adnews 3Q 2012

directoriesresource

print services

higher education institutions

buyer’s guide to periodicals

t h i r d q u a r t e r 2 0 1 2 a d N e W S O N L i N e . C O M

overstock.com launches fall and winter campaigns with local production |

|

|| navigating nazareth—bruce neibaur and matthew williams capture an era

higher education institutions raise value to utah’s economic development

impatient cow in new space

t h e m a r k e t p l a c e f o r c r e a t i v e t h i n k i n g

3Q editorial spread 10.08.12.indd 1 10/8/12 6:38 PM

Q3

12

3Q 2012 | adnews 3

departments4 publisher’snotes

8 creativeshowcasefeatured-overstock.com

10 creativeshowcase

14 productionnotes

16 productionnotesfeatured-thenewtestament

news briefs4 impatientcowmooovesintonewquarters

4 lorrainepressacquiredbyconquestgraphics

5 slccandgoldmansachspartnerforsmallbusinesses

5 riester’slatestfeats

5 utahfilmcommission’sspotoncontestcallforentries

5 mountainexpressmagazinetakesbestofstateaward

5 mrm//mccanninnewspace

features12thechangingfaceofutah’spoliticaladvertising

20 doutah’scollegesanduniversitiesmeasureup?

2012 4Qfocus digital media / entertainment technology • television • radio • exhibits • meetings • events • specialty advertising spotlight health care | rx | research | devices

2013 1Qfocus film • video • audio • multimedia production • photography • stock imagery • television • radiospotlight travel | tourism | state contractsautomotive | spas | sports marketing

AAF-UT Winners Book

2Qfocus advertising agencies • media • design • Web design • illustration • marketing research • social media • mobile media • public relations • direct response • interactivespotlight health care | rx | research | devices

3Qfocus printing • outdoor • periodicalsspotlight financial services | industrial | education

4Qfocus digital media / entertainment technology • television • radio • exhibits • meetings • events spotlight health care | rx | research | devices

directories19 educationshowcase

24-27 periodicalbuyersguideandshowcase

28-30 printservices

31outdoorservices

Publisher / Editor in Chief: Susen Sawatzki • [email protected] Development: Lonnie Blanton • [email protected] / Layout: Lou Ann Reineke • [email protected] Image: Matthew Williams • [email protected] / Mailing: Carr Printing

No responsibility is assumed by the publisher for its accuracy or completeness. All rights reserved.adnews p801.532.1325www.adnewsonline.com

t h i r d q u a r t e r 2 0 1 2

paper notes

Printed on Endurance Gloss, 80# Text • Endurance papers offer an incredible print surface with a great value. It is FSC Certified with 10% PCW. Endurance Velvet and Gloss are stocked locally and exclusively at xpedx. Performance. Print Surface. Price. They all add up to Endurance.

4 adnews | 3Q 20124 adnews | 3Q 2012

news briefs

slc, ut - Impatient Cow has moved to a new 35,000 square foot building including post-production suites, offices and shoot-ing stages. Located at 264 S. Glendale (1135 W.), it was built in 1936 and was previously used as a 7UP bottling plant. After extensive remodeling and repurposing, the Cow now has several editing suites, a DaVinci color correction room, a dedicated audio room with a large sound booth capable of record-ing multiple performers at once, hair and makeup salon, wardrobe rooms, prop design and fabrication area as well as garage park-ing for several trucks. Work is just beginning on two sound stages, which will include a dedicated green screen cyc and a white screen cyc, both with full lighting grids. Additional production offices are planned for the second floor. The gang was sad to leave their previous home at the Barn, which had been their roost for nine years, but they are easing the transition by referring to the new complex as “the Ranch”.

by Emma Khachaturian

slc, ut - In 2006 Virginia-based printer Lewis Creative Technologies (LCT), now Conquest Graphics, moved into a 90,000 square-foot facility on 14 acres of land, across the street from Richmond’s International Raceway. Conquest continued its expansion by pur-chasing Lorraine Press in Salt Lake City.

We spoke with James Dawson, Brand and Marketing Manager for Conquest Graphics and Bob Miller, former owner of Lorraine Press. James said the purchase was made to give Conquest a second location so they could serve the entire country more effi-ciently. He said, “We wanted a manufacturing and shipping location as close to the West Coast as we could get to that targeted area. As a company, it fit our criteria geographi-

cally as well as from a business standpoint.” According to James, in the months since the purchase the plan is paying off in savings of time and money to Conquest customers on the West Coast.

Bob Miller, owner emeritus, mentioned that this type of acquisition may not be a very common model because print businesses are typically small and individually unique, creating a homogenous, family-like culture between employees, “it takes the right mar-riage of personalities, and in my opinion this is rare.”

Services offered at Conquest’s location in Virginia include: mailing; photography; website design, development and hosting; graphic design; offset printing; variable infor-mation printing; fulfillment; survey data and

collection; and digital printing. The Salt Lake City facility is currently producing 75 percent of locally generated work while they continue to build and accommodate e-commerce cli-entele.

Christopher Lewis, CEO of Conquest Graphics said “over the last five years or so, our focus has been to harness technology in a way that makes us highly efficient and much more competitive.” As a result they came up with this e-comm, mass-production model.

Bob agrees that this is the key to sustain-ability in the print industry. Utilizing the Internet, telemarketing, new strategies and products have helped pushed them into the 21st century.

Both Lewis Creative Technologies and Lorraine started as and continue to be family-run businesses. LCT opened in 1922 and Lorraine in 1947. Christopher said, “Both companies have long histories of innovation, quality, and customer service. We are looking forward to taking our combined operations to the next level.” The company has come a long way since legal forms and briefs says James.

Left to right: producer Jon Foster, VFX supervisor Jake Bastian, chief animator Arnie Mecham, post production supervisor Nathan Buchanan and director Elliot Cutler.

Bob Miller, former owner of Lorraine Press Christopher Lewis, CEO of Conquest Graphics

impatient cow moves to huge new facility

lorraine press acquired by conquest graphics

call for entries aaf utahCall for entry information:

Due: DeCember 7, 2012

ContaCt: 801-355-9001

http://www.aafutah.Com/


3Q 2012 | adnews 53Q 2012| adnews 5

fda selects riester for national anti-smoking campaign slc / phoenix - The Food and Drug Administration Center for Tobacco Products has picked RIESTER and five other agencies to produce adver-tisements for the administration’s national campaigns to prevent youth tobacco initiation and motivate youth and adult tobacco users to quit. RIESTER’s past campaigns for Arizona, Colorado and Louisiana, including the “Tumor Causing, Teeth Staining, Smelly, Puking Habit” campaign, the “Chuck” adult cessation campaign and its most recent “Venomocity” youth tobacco prevention campaign, helped propel RIESTER to the final selection. RIESTER has been helping to keep teens off tobacco across the coun-try for the past 16 years. In fact, Arizona saw the largest drop in teen smokers of any state in the country, down 12 percent over the past two years, while most states saw little or no change at all.

10th annual “spot on” call for entries slc, ut - The Utah Film Commission invites all Utah residents and students to enter the “Spot On” commercial contest. There are no fees to enter and all entry forms must be in by November 9, 2012 and submissions by November 30, 2012.

Just produce and direct a :30 commercial spot that markets the State of Utah as a destination for film production. Contestants may submit individual spots or campaign style commercials. A panel of judges consisting of motion picture and advertising professionals, will choose the winning commercials.

Go to: http://film.utah.gov/spot-on-2012/ for more details and the entry form.

slc, ut - Salt Lake Community College has been named the lead edu-cational partner in a new $15 million partnership with Goldman Sachs. Called 10,000 Small Businesses, the program features Goldman Sachs providing $10 million in loans to Utah businesses and another $5 million over five years for mentoring programs and classroom educa-tion for small business owners which will be taught by the College’s School of Professional and Economic Development.

This program supports Utah small-business owners by providing them access to resources and capital that they need to expand their compa-nies and create new jobs in Utah. This will be possible because Goldman Sachs will make lending capital available through community develop-ment assistance groups that are more flexible than traditional banks.

The College was selected as a 10,000 Small Businesses partner as the state’s comprehensive community college and Utah’s largest provider of workforce development programs. SLCC was also an attractive part-ner because of the full slate of resources and programs at the Miller campus that help Utah’s small businesses including the Women’s Business Institute, the Salt Lake Small Business Development Center, and the Utah Small Business Development Center Network.

SLCC will be the lead partner in delivering the program, and will work with the Pete Suazo Business Center, the Salt Lake Chamber, the Salt Lake Small Business Development Center, the Utah Hispanic Chamber of Commerce and the Utah Small Business Development Center Network. These partners will help to recruit clients for the program.

So far, this program has produced a 99 percent graduation rate among participants. And, even better, more than 70 percent of small business owners who have gone through the program report that they have generated higher revenues and more than half have added new jobs as a result of the program.

This is the eighth program currently active in the country, following Chicago, Cleveland, Houston, Long Beach, Los Angeles, New Orleans and New York. Salt Lake City is a great fit for Goldman Sachs, as it is the site of the company’s second-largest U.S. operation.

In all, Goldman Sachs plans on distributing $500 million dollars to promote small businesses across the country.

Classes for the program will begin in the winter of 2013.

news briefs

slc / phoenix - “As a fully integrated advertising agency, RIESTER sees digital as a critical component in a larger marketing approach,” says Alan Perkel, partner and chief digital officer of RIESTER, “We are truly honored to have our innovative products and strategies recog-nized by a thought leader such as Forbes.”

mrm//mccann moves into new office space

reister named in forbes’ list of top 100 global ad agencies that know social media and google

slc, ut - MRM // McCann moved from its former location of 32 Exchange Place to occupy three floors of the new World Trade Center

in City Creek, 60 East, South Temple in Salt Lake City.

See next edition for a full photo display and news of the new management restruc-turing of McCann.

SUMMER GUIDEWhere to Go, What to Do

Gold Level BikingBest BBQ & Outdoor Dining120+ Menus & News

Women’s HealthArt TourGolf

MO

UN

TAIN

EX

PRE

SS PAR

K C

ITY’S BE

ST LOC

ALS &

VISITO

R R

ESO

UR

CE

& D

ININ

G M

AG

AZIN

E SU

MM

ER

/FALL 2012

MOUNTAINEXPRESSSummer/Fall 2012

20thAnniversary

Best Publication 2012

SUMMER SEAFOODExclusively prepared by Chef Seth Adams

Riverhorse on Main

mountain express magazine wins best of state award

park city, ut - Mountain Express Magazine was named the 2012 “Best of State” award in the Visual Arts Publication category. “We’re absolutely thrilled,” says founder and publisher, Liz Field. “This award is such a spectacular reflection of everything we stand for and our commitment to creating a publica-tion that serves the needs of Park City and surrounding communities while exemplifying the attraction and tourism of Utah.”

salt lake community college is major partner in $15 million economic development project

6 adnews | 3Q 2012

creative showcase featured

ImpatientCow Come visit our new 35,000 sq. ft.

facility at 264 S Glendale, SLC, UT 84104!

We’ve mooooved!

801.718.3006 | icow.tv

impatient_cow_adnews_08-08-12_v3.indd 1 8/9/12 10:15 PM

Recognizing a desire to perk up Overstock.com’s television campaign, its in-house marketing team put out a call for concepts.

Taking first place was Salt Lake-based director Matt Hodgson with a custom-branded song, “O is the One,” and a series of fantasy journeys through a virtual warehouse where dreams come true via limitless options and an effortless shopping experience.

Sam Osselaer, managing director of marketing for Overstock.com says, “We’ve been running similar-styled spots for the past several years which are elegant and tell a great story. But we needed to take it to the next level. In meeting with different directors and production teams we were brainstorming with that and how to do it. Matt Hodgson was brilliant in bringing the whole virtual warehouse to life. That’s how we selected him and worked from there.”

Tim Dilworth, senior vice president of marketing says, “As we saw different storyboards from a couple different folks we really fell in love with Matt’s idea of the virtual warehouse and having a customer sort of metaphysically enter that warehouse. The storyboard and the spot looked remarkably similar, so they did an amazing job of really pulling it off.”

“Working with Sam Osselaer, Tim Dilworth and the rest of the Overstock team has been an absolute pleasure. Sam and Tim are such great collaborators, they understand the creative process, they know great creative when they see it, and they have been super supportive in partnering with me and my teams to bring this concept to life,” says Matt Hodgson. The fall campaign consists of three :30 television spots and runs a national buy through mid October with the winter campaign of three :30 television spots running through the end of December.

