220 V6C 2T6 Val Wilson ..........................................604-985-9250

[email protected] www.notaries.bc.ca/scrivener

Tactics Magazine 4416 Dawson St, Burnaby V5C 4B9 Brian Lehn ..........................................604-294-6671

[email protected] www.tacticsmagazine.com

The Vancouver Board of Trade Members’ Business Directory 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.boardoftrade.com www.bivmagazines.ca

The flagship publication of Vancouver’s most influential business community. Distributed to members of the Vancouver Board of Trade. Western Mariner – The Magazine of the Coast PO Box 91370, West Vancouver V7V 3P1 David Rahn .........................................604-921-7209

[email protected] www.eagleharbour.com

Magazines – General Interestalive Publishing Inc 12751 Vulcan Way Suite 100, Richmond V6V 3C8 Ryan Benn ..........................................604-295-9333

[email protected] www.alive.comCanadian Living 2608 Granville St Suite 560 V6H 3V3 Kevin McEwan ...................................604-877-4878

[email protected] www.canadianliving.com

Chatelaine Magazine 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.chatelaine.com

Christmas Magic 102 4th Ave E V5T 1G2 Fawn Duchaine ...................................604-608-5183

[email protected] Magazine 321 Railway St Suite 105 V6A 1A4 Sandro Grison .....................................604-873-6699

[email protected] www.colormagazine.ca

Common Ground 4381 Fraser St Suite 204 V5V 4G4 Joseph Roberts ..................................604-733-2215

[email protected] www.commonground.ca

Cottage 200 Esplanade W Suite 500, North Vancouver V7M 1A4 Mark Moore .......................................604-998-3310

[email protected] www.cottagemagazine.com

FASHION Magazine 2208 Spruce St V6H 2P3 Sandra Beaton ....................................604-736-5586

[email protected] www.fashionmagazine.com


[email protected] www.glaciermedia.caGlow Magazine 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.glow.caHello! Canada 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.hellomagazine.ca

Hush Magazine 1610 Pandora St Suite 215 V5L 1L6 Zack Grimmer .....................................778-836-0555

[email protected] www.hushmagazine.ca

Loulou Magazine 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.louloumagazine.com

Ming Pao Gourmet 5368 Parkwood Pl, Richmond V6V 2N1 Lydia Yu ..............................................604-231-8998

[email protected] www.mingpaovan.comNational Geographic Kids 100 Park Royal Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] Magazine 3055 Kingsway V5R 5J8 Alessandra Bordon .............................604-899-9380

[email protected] www.nuvomagazine.com

Prince George and North Central BC Buy & Sell 150 Brunswick St, Prince George V2L 5K9 Hugh Nicholson ..................................250-562-9100

[email protected] www.pgbuyandsell.com

Senior Living 1581H Hillside Ave Suite 153, Victoria V8T 2C1 Barbara Risto ......................................250-479-4705

[email protected] www.seniorlivingmag.com

Vancouver Magazine 2608 Granville St Suite 560 V6H 3V3 Kim Peacock .......................................604-877-7732

[email protected] www.vanmag.com

West Coast Winds Magazine 355 Burrard St Suite 1000 V6C 2G8 Laverne Procyk ...................................604-608-6187

[email protected] www.westcoastwinds.com

Western Living 2608 Granville St Suite 560 V6H 3V3 Kim Peacock .......................................604-877-7732

[email protected] www.westernliving.ca

Youthink Magazine 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Rhea Attar ..........................................604-299-7311

[email protected] www.youthink.ca

Magazines – House & HomeAlberta Home 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Harry Van Hemmen ............................604-299-7311


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BC Home 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Harry Van Hemmen ............................604-299-7311


GardenWise 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Kathleen Freimond .............................604-299-7311

[email protected] www.gardenwise.ca


[email protected] www.glaciermedia.caHome Decor & Renovations 4664 Lougheed Hwy Suite W020, Burnaby V5C 5T5 Janai York ...........................................604-519-6080

[email protected] www.hometrader.caHome Renter’s Guide 4664 Lougheed Hwy Suite W020, Burnaby V5C 5T5 Janai York ...........................................604-519-6080

[email protected] www.hometrader.caHomemaker’s Magazine BC 2608 Granville St Suite 560 V6H 3V3 Kevin McEwan ...................................604-877-4878

[email protected] www.homemakers.com

New Home Buyers Guide 4664 Lougheed Hwy Suite W020, Burnaby V5C 5T5 Janai York ...........................................604-540-4455

[email protected] www.hometrader.caResale Home & Condo Guide 4664 Lougheed Hwy Suite W020, Burnaby V5C 5T5 Janai York ...........................................604-519-6080

[email protected] www.hometrader.caStyle at Home 2608 Granville St Suite 560 V6H 3V3 Kevin McEwan ...................................604-877-4878

[email protected] www.styleathome.com

Westcoast Homes and Design 200 Granville St Suite 1 V6C 3N3 Pete Ryznar .........................................604-605-2478

[email protected] www.homesanddesign.ca

Western Living Condo 2608 Granville St Suite 560 V6H 3V3 Kim Peacock .......................................604-877-7732

[email protected] www.westernliving.ca

Magazines – LeisureBike Magazine 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] Columbia Magazine 510 Burrard St Suite 1200 V6C 3A8 Susan Rybar .......................................604-660-3703

[email protected] www.bcmag.caCanoe & Kayak 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] Magazine 2533 152nd St Suite 4, Surrey V4P 1N4 Lydia Stark ..........................................604-538-0632

[email protected] www.enroute.aircanada.comGoing Places 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Gillian Trainor .....................................604-299-7311


Hockey Now 92 Lonsdale Ave Suite 300, North Vancouver V7M 2E6 Don McIntosh .....................................604-990-1432

[email protected] www.hockeynow.caHome & Leisure 301 Maude Rd Suite 109, Port Moody V3H 5B1 Darrell Backen ...................................604-726-7100

[email protected] www.homeandleisuremagazine.com

Oval Living Over Lunch 301 Maude Rd Suite 109, Port Moody V3H 5B1 Darrell Backen ....................................604-726-7100

[email protected] www.ovalliving.comPacific Yachting 200 Esplanade W Suite 500, North Vancouver V7M 1A4 Hugh McKinnon ..................................604-998-3310

[email protected] www.pacificyachting.com

Real Golf 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Rhea Attar ..........................................604-299-7311

[email protected] www.canadawide.comTV Times 200 Granville St Suite 1 V6C 3N3 Jane Atherton ....................................604-605-2478

[email protected] www.sunprovince.com

TV Week Magazine 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Jacquie Mather ..................................604-299-7311

[email protected] www.tvweekonline.ca

Vancouver Sun and Province Golf Guides 200 Granville St Suite 1 V6C 3N3 Tony Guarascio ...................................604-605-2697

[email protected] www.vancouversun.com

WHAT’S ON 280 Nelson St Suite 120 V6B 2E2 Sandi Gilmer .......................................604-683-7883

[email protected] www.whatsoninvancouver.ca

Magazines – MulticulturalThe Canadian Immigrant 8508 Ash St V6P 3S4 Alla Gordeeva .....................................778-558-3397

[email protected] www.canadianimmigrant.ca

Danestaniha Persian Magazine (Dan Magazine) 1420 Howe St V6Z 1R8 Nyree Soroush ....................................604-681-8887

[email protected] www.danmagazine.com

Darpan Magazine 8140 128 St Suite 340, Surrey V3W 1R1 Gurvinder Hundal ...............................604-572-0199

[email protected] www.darpanmagazine.com

Korean Magazine or Hankookin 1041 Ridgeway Ave Suite 204, Coquitlam V3J 1S6 DI Lee .................................................604-351-8434