With Matt Hodgson being based in Salt Lake and working with executive producer Jeff Miller with the Salt Lake-based office of Vineyard Productions, they assembled a production team using the best talent in every category from Matthew Williams, cinematographer, to Chuck Myers, Big Idea Music who did the music score, storyboard artist Cameron Gardner, and grips, wardrobe, stylists, et al. The large 26,000 square foot stage provided one stop for simultane-ous use of a 75’ wide by 25’ high green screen as well as set design for multiple scenes. Visual Effects were done in Santa Monica with Steele Studios VFX with creative director/colorist/editor Jerry Steele, executive producer Jo Steele and their team.

Tim says, “We love the fact that Matt is local. Having somebody with that much talent here locally cut down on travel time and other expenses. We love working with him.” And Sam says, “It was really a pleasant surprise, having grown up on the coast of California, to have a rich talent pool right here.”

3Q 2012 | adnews 7

creative showcase featured

Matt adds, “Being able to bring a huge VFX concept like this to life was only possible because of the team we assembled. Everyone on our team is renowned in their respective discipline, and that kind of talent brings an inspiring level of creative energy to the experience. Jeff Miller is a brilliant producer—end of story. Matthew Williams is truly one of the most gifted Cinematographer/DPs you could ever hope to work with. Musically-speak-ing Chuck Myers is a virtuoso. When it comes to creating astonishingly cool visual effects we turn to Steele Studios a lot.”

Overstock.com website visitors can enjoy a behind-the-scenes look at the production of the spots prior to the release of each spot. Interviews with Matt Hodgson, Matthew Williams, Chuck Meyers, Overstock.com’s director of marketing Sam Osselaer plus talent and crew bring the viewing audi-ence close in to the production process of creating the magical spots.

In keeping with Overstock.com’s legacy practice of engaging on-the-rise musical artists, a new musical talent will star and perform her or his unique take on the core branding mantra of “O is the One” for each campaign.Sonnet Simmons stars and sings in the fall campaign and Jennifer Paige in the winter campaign.

Sam and Tim respectively enjoy the challenge and opportunity of the val-ue-based nature of Overstock.com that targets a broad, diverse audience with a huge, across-the-board product offering. Sam says, “We offer a great value to our customers. In the past I’ve had more of a premium product so it’s really interesting to come up with new and exciting ways to communicate that there is value while still offering high-quality goods.”

WE WORK WITH ALL KINDSOF POLITICAL ANIMALS.

What’s the one thing both sides can agree on? Love. And we’re proud to walk down both sides of the aisle.

lovecomm.net

Overstock.com taps local creative for fall and winter campaigns

8 adnews | 3Q 20128 adnews | 3Q 2012

JAKOB MARKETING PARTNERS

FLUID

creative showcase

Clockwise from right: A point-of-purchase Creamies poster campaign, a poster campaign for the Copper Canyon restaurant at the Radis-son encouraging customers to take the Canyon Challenge (and new logo), Fluid’s new letter pressed business cards, a direct mailer for Cameron Construction and a poster announcing the Rockin’ Ribs festival at the Gallivan.

Clockwise from left: The chili affair campaign poster benefitting The Road Home, an EO Board rollover event invitation, the logo for the first annual Celebrate Holladay event and an EO Board strategic planning meeting giveaway.

3Q 2012 | adnews 93Q 2012| adnews 9

creative showcase

SAXTON I HORNE

DIGITAL-RANCH

THOMASARTS

Screen grabs, below and right, are from a current TV campaign that started during the Olympics and focus on the Zions brand. Lower right: The new brand for Ken Garff is all about listening to custom-ers and helping them find the perfect car. The new billboard campaign reinforces the tagline of “We hear you” in a visual and eye-catching way.

The Digital Ranch recently released an update for the Chaney Enterprise Concrete Calculator phone app. (iPhone, Android and Blackberry). Since its original release it has over 6,000 installs, approx. 6000 page views per day with high rankings and praise reviews.

The Saxton | Horne creative team stepped up to the plate for the Salt Lake Bees’ outdoor campaign. Japan’s top-selling soft candy, Hi-Chew, received a packaging facelift and new web site (hi-chew.com). Saxton | Horne also provided new branding work for Utah Medical Insurance Association (umia.com), Rally Motor Credit, the Raptor Assault at Miller Motorsports Park and traffic-stopping ads for the Larry H. Miller Dealerships.

10 adnews | 3Q 201210 adnews | 3Q 2012

RED OLIVE

OSTLER GROUP

COMMANDER ARTWORKS

Images from Commander ArtWorks’ e-newsletter campaign.

Inspired by questionable fash-

ion and lifestyle trends from

the past, the Ostler Group

played up the word “change”

to convey that change is

sometimes (most times) a

good thing – for both bell

bottoms and oil changes.

With the DGPlay App, Salt Lake City’s Discovery Gateway children’s museum’s fun and learning continues at home and on the go. Branding and packaging for Latter Day Sweets’ tins of wrapped Mint Truffles are designed to be memorable gifts for a baptism, wedding or a mis-sionary. Design and product photogra-phy for Field General’s website matches the new technology and quality of their premium baseball and softball gloves.

creative showcase

3Q 2012 | adnews 113Q 2012| adnews 11

RICHTER7

VISION GRAPHICS

ROYTER SNOW

creative showcase

3M Health Information Systems holds an annual conference in a different city each year. Chicago was the focus for this AHIMA 2012 Poster illustrated by Randall Royter.

This billboard was meant to communicate the wonder children would experience when coming face to face with some of the animals featured in a new permanent habitat, Rocky Shores, at Utah’s Hogle Zoo. As part of a summer-long campaign to promote Speed: The Art of the Perfor-mance Automobile at the Utah Museum of Fine Arts, this online racing game was created to educate and entertain. Based on who can drive the longest on the Bonneville Salt Flats, the game highlights the famed Mormon Meteor III.

Vision’s Design Team was tasked with creating a race environment that would reflect the toughness of the surrounding Wasatch Mountains that played host to the grueling 2012 Tour of Utah pro cycling event. The décor package that adorned the start and finish line for the six stages of the race, as well as the expo, kiosks, course sponsor banners, race vehicles, building wraps and the tech and informa-tion signage were all produced at Vision’s 55,000 sq ft facility in Salt Lake City. Bill Cutting at TWIO Brand created the Tour of Utah logo and worked with Chris Parada at Vision Graphics who designed and created the look of the event graphics.


12 adnews | 3Q 2012

Who would want a job that requires the nimble navigation of a shifting political and media landscape in a high-adrenaline election campaign in which the winner takes all?

Are you a tad stressed out, just reading that last sentence?

Well, designing political advertising campaigns is the dream job of two men whose companies are representing Utah candidates in the November election.

“It’s a very strategy and research-driven exercise,” said Bob Henrie, a partner in R&R Partners, the Las Vegas-based agency best known for its Las Vegas “What happens here, stays in here” campaign. Henrie works from R&R’s Salt Lake City office, one of his company’s six satellite sites.

“You are in a one-on-one competition with somebody else for a matter of weeks, and there’s a day of accountability, election day, where whether you won or not, and how well you performed is demonstrated by actual results. There’s lots of games that incorporate the same elements, it’s a chess game, but it’s very fast moving. It’s satisfying when you win and very frustrating when you lose,” says Bob.

Bob’s current clients include Utah Sen. Orrin Hatch and Utah Gov. Gary Herbert, both republican incumbents in their races.

Tom Love, a founding partner in Salt Lake City’s Love Communications, is designing a campaign for Utah state Sen. Ben McAdams, a democrat running for Salt Lake County mayor.

“We’ve got to believe it’s the best person for the job, and then we’ll figure out a great, creative, fun way to get the public to take notice of our candidate,” Tom said. “You’ve got to elevate the likeability and the name ID of the candidate from zero to 60. We have to believe in it. It’s not about the money.”

Both Love Communications and R&R

Partners handle many corporate clients, but taking on election campaigns offers the chance to stretch their competitive muscles and make a difference in the world.

“We’ve been asked to do other campaigns

we’ve turned down either because we don‘t think the candidate can win or should win, but if we believe in the person and we believe it’s the right person for the job, regardless of party, we work with them,” Tom said.

The process begins with talking to the candidate to determine values, strengths and the kind of messages that need to go out. Surveys, polls and voter test groups help identify the public’s concerns.

“You really have to be ON in terms of understanding who you’re trying to reach, what their decision making processes are, and what they care about and what they don’t, because you don’t have any margin for error,” Bob said.

Both Tom and Bob agreed that Utah voter turnout will be much larger than usual this year due to republican Mitt Romney’s presidential run. Romney has strong Utah ties, and is a member of the Church of Jesus Christ of Latter-day Saints, so church members likely will turn out to support him. And since the majority of LDS Church members are republican, according to polls, and because Utah still has a straight-ticket voting option that allows voters to select all candidates of the same party, Utah democrats may face a disadvantage.

An effective ad campaign can make the difference at election time.

“For the vast majority and for major offices, they have to participate on those battle fronts to be credible,” Bob said. “You’ve got to be in the game if you’re going to win.”

Lindsay Zizumbo, program manager at the University of Utah’s Hinckley Institute

of Politics, agrees advertising is key.

“I don’t think it’s optional,” she said. “It’s an important part of campaigning, and one of the most effective ways for a candidate not only to get his or her name out but to define themselves.”

Advertising made the difference for Sim Gill, elected Salt Lake County District

Attorney in 2010.“I ran two campaigns,” Sim said. “The first

campaign I came close, but we did not win. The second campaign we were partnered with Love Communications, and the look and the

feel were miles apart. It was a partnership. For us, it was really about presenting a very confident, polished image to our community.

“A political campaign is no different from a product campaign or marketing campaign in a some respects. Obviously a political campaign is substantively much more, but the mechanics are fundamentally the same. And having a critical partner who understands how to deliver on that product can really help.”

With the message defined and refined, it’s time to identify the right media.

“Television is a great ‘reach’ medium, so you can reach the majority of folks in the county to let them meet the candidate,” Tom said. “When voters get in the ballot box there’s a lot to vote for. Our job is when they come to Salt Lake County mayor and they see the name Ben McAdams, they go, ‘Oh, yeah, that’s right, I like that guy.’ Boom. Ben.”

Bob believes television ads are worth the relatively high cost.

“I am still a big believer in broadcast media,” Bob said. “It used to be you bought on the networks, and a few independent stations. Now your media team has to sort through virtually hundreds of programming options. You can have the best ads in the world, and if you’re not getting them effectively placed in the spots where they’re going to be viewed, you’re missing it.”

Lindsay believes television ads already are losing the young adult demographic due to TiVo and DVRs, which allow users to skip ads, and to Hulu or Netflix.

“I think the demographics these ads are reaching has shifted,” she said. “I think you’re reaching an older generation with broadcast, but I do think your broad reach has lessened due to the new technology.”

Nearly all young adults are on the web, she said, “Social media is huge. It is a way for candidates to speak directly to constituents on a regular basis —an every minute basis, and every hour basis.”

Tom said advertising on social media sites help a candidate to reach specific audiences.

the chang ing face of Utah’s political advertising landscape

“Most Fiscally Fit State”

PAID FOR BY HERBERT FOR GOVERNOR

-Forbes Magazine

Utah:

3Q 2012 | adnews 13

“You can really target by age and by demographic and by zip codes,” Love said. “We know there are certain parts of the county that are more important to us (for the McAdams campaign). Like in Salt Lake City, Ben is really well known and he will carry Salt Lake City pretty strongly. We need to go out and get republican moderates or independent voters in Riverton, Sandy, Draper, West Jordan, those areas, the soccer moms, sort of, to vote for Ben. So we can target those neighborhoods with digital and social very effectively.”

Tom said use of social media sites has doubled in the past five years.

“The average person spends three hours a day on the web, and television use has remained flat or even grown. Television use still averages five hours a day for the average Utahn, and what happens is they are using the Internet simultaneously with television.”

Bob said a web presence is vital to any campaign.

“Anymore it is just flat expected that for any candidate in every race you’re going to have a website, you’re going to have a Facebook account, you’re going to have a Twitter account. You can use it for research and polling, and listening purposes, to let people volunteer or take a yard sign. You can use it for fundraising. Building an effective database is extremely important.”

Billboards and other outdoor signage still offer strong value.

“We rarely DON’T do billboards, but their value obviously is just to create an awareness of the campaign, and for a candidate that lacks name identification helps build name ID.”

Tom said clever billboards have drawn positive attention to the McAdams campaign.

“The billboards are funny, they’re eye catching, and they’ve already generated a couple of different news stories because they’re funny,” Bob said. McAdams billboard messages include “Eagle Scout, not Eagle Forum,” Yeah, he’s different” and “Democratic candidate, Republican support.“

Ben said constituents like the playful billboards.

“It’s gone viral in the sense that I‘m hearing about it everywhere I go, people saying they love our billboards, they love the campaign we’re running, that it’s a positive campaign, yet we’re managing to draw distinctions in our campaign through this creative message,” McAdams said.

Lindsay has reservations about the overall effectiveness of billboards.

“They’re great for name recognition, but

they’re seen in a 10-second increment as you pass by them, and once you‘ve seen them once you sort of stop seeing them after a while.”

Radio remains a useful medium, Bob said. “It has its limitations because it is not visual. I think it is a

very good support medium for television. Radio costs less than television does, both in production and placement, so when you’re on the economy budget radio may move to the top of the list.”

Radio is ideal for quick responses, Bob said. “Radio is used to react to a candidate misstatement or untruth,” he said. “Radio is more of an immediate reactionary, late-game strategy.”

Tom says he has lessened his use of print advertising for recent campaigns, while Bob said he still finds print useful.

“Many people now don’t go to their morning or evening newspaper to get their news,” Bob said. “They‘re getting it elsewhere, however we still place an active amount of media in print. It does allow you to reach more active and more aware voters, because they are reading the newspaper, and secondly it lets you put out there a 60- or 90-second message, whereas with broadcast you’re much more limited.”

Direct mail has its pros and cons.“It has become far more challenging, in

part because people’s mail boxes fill up very quickly,” Bob said. “And with online payment and people communicating via email, etc., people don’t go out to their mail box and anxiously sort through their mail like they used to do. There’s still a role for direct mail, but it does have to be very, very, very targeted and distinctive.”

Tom uses direct mail. “There are certain neighborhoods where we need to be more effective and turn independents into our supporters, and you know where they are, so you can use direct mail like you can digital, to target neighborhoods.”

Direct mail is considered the medium of

last-minute strategies. “Most of the nasty stuff that happens late in the campaign happens through direct mail,” Tom said. “Candidates can’t respond to them, don’t know who gets them, don’t know how many went out. They are often done anonymously. Really ugly things go out. That’s always what you watch for at the end, the nasty

stuff the opponents do at the 11th hour.”Lindsay said direct mail’s potential to reach

voters with specific concerns is high. “You could do nuclear testing for down winders in the southern part of Utah, you could do urban sprawl in Salt Lake, you can do family values in Utah County, so I think direct mail is extremely persuasive to voters.”

But only if the message is brief and powerful.

“There’s a rule in campaigning called ‘From the mailbox to the trash can,’” she said, with a laugh. “The direct mail piece has to be read in the amount of time it takes for the voter to reach into their mailbox, pull the mail piece out, and look at it as they’re walking to their garbage can and throw it away.”

sidebarScott Howell (D), candidate for U.S. Senate, using a Utah agency undetermined at presstime.

Rob Bishop (R, incumbent), candidate for U.S. Congress, District 1, is using Atomic Advertising, South Jordan.

Jay Seegmiller (D), candidate for U.S. Congress, District 2, is using MediaOne, Salt Lake City.

Chris Stewart (R), candidate for U.S. Congress, District 2 (new seat), using a Utah agency undetermined at presstime.

Mia Love (R), candidate for U.S. Congress, District 4, is using Smart Media Group, Alexandria, Va., and Craft Media, Washington, D.C.

Peter Cooke (D), candidate for Utah governor, not using an ad agency

Christopher Stout (D), candidate for state treasurer, not using an ad agency.

Jason Chaffez (R, incumbent), candidate for U.S. Congress, District 3, not using an ad agency.

Soren Simonsen (D), candidate for U.S. Congress, District 3, not using an ad agency.

By Nancy Van Valkenburg

the chang ing face of Utah’s political advertising landscape

The former Granite High Campus will be developed into a movie studio set—a project that will be an economic stimulus to the city and the state while retaining the classic character of the campus. A $40 million invest-ment in the buildings and site will create up to 1,000 new jobs and establish a national reputation for South Salt Lake as a film-friendly city. The developer, Woodbury Corporation, and their partner, Redman Movies and

Stories, a Utah Film Company, formed a joint venture that will renovate the historic Granite High School buildings to be used as settings in future films, construct 90,000 sq. ft. of new office and retail space for the entertainment industry, and use the existing green space on the 26.85-acre campus for outdoor and large-shot film projects.

The campus presents a truly unique opportunity for the film industry. Each building has a strong architectural character from many eras: 1920s Neoclassical design, 1940s art deco on the auditorium (built by the CCC, Community Conservation Corps, instituted by the Roosevelt Administration during the post-depression era, designed to put America “back to work”), the 1960s classic modern architecture of the Industrial Arts building. The football field with century-old trees fram-ing the green space is priceless. Numerous movies and TV shows have been filmed on the campus, and the Utah Film Commission frequently sends location scouts to Granite because of the endless possibilities for filming and sets.

production notes

Impatient Cow provided post production for the 1 Utah Office of Tourism spot through Struck. Processes included rotoscoping, compositing, motion tracking and color correction | 2 produced several projects for Ancestry.com that included spots for their US, Canadian, Australian and UK markets and utilized vintage images along with 3D animation | 3 produced several projects for the Nevada Department of Transportation.

Vineyard Productions produced the third season of BYUtv’s historical series, “American Ride” this past spring. The creative team featured Matthew Williams as DP and Matt Hodgson as director. Production for season four started in September featuring Matthew Williams as DP and Scott Murphy as Director.

Sam Prigg and team at White Rabbit has been crazy busy. In September they have done shoots for 4 Comcast, 5 Dateline, 6 Brian Williams Rock Center on the Mormons, House Hunters International in Boise, Idaho, HGTV House Hunters in Lehi, Sony, Travel Channel, Food paradise at the Shooting Star Bar in Huntsville, Pac 12 Network, Murdock Hyundai commercials, Dannon Yogurt promo-tional video, a Fox New Documentary on the NSA facility by Camp Williams, another shoot in Boise about plane crash survi-vors called, 7 “Caught on Camera,” a couple things for ESPN, and more.

1 2 3

4

5

6

7

14 adnews | 3Q 2012

16 adnews | 3Q 2012 3Q 2012| adnews 1716 adnews | 3Q 2012

production notes featured

“You hopefully capture imagery that if you stopped the frame, if you held on a single frame, it would look like a great painting.”

adnews sought out a duo who tells the stories of some of the most compelling icons in history that include; William Randolph Hearst in the IMAX film that is shown at the Hearst Castle visitor’s center; to the amazing story of Ibn Battuta, fol-lowing his first pilgrimage in 1325 from Tangier to Mecca in the IMAX film, “Journey to Mecca;” to the one and only Jesus Christ in the series, “The New Testament,” produced by the Church of Jesus Christ of Latter- ‐day Saints. The craftsmanship of the tal-ent and crew led by Director Bruce Neibaur and the vision of Director of Photography Matthew Williams lure the soul into another dimension each and every time.

Turns out, Bruce has an affinity for “period” films. As a child, he couldn’t get enough of Ben Hur, Lawrence of Arabia, Dr. Zhivago and privately admits to playing with his plastic army soldiers, as a young child, to the dramatic blaze of his mom’s opera music—already directing the multimedia reality for his toys.

And Matthew’s confession is that he loves to shoot on film—in wide format—for “period” pieces. Even though there is uncertainty with not being able to review the video right on the spot, the result is a visual experience that tops what video can do by orders of magnitude. However, he concurs that there is always a place for both digi-tal video and film. Just hoping that film will

remain an option into the future.My generation came to appreciate Shakespeare

through Franco Zeffirelli in his production of “Romeo and Juliet.” In that film, the Shakespearean language was spoken in its pure form and trans-ported the viewer into Romeo and Juliet’s world—an unforgettable movement.

In its second year, Bruce and Matthew con-tinue to deliver the defining stories of the New Testament. As I watch the stunning vignettes portray the rich and timeless message of the New Testament, I notice this history is told mostly through the ethereal language of expression and gestures. Then, when the scripture is spoken in its pure form, it is profoundly powerful.

The question begs: How does one create an era so believable that the story transports the viewer willingly and effortlessly deep into the moment and keeps them there for the duration? Such a burden no longer stumps Bruce and Matthew, but it was not easy in coming.

The two began working together some 20 years ago and along the way, have made all the mis-takes and then some. And then cycled through the mistakes again and again accumulating awareness with context. Allowing mistakes to be your teacher delivers knowledge through intuition. Now, 20 years later, navigating through a production and

by Susen Sawatzki

L: cinematographer/DP Matthew Williams, R: Director Bruce Neibaur

e long for the invitation to exist in a different time and space.

It’s the true nature of our creative minds—to create a journey so

personal, so distant that it allows us to reflect back onto our lives

with a new and sometimes enhanced perspective. In the film

business, it’s called suspension of disbelief—the trance that

lures us away from our current experience. And this is why

the cinema has sung the lullaby of escape to the world for decades.

Continued on page 18

Director Bruce Neibaur

W

N

N

avigating azarethN N

avigating azarethNN

Nazareth

BRuCE NEIBAuR AND MATTHEW WILLIAMS SHARE THE TooLS FoR CREATINg A BELIEvABLE ERA oN FILM

3Q editorial spread 10.08.12.indd 6-7 10/8/12 5:56 PM

3Q 2012 | adnews 173Q 2012| adnews 1716 adnews | 3Q 2012


“You hopefully capture imagery that if you stopped the frame, if you held on a single frame, it would look like a great painting.”

adnews sought out a duo who tells the stories of some of the most compelling icons in history that include; William Randolph Hearst in the IMAX film that is shown at the Hearst Castle visitor’s center; to the amazing story of Ibn Battuta, fol-lowing his first pilgrimage in 1325 from Tangier to Mecca in the IMAX film, “Journey to Mecca;” to the one and only Jesus Christ in the series, “The New Testament,” produced by the Church of Jesus Christ of Latter- ‐day Saints. The craftsmanship of the tal-ent and crew led by Director Bruce Neibaur and the vision of Director of Photography Matthew Williams lure the soul into another dimension each and every time.

Turns out, Bruce has an affinity for “period” films. As a child, he couldn’t get enough of Ben Hur, Lawrence of Arabia, Dr. Zhivago and privately admits to playing with his plastic army soldiers, as a young child, to the dramatic blaze of his mom’s opera music—already directing the multimedia reality for his toys.

And Matthew’s confession is that he loves to shoot on film—in wide format—for “period” pieces. Even though there is uncertainty with not being able to review the video right on the spot, the result is a visual experience that tops what video can do by orders of magnitude. However, he concurs that there is always a place for both digi-tal video and film. Just hoping that film will

remain an option into the future.My generation came to appreciate Shakespeare

through Franco Zeffirelli in his production of “Romeo and Juliet.” In that film, the Shakespearean language was spoken in its pure form and trans-ported the viewer into Romeo and Juliet’s world—an unforgettable movement.

In its second year, Bruce and Matthew con-tinue to deliver the defining stories of the New Testament. As I watch the stunning vignettes portray the rich and timeless message of the New Testament, I notice this history is told mostly through the ethereal language of expression and gestures. Then, when the scripture is spoken in its pure form, it is profoundly powerful.

The question begs: How does one create an era so believable that the story transports the viewer willingly and effortlessly deep into the moment and keeps them there for the duration? Such a burden no longer stumps Bruce and Matthew, but it was not easy in coming.

The two began working together some 20 years ago and along the way, have made all the mis-takes and then some. And then cycled through the mistakes again and again accumulating awareness with context. Allowing mistakes to be your teacher delivers knowledge through intuition. Now, 20 years later, navigating through a production and

by Susen Sawatzki

L: cinematographer/DP Matthew Williams, R: Director Bruce Neibaur

e long for the invitation to exist in a different time and space.

It’s the true nature of our creative minds—to create a journey so

personal, so distant that it allows us to reflect back onto our lives

with a new and sometimes enhanced perspective. In the film

business, it’s called suspension of disbelief—the trance that

lures us away from our current experience. And this is why

the cinema has sung the lullaby of escape to the world for decades.