[email protected] www.hankookin.caMaclean’s Magazine 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.macleans.caMing Pao Saturday Magazine 5368 Parkwood Pl, Richmond V6V 2N1 Lydia Yu ..............................................604-231-8998

[email protected] www.mingpaovan.comMing Pao Sunday Magazine 5368 Parkwood Pl, Richmond V6V 2N1 Lydia Yu ..............................................604-231-8998

[email protected] www.mingpaovan.comScandinavian Press Magazine 1294 7th Ave W V6H 1B6 Anders Neumuller ..............................604-731-6381

[email protected] www.nordicway.com

Magazines – Special InterestThe Artists Journal 887 Parker St, White Rock V4B 4R3 Eve Lees .............................................604-581-8653

www.artnews-healthnews.comBC Forest Professional 321 Water St Suite 330 V6B 1B8 Brenda Martin ....................................604-687-8027

[email protected] www.abcfp.caThe Block Magazine 5525 West Blvd Suite 506 V6M 3W6 Evan Ho ..............................................604-916-0692

[email protected] www.theblock-mag.com

Canadian Aviator 200 Esplanade W Suite 500, North Vancouver V7M 1A4 Katherine Kjaer ..................................604-998-3310

[email protected] www.canadianaviatormagazine.com

The Capilano Review 2055 Purcell Way, North Vancouver V7J 3H5 Tamara Lee .........................................604-984-1712

[email protected] www.thecapilanoreview.ca

CityReels Magazine 333 1st St E Suite 104, North Vancouver V7L 4W9 Michael Fox ........................................604-639-5495

[email protected] www.cityreelsmagazine.com

Discorder Magazine 6138 SUB Blvd Suite 233 V6T 1Z1 Brenda Granau ...................................778-908-4829

[email protected] www.discorder.ca

Diver Magazine 216 Esplanade E, North Vancouver V7L 1A3 Phillip Nuytten ....................................604-988-0711

[email protected] www.divermag.comEating & Drinking Guide 2608 Granville St Suite 560 V6H 3V3 Kim Peacock .......................................604-877-7732

[email protected] Vancouver 1038 11th Ave E V5T 2G2 Philip Solman .....................................604-215-1758

[email protected] www.ediblevancouver.com

enerG Magazine 601 Broadway W Suite 400 V5Z 4C2 Jan Raulin ..........................................800-518-8022

[email protected] www.altenerG.comFlare Magazine 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.flare.comFlavours 102 4th Ave E V5T 1G2 Fawn Duchaine ...................................604-608-5183

[email protected] www.flavoursmagazine.ca


[email protected] www.glaciermedia.caGreen Space Alberta 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.biv.comGreen Space BC 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.greenspacebc.comGuestlife Vancouver 2608 Granville St Suite 560 V6H 3V3 Kim Peacock .......................................604-877-7732

[email protected] Makeover 102 4th Ave E V5T 1G2 Fawn Duchaine ...................................604-688-2398

[email protected] www.homemakeovermagazine.ca

The Independent Times 333 1st St E Suite 104, North Vancouver V7L 4W9 Michael Fox ........................................604-639-5495

[email protected] www.theindependenttimes.com

Invest in BC 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.bivmagazines.caLifeSciences British Columbia 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.bivmagazines.ca LifeSciences British Columbia is the official annual publication of LifeSciences British Columbia, the industry association representing BC’s biotech and life sciences community. Meeting Places Alberta 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.bivmagazines.caMeeting Places BC 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.bcmeetingplaces.caPacific Rim Magazine 100 49 Ave W V5Y 2Z6 Elizabeth Rains ...................................604-323-5648

[email protected] www.langara.bc.ca/prm

Playboard Magazine 15255 36 Ave Suite 4, Surrey V3S 0Y4 Alan Slater .........................................778-294-5881

[email protected] www.playboardmag.comPrism International 1866 Main Mall Suite E462, V6T 1Z1 Erin Flegg ............................................604-822-2514

[email protected] www.prismmagazine.ca

Real Weddings 4965 Marine Dr, Burnaby V5J 3G6 ..............................................604-291-1575

[email protected] www.realweddings.ca

Resource World Magazine 700 Pender St W Suite 709 V6C 1G8 Paul Dickson .......................................877-484-3800


The Right Course 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.therightcourse.ca BC’s most comprehensive resource for executive training, vocational and professional development. TC Magazine 2025 Broadway W Suite 400 V6J 1Z6 Ronda Barzilay ....................................888-847-6632

[email protected] www.bcct.caToday’s Parent 1228 Hamilton St Suite 403 V6B 6L2 Karen Marshall ...................................604-696-9975

[email protected] www.todaysparent.comVancouver Magazine’s CityGuide 2608 Granville St Suite 560 V6H 3V3 Kim Peacock .......................................604-877-7732

[email protected] Relocation Guide 102 4th Ave E V5T 1G2 Paul Harris ..........................................604-688-2398

[email protected] www.boardoftrade.com www.biv.com

The Verdict 1100 Melville St Suite 1111 V6E 4A6 Moya Larkin ........................................604-682-5343

[email protected] www.theverdictmagazine.caWeddingBells (BC) 2208 Spruce St V6H 2P3 Sandra Beaton ....................................604-736-5586

[email protected] www.weddingbells.ca

Wellness Matters 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Farnaz Riahi ........................................604-299-7311

[email protected] www.wellness-matters.ca

Zoomer Magazine 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] www.zoomermag.com

Magazines – TravelCanadian Traveller 201-2880 Hartley Ave, Coquitlam V3K 6W5 Rex Armstead .....................................604-699-9990

[email protected] www.canadiantraveller.net

Essential Vancouver 2208 Spruce St V6H 2P3 Peggie Terry ......604-736-5586 [email protected]


[email protected] www.glaciermedia.caGSA Travel Magazine 1945 4th Ave W Suite 210 V6J 1M7 Ron Barker ..........................................604-689-2909

[email protected] www.gsapublishing.com

Pemberton Visitors Guide 4370 Lorimer Rd Suite 353, Whistler V0N 1B4 Stephanie Matches ............................604-932-5131

[email protected] www.whistlerquestion.com

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Rocky Mountaineer Magazine 2208 Spruce St V6H 2P3 Peggie Terry ......604-736-5586 [email protected] Visitors’ Guide 730 176 St, Surrey V3S 9S6 Cathy James .......................................604-531-6646

[email protected] www.tourismsurrey.com

Tourism BC’s Approved Accommodation Guide 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Gillian Trainor .....................................604-299-7311


Tourism BC’s Outdoor Adventure Guide 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Gillian Trainor .....................................604-299-7311


Tourism BC’s Vacation Planner 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Gillian Trainor .....................................604-299-7311


Visitor’s Choice – various BC Editions 102 4th Ave E V5T 1G2 Fawn Duchaine ...................................604-608-5183

[email protected] www.visitorschoice.comVisitor’s Choice Vancouver 102 4th Ave E V5T 1G2 Fawn Duchaine ...................................604-608-5183

[email protected] www.visitorschoice.comVisitor’s Choice Vancouver Chinese Edition 102 4th Ave E V5T 1G2 Fawn Duchaine ...................................604-608-5183

[email protected] www.visitorschoice.comVisitor’s Choice Vancouver Japanese Edition 102 4th Ave E V5T 1G2 Fawn Duchaine ...................................604-608-5183

[email protected] www.visitorschoice.comWestworld Alberta 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Gillian Trainor .....................................604-299-7311


Westworld BC 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Gillian Trainor .....................................604-299-7311


Westworld SK 4180 Lougheed Hwy Suite 400, Burnaby V5C 6A7 Gillian Trainor .....................................604-299-7311


Where Vancouver 2208 Spruce St V6H 2P3 Peggie Terry ........................................604-736-5586