Continued on page 18

Director Bruce Neibaur

W

N

N


avigating azarethNN

Nazareth

BRuCE NEIBAuR AND MATTHEW WILLIAMS SHARE THE TooLS FoR CREATINg A BELIEvABLE ERA oN FILM

3Q editorial spread 10.08.12.indd 6-7 10/8/12 5:56 PM

18 adnews | 3Q 2012

Continued from page 17


achieving the optimum result is nearly second nature to them. They are attuned to finesse the story through the invisible details—invisible that is until that detail is overlooked. Bruce explains, “You realize how important the details are in everything that you see—in anything you see—the details of everything in the frame,” and continues, “Your hope is that from the very first frame, the audience is drawn in. They think only about the story and the charac-ters. There’s nothing that pulls them out.”

Susen: What are the most common things that pull people out of the story?

Bruce: “With a period film, I think it can quite often be something that doesn’t look real. The audience can spot it and not even know that they’ve spotted it. It might not even consciously register, but something is out of kilter, out of joint, and you’ve already started to lose them.”

For instance, Bruce explains that using polyester throws a historical scene out of kilter. As will use of colors, or plastic, or a hairstyle that is not in sync with the situ-ation, the character, the era, the time of day...you get the idea.

Matthew says that it’s nearly impos-sible to have all of those details in check in addition to lighting, staging, etc. until you learn what I will refer to as the Zen of it all. He says, “Every room, every space, every piece—a couch is right or wrong based on the character.

“And yet in the beginning of your career, you’re kind of overwhelmed with everything so you’re unable to really focus—you’re standing there with the actors and every-body’s ready to go and you don’t really have the ability in those early days to see everything at once.

“It’s the same with lighting. I couldn’t see it all. I could see it later when the pressure was off and I’d wonder, ‘Why didn’t I see that in the background? What

was I thinking there?’ But you’re so over-whelmed by everything, you’re going to miss that weird fabric back there or a color—the things you wish you could have fixed. And that is only after time after time after time; and gaining that understanding of how it all works until you are really able to see.”

Matthew describes the process as though it were an orchestra. It is impos-sible to detect if an instrument is out of tune or off tempo outside of the context of the entire orchestra. Assembling the right members of the orchestra is key. While Bruce is the conductor, if given the option, he will always choose to work with Matthew because, “He doesn’t just show up and light, it’s all oriented to the charac-ter, to the story—what do we do with light that advances the story.

“Matt reads and studies and integrates himself into the requirements of the story. What I started to learn is that there are very few people in terms of set decoration and costume design that really understand what it takes to do period pieces. And Matt is at the top of that understanding as DP. The real point is, you start to gather all this information and begin to understand why things look good and why they don’t. Once you get that absorbed into yourself, you don’t have to think about it any more. It’s just a matter of finding the right people to execute and fine-tune it.”

Bruce continues, “You take what Matt and I are working on now, ‘The New Testament’—and you take our collective experience. We knew we would deliver a top- notch product for the Church. I look at what we’ve done by taking a fine- art approach to the material and coupling that with a classic approach to staging and filming and I can see why the material is inspiring the audience. They are not bur-dened with the logic, the disconnect and the clutter of lots of cutting and coverage. The audience has time to absorb the story and listen. In the Nicademus scene, it runs for two minutes without a cut. It’s perfect.”

Matthew adds, “It’s something people would be afraid to do in this day and age—it takes guts because we don’t shoot that extra coverage. It’s not there, so that’s going out on the creative limb and commit-ting to it. We are determined. We know we have it.”

Shoot on film—Matthew: “Film is the right canvas for this project. The organic feel and texture with film grain being mov-able and not static, it creates a little more aliveness. When you’re dealing with some-thing that’s 2,000 years old, it feels more believable. It feels like you’ve entered into another world.”

In theatrical wide format—Matthew: “There is enough room to let the stories evolve in the frame.”

On a set built exclusively for the project—Matthew: “It all started out by standing in that field. How you orient and face the set to opti-mize and accommodate the ever- changing light. How you would think about using the contour of nature. Every step of the way, you examine the textures and the stones and how in every moment, natural light plays into the set, the scene.”

On fine art, classical style—Bruce: “You hope-fully capture imagery that if you stopped the frame, if you held on a single frame, it would look like a great painting. The great fine- art paintings were a lot more than paint and color. With Rembrandt, it’s just mind boggling because his work is so beautiful, but also so dramatic. It made you think about what was going on. This goes hand in hand with the more classical film approach, you are letting organic action happen in the frame.

“There are reasons why these great paint-ings continue to live and people come back to them—why those images stay with them. And so we hope that with this project, we’re infusing this imagery with that quality. I look at scenes that we’ve done and I feel like I’m looking at fine art.”

The producer team on the client side led by Senior Executive Producer Elder Lynn G. Robbins, Lead Executive Producer David Nielson, Executive Producer/Production Designer John Uibel and Producer Scott Smiley are cred-ited with the vision of creating these biblical vignettes with a quality and an essence that is as pure and lasting as the original material.

John Foss, Bruce Neibaur

N

N


avigating azarethNN

Nazareth

3Q 2012 | adnews 19

utah h i gh er e ducat i on showcase

We make leaders.

Westminster College graduate degrees prepare you with the skill-sets and expertise you need to lead teams and organizations to success. We don’t just talk about leadership; we help you experience it through real-world projects, classroom collaboration and mentorship opportunities. Our faculty, with their academic and professional expertise, will help you step up and stand out.

flexible. Relevant. innovative.

• Master of Strategic Communication

• Master of Professional Communication

• Master of Business Administration

In as little as 18 months and with our flexible course scheduling, work-life-school balance is attainable.

You can have it all.

Westminster. We make leaders.

Request More Information Today!

www.westminstercollege.edu/AdNews

Email: [email protected]

call (801) 832-2200

Broadview Entertainment Arts University (BEAU) offers a blend of artistic, technical and busi-ness training in the creative arts, empowering students to pursue their passions in a broad range of fields within the entertain-ment arts industry—including television and film.

BEAU is accredited by Accrediting Council for Independent Colleges and Schools (ACICS) to offer bachelor’s and associate degrees. The school is a member of the Globe Education Network, a family-owned group of career colleges and universities based in Woodbury, Minn.

Bob trewartha

801-300-4300

Step ahead.

Salt Lake Community College is an accredited, student-focused, urban college meeting the diverse needs of the Salt Lake community. With more than 62,000 students enrolled each year, the College is the largest supplier of career and technical education programs in the State of Utah. The College is the sole provider of applied technology courses in the Salt Lake area, with 13 sites, an eCampus, and nearly 1,000 continuing educa-tion sites located throughout the Salt Lake valley. Personal atten-tion from an excellent faculty is paramount at the College, which maintains a student-to-teacher ratio of less than 20 to 1.

Experience the Utah Difference!

The University of Utah Department of Communication is one of the oldest and most fully integrated communication departments in the nation.

Providing concentrations and specializations across the full spectrum of the communication discipline, Utah's Department of Communication offers BA/BS, MA/MS, and PhD programs, along with professional certificates in Integrated Marketing Communication, Conflict Resolution, and Health Communication.

The department is housed on lower campus in the state-of-the-art Language and Communication Building with newly installed High Definition television production and editing facilities and digital audio design control rooms and studio.

www.utah.communication.edu 801.581.6889

www.slcc.edu

801-957-4111

20 adnews | 3Q 2012

Utah’s Education MosaicFueling Utah’s competitive edge with a relevant workforce

goveRnment i nnovateS

Former Utah Governor Jon M. Huntsman, Jr. spoke at edcUtah’s annual meeting recently and expressed optimism for the future. He believes that manufacturing is the future of economic growth and encourages Utah to prepare for what’s coming around the bend and get there first. And it is a properly trained generation that will make it happen. He calls it “human capital” and he listed the steps to Utah’s economic success as, “You have to have your fundamentals right on tax policy. You’ve got to have access to capital. You have to have a fast government with whom you can deal with and limited bureaucracy. The last thing to get you there is the human capi-tal. And I believe that focusing on our work-force preparation is going to give this state a huge advantage as we move forward.”

Christopher M. Conabee, managing director of Corporate Recruitment and Business Ser-vices for the Governor’s Office of Economic Development (GOED) uses Utah’s highly edu-cated, highly motivated workforce as one of the arrows in the quiver to attract corpora-tions to locate and/or expand in Utah. Recent home runs include eBay, Adobe, Proctor and Gamble, Goldman Sachs, Home Depot, Pe-terbuilt, FLSmidth, Schiff Nutrition, ITT Cor-poration, L3 and Hexel. Among the locally grown are Xactware Solutions, Inc., Xi3, H20 Tech. Each one of these organizations need a different palette of skill sets and the only way these companies can thrive in Utah is by having a steady supply of local individuals to choose from for all levels of employment from CEO to customer support.

Human Resource, workforce, personnel, troops—that by many names, is the elusive elixir to success for a country, a state, a city, a company. Planning for tomorrow’s workforce as an inherent part of economic development and corporate strategy is what Utah’s post-secondary education institutions are up to hand in hand with the Utah Department of Workforce Services (DWS) the Governor’s Office of Economic Development (GOED), Economic Development Corporation of Utah (edcUtah), USTAR and Prosperity 2020. • Every healthy ecosystem thrives on diversity; he who knows code, she who knows economics—they who execute through critical thinking, communication skills, environ-mental awareness and together as a whole, meet on the common ground of corporate, community, global cooperation. • Utah offers a rich choice of uni-versities and colleges that offer an array of educational specialties as well as styles of learning. In addition, DWS offers education and training resources.

An over-arching strategy of economic devel-opment is guided by Utah’s Economic Clus-ter Initiative. From the website: “Economic clusters are groups of related businesses and organizations within industry sectors whose collective excellence and collaboration pro-vide a sustainable competitive advantage.” By attracting and organically growing work-force within GOED’s Clusters, a framework of synergy for bricks and mortar resources, transportation, technology and of course, relevant workforce.” Christopher Conabee il-lustrates a scenario. When a high-ranking ex-ecutive or a person with specialized training moves to Utah on behalf of, for example, a technology or an aerospace company, if the time comes when that person desires vertical or lateral change that is not available with the current company, that person will have choices within Utah for employment, without having to move.

The Clusters identified by GOED are: Aero-space and Defense, Energy and Natural Re-sources, Financial Services, Life Sciences, Software Development and IT, Outdoor Prod-ucts and Recreation and Competitive Acceler-ators that include: Advanced Manufacturing, Lifestyle Products, Logistics and Distribution Centers, Nanotechnology, and Natural Prod-ucts and Dietary Supplements. adnews’s slant will be towards the creative industry expressed through the Software Development and IT Cluster.

The targeted industry sectors were thought-fully chosen and organized to align with the values and natural resources of the region. It is imperative to be mindful of what center

of gravity is created and develop a deep un-derstanding of industry dynamics as well as the specific competitive situation nationally and globally.

Developing industries such as risky energy extraction, toxic waste storage or pollutive manufacturing for the sake of economic devel-opment will create a trend that characterizes Utah and draws more of the same.

In full agreement and support of supplying a prepared workforce to meet Utah’s industry needs is the Utah Department of Workforce Services. Brent Newren, service area director for the DWS talks about its Labor Statistics Report. “It provides critical labor market in-formation that reaches down the pipeline so employers can see where labor trends are go-ing so they are prepared to staff their com-panies,” Brent continues, “We feel that Work-force Services is a key player in economic development. We can give information to the emerging workforce to help them determine what industries they should be looking at that are growing. That’s what our employment counselors provide for our individuals.”

And on the education side of things, “Our major universities and colleges are constant-ly trying to develop and forecast what the needs are of employers out there and with that in mind, we partner with curriculum de-velopment. We want to make sure that Utah is on the cutting edge of being able to have a well-prepared workforce to meet industry needs. And that’s our challenge at Workforce Services.”

Bryan Kessinger, workforce development spe-cialist for the DWS tells of an ideal example of how the DWS provided a solution between education and employers through a now dis-continued internship program. He worked with Salt Lake Community College (SLCC) and Park City Television (PCTV), and applied what, at the time, was a grant to help supplement paid internships. PCTV had a great need for additional help during the Sundance Film Festival held in Park City annually. And SLCC provided eight interns to PCTV which allowed the station to provide its viewers exceptional coverage of the festival while eight individu-als learned volumes through the rich learning experience. “We creatively put together pro-grams with grants, internships, special training around an industry to help job creation and industry support. We are always forecasting in

3Q 2012 | adnews 21

· Web Designer· Web Designer· Web Designer· Graphic Designer· Graphic Designer· Graphic Designer· Multimedia Artist· Multimedia Artist· Multimedia Artist· Animator· Animator· Animator· Sound Technician· Sound Technician· Sound Technician· Film & Video Artist· Film & Video Artist· Film & Video Artist

· Illustrator· Photographer· Motion Graphics Artist· Special Effects Artist· Music Production Specialist

Get your intern soon, while they last. The Center for New Media at SLCC’sGet your intern soon, while they last. The Center for New Media at SLCC’sGet your intern soon, while they last. The Center for New Media at SLCC’sSouth City Campus is leading the charge to provide the digital world with digital artsSouth City Campus is leading the charge to provide the digital world with digital artsSouth City Campus is leading the charge to provide the digital world with digital artsSouth City Campus is leading the charge to provide the digital world with digital artsspecialists, which makes sense. Just like it makes sense to hire a digital arts intern, or two. specialists, which makes sense. Just like it makes sense to hire a digital arts intern, or two. specialists, which makes sense. Just like it makes sense to hire a digital arts intern, or two. specialists, which makes sense. Just like it makes sense to hire a digital arts intern, or two. Contact Thomas Risk at 801-957-3127 or visit www.slcc.edu/digitalartsgrantContact Thomas Risk at 801-957-3127 or visit www.slcc.edu/digitalartsgrantContact Thomas Risk at 801-957-3127 or visit www.slcc.edu/digitalartsgrantContact Thomas Risk at 801-957-3127 or visit www.slcc.edu/digitalartsgrant

· Music Production Specialist

Get your intern soon, while they last. The Center for New Media at SLCC’sSouth City Campus is leading the charge to provide the digital world with digital artsSouth City Campus is leading the charge to provide the digital world with digital arts

Be the fi rst on your block to get one.

AA/EO Institution

The School of Arts, Communication and New Media at SLCC nowThe School of Arts, Communication and New Media at SLCC nowThe School of Arts, Communication and New Media at SLCC nowThe School of Arts, Communication and New Media at SLCC nowThe School of Arts, Communication and New Media at SLCC nowhas qualifi ed, talented students available for paid internships as:has qualifi ed, talented students available for paid internships as:has qualifi ed, talented students available for paid internships as:has qualifi ed, talented students available for paid internships as:has qualifi ed, talented students available for paid internships as:

31202_slcc_new_media_interns_v2.indd 1 8/17/12 9:29 AM

order to identify needs and when we identify needs, we meet those needs,” says Bryan.

One industry of interest and focus for Bry-an is the film industry which fits into not only the Utah Film Commission as a partner in economic development but also the IT cluster. “We want to make sure we have the workforce to support this emerging market. It enhances what Utah can offer to the film industry. We want to break that myth that there are no film industry jobs in Utah—that in order to have a vibrant film career you have to live in Los Angeles.”

Hindsight is 2020 and apparently so is Pros-perity. Adding another layer of measurable goals towards Utah’s “enduring prosperity” is Prosperity 2020, “to advance educational investment and innovation. Our vision is that Utah’s educated and trained workforce will propel Utah to enduring prosperity, improved quality of life and the strongest economy in the nation,” as taken from prosperity2020.com. The goal is for 90 percent of elementary students to achieve math and reading profi-ciency and two-thirds of Utahns to achieve post-secondary training by 2020.

Utah Science Technology and Research Ini-tiative (USTAR) founded in 2006 via Senate

Bill 75, is a funding source to the University of Utah and Utah State University to recruit world-class researchers and build state-of-the-art interdisciplinary research and develop-ment facilities leading to commercialization. The initiative seeks to generate more tech-nology-based start-up firms, higher paying jobs, and additional business activity leading to a state-wide expansion of Utah’s tax base, while populating two local universities with world-class researchers and research projects in the areas of: Energy, Biomedical Technol-ogy, Brain Medicine, Nanotechnology, Imaging Technology and Digital Media.

coRpoRate thought L eadeRS

Molonai Hola, president of Pacific Pure En-ergy, also believes that Utah must take very seriously the development of a workforce in alignment with GOED’s Clusters. There is re-sponsibility when recruiting a company within the Cluster to build support for that one core industry. Delivering a valid workforce is the first step of creating synergy. “There has to be communication between the private mar-ket and what the Universities are teaching,” he says and explains that there is value in communicating with students about emerging industries and where the local job market is headed so students can make choices about

education that serve them optimally. He also believes in robust internship programs along-side education programs that prepare students for immediate employment upon graduation.

Jeff Edwards, president and CEO of edcUtah and a close working partner with GOED says, “The number-one reason that companies are choosing Utah is for our workforce. They like the high level of education that people have here, the strong work ethic and reliability and loyalty of Utah workers. We hear time and again from companies in all sectors of the economy that their Utah operations are the most productive. This tells us that over-all Utah workers are getting a good enough education now to fit the workforce. That repu-tation is out there as seen by the national rankings Utah is getting and the record num-ber of inquiries we have in our office from businesses of all types.

“However, there are many companies who tell us that they have vacancies in engineer-ing and technician jobs. It seems that they can’t find the workers in Utah with the skill sets they need. Part of this is due to the rapidly changing needs of today’s business world, where U.S. workers are competing ev-ery day with workers all over the world and in industries where technology is moving so

22 adnews | 3Q 2012

quickly that it sometimes makes the things students learn obsolete by the time they en-ter the workforce. This is not a problem that is unique to Utah by the way, as it is present all over the U.S. We are fortunate to have a big supply of new workers coming into the workforce because of our young and growing population but it’s a huge challenge to pro-vide the education they need to be ready to work at a competitive level. “Workforce alignment is much talked about here and elsewhere and I think is being tack-led by groups like Prosperity 2020 and the Governor’s Office. It’s challenging for the rea-

sons I stated above but also because of lack of guidance for students in early grades and middle schools who are not getting the coun-seling they could really use as they decide what direction to go for a career and thereby guide their education.”

educat ion pRov ideRS

Understanding the process of creating and reshaping curriculum from the education in-stitution’s standpoint is the next portion of this article.

We queried Alison McFarlane, assistant vice president, Marketing and Communications for Salt Lake Community College, Bob Trewartha, communication and community relations spe-cialist for Broadview University/BEAU, Robert Avery, professor and former chair of the De-partment of Communication in the College of Humanities of the University of Utah and Gary Daynes, vice president for Strategic Outreach and Enrollment for Westminster College.

Each offers a unique experience as part of the mosaic of education offerings to students of all ages.

One thing they do with individual detail but have in common is the process of curriculum development. It looks something like this: The program chairs work with a program advisory committee that is comprised of members of industry, business, politics and academic communities. Existing curriculum is evaluated on an interim basis and new pro-grams are explored based on the information gathered from focus groups, feasibility stud-ies, conferences, etc.

Another practice in common is utilizing the relationships with respective program advi-sory committees, industry leaders, govern-ment resources and businesses for successful placement of graduates.

Keeping focus on the creative arts end of the spectrum, two schools have crafted large-scale education programs based on the emerging digital arts industry that tie into the GOED IT Cluster.

The Salt Lake Community College has con-structed a state-of-the-art Center for New Me-dia that will be home to programs and cur-

riculum offered through SLCC’s School of Arts, Communication and New Media. The 140,000-foot new construction is located on the South City Campus and is targeted to open late in 2013. There is a specially formulated set of programs and curriculum that prepares a workforce to fill the immediate need in the gaming, visual effects and technology indus-try. Alison McFarlane says, “We work with in-dustry to make sure we meet the emerging workforce needs. The creative arts industry is one we are focused on. We received the Digital Arts Grant from the Division of Labor and in nearly two years, we have built a lot of curriculum and we did a very big push to get students enrolled. We have almost 500 students that are in the Digital Arts program based on the grant. And as part of that grant, we are also engaged in student placement through internships and employment. In con-sideration of other GOED Clusters, we are do-ing an awful lot in energy management.”

Alison conveys that SLCC is sensitive to the criteria of a balanced education with regard to the nature of the student body. “There is a very well-rounded level of education. No matter how specific the education curricu-lum, the students are still learning business skills, communication skills, critical thinking, analysis—the skills that everybody wants in an employee.

“Our average student is 26 years old. A large number of our students are raising families, so for many community college students, that idea of getting their skills, getting that certifi-cate to either advance their career or start in a career where they have some sort of upward mobility, for some of them, the time issue is

important. As such, students receive a full, quality education across a breadth of humani-ties, social science and science enhanced by the rich intellectual and humanistic compo-nents of an undergraduate education.”

Broadview University, a division of Globe Uni-versity responded to the emerging digital arts industry in Utah by coming up with a Bach-elor’s of Fine Arts degree program and dedi-cating one of the campuses (240 East Morris Avenue, SLC) exclusively to BEAU, Broadview Entertainment Arts University. Bob Trewartha describes the final criteria after identifying the validity of a program based on the state’s

focus on development, current industry data, feedback from business leaders and student interest levels. One, is there a legitimate lifespan of employment? Two, are there al-ready ample programs in existence? Three, is there interest from a student population?

The brass at Globe, its program developers and advisory boards agreed that there was room for BEAU which, according to Bob, “The dedicated location creates an environment for the students to both explore their artistic side and to collaborate with other disciplines—music, video, gaming and observe human development in a number of areas.”

Robert Avery recognizes that there is no shortage of wonderful educational programs in Utah. With regard to what his own depart-ment offers, he says, “We have always em-phasized that we are in the process of prepar-ing the communication leaders of tomorrow. These are the people who are going to be in charge of the corporations, running the mar-keting firms, those individuals who have a commitment to the important issues of social justice, world peace—it’s big picture stuff. We work with students and meet them where their interests lie and invite them to catch the vision of a better world and the way they can contribute to making it so.”

Robert remembers as an assistant professor in 1972 when the Department of Communi-cation was created from the merger of the former departments of Journalism and Speech Communication. The result was a fully inte-grated and comprehensive academic unit that was a “bold and imaginative step at that time.” Having brought together all facets of

Jon M. Huntsman, Jr. says:

“get there first.”

3Q 2012 | adnews 23

author’s note:inclusion in the editorial appears to be limited to those educational institutions that participated in the Showcase—not by design —but sim-ply by availability for conversation. this is the first in a series of features that explores education’s role in utah’s competitive advantage.

Sidebar:Extracted from HCA Online, 27/09/12, “Australia facing a talent deficit by 2021”Profound market shifts will impact the supply and demand for skilled talent over the next decade. Technology is fueling demand for highly skilled workers worldwide while emerging economies are increasing their supply of talent through greater access to education.

Australia, like many other developed economies such as the UK, US, Canada and Japan, shows a strong trend towards a talent deficit by 2021. India is showing the strongest trend towards a talent surplus, along with such nations as Indonesia, Colombia, South Africa and Brazil. China, however, occupies the middle ground with demand and supply of talent in balance.

Other emerging markets that will see above-average growth in required staff are Latin America (13.4%), the Middle East and Africa (13.2%) and Eastern Eu-rope (10.5%). Employment demand in Western Europe, by contrast, is projected to grow a rather modest 3.5%. When looking at industries such as business services, energy, travel and transport, and life sciences, staffing levels will actually decline. Somewhat stronger job growth is expected in North America, where surveyed executives expect overall employment to rise 6.1% over the next three years.Other findings include:

Business transformation requires new skills. The vast majority of companies are engaging in transformation initiatives to rethink their global strategies, business models and organisational approaches. This transformation also requires a repositioning of employee skill sets across all levels of seniority.Digital knowledge, agile thinking, interpersonal and communication skills, and global operating capabilities will be talent areas in high demand over the next five to 10 years.

Companies will need to address the talent mismatch. In the developed world, where talent shortages in a number of managerial and technical fields are ex-pected to persist, companies will be forced to think more explicitly about the trade-offs among outsourcing work, offshoring staff and retraining workers.

the communication spectrum, e.g mass me-dia, new media, public relations, speech, organizational and interpersonal, puts, for example, the abc’s of television production in a much broader context that plays out in the integrated synergistic whole.

With the University of Utah being recognized nationally for its research in nearly every college, Robert gives his Communication Department high scores for infusing the stu-dent experience with the front-line exposure to research skills that are used to discover, compile and present cutting-edge knowl-edge. “It’s a prowess of intellectual maturity in which students are actively engaged. They pick up on the value-added benefits of being part of a major research institution.”

Gary Daynes teams with the program devel-opment/refinement team and inquires into the skills, habits, ways of thinking and be-having that employers desire. He says, “Once we have the set of outcomes in mind then based on feedback from the field, and our own expertise from our faculty, we build the curriculum backwards. So if we know that students need to develop, for example, the ability to think strategically about communi-cating, we build a curriculum that gives them many opportunities to practice those skills and to strengthen those skills and to have those skills critiqued throughout the curricu-lum. “So as opposed to just segmenting it off to one course or in one set of lectures in one course, we weave those outcomes throughout our curriculum.