[email protected] www.where.ca/vancouver

Whistler The Magazine 4370 Lorimer Rd Suite 353, Whistler V0N 1B4 Catherine Power-Chartrand................604-932-5131

[email protected] www.whistlermagazine.com

Marketing Agencies612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884



[email protected] www.agcreative.caBrain Communications 1081 Cambie St V6B 5L7 Pamela Brain ......................................604-688-1137

[email protected] www.braincomm.caKinetix Media Communications Ltd 5489 Byrne Rd Suite 155, Burnaby V3J 3J1 Paula Skaper ......................................604-629-5250




Marketing ConsultantsCharleson Communications 1080 Keith Rd W, North Vancouver V7P 1Y5 Mary Charleson ..................................604-990-1516

[email protected] www.charleson.caConcerto Marketing Group Inc 220 Cambie St Suite 400 V6B 2M9 Peter Irving ...............................................604-684-8933


Rob Dawson VP, PartnerIRIX Design Group Inc 777 Broadway W Suite 1200 V5Z 4J7 Alvin Chu ............................................604-876-1812

[email protected] www.irix-design.comm4 ideas inc 1309 Maple St V6J 3S1 Michele Matthews .............................604-760-2995

[email protected]

Morandi Group Marketing Services Inc 5303 Ketch Pl, Delta V4K 4Z4 Renata Cecconi ..................................604-940-9484

[email protected] www.morandigroup.com

A network of marketing, communications and design professionals who will help shape the message, create the image and capture the market.Parker & Associates Inc 625 Howe St Suite 1180 V6C 2T6 Patrick Parker .....................................604-689-5506

[email protected] www.parkerandassocs.com

Pinpoint Tactics Business Consulting 5525 West Blvd Suite 330 V6M 3W6 Sandy Huang ......................................604-263-4698

[email protected] www.pinpointtactics.com

Rebar Creative 151 32500 South Fraser Way Suite 358, Abbotsford V2T 4W1 Joanne Severn ...................................604-854-0355

[email protected] www.rebarcreative.com

Red Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321



[email protected] www.romd.caStrategex Consulting Group 3807 Dunbar St V6S 2E1 Linda Lee ............................................604-709-3533

[email protected] www.strategexconsulting.com We specialize in fact-based marketing planning and strategy for consumer goods and services. We take a multi-disciplinary, holistic approach to marketing

Marketing ResearchConcerto Research 220 Cambie St Suite 400 V6B 2M9 Robert Dawson ...................................604-684-5640

[email protected] www.concertoresearch.com

Western Canada’s leading marketing-focused research firm. We provide clients with knowledge to make informed decisions. Know your market. Know your customer. Know your brand.

CRC Research Inc 1398 7th Ave W V6H 3W5 Jay Thordarson ...................................604-714-5900

[email protected] www.crcresearch.comTNS Canadian Facts 1140 Pender St W Suite 610 V6E 4G1 Raymond Gee .....................................604-668-3344

[email protected] www.tns-cf.com

Media – Print RepresentativesAdvertising In Print 896 Cambie St Suite 200 V6B 2P6 Linh Huynh ..........................................604-681-1811

[email protected] Press New Media 5460 152 St Suite 309, Surrey V3S 5J9 Elizabeth Dutton .................................250-381-3484

[email protected] www.blackpress.caPostmedia Network Inc 355 Burrard St Suite 1500 V6C 2G8 Alvin Chow .........................................604-742-8899

[email protected] www.postmedia.comPublicitas/APR/McGown 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] Coast Media 225 King Edward Ave W V5Y 2J1 Deborah Fach .....................................604-876-2513

[email protected] www.printmedia-solutions.com

Media Consultants/BuyersBarlow Media Inc 267 Esplanade W Suite 302, North Vancouver V7M 1A5 Nadine Mageau .................................604-987-4838

[email protected] www.barlowmedia.com

Immediate Buying Services Inc 1688 1st Ave W Suite 102 V6J 1G1 Toni Dawe ..........................................604-732-8101

[email protected] www.immediatebuying.com

Maria Barichello Communications Ltd 3989 Henning Dr Suite 107, Burnaby V5C 6N5 Maria Barichello .................................604-298-9506

[email protected] www.mbcadvertising.com

Media Buying Company 5032 Stevens Pl, Delta V4M 1P2 Loretta Longoz ....................................604-662-8050

[email protected]

Templeton Advertising Inc 3180 58th Ave E Suite 67 V5S 3S8 Darlene Templeton .............................604-431-8038

[email protected] www.templetonmedia.ca

Vizeum Canada Inc 1066 Hastings St W Suite 1205 V6E 3X1 Jim Gordon .........................................604-646-7282

[email protected] www.vizeum.com

Media RelationsCOUNTERPOINT Communications Inc 808 Nelson St Suite 1010 V6Z 2H2 Bruce Rozenhart .................................604-638-0868

[email protected] www.counterpoint.caCurve Communications Group Ltd 1020 Mainland St Suite 122 V6B 2T5 George Affleck ....................................604-684-3170

[email protected] www.curvecommunications.com

DLF Communications Ltd 1910 Eighth Ave, New Westminster V3M 2T3 Deborah Folka ....................................604-517-1339

[email protected] www.dlfcommunications.com

Elettra Communications 402 Pender St W Suite 314 V6B 1T6 Simone Abt .........................................604-738-3870

[email protected] www.elettra.caLea Carpenter & Associates 1298 Mt Crown Rd, North Vancouver V7R 1S1 Lea Carpenter .....................................604-878-1045

[email protected] Public Relations 505 Burrard St Suite 620 V7X 1M4 Valerie Wan ........................................604-684-6655

[email protected] www.national.caOptimum Public Relations 1085 Homer St Suite 500 V6B 1J4 Liberty Lee ..........................................604-647-2930

[email protected] www.optimumwest.com

Peak Communicators Ltd 1155 Robson St Suite 403 V6E 1B5 Alyn Edwards .....................................604-689-5559

[email protected] www.peakco.comThe Progressive Group 510 Burrard St Suite 1150 V6C 3A8 Patrick Kinsella ...................................604-684-1149

[email protected]

Multicultural Marketing ServicesHamazaki Wong Marketing Group 1551 Johnston St Suite 301 V6H 3R9 Ted Barrett ..........................................604-669-8282


Oriental Type & Graphics 7 39th Ave W V5Y 2N8 Webb Yu .............................................604-688-1201


MultimediaAllegra Marketing Print Web 1290 Venables St V6A 4B4 Michael Grant ....................................604-875-1919

[email protected] www.allegra.ca

MAILING SERVICES

Toll Free: 888-998-9878 Tel: 604-888-0676www.pdqpostgroup.com or www.bulkmailcanada.com

AP11 list.indd 42 6/18/11 10:24:34 AM

www.pdqpostgroup.com


ShowMakers Productions 1120 Hamilton St Suite 307 V6B 2S2 Lisa Bergman ......................................604-875-9880

[email protected] www.theshowmakers.com

Switch United 128 8th Ave W V5Y 1N2 Mark Ross ..........................................604-669-2296


Newspapers – BusinessBusiness Examiner (Victoria) 3060 Cedar Hill Rd Suite 200, Victoria V8T 3J5 Mark MacDonald ...............................250-381-3926

[email protected] www.businessexaminer.net

Business in Vancouver 102 4th Ave E V5T 1G2 Cheryl Carter ......................................604-688-2398

[email protected] www.biv.com Editorial content covers current news and recent developments that affect our local business community. From corporate executives to small-business entrepreneurs, our readers are successful, affluent and powerful executives. Reach Vancouver’s top decision makers without wasting an inch of space or a dollar of budget. Business Vancouver Island 25 Cavan St, Nanaimo V9R 2T9 Mark MacDonald ...............................250-758-2684