According to Gary, the enrollees of Westmin-ster’s graduate programs are typically work-

ing adults who want to acquire education in order to develop leadership activities and skills to ultimately move up in their organiza-tion, to create meaningful change within their organization or to start new organizations. In essence, “That’s the niche for Westminster College’s masters degree programs —working professionals who are interested in updating their careers and really becoming leaders in their careers and organizations,” says Gary. With regard to the newest program enrolling for 2013, the Masters of Strategic Communi-cation gives ultimate flexibility to the work-ing professional with an online learning struc-ture. It also opens the program to a regional audience.

The undergraduates at Westminster are stu-dents in their late teens and early twenties. “Students who enroll in the undergraduate programs at Westminster are almost always attracted by two things. First, the deep rela-tionships that get built here between students and faculty; and secondarily, by the way that those relationships lead to the sort of power-ful learning that gives them a very high-qual-ity educational experience. It gives students the skills to respond quickly in the workforce, to be active citizens; to be thoughtful partici-pants in their communities.”

vaLue o f cR i t i ca L th ink ing

Critical thinking is a common theme through-out the descriptions of educational programs described in this editorial. A balance between honed, articulate vocational skills and creat-ing elegance to the individual’s acclimation to the workplace, to society, to the world, to the human experience is the aim as has been ex-

pressed by Alison, Bob, Robert and Gary. Gary summarizes two attributes to critical thinking.“As we all know, you don’t have just one ca-reer for your whole life. So you can develop a set of skills or an understanding of your discipline and graduate and you move right in and work in that field. Then in a couple of years, the field is different, your job is differ-ent, you’ve changed to a different company. If you don’t have a broad set of skills like critical thinking, the ability to communicate effectively, to lead well and to be an ethi-cal human being, then you’re not going to be able to shift with the opportunities and the challenges that come up in the modern economy. So that’s one reason.

“The second reason is that higher education is not just about developing a workforce, though it is certainly about that. It’s about helping people become who they want to become and helping them become people who can con-tribute to the well-being of their communities. So if you think about the people you want to work with, who you want to live by, who you want to see run for office, with whom you’d like to serve side by side, it’s certainly people who know things about their field but even more, it’s people who can think critically, who do communicate well, who are deeply commit-ted to the well being of their community and their neighbors and their civic life.

“So if you graduate only with an understand-ing of a discipline, no matter how bright you are, you’re not well suited to succeed in the economy or to make contributions to your community that ultimately make you a happy and fulfilled human being.”

by Susen Sawatzki

24 adnews | 3Q 2012

in magazine

4770 South 5600 West P.O. Box 704005 West Valley City, UT 84170

web: www.NOWSaltLake.com

Editor: Amy Spencer Advertising: Trent Eyre email: [email protected] p: 801.204.6300

Utah’s largest entertainment maga-zine, IN Magazine and its website are the premier guide to the area’s nightlife, restaurant, bar, arts and entertainment scene. A multi-plat-form entertainment solution from The Salt Lake Tribune.

MediaOne 4/color Hibrite, Newsprint 35,000 6 years Weekly

ABC Audit Thursday Distribution

adnews

517 2nd Ave. Salt Lake City, UT 84103

web: www.adnewsonline.com

Publisher / Editor: Susen Sawatzki email: [email protected] p: 801.532.1325 m: 801.450.0387

The marketplace for creative thinking. adnews provides news, profiles and resource information about the Utah marcom industry with Intermountain West Distribution. 50% of readership is client-side.

4/color gloss 7,500 controlled 30 years Quarterly + Special editions

Postal receipts available Internal analysis of database

p er i od i c a l buy er ’ s gu i d e

business in utah

90 South 400 West, Ste. 650 Salt Lake City, UT 84101

web: www.utahbusiness.com

Publisher: Tyler Dabo email:[email protected] Custom Publishing Director: Bill Thomason email: [email protected] p: 801.568.0114 f: 801.568.0812

The official economic develop-ment magazine of the Governor’s Office of Economic Development and a key publication for busi-ness recruiting, expansion and strengthening existing business.

Hudson Printing 4/color gloss 20,000 10 years Quarterly and Daily

State of Utah distribution

N/A

magazine address url

publisher/sales email phone

general description printer / format circulation /

age / frequency

audit info/ readership survey

kidsville news!

P.O. Box 1084 Riverton, UT 84065

web: www.ValleyJournals.com

Publisher: Boyd Petersen email: [email protected] p: 801.580.3310

Kidsville News! is a monthly news-paper for elementary age readers. It is a valued learning resource that promotes and encourages young people to read and learn while having fun in school. It is FREE for the students, parents and teachers.

Transcript Bulletin, Tabloid 31,000+ for each of the Jordan, Canyons/Murray and Granite School District areas. launched 2010 Monthly

CVC - Circulation Verification Council

cycling utah

P.O. Box 57980 Murray, UT 84157-0980

web: www.cyclingutah.com

Editor/Sales: Dave Iltis email: [email protected] p: 801.328.2066 m: 801.574.3413

The source for bicycling news, events, and information in the Intermountain West. We reach a diverse cycling and outdoor oriented audience in Utah, Idaho, Wyoming, Nevada, and western Colorado.

Transcipt Bulletin Tabloid 4/color Hibrite Newsprint 11,000-15,000/month through-out the Intermountain West 20 years 8x yearly, March - October

UPS and Postal receipts available. Also, internal monitoring.

the enterprise — utah’s business journal

825 North 300 West, Suite C309 Salt Lake City, UT 84103

web: www.slenterprise.com

George Gregersen Advertising Sales: David Gregersen email: [email protected] p: 801.533.0556 f: 801.533.0684

Utah’s ONLY weekly business newspaper in print and online. Demographics: business owners, presidents, CEOs, top executives and managers.

Transcript Bulletin 4/color tabloid-Electrabrite 4,000 42 years

3Q 2012 | adnews 25

slug magazine

351 West Pierpont Ave. #4B Salt Lake City, UT 84101

web: www.slugmag.com

Eighteen Percent Gray email: [email protected] Advertising sales: Angela Brown email: [email protected] p: 801.487.9221 f: 801.487.1359

SLUG (an acronym for Salt Lake UnderGround) Magazine delivers uncompromising coverage to readers 12 times a year.

Bear River Publishing UV-Coated Newsprint 32,000 24 years 12x a year

2010 Readers’ Survey available in 2011 Media Kit on www.slugmag.com

utah business

90 South 400 West, Ste. 650 Salt Lake City, UT 84101

web: www.utahbusiness.com

Publisher: Tyler Dabo [email protected] p: 801.568.0114 f: 801.568.0812

Utah’s leading and authoritative source of the state’s business news for 26 years

Hudson Printing 4/color gloss 20,000 27 years Monthly

Circulation audit bureau: ABC Audit. Readership study: LewisClarkBoone Market Intelligence (2008)

the valley journals

P.O. Box 1084 Riverton, UT 84065

web: www.ValleyJournals.com

Publisher: Boyd Petersen email: [email protected] p: 801.580.3310

Community newspapers for the Salt Lake Valley. Serving 19 communities with 12 publications.

Transcript Bulletin Tabloid 355,000 - all publications 22 years Monthly

CVC - Circulation Verification Council

magazine address url

publisher/sales email phone

general description printer / format circulation /

age / frequency

audit info/ readership survey

p e r i od i c a l buy er ’ s gu i d e

the salt lake tribune

90 South 400 West Salt Lake City, UT 84101

web: www.SLTrib.com

the deseret news

Salt Lake Tribune (editorial offices) 55 North 300 West Salt Lake City, UT 84101

web: www.DeseretNews.com

Publisher: Dean Singleton Advertising Sales: Sally Steed email: [email protected] p: 801.204.6300

The Salt Lake Tribune has been Utah’s independent voice for over 150 years. The award-winning newspaper has been deliver-ing local, regional, national and world news to readers through-out Utah and across the country.

MediaOne Of Utah 4/color Broadsheet/ newsprint 126,525 Daily/7-day

ABC Audit

Publisher: Clark Gilbert Advertising Sales: Sally Steed email: [email protected] p: 801.204.6300

Deseret News is Utah’s oldest newspaper. We reach a broad, values-based demographic with coverage on breaking news, sports, and insightful editorial that covers relevant and current topics.

MediaOne Of Utah 4/color Broadsheet/ newsprint 79,435 Daily/7-day

ABC Audit

mountain express

P.O. Box 2060 Park City, UT 84060

web: www. mountainexpressmagazine.com

Liz DeSimone Field email: [email protected] p: 435.640.8210 f: 435.647.7727

An exceptionally designed compli-mentary guide to discovering Park City and Salt Lake City’s finest.Luxury living, real estate services, professional design and retail services. Winner Best of State 2012 award.

4/Color Gloss, perfect bound, UV coated 45,000 in Park City, Heber and Midway 20 years 2X per year

UTAH’S DECISION MAKERS READ

Subscribers:

71% in Top Management52% Owner/Partner32% President/CEO12% Vice President

61% consider The Enterprise their primary source for local business news.

Yearly Online and Print Subscription available at:www.slenterprise.com

26 adnews | 3Q 2012

in magazine is utah’s entertainment guide and is the magazine salt lake residents turn to for entertainment, dining, style and nightlife.

As Salt Lake and our surrounding communities continue to grow, evolve and bustle with new life so grows IN. IN is a magazine that has celebrated the unique culture, nightlife, arts and entertainment of the Wasatch Front for over six years. As a monthly magazine it regularly features articles on entertainment, dining, things-to-do, style and nightlife and is uniquely tied to the Salt Lake Valley and Wasatch region.

IN has now evolved into a monthly, glossy publica-tion. With a distribution of 45,000 and a reader-ship of over 120,000, IN magazine focuses on allowing our advertising partners an unprecedent-ed level of connection to Salt Lake residents and visitors. More than 25,000 copies are delivered to homes who have asked to receive our advertise-ments and 3,000 copies that go to Salt Lake area hotel lobbys. In addition, 17,000 copies are placed on 900 rack locations each month. IN also pro-vides unique advertising solutions for advertisers beyond the magazine pages. To learn how to reach this affluent and engaged audience call MediaOne at 801-204-6300.

in magazine

kidsville news! is a valuable resource and encourages reading

Kidsville News! is more than a newspaper for young readers. Kidsville News! is a valued learning resource that promotes and encourages young people to read and learn while having fun in school. Best of all, it is FREE for the students, parents and teachers.

Kidsville News! is a unique publication and is not just read in the classroom. Nationwide research has shown that the editions are brought home and shared with family and friends each month. Nearly 60% of the Kidsville News! editions are still in circulation when the new issue arrives. This high retention rate allows sponsors and advertisers an opportunity for their message to have a major impact in the community.

kidsville news!

Since 1993 we have been bringing you great coverage of the regional cycling community—from advocacy to racing, com-muting to triathlon, and from adventure touring to industry—on dirt or pave-ment. Cycling Utah is the perfect way for you to let cyclists know about your business or event.

We publish eight times a year from March through October. We distribute 11,000 - 15,000 copies of each free issue (with an additional 1,000 web downloads/month) through-out Utah, Wyoming, Idaho, western Colorado, and Nevada at bike shops, high traffic locations, and various cycling events.

We feature articles on trails, news, advocacy and events, great photos, and the only comprehensive cycling event calendar in the region. Our dynamic and mobile readership ranges across all demograph-ics, from recreational cyclists to racers, commuters to triathletes, mountain bikers to touring cyclists, health and fitness oriented professionals to urban trendset-ters, and the young to young-at-heart.

Additional advertising opportunities include: cycling-utah.com, The Rocky Mountain Tour and Race Guide, flier distribution, inserts and our e-newsletter. Our current issue and media kit are always available in PDF format at cyclingutah.com (this is just like our print issue).

For more information, call Dave Iltis at 801-328-2066 or email [email protected].

1982 – 2012 covering the industry for 30 years! adnews delivers local-ized news and informa-tion about the marcom industry.

For 30 years adnews has brought the players together through creative showcases,

news, columns, information, resource directories and profiles —Buyers meet Service Providers.

adnews writes to the marcom industry including people who hold positions with influence in the branding, marketing and advertising corporate job titles. For example, business ownership, CEO/CMO, president, vice president of marketing.