[email protected] www.businessvi.caCountry Life In BC 1120 13th Ave E V5T 2M1 Peter Wilding .....................................604-871-0001

[email protected] www.countrylifeinbc.com


[email protected] www.glaciermedia.caProperty Gold Pages 5368 Parkwood Pl, Richmond V6V 2N1 Lydia Yu ..............................................604-231-8998

[email protected] www.mingpaovan.comThe Sounding Board 999 Canada Pl Suite 400 V6C 3C1 Gary Fach ............................................604-876-0463

[email protected] www.boardoftrade.comWestern Investor 102 4th Ave E V5T 1G2 Cheryl Carter ......................................604-669-8500

[email protected] www.westerninvestor.com

Newspapers – CampusThe Link 3700 Willingdon Ave, Burnaby V5G 3H2 Alicia Agarrabeitia .............................604-456-1167

[email protected] www.bcitsa.caPeak Publications 8888 University Dr Suite MBC2901, Burnaby V5A 1S6 Larry van Kampen ...............................778-782-3598

[email protected] www.the-peak.caUBC Reports 6251 Cecil Green Park Rd Suite 310 V6T 1Z1 Pearlie Davison ..................................604-822-3131

[email protected] www.publicaffairs.ubc.caThe Ubyssey 6138 Sub Blvd Suite 23 V6T 1Z1 Fernie Pereira .....................................604-822-6681

[email protected] www.ubyssey.bc.ca

Newspapers – CommunityAbbotsford News 34375 Gladys Ave, Abbotsford V2S 2H5 Andrew Franklin .................................604-853-1144

[email protected] www.abbynews.comBridge River Lillooet News 979 Main St, Lillooet V0K 1V0 Nicole D Palfy .....................................250-256-4219

[email protected] www.lillooetnews.net

Burnaby Now 3430 Brighton Ave Suite 201A, Burnaby V5A 3H4 Brad Alden ..........................................604-444-3451

[email protected] www.burnabynow.com

Burnaby/New West NewsLeader 7438 Fraser Park Dr, Burnaby V5J 5B9 Tracy Keenan ......................................604-438-6397

[email protected] www.burnabynewsleader.com www.newwestnewsleader.com

Canadian Chinese Express 5368 Parkwood Pl, Richmond V6V 2N1 Lydia Yu ..............................................604-231-8998

[email protected] www.mingpaovan.comCariboo Advisor 68 Broadway N, Williams Lake V2G 1C1 Kathy McLean ....................................250-398-5516

[email protected] www.caribooadvisor.com

The Chief 38117 Second Ave, Squamish V8B 0B9 Laila Michell .......................................604-892-9161

[email protected] www.squamishchief.com

Chilliwack Progress 45860 Spadina Ave, Chilliwack V2P 6H9 Liz Lynch .............................................604-702-5550

[email protected] www.theprogress.comCranbrook Daily Townsman (Wed Ed) 822 Cranbrook St N, Cranbrook V1C 3R9 Karen Johnston ..................................250-426-5201

[email protected] www.dailytownsman.com

East Kootenay The Valley 822 Cranbrook St N, Cranbrook V1C 3R9 Karen Johnston ..................................250-426-5201



[email protected] www.glaciermedia.caGrand Forks Gazette 7255 Riverside Dr, Grand Forks V0H 1H0 Jackie Metcalfe .................................250-442-2191

[email protected] www.grandforksgazette.ca

Indo Canadian Times International 12414 82 Ave Suite 103, Surrey V3W 3E9 Rue Bains ...........................................604-599-5408

[email protected] www.indocanadiantimes.comLangley Times 20258 Fraser Hwy , Langley V3A 4R3 Jean Hincks ........................................604-533-4157

[email protected] www.langleytimes.comMaple Ridge Pitt Meadows News 22328 119 Ave, Maple Ridge V2X 2Z3 Carly Ferguson ....................................604-467-1122

[email protected] www.mapleridgenews.com

Merritt News 3499 Voght St, Merritt V1K 1C6 John Morash ......................................250-378-8876

[email protected] www.merrittnews.net

North Shore News 126 15th St E Suite 100, North Vancouver V7L 2P9 Dee Dhaliwal ......................................604-980-0511

[email protected] www.nsnews.comNorth Shore Outlook 980 1st St W Suite 104, North Vancouver V7P 3N4 Aaron Van Pykstra ..............................604-903-1000

[email protected] www.northshoreoutlook.com

The Northerner 9916 98th St, Fort St John V1J 3T8 William Julian ....................................250-785-5631

[email protected] www.thenortherner.caPowell River Peak 4400 Marine Ave, Powell River V8A 2K1 Joyce Carlson .....................................604-485-5313

[email protected] www.prpeak.com

Powell River Shopper 4400 Marine Ave, Powell River V8A 2K1 Joyce Carlson .....................................604-485-5313

[email protected] www.prpeak.comThe Richmond Review 5671 No 3 Rd Suite 140, Richmond V6X 2C7 Mary Kemmis .....................................604-247-3700

[email protected] www.richmondreview.com

The Whistler Question 4370 Lorimer Rd Suite 353, Whistler V0N 1B4 Stephanie Matches ............................604-932-5131

[email protected] www.whistlerquestion.com

Newspapers – Daily24 Hours 554 15 Ave E V5T 2R5 Elena Dunn .........................................604-322-2340

[email protected] www.vancouver.24hrs.ca

Abbotsford News Daily 34375 Gladys Ave, Abbotsford V2S 2H5 Andrew Franklin .................................604-853-1144

[email protected] www.abbynews.comAlaska Highway News 9916 98th St, Fort St John V1J 3T8 William Julian ....................................250-785-5631

[email protected] alaskahighwaynews.caChilliwack Progress Daily 45860 Spadina Ave, Chilliwack V2P 6H9 Liz Lynch .............................................604-702-5550

[email protected] www.theprogress.comCranbrook Daily Townsman 822 Cranbrook St N, Cranbrook V1C 3R9 Karen Johnston ..................................250-426-5201



[email protected] www.glaciermedia.caThe Globe and Mail 750 Burrard St Suite 300 V6Z 1X5 Sue Belisle .........................................604-685-0308

www.globeandmail.comGolden Ears Daily 20258 Fraser Hwy, Langley V3A 4R3 ..............................................604-533-4157

[email protected] www.langleytimes.comThe Kimberley Daily Bulletin 335 Spokane St, Kimberley V1A 1Y9 Karen Johnston ..................................250-427-5333

[email protected] www.dailybulletin.caLos Angeles Times Media Group 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] Newspaper 1190 Homer St Suite 250 V6B 2X6 Maryse Lalonde ..................................604-602-1002

[email protected] www.metronews.ca

Ming Pao Daily News 5368 Parkwood Pl, Richmond V6V 2N1 Lydia Yu ..............................................604-231-8998

[email protected] www.mingpaovan.comNational Post 355 Burrard St. Suite 1500 V6C 2G8 Alvin Chow .........................................604-742-8899

[email protected] www.nationalpost.comThe Oregonian Portland 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ....................................778-340-134

[email protected] George Citizen 150 Brunswick St Box 5700, Prince George V2L 5K9 Hugh Nicholson ..................................250-562-2441

[email protected] www.princegeorgecitizen.com

The Province 200 Granville St Suite 1 V6C 3N3 Kevin Bent ..........................................604-605-2452

www.theprovince.com

Toronto Star 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] www.thestar.com

Trail Daily Times 1163 Cedar Ave, Trail V1R 4B8 Barb Blatchford ..................................250-368-8551

[email protected] www.trailtimes.caUSA Today 100 Park Royal S Suite 200, West Vancouver V7T 1A2 Rosalind Genge ..................................778-340-1324