Also, executives in the media and owners of suppli-er-based companies to the industry. adnews comes into play with your role in communicating directly with not only a targeted industry, but a targeted region that includes Utah and Colorado with plans for expansion.

If you take advantage of adnews’ ability to deliver a loyal and specific readership, you will find your-self elevating in recognition and loyalty for your company and its services, brand and products.

With today’s demands limiting reading time, it is more crucial than ever to be in the magazine that is considered required reading.

Call Susen 801.450.0387

p er i od i c a l showcase

directoriesresource

|

|

||

t h e m a r k e t p l a c e f o r c r e a t i v e t h i n k i n g

The state of Utah’s Governor’s Office of Economic Development and the publishers of Utah Business magazine partner to produce the annual economic development publica-tion Business in Utah. This official recruiting magazine endorsed by the GOED, highlights

Utah’s dynamic companies and business environ-ment. It is a key resource for recruiting businesses and executives, strengthening existing Utah busi-nesses and provides positive recognition for Utah’s regions and communities. The Herbert administra-tion, with its strong emphasis on economic and business development in Utah, provides us with a unique opportunity to share our story with the world and to spotlight the state’s economic vitality and viability as a place to build business. Business Utah 2012 is an important vehicle to convey our story to existing in-state businesses, potential customers, investors, strategic partners, corporate site selectors, members of the media and the key influencers around the United States and the world. The GOED will distribute Business Utah 2012 to local businesses and events, prospects at national and international trade shows, trade missions and conferences worldwide during the coming year. The magazine will be distributed to more than 20,000 in- and out-of-state decision makers in the organi-zations and regions offering the greatest economic impact for Utah and its companies.

adnews business in utah cycling utah

the enterprise Entertainment // Dining // Calendar // Style // Nightlife

UTAH’S ENTERTAINMENT GUIDEJULY 2012

NICK RIMANDOReal Salt Lake’s

Goalkeeper

48 HOURS IN UTAH 15 must-do activities

DIg IN! //Restaurants, pubs and more

INSIDER //Calendar of events, festivals and concerts

NEWpARk TOWN cENTER //The newer side of Park City

Entertainment // Dining // Calendar // Style // Nightlife

Q&AWITH NICK RIMANDO

Volume 42, Number 8 $1.50Sept. 24-Oct. 1, 2012www.slenterprise.com

THIS WEEK

• Industry Briefs •Begin on page 7.

Board approvesmovie, TVincentives

See page 3.

Gordmans to open two more

Utah storesSee page 5.

Hotel Monacounveils $5 million

upgradeSee page 6.

• Calendar • See page 8.

UTAH’S BUSINESS JOURNAL

208-unit upscaleapartment communityto be built in SLC

Texas-based burger chain to open as many as 19locations in Utah

By Barbara RattleThe Enterprise A 208-unit upscale apartment community targeting the Generation Y demographic should begin coming out of the ground in Salt Lake City next spring. The $28 million Element 31 will be located on what is now the site of a 30-year-old parking deck that abuts the seven-story Brickyard office building at 1245 E. Brickyard Road, said Ryan Ritchie, a partner in the developing entity, Salt Lake City-based The Ritchie Group. “We realized we were going to throw away a million dollars just to repair the parking deck, and happened to be looking for additional apartment sites,” he said. “Just by chance we looked at our site and noticed our zoning allows office and residential to be located on the same site. It’s a

forward-thinking zone for urban infill.” A new parking deck will feature three stories, one-and-a-half of them below grade. It will be shared by both the apartment dwellers and the office building tenants. Atop it will be a four-story apartment complex consisting of about 34 studios and 80 two-bedroom units; the balance will offer one bedroom. The average size will be around 815 square feet and cost roughly $1,000 to rent, Ritchie said. “We’re focusing on the Generation Y market,” he said. “Our marketing study suggests that about 60 percent [of tenants] will be single females, so we really focused on Internet bandwidth and on security, with cameras and lighting. It will have an urban contemporary look” both inside

By Brice Wallace The Enterprise A legislative committee will try once more to get some tax relief for about 30,000 of Utah’s small businesses. A bill passed out of the Revenue and Taxation Interim Committee last week would increase the threshold for the busi-ness personal property tax exemp-tion, which is essentially for fur-niture and equipment. Current law has the exemption at about $3,500, but the bill passed out by the committee would exempt property with a current market value of $10,000 or less. A committee bill last year had the exemption point at $25,000, which would have benefitted 80,000 small-business owners in the state. It later was reduced to

$15,000 and ultimately was at $10,000 before the bill stalled in the Senate on the final night of the most recent general session. The bill’s sponsor, Rep. Patrick Painter, R-Nephi and com-mittee co-chairman, said the bill would result in “less of a minu-tiae burden on the small-business owner.” “What I’m trying to do here is get a little relief for the small-business guy, for the small con-tractor, the roofer, the plumber, the small shop owner,” Painter said. “If I can make his life easier and give him a little bit of respite from having to fill out paperwork, having to go through the audits, having him spend his time [on this], I think we’ve done a good thing. I think we’ve made his life

MOOYAH currently operates 41 locations in eight states. The first Utah eatery should open late this year or early next.

Birkhill on Main will be built in phases and will be constructed with an emphasis on sustainability.

By Barbara RattleThe Enterprise Texas-based MOOYAH Burgers, Fries, & Shakes plans to open as many as 19 fast-casual restaurants in Utah. Denver-based Movers & Shakers has purchased develop-ment rights for the entire state and is close to inking an agree-ment with a local franchisee who already is a Salt Lake area restau-rateur, said Scott Adams, Movers & Shakers partner. The first Utah location should open late this year or early next. Currently operating in eight

states, MOOYAH has 41 loca-tions in operation that average between 1,800 and 2,400 square feet. The average cost to launch a location is between $335,000 and $530,000; there is a $30,000 initial franchise fee. Adams said he was attract-ed to Utah because it is fami-ly-oriented and matches up with the MOOYAH concept. He has already visited Utah and said he is working with real estate devel-opers to help locate target trade areas, initially in the greater Salt Lake area.

Lawmakers again tacklebusiness personal property tax

Ground broken for $45 millionapartment complex in Murray

Parley’s Partners, Salt Lake City, has begun construction on Birkhill on Main Apartment Homes, a new upscale, eco-friend-ly, transit-oriented apartment com-munity in Murray. The 6.2-acre, $45 million, multi-phase mixed-use develop-ment, designed by KTGY Group Inc. of Irvine, Calif., will offer 311 apartment homes plus a three-story office building upon build-out. Phase I will feature 137 apartment homes ranging from one to three bedrooms and include 41 market rate and 96 afford-

able housing units in a five-story building. The $17 million project is being constructed using sus-tainable building methods and incorporates a number of green features. According to KTGY, Phase I of Birkhill Apartments has been designed to the Enterprise Green Communities Certification Standard, one of the highest stan-dards in industry guidelines for sustainable buildings and main-tenance. All appliances will be Energy Star rated. Kier Construction, Ogden, is

see ELEMENT page 2

see MOOYAH page 2

see TAXES page 2see BIRKHILL page 6

the enterprise - utah’s business journal

business to business news leader

The Enterprise – Utah’s Business Journal is about business and for business. Since 1971 we have delivered up-to-date, relevant, actionable local business news, covering all business sectors.

Regular “Focus” issues more deeply examine select industries, and include lists of the major local players in them.

3Q 2012 | adnews 27

For 27 Years, Utah Business has gone behind the headlines to deliver compelling stories about the people, policies, practices and trends that shape our business community. Utah Business is Utah’s trusted and premier source of business coverage and the

most authoritative four-color, monthly, statewide business publication.

Utah Business magazine has over 20,000 qualified subscribers who are business owners, CEOs, presidents and senior-level managers suggesting an overwhelming acceptance of the magazine as the ultimate resource for the Utah business professional.

Our popular features and events include, the 40 Under 40, Women To Watch, Trailblazers, Best Companies to Work For, Entrepreneur of the Year, Fastest Growing Companies, and Economic Forecast to mention a few. Utah Business publishes Utah’s most comprehensive annual single-volume Book of Lists, published in print, on-line and on disk. To provide timely business news, Utah Business offers the UB Daily, a daily and late-breaking busi-ness news service. Utah Business also publishes Business in Utah, Utah’s official economic develop-ment publication in partnership with the Governor’s Office of Economic Development. To learn more call 801-568-0114.

The Deseret News is Utah’s oldest continually published, fastest growing daily newspaper. For more than 150 years, the Deseret News has served its dedicated readership by providing news, sports, commentary and church news from writers and editors who care about their audience. Journalists like Gail Collins, Dick Harmon

and Lee Benson highlight a veteran staff of writers who deliver insight to hundreds of thousands of readers each day. More than just a newspaper, the Deseret News is a thought-provoking source for information and conversation about Utah’s lifestyle, families and heritage. Want proof that it’s working? The Deseret News’ circulation is growing, whereas other metro newspapers’ circulation continues to decline. The Deseret News continues to enhance its news coverage by offering deseretnews.com, a complete news website offering up-to-the-minute coverage of the news in Utah. By advertising in the Deseret News, companies let readers know they value dedication, loyalty and integrity in everything they do. To learn more call MediaOne of Utah at 801-204-6300.

the deseret newsHere we go again — Utes vs. Cougars

The biggest factor in today’s BYU-Utahgame? Choose any argument you want.History says it will be close, hard-fought, emotional and entertaining.Check out a breakdown of thethree areas each team needs toemphasize for their game that kicks

off at 8 p.m. in Rice-Eccles Stadium.SPORTS D1SATURDAY

Fury over ananti-Islam filmspread acrossthe Muslim worldFriday, withdeadly clashesin Tunisia andSudan, A4

SEPTEMBER 15, 2012

EMBASSIES UNDER SIEGE

SALT LAKE CITY, UTAHDESERETNEWS.COM

FAITH SPORTSLOCAL

WEATHER TODAYBUSINESS.....................A12,13COMICS..............................C4,5COMMENT..........................A15

DEATHS.............................B4,5LEGALNOTICES.....................B7MOVIES..............................C6,7

TELEVISION............................C8WEATHER...............................B8WORLD...................................A4

INDEXVOL. 163 /NO. 93

FREE SPEECH ZONESSUSPENDED INBRIGHAM CITY, B1

UTAH BUDDHISTCOMMUNITY MARKSITS CENTENNIAL, C1

JORDAN TOPS ALTAIN HIGH SCHOOLFOOTBALL. COMPLETEPREP COVERAGE, D8, 9

HIGH: 86 LOW: 56

Changing religions

85%50%

38%36%

30%28%

9%4%

Back to Church Day fills the pews — then what?BY MATTHEW BROWN·

SOUTH JORDAN— PastorGrantley Martelly has someadvice for congregants whofear they will jeopardize afriendship if they invite a co-worker or neighbor to church.“People form opinions of us

long before we share who weare with them. They have al-ready decided on your friend-ship,” he said. “I constantlyremind people that who youare is being told about youlong before you open yourmouth.”The senior pastor of a

church called Impact Multi-

cultural Ministries, PastorMartelly has been stressingthat message recently toprepare his flock for theirrecognition of national Backto Church Sunday, an annualoutreach effort to encourageProtestants to share theirfaith and invite a nonchurch-goer to a Sunday service.

Based on the past threeyears of the program, congre-gations that participate willexperience a spike in mem-bership on Sunday. But theimpact of inviting someone tochurch can be more far reach-ing than a blip in attendance

CHURCH A9

EPA proposesSuperfunddesignationfor S.L. site

BY AMY JOI O’DONOGHUE·SALT LAKE CITY—Groundwatercontamination from an old dry-cleaning operation at the veteranshospital is under considerationfor Superfund status by the Envi-ronmental Protection Agency, adesignation that would acceleratecleanup.The 700 South/1600 East PCE

Plume site is located near theGeorge E. Wahlen Department ofVeterans Affairs Medical Centeron the east side of Salt Lake City.The preliminary investigation areais bounded on the west side by 900East, on the north at 500 South, onthe east at 1600 East and on thesouth by Yale Avenue.Ryan Dunham, the EPA’s site

assessment manager, said the fullextent of the plume’s size won’t beknown until more testing is done atthe area. At this point, the agencybelieves it to be anywhere between200 acres and 300 acres.The groundwater plume was first

discovered in 1990 during routinesampling of the Mount OlivetCemetery irrigation well. It containstetrachloroethylene, or PCE, atlevels that are above federal drinkingwater standards. Sampling done twoyears ago by Salt Lake City probingwater quality of natural springs alsoindicated levels of PCE.“We are very concerned about the

potential impacts of this ground-water plume on our community,”Mayor Ralph Becker said. “Salt LakeCity is committed to working withlocal, state and federal agencies toensure the health and well-being of

EPA A7

DRY CLEANING OPERATIONSPOLLUTED GROUNDWATER

Debate season blooms

BY MCKENZIE ROMERO·SALT LAKE CITY— Contend-ers in the Salt Lake Countymayoral race faced off in adebate Friday morning, butsparks didn’t fly until Re-publican Mark Crockett andDemocrat Ben McAdams wereallowed to ask each otherquestions.McAdams asked Crockett

whether he is willing to workcooperatively across the aisle,insinuating that the former

Salt Lake County Councilmember has a history of “mak-ing people upset.”Crockett said McAdams was

not fairly representing hisreputation and said McAdamshas no history of working withtaxpayers.“The only people who are in

the room when you’re havingthose conversations and whenyou’re all getting along areother politicians,” Crockettsaid. “There’s one personwho’s missing in that meet-ing every time, and that’s thetaxpayer.”Crockett countered: “What

have you ever actually led?”McAdams rattled off a list

of his experiences, including

MAYOR A6

Salt Lake County mayoral candidates Mark Crockett and Ben McAdams participate in the Utah League of Cities and Towns debate Friday.