[email protected] Vancouver Sun 200 Granville St Suite 100 V6C 3N3 Kevin Bent ..........................................604-605-2452

www.vancouversun.com

Newspapers – MulticulturalThe Afro News 825 Granville St Suite 610 V6Z 1K9 Honoré Gbedze ...................................604-646-0474

[email protected] www.theafronews.caAsian Pacific Post Jagdeesh Mann .................................604-821-1954

[email protected] www.asianpacificpost.com

The Eurasian Times Publishing Inc Vangie Sabatin Okropiridze ................604-889-0980

[email protected] www.theeurasiantimes.com

Evergreen News 28 Pender St W V6B 1R6 Loretta Chiu ........................................604-408-7269

[email protected] www.success.bc.caFilipino Post Jagdeesh Mann .................................604-821-1954

[email protected] www.thefilipinopost.com

The Indo-Canadian Link Newspaper 13463 78 Ave Suite 101, Surrey V3W 0A8 Rakesh Puri .........................................604-591-5160

[email protected] www.thelinkpaper.ca

Jewish Independent 291 2nd Ave E Suite 200 V5T 1B8 Leanne Jacobsen ...............................604-689-1520

[email protected] www.jewishindependent.ca

Korean News 1041 Ridgeway Ave Suite 204, Coquitlam V3J 1S6 DI Lee .................................................604-351-8434

[email protected] www.hankookin.caPhilippine Journal Publishing Co 955 Broadway W Suite 201 V5Z 1K3 Irene Yatco .........................................604-433-8856

[email protected] www.philippinejournal.com

The Source/La Source Newspaper 825 Granville St Suite 204 V6Z 1K9 Saeed Dyanatkar ................................604-682-5545

[email protected] www.thelasource.comThe South Asian Post Jagdeesh Mann .................................604-821-1954

[email protected] www.southasianpost.com

Newspapers – Special InterestEmployment Paper 102 4th Ave E V5T 1G2 Deborah Hamilton ..............................604-688-8828

[email protected] www.employmentinvancouver.com

The Georgia Straight 1701 Broadway W V6J 1Y3 Dan McLeod .......................................604-730-7020

[email protected] www.straight.com


[email protected] www.glaciermedia.caSkyTalk 5400 Airport Rd S Suite 306, Richmond V7B 1B4 Patrick Stewart ...................................604-736-6754

[email protected] www.westerndriver.com

AP11 list.indd 43 6/18/11 10:24:35 AM


Packaging Design & Development612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884

[email protected] www.612creative.comDesign 1st 2875 Corona Dr, Burnaby V3J 1B9 Arthur Bounardjian .............................877-235-1004

[email protected] www.design1st.comExhibit A: Design Group 25 6th Ave E Suite 2 V5T 1J3 Cory Ripley .........................................604-873-1583


JDi Design Inc 119 Pender St W Suite 502 V6B 1S5 Adrian Van Wijk .................................604-632-9894

[email protected] www.jdidesign.com




[email protected] www.romd.ca

Photography – CommercialAlastair Bird Photography 1220 Pender St E Suite 206 V6A 1W8 Alastair Bird .......................................604-875-8941

[email protected] www.alastairbird.comDan Jackson-Manifest Photography 730 Richards St V6B 3A4 Dan Jackson .......................................778-882-8330

[email protected] www.manifestphotography.com

Dominic Schaefer Photography 125 10th Ave W Suite 203 V5Y 1R7 Dominic Schaefer ...............................604-727-8505

[email protected] www.dominicschaefer.comFotografica Studio Ltd 1611 Lynn Valley Rd, North Vancouver V7J 2B5 Ana/Joaquin Pedrero .........................604-984-6698

[email protected] www.fotograficastudio.com

Image This Photographics Inc 1610 Clark Dr Suite 201 V5L 4Y2 Ted Clarke ...........................................604-875-0620

[email protected] www.imagethisphoto.caInvisionation Photography 5629 Dunbar St V6N 1W5 Vincent L Chan ...................................604-253-4568

[email protected] www.invisionation.com

Ken Mayer Studios 1000 Parker St Suite 111 V6A 2H2 Ken Mayer ..........................................604-874-2259

[email protected] www.kenmayerstudios.comKim Stallknecht Photography Kim Stallknecht ..................................604-732-5754

[email protected] www.stallknecht.com

Peter Holst Photography 311 4th St W Suite 4 V7M 1J2 Peter Holst ..........................................778-386-4557

[email protected] www.holstphotographic.com

Photography – StockCoast Mountain Photography & Video 4122 Village Green Suite 105, Whistler V0N 1B4 Brad Kasselman .................................604-938-1468

[email protected] www.coastphotoimages.com

Dynamic photography/video services (commercial – aerial – event – wedding) on location – Vancouver, Victoria, Whistler, etc & 7,000+ signature BC stock images.The Slide Farm 3149 16th Ave W V6K 3C9 Al Harvey ............................................604-738-7878

[email protected] www.slidefarm.com

Print Production CoordinatorsAlan Harte Production Management 7132 Ash Cres Suite 3 V6P 3K7 Alan Harte ...... 604-322-6429 [email protected] Digital People Inc 1920 Columbia St V5Y 4A2 Javier Navarro ....................................604-734-5344




PrintersAllegra Print & Imaging 19585 96th Ave Suite 3, Surrey V4N 4C5 Sunday Hawthorne .............................604-881-0220

[email protected] www.yourallegra.comAmpco Grafix 9 Burbridge St Suite 101, Coquitlam V3K 7B2 ..............................................604-472-3800

[email protected] www.ampcografix.comBlok Printing Ltd 4185 McConnell Dr, Burnaby V5A 3J7 Rick Blok .............................................604-420-1231

[email protected] www.blokprinting.com

Calabar Printers Inc 1575 Georgia St W Suite 300 V6G 2V3 Ken Haley ...........................................604-488-3553

[email protected] www.calabarprinters.com

Central Graphics Inc PO Box 307 Stn A, Abbotsford V2T 6Z6 Friedemann Guenther .........................604-857-3788

[email protected] Digital People Inc 1920 Columbia St V5Y 4A2 Javier Navarro ....................................604-734-5344


Hazeldine & Brennan Printing 995 Belmont Ave, North Vancouver V7R 1J9 Joanne Brennan .......604-985-2863 [email protected]

www.hazeldineandbrennanprint.ca

Hemlock Printers Ltd 7050 Buller Ave, Burnaby V5J 4S4 Doug Climie ........................................604-438-2456

[email protected] www.hemlock.com Proud to be a socially and environmentally responsible company, Hemlock’s team of talented craftspeople is committed to producing the highest quality results with the lowest environmental impact.Horizon Publications 1983 Pandora St V5L 5B2 Brian Thompson .................................604-254-8840

[email protected] www.horizonpublications.ca

Impressions in Print 8980 Fraserwood Crt Suite 23, Burnaby V5J 5H7 Barry Konkin .......................................604-872-4717

[email protected] www.impressionsinprint.ca

Kirk Marketing 11388 No 5 Rd Suite 110, Richmond V7A 4E7 Mike Cowan .......................................604-279-8484


Maranda Digital Print Inc 1490 Frances St V5L 1Y9 Maria Austin ......................................604-253-2252

[email protected] www.marandadigital.com

Mitchell Press Ltd 8328 Riverbend Crt, Burnaby V3N 5C9 Howard Mitchell ................................604-528-9882

[email protected] www.mitchellpress.com Western Canada’s most advanced provider of quality heatset web-offset printing.PacBlue Printing 380 2nd Ave W Suite 200 V5Y 1C8 Nicolas Slobinsky ...............................604-714-3288

[email protected] www.pacblueprinting.com

Pacific Print Management Ltd 6344 Kingsway Suite 1, Burnaby V5E 1C5 Dennis Collinet ...................................604-473-9525

[email protected] Print Solutions 13880 Mayfield Pl, Richmond V6V 2E4 David Allan .........................................604-232-5600

[email protected] www.rhinoprintsolutions.com

Samco Printers Ltd 830 Pender St W Suite 300 V6C 1J8 Sam Hirji .............................................604-683-6991


Transcontinental Printing – Vancouver 725 Hampstead Close, Delta V3M 6R6 Chris Bradley ......................................604-540-2333

[email protected] www.transcontinental-printing.com

Universal Printing & Bindery Ltd 276 Esplanade E, North Vancouver V7L 1A3 Shawn Hossein ..................................604-985-1242

[email protected] www.universalprinting.ca

Western Printers & Lithographers 1410 Ingleton Ave, Burnaby V5C 4L7 Pat Davis ............................................604-291-6113

[email protected] www.westernprinters.com



PRINTERS

AP11 list.indd 44 6/18/11 10:24:35 AM

www.horizonpublications.ca

www.allcard.ca


Promotional ProductsAppleton Galleries 1644 75th Ave W V6P 6G2 Ronald Appleton .................................604-685-1715

[email protected] www.appletongalleries.com

Corporate Gifts Inc 800 15355 24 Ave Suite 504, Surrey V4A 2H9 Shirley Couture ...................................604-831-8516

[email protected] www.corporategifts.bc.ca

Edge Concepts 4095 1st Ave Suite 203, Burnaby V5C 3W5 Doug Graham .....................................604-299-3333

[email protected] www.edgeconcepts.ca

Great West Graphics Inc 342 East Kent Ave S Unit 105 V5X 4N6 Steve Kerfoot .....................................604-321-3285

[email protected] www.greatwestgraphics.com

Greystone Promotional Products Inc 19272 96th Ave Suite 5, Surrey V4N 4C1 Ken McKenzie ....................................604-882-0800

[email protected] www.mygreystone.com

Laser Advertising Solutions Inc 1290 Homer St Suite 202 V6B 2Y5 Douglas Sherwood .............................604-685-9900

[email protected] www.laseradvertising.ca

One Source Productions 334 12th St, New Westminster V3M 4H6 Carol Wierzbicki .................................604-521-1295

[email protected] www.onesourceproduction.com

Probizz Advertising Specialties Inc 3580 Broadway St, Richmond V7E 2X8 Merle Linde ........................................604-448-0310

[email protected] www.probizzadspec.com

SignVisions Promotional Solutions 3431 23rd Ave E V5R 1C1 Karim Dharamshi ................................604-816-4786

[email protected] www.signvisions.ca Providing branded apparel, promotional products and signage solutions for all your promotional needs. Call our creative team to make any marketing campaign complete.Superstar Trophies & Promotional Products 13122 62B Ave, Surrey V3X 1P4 ..............................................604-598-7870

[email protected] www.superstartrophies.com

TAG Umbrella | TAG Products Group PO Box 91203, West Vancouver V7V 3N6 .............................................800-865-4660

[email protected] www.tagumbrella.com

Wilson International, A BrandAlliance Company 12880 Clarke Pl, Richmond V6V 2H1 Christine Skorberg ..............................604-821-1166

[email protected] www.wilsoninternational.com

Public RelationsCampbell & Co Public Relations 23195 96 Ave, Fort Langley V1M 2S2 Steve Campbell ..................................604-888-5267


COUNTERPOINT Communications Inc 808 Nelson St Suite 1010 V6Z 2H2 Bruce Rozenhart .................................604-638-0868

[email protected] www.counterpoint.caFusion Communications Group Inc 1166 Alberni St Suite 1005 V6E 3Z3 Dean Mailey .......................................604-566-9915

[email protected] www.fusioncommunicationsgroup.com

Greenspirit Strategies Ltd 873 Beatty St Suite 305 V6B 2M6 Tom Tevlin...........................................604-681-4122

[email protected] www.greenspiritstrategies.com

Jive Communications 1825 8th Ave W Suite 103 V6J 1V9 Almira Bardai .....................................604-568-7214

[email protected] www.jivecommunications.ca

Middle Child Marketing Sandra Garcia .....................................604-721-0030

[email protected] www.middlechildmarketing.com

Peak Communicators Ltd 1155 Robson St Suite 403 V6E 1B5 Ross Sullivan ......................................604-689-5559

[email protected] www.peakco.comPorcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Barbara Moreira .................................604-985-2400


Publicity ServicesCampbell & Co Public Relations 23195 96 Ave, Fort Langley V1M 2S2 Steve Campbell ..................................604-888-5267


Recording Studios – Sound & VideoNakedLens Productions 5489 Byrne Rd Suite 155, Burnaby V3J 3J1 Paula Skaper ......................................604-629-5250

[email protected] www.nakedlens.ca

Sales Promotion ServicesDesign Marketing Vancouver 342 East Kent Ave S Suite 105 V5X 4N6 Steve Kerfoot .....................................604-687-3374

[email protected] www.designmarketing.netJumpstart Sales & Marketing Inc 6200 McKay Ave Suite 141-466, Burnaby V5H 4M9 Tyler Dawson ......................................778-783-0689

[email protected] www.jumpstartcorp.com

Nasco Staffing Solutions 343 Railway St Suite 400 V6A 1A4 Alex Bickers ........................................604-683-2512

[email protected] www.nasco.ca Nasco Staffing Solutions specializes in the events industry and is the largest provider of temporary production, event, promotion, and food and beverage staff in Canada.

Screen PrintersAction Athletic Wear 220 6 Ave W V5Y 1K8 Todd Deacon .......................................604-873-1801

[email protected] www.actionathleticwear.com

Ampco Grafix 9 Burbridge St Suite 101, Coquitlam V3K 7B2 ..............................................604-472-3800

[email protected] www.ampcografix.com

Image-West Screen Graphics Inc 8354 St George St V5X 3S7 Rick Antoniuk .....................................604-327-9404

[email protected] www.image-west.comScott Paragon Screen Printing and Sign Systems 5940 No 6 Rd Suite 414, Richmond V6V 1Z1 Robin Jacobs ......................................604-273-4155

[email protected] www.scottparagon.com

SignsAdtronics LED Signs Ltd 7311 Vantage Way Suite 108, Delta V4G 1H9 Mark Armitage ...................................604-940-8696

[email protected] www.adtronics.netAmpco Grafix 9 Burbridge St Suite 101, Coquitlam V3K 7B2 ..............................................604-472-3800

[email protected] www.ampcografix.comDPI Digital People Inc 1920 Columbia St V5Y 4A2 Javier Navarro ....................................604-734-5344


Sandbox Sign Group 3731 North Fraser Way Suite 150, Burnaby V5J 5J2 Marshall Stern ...................................604-439-7446

[email protected] www.sandboxsigns.com

Scott Paragon Screen Printing and Sign Systems 5940 No 6 Rd Suite 414, Richmond V6V 1Z1 Robin Jacobs ......................................604-273-4155

[email protected] www.scottparagon.comSign Me Up Designs 415 5th Ave W V5Y 1J9 Stefanie Goodrick ...............................604-558-1001

[email protected] www.signmeupdesigns.ca

SignVisions Promotional Solutions 3431 23rd Ave E V5R 1C1 Karim Dharamshi ................................604-816-4786

[email protected] www.signvisions.ca Providing branded apparel, promotional products and signage solutions for all your promotional needs. Call our creative team to make any marketing campaign complete.

Social Media Marketing612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884




POWERSHiFTER is an interactive agency that specializes in the creation of digital campaigns, web sites, branded content and social media marketing.

Radar DDB 777 Hornby St Suite 1600 V6Z 2T3 Marty Yaskowich ................................604-816-9726

[email protected] Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321


Sports, Sponsorship & Cause MarketingRed Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321


Telemarketing/Call CentresLead Generators International Sales & Marketing Group Inc 6200 McKay Ave Suite 141-466, Burnaby V5H 4M9 Tyler Dawson ......................................604-918-5078

[email protected] www.clientfinders.com

Telacquire Marketing Group Inc 101 1001 Broadway W Suite 125 V6H 4E4 Edward Soorany .................................604-773-1745

[email protected] www.telacquire.com

Television Commercial ProductionLemonade Films 1010 Richards St Suite 1709 V6B 1G2 Ted Herman ........................................604-306-3656

[email protected] www.lemonadefilms.com

Reel Wonders Animation Inc 402 Pender St W Suite 203 V6B 1T6 John “Moose” Pagan .........................604-689-9331

[email protected] www.reelwonders.com

PROMOTIONAL PRODUCTS

AP11 list.indd 45 6/22/11 2:04:48 PM

www.signvisions.ca


Transit Advertising

Lamar Transit Advertising 3280 Production Way, Burnaby V5A 4R4 Brian Montgomery .............................604-444-4900

[email protected] www.lamar.com

Translators & InterpretersA-Z World Translation and Interpretation Inc 704 Maurelle Crt, North Vancouver V7R 2M1 Ana Maria Zúñiga ..............................604-351-3615

[email protected] www.a-zworld.comOriental Type & Graphics 7 39th Ave W V5Y 2N8 Webb Yu .............................................604-688-1201


Video Production/Post Production

1998 Creative Inc 1490 Pennyfarthing Dr Suite 108 V6J 4Z3 Jason McKinlay ..................................604-354-1453


As You Like It Media Inc 1383 29th St E, North Vancouver V7J 1T3 Sheila Allan ........................................604-986-5065

[email protected] www.asyoulikeitmedia.com

BC Film Commission 865 Hornby St Suite 201 V6Z 2G3 Karen Lamare .....................................604-660-2456

[email protected] www.bcfilmcommission.com

Fire and Light Media Group Inc 1333 8th St E, North Vancouver V7J 1J9 Vita Mavronicolas ..............................604-987-4772

[email protected] www.fireandlight.caNakedLens Productions 5489 Byrne Rd Suite 155, Burnaby V3J 3J1 Paula Skaper ......................................604-629-5250

[email protected] www.nakedlens.caPeak Communicators Ltd 1155 Robson St Suite 403 V6E 1B5 Alyn Edwards .....................................604-689-5559


Reeltime Videoworks 1040 Sitka Ave, Port Coquitlam V3B 5R1 ..............................................604-644-0486

[email protected] www.reeltimevideoworks.com

Web Development/Marketing/Commerce612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884



[email protected] www.agcreative.ca A&G Creative Group specializes in building sustainable brands and businesses. For nearly 20 years, we’ve been evolving a process and a culture that combine the most powerful aspects of research, design, technology and marketing to bring commercial advantage to our clients. www.agcreative.ca

BRANDFX 15 Chesterfield Pl Studio E, North Vancouver V7M 3K3 Tim Kelly .............................................604-988-1407

[email protected] www.brandfx.ca

Domain7 Solutions Inc 33820 South Fraser Way Unit 2A, Abbotsford V2S 2C5 Ryan Hanawalt ...................................604-855-3772

[email protected] www.domain7.com

Encore Web Studios 8623 Granville St Suite 800 V6P 5A2 Joseph Lo ...........................................604-961-1800

[email protected] www.encorewebstudios.com

EQQY GROUP 10451 Shellbridge Way Suite 232, Richmond V6X 2W8 George Hsu .........................................604-278-1177

[email protected] www.eqqy.com

Habañero Consulting Group 1111 Melville St Suite 510 V6E 3V6 Kris Anderson .....................................604-709-6201

[email protected] www.habaneros.com



mod7 Communications Inc 602 Hastings St W Suite 614 V6B 1P2 Will Arndt ...........................................604-647-6637

[email protected] www.mod7.com

Newad 1120 Hamilton St Suite 209 V6B 2S2 Marie-Christine Fournier ....................604-646-1370

[email protected] www.newad.com

Ockham Systems Inc 2227 St Johns St Suite 36, Port Moody V3B 7K6 Mark Silvester ....................................604-839-6204

[email protected] www.ockham.ca

OpenRoad Communications Ltd 12 Water St Suite 210 V6B 1A5 Darren Gibbons ..................................604-694-0554

[email protected] www.openroad.ca



POWERSHiFTER is an interactive agency that specializes in the creation of digital campaigns, web sites, branded content and social media marketing.



Red Rocket Creative Strategies 55 Water St Suite 205 V6B 1A1 Perry R Boeker ....................................604-688-4321



[email protected] www.stationx.co Website design, UI and information architecture, CMS site builds, web applications, content strategy, site hosting and maintenance.Switch United 128 8th Ave W V5Y 1N2 Mark Ross ..........................................604-669-2296


Multi-disciplinary design studio specializing in multi-platform campaigns for TV and film, branded entertainment and real estate project marketing.Think Profits.com 1090 Homer St Suite 390 V6B 2W9 Shawn Moore .....................................604-638-1188

[email protected] www.thinkprofits.com

Touchstone Webworks Inc Box 95053 Kingsgate RPO V5T 4T8 Raymond Roaquin ..............................604-288-0860

[email protected] www.touchstonewebworks.com



Web Site Designers612 Creative Inc 768 Columbia St Suite 204, New Westminster V3M 1B4 Vern Samis .........................................604-525-8884


[email protected] www.agcreative.caDaniel Choi Design & Communications 39 Sixth St Suite 401, New Westminster V3L 0B3 Daniel Choi .........................................604-526-1836





[email protected] www.karo.comLinda Coe Design 36 North Kaslo St V5K 3M8 Linda Coe ............................................604-254-3210

[email protected] www.linda.camod7 Communications Inc 602 Hastings St W Suite 614 V6B 1P2 Will Arndt ...........................................604-647-6637

[email protected] www.mod7.comOpenRoad Communications Ltd 12 Water St Suite 210 V6B 1A5 Darren Gibbons ..................................604-694-0554

[email protected] www.openroad.caPorcaro Communications 221 Esplanade W Suite 504, North Vancouver V7M 3J3 Barbara Moreira .................................604-985-2400

[email protected] www.porcaro.caROMD {Marketing + Design} 8580 Aquitania Pl V5S 4V7 Peter Haggarty ...................................604-609-7788

[email protected] www.romd.ca


[email protected] www.stationx.co Site audits, graphic design, UI design, search engine strategy, content management builds, landing pages and lead capture, gated sections.

V a n c o u v e r

Tribal DDB 777 Hornby St Suite 1600 V6Z 2T3 Marty Yaskowich ................................604-608-4451

[email protected] www.tribalddb.caTugboat Group 138 6th Ave W Suite 3A V5Y 1K6 Steve Gallagher ..................................604-879-9222


Web-Based PublicationsBC Building Info 5516 7th Ave, Delta V4M 1P8 Ken Farrish .........................................604-943-9299

[email protected] www.bcbuildinginfo.com



THREADS Gazette 1040 Beaumont Dr, North Vancouver V7R 1P9 Jacqueline Kirby .................................604-986-4094

[email protected] www.threadsgazette.com

The Tyee 211 Georgia St E Suite 105 V6A 1Z6 Michelle Hoar .....................................604-689-7489

[email protected] www.thetyee.ca

WritersInfinity Editing Service Ltd 2986 Elbow Pl, Port Coquitlam V3B 7T3 Jennifer Muzzin ..................................604-941-4567

[email protected] www.infinityediting.com

KC Concepts Inc 1045 9th Ave W Suite 209 V6H 1C3 Karen Campbell ..................................604-734-0041

[email protected] Communicators Ltd 1155 Robson St Suite 403 V6E 1B5 Ross Sullivan ......................................604-689-5559

[email protected] www.peakco.comSpeech Writing & Training 9114 117 St, Delta V4C 6B4 Colin Moorhouse ................................604-599-9226

[email protected] www.weneedaspeech.com

Youth Marketing

DDB Kid Think 777 Hornby St Suite 1600 V6Z 2T3 Svetlana Connolly ..............................604-687-7911

[email protected] www.ddbcanada.com

AP11 list.indd 46 6/18/11 10:24:38 AM

209 - 256 West 7th Avenue, Vancouver BC V5Y 1M1

www.honeycomb-direct-mail.com

When marketers combine direct

mail with even one additional

medium such as email,

purchase intent increases by

as much as 300%.*

*Source - P Loves E study, CP 09-205 October 2009

Direct mail is three times

more likely to be opened than

promotional email.*

Direct mail puts profits in your pocket. It’s the secret weapon that puts you in front of your customer and ahead of your competitor.

Knowing how to use it is the key to your success. It’s not really a black art and the formula is fairly simple. Direct mail, done properly, can be both easy and profitable. It’s pretty basic . . . make the right offer to the right people at the right time.

Step 1 - Choose the right list. If you’ve been in business any length of time you’ll already have a customer list. These are the people you want to talk to first. It’s likely that 80% of your business comes from 20% of your customers. You know who they are, what they buy and what they are willing to pay. Talk to them.

Of course every business likes to see new customers. There are plenty of

your best customers and then test a similar offer to those people.

Step 2 - Make the right offer. When you know your customers, it’s

purchases are going to resemble what your customers purchased in the past. Take a look at that history and then determine which offer is going to best suit each person.

The most basic way to segment a list is current customers and lapsed customers. It’s simple (2 groups) and effective. It’s easy for you to deliver the message that gets the right response.

If you want to get a bit fancier, you can segment on the basis of Recency, when was the last time they bought, Frequency, how often they bought, Monetary Value, what did the spend with you. It’s called RFM segmentation. It’s a good way to break your customers into manageable groups so you can deliver a relevant message. If you need some help with it, Honeycomb Direct Mail is there for you.

Step 3 - Get noticed . . . for the right reasons. If you get mail, you know there are two piles. As you sort your mail you stand over the recycle bin. Some you keep, some you don’t. You know the routine. Honeycomb

many campaigns each year and we know how to deliver Targeted … Measurable … Results.

Direct Mail campaign, go to www.honeycomb-direct-mail.com or contact Mike at

604-253-6006 or [email protected]

Here are 3 steps tosuccessful direct mail

AP11 list.indd 47 6/18/11 10:24:38 AM

http://www.honeycomb-direct-mail.com

CLASSIFIED: 250-562-6666 READER SALES: 250-562-3301 SWITCHBOARD: 250-562-2441

Hi +17° Low +5°

Contact UsToday’s Weather

No cause yet on trailer fi re

Brewery takes another kick at the can with the stubby SPECIAL REPORT 17

Short story

Make your way through PanamaTRAVEL 36

Build it in to save space AT HOME 33

START YOUR ENGINES! PGARA season opener tonight SPORTS 9

TWO DEATHS

www.pgcitizen.ca

“ I T ’ S W H A T M A T T E R S T O Y O U ” Newsstand 1.75 | Home Delivered 67 /daySATURDAY MAY 14, 2011

ANNIE’S MAILBOX 21

BRIDGE 21

CLASSIFIEDS 25-28

COMICS 22-24

CROSSWORD 22

ARTS 21-24

HOROSCOPE 2

LETTERS 6

MONEY 18-20

OPINION 6

P.G. NEWS 3

SPORTS 9-12

WEATHER 2

Gordon HOEKSTRA Citizen [email protected]

Hundreds of people protested Enbridge’s $5.5-billion Northern Gateway pipeline at the northern B.C. municipalities convention in Prince Rupert.

The rally and March on Thurs-day in Prince Rupert took place

just a day after a northern B.C. First Nation protest in downtown Calgary to coincide with En-bridge’s annual general meeting.

Some environmentalists had objected to Enbridge as a sponsor of the municipal convention. The company was among more than a dozen sponsors of the three-day convention, which included

companies and others such as Imperial Metals, Rio Tinto Alcan, Conifex, Pacific Northern Gas and UNBC.

Members of several First Na-tions participated in the Prince Rupert protest.

“I made a promise to our youth that if Enbridge gets to the point at which it is bringing in the bull-

dozers, I will put my body in front of it,” said Gerald Amos, a coun-cillor with the Haisla Nation.

Joy Thorkelson of the United Fishermen and Allied Workers Union noted that northern alli-ances have stopped three previ-ous proposals to bring oil devel-opment to B.C.’s North Coast, and told the crowd that they would

win against Enbridge too.Critics of the 1,170-kilometre

pipeline are opposed to the proj-ect because of the risk of an oil spill on the pipeline or from tank-er traffic on the coast.

The pipeline is meant to open up new markets for crude in Asia from the Alberta oil sands.

— See NOT ALL on page 4

Stewart burns AsbestosARTS 24

On the risePrince George is encountering

a slew of fl ood issues including:

An excavator digs out a section Friday afternoon in preparation for placing riprap along the Salmon River to shore up the river bank by the home of Robyn Stoy and Horst Schultz.

Riprap mobilized to save river resort

PAGE 4

Mark NIELSEN Citizen [email protected]

A Pinko Road resident is calling on authorities to take longer-term action after spending a day trapped on his property because of high wa-ter.

As of Friday, Vern Johnson was able to drive his car over the sec-

tion but only after a backhoe was brought in the day before by Yel-lowhead Road and Bridge to do some work around the culverts.

“I guess that improved the flow overnight and it’s gone down a bit,” said Johnson.

But Johnson, who has lived on the property with his wife for 38 years, said the driveway now needs

gravel. “It happens every single year but it’s worse than usual this year,” he said.

He maintained the root of the problem is that Swede Creek is overflowing on the east side of Pinko Road, where he lives, because the creek bed on the west side of the road is not accepting any water.

— See WATER on page 4

Rain soaks arena PAGE 4

Parks, trails deluged PAGE 4

Couple cut off for 24 hours

Frank PEEBLES Citizen [email protected]

Fire investigators were unable to determine a cause of the blaze that killed two men this week at the Col-lege Heights Trailer Park.

“The intense heat of the fire destroyed much of the physical evidence required for conclusive establishment of the fire cause; the fire cause is therefore undeter-mined,” said John Lane, the chief-designate of Prince George Fire Rescue Service.

“The investigators were able to determine that the fire originated in the kitchen area of the trailer.”

The fire department heard of

the blaze at about 4 a.m. Tuesday morning and, by the time they ar-rived, the trailer was engulfed in flames.

The mobile home next door suf-fered heat damage but fire crews were able to spare that building

from burning. Firefighters were told that two

people were likely inside at the time of the fire and a search for them began as soon as the flames could be knocked down and the heat of the incident cooled.

Even so, the fire sparked back to life a number of times in isolated spots as that investigation went on.

“There was no evidence of any smoke detectors present in the de-bris,” said Lane.

There is still another element of the investigation underway and that is under the purview of the B.C. Coroner’s Service.

— See AUTOPSIES on page 4

PIPELINE CONTROVERSY

Local government hears anti-Enbridge message

The intense

heat of the fire

destroyed

much of the physical

evidence.

— John Lane

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