MAYORAL CANDIDATES’OWN QUESTIONS LEADTO POLITICAL SPARKS

Guv candidates see Utah’s economy differentlyBY LISA RILEY ROCHE·

SALT LAKE CITY— Two very differentpictures of Utah emerged Friday from thefirst debate between GOP Gov. Gary Her-bert and his Democratic challenger, PeterCooke, held at the annual Utah League ofCities and Towns convention.Cooke called for an overhaul of the

state’s economic development efforts, cit-ing what he called “brutal facts,” includ-ing that Utah wages are falling at one ofthe fastest rates in the nation while thestate has dropped from second to 10th inthe nation in job creation.“I think it’s horrible for you to sit here

GOVERNOR A6

Utah Gov. Gary Herbert and challeng-er Peter Cooke share a laugh beforetheir debate in Salt Lake City Friday.

The Salt Lake Tribune has been Utah’s inde-pendent voice for more than 150 years. The award-winning daily newspaper has been deliver-ing local, regional, national and world news to hundreds of thousands of readers throughout Utah and across the country. Readers of The Salt Lake Tribune trust the staff of veteran journalists and edi-

tors to provide balanced, insightful news and commentary on the issues that matter to Utahns. Seasoned columnists like Paul Rolly, Robert Kirby and Gordon Monson resonate with readers through-out Utah. To complement its comprehensive news reporting, The Salt Lake Tribune offers complete coverage of Utah’s sports, entertainment and cul-tural scene. And sltrib.com is quickly becoming the best source for news from Utah’s largest news provider as readers turn to sltrib.com for the latest news and events beyond the traditional news cycle. Advertising in The Salt Lake Tribune opens the door to an informed, affluent and educated audi-ence who cares about the products they purchase. To learn more call MediaOne of Utah 801-204-6300.

the salt lake tribuneWHAT ANENDING! UTESBEAT BYU24-21 > C1

]

]

Today • Partly cloudy > C16

8353

U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1

S E P T . 1 6 , 2 0 1 2 « SUNDAY » S L T R I B . C O M

On a single day in January2014, Utah’s individual healthinsurancemarket—nowabout143,000 people strong— couldmore than double in size asscores of uninsured heed fed-eral health reform’s mandateto purchase coverage.One estimate, by an actuary

consulted by the state’s Leg-islative Health Reform TaskForce, pegs growth at 50 to150 percent.It’s an educated guess, based

Health insurance •Your premiums couldjump by 135 percent.

By KIRSTEN STEWART

Young,healthy?You’llpay for it

ConqueringmountainsThree vets injured in war climbiconic Grand Teton on the11th anniversary of 9/11.

Grand TetonNational Park •Thenylonwalls ofthe hut perched on themoraine between theMid-dle and Grand Tetons slap in the wind as wearyclimbers pass chunks of chocolate and joke awaytheir worries in the gathering darkness.Chad Jukes, 28, who grewup inNorth Logan, re-

counts the absurdity of putting his prosthetic leg onand taking it off for poses in yoga class.There’s talk of inventing weapons like those

in the movie “The Girl with the Dragon Tattoo”

Top • Eric Gray, left, and veter-ans Andrew “Sully” Sullens, cen-

ter, and Nico Maroulis share a mo-ment of silence Tuesday as ChadJukes plays taps atopWyoming’sGrand Teton at 13,770 feet. Cen-

ter • Jukes, left, veteran and ExumMountain GuideMike Kirby, cen-ter, and Sullens share a laugh as

they soak their feet in Garnet Can-yon Creek. Bottom • The Sept. 11trip to the summit was Mike Kir-by’s idea. Kirby, left, who was inthe Army, taught other soldiers

mountaineering skills.

By KRISTEN MOULTON

SCANTHISQR CODETO FIND AFRIENDLYMACEYSLOCATIONNEAR YOU

SCANTHISQR CODETO FIND AFRIENDLYMACEYSLOCATIONNEAR YOU

17 18 19 20 21 22

CLOSED SUNDAY

Bone-In Pork

Sirloin RoastHHHEEERRREEE’’’SSS SSSOOOMMMEEEMMMOOORRREEEGGGGGGGRRRRRRREEEEEEEAAAAAAATTTTTTT SSSSSSSAAAAAAAVVVVVVVIIIIIIINNNNNNNGGGGGGGSSSSSSS FFFRRROOOMMM

The Valley Journals, Inc. (TVJ) is a compilation of 12 distinct community newspapers delivered for free to the residents and businesses of Salt Lake County. With a combined circulation of over 300,000, TVJ has the largest circulation of any newspaper company in the state. And because an average of 1.8 adults read each copy, we are the most read newspapers in the state (figures inde-pendently verified and audited by CVC). TVJ is celebrating 22 years of disseminating local news and information to the residents of Salt Lake County. Our growth is in contrast to other mediums for advertising for good reason – We deliver and residents read! www.valleyjournals.com

Call Boyd 801.580.3310

the valley journals

January 2012www.utahbusiness.com

On the Job How to Super Charge Hiring

Plus:Real Estate Outlook

&Legislative Preview

2012 Legal Elite

UTAH’S TOP SALES AND MARKETING PROS

The SAMY Awards

$4.95

utah business

causing a scene since 1989

SLUG (an acro-nym for Salt Lake UnderGround) Magazine delivers uncompromising coverage of music, art, action sports, and subculture to readers 12 times a year. Distributing

30,000 issues monthly, SLUG is a regional, free publication based in Salt Lake City and remains one of the oldest independent zines in the nation.

SLUG can be found the first Friday of each month throughout Utah and its surrounding states. Our targeted distribution includes coffee shops, fashion boutiques, record stores and “anyplace cool.”

SLUG is available on every college campus in Utah except BYU.

Unfiltered, responsible, witty, and irreverent, SLUG has earned its particular and sought-after demo-graphic, the trendsetters. Between the average ages of 19 to 34, SLUG readers are freethinking and opinionated consumers with loyal customer spending habits.

Started for a bar tab in 1989, SLUG Magazine has come a long way since its humble beginnings as a photocopied zine. February 2012 marks the magazine’s 23rd Birthday.

slug magazine

p er i od i c a l showcase

Mountain Express Magazine was named the 2012 “Best of State” in the Visual Arts Publication cat-egory. “We’re absolutely thrilled,” says founder and publisher Liz Field. “This award is such a spectacular reflection of everything we stand for and our commitment to

creating a publication that serves the needs of Park City and surrounding communities while exemplifying the attraction and tourism of Utah. It’s a testament to the incredibly hard work our staff and the tremen-dous support we’ve received from our clients over the past two decades. We’re proud of our magazine and the contribution we continue to make to the local community.” The Best of State recognizes “out-standing individuals and organizations” who meet challenging criteria. Award winners who receive the “Best of State” emblem “excel in their endeavors, use innovative approaches or methods and contribute to a better quality of life in Utah.” Liz Field, a long-time resident of Park City and Heber City, has translated her love of Utah—its people, its industry, its wildlife and unparalleled beauty—into an exceptional maga-zine. Over the past two decades, Mountain Express Magazine has evolved into a sophisticated publication devoted to all aspects of Utah mountain living and high altitude adventure. Mountain Express magazine is a complimentary publication that has stayed true to its community roots. Their mission statement has always been to be a trusted and valuable resource and dining magazine benefiting locals and visitors who choose to come and experience what this beautiful state has to offer.

SUMMER GUIDEWhere to Go, What to Do

Gold Level BikingBest BBQ & Outdoor Dining120+ Menus & News

Women’s HealthArt TourGolf

MO

UN

TAIN

EX

PRE

SS PAR

K C

ITY’S B

EST LO

CA

LS & V

ISITOR

RE

SOU

RC

E &

DIN

ING

MA

GA

ZINE

SUM

ME

R/FA

LL 2012

MOUNTAINEXPRESSSummer/Fall 2012

20thAnniversary

Best Publication 2012

SUMMER SEAFOODExclusively prepared by Chef Seth Adams

Riverhorse on Main

mountain express

28 adnews | 3Q 2012

| pr i n t s e rv i c e s gr i d |

Digital HybridWireless®

You’ve got to hear it to believe it.

Call (800) 771-8330www.performanceaudio.com

company name Sheetfed Presses

Maximum Size Digital / Web A

ccep

t M

ac F

iles

Acc

ept

PC F

iles

Dig

ital T

rans

miss

ion

Supp

ort

Dru

m S

cann

ing

Fla

tbed

Sca

nnin

g D

igita

l Pho

togr

aphy

Pho

to M

anip

ulat

ion/

Desig

n C

ompu

ter-

to-P

late

Imag

ing

Dig

ital A

sset

Man

agem

ent

Agf

a/En

co P

ress

mat

ch A

gfap

roof

Blu

elin

e

DuP

ont

Dylo

x D

uPon

t W

ater

proo

f F

ujiP

roof

Im

atio

n M

atch

prin

t II,

III

Kod

ak O

ther

Agf

a Sh

erpa

DuP

ont

Eps

on F

ujifi

lm H

P 25

00 I

mat

ion

Mat

chpr

int

Lase

r I

ris K

odak

App

rova

l K

odak

DCP

900

0 P

olar

oid

Oth

er

Salt Lake Mailing & Printing 1-6c, 1-5c, 1-2c 20 x 29 2-Canon 7000 • • • • • • • • •

•

Trade Print Finishing

•

28" x 40" • •• •

29" x 41"

•

1-8u, 1-4u, 1-12u •

• • •

Printers Inc 2-6c, 1-5c, 3-2c

Talon Printing, Inc.

Spectrum Press

28" x 40"

22.75"x 36" ••

• •

•

• •

Molding Box digital 414 • •

DuMac Printing & Direct Mail Marketing

Conquest Graphics 2-6c 28" x 40" Xerox iGen4 variable data

• • •

• ••

• • •

••

Alexander's 1-5c, 4-2c 14" x 20"

•hp indigo 4/4 +white, cannon 4/4Carr Printing Company 1-5c, 3-2c, 5-

1c 26" x 40"

•2-6c, 12" x 18"

•

• •

•Advantage Utah 1-2c, 1-4c, 2-6c, 1-8c perf 28" x 40"

hp indigo 5500, 2-3250, 6c full-web heat set, 6c half-web heat set

• • •••

Presses Prepress Analog Proofs Digital Proofs

•

•

•• • • •

• •1-5c, 1-4c, 4-2c 23" x 35" • • •

MediaOne

•

• •

•

•

•• • •

•

• ••

• •

•

•

3-2c, 2-5c, 1-6c

konika minolta biz hub 7000, variable

data

•

xerox • • •

• •

• • •

24" x 21" max image area - 23" x 20" • • •

IC Group 2-6c, 3-2c 26" x 40"17” & 22” 4 color didde web, HP Indigo 5600 6 color, 4 x

Xerox 180’s 1/1

•

•

•Aspen Press 1-4c perf, 1-6c cd + coaters 28" x 40" indigo 550,

xerox 252 • • • •• • • •

North Star 1-5c, 1-8c 23" x 29" • • • • ••

3Q 2012 | adnews 29

| pr i n t s e rv i c e s gr i d |

PRINT MANAGEMENTPRINT MANAGEMENT DIGITAL / OFFSET WIDE FORMAT FLEXOGRAPHY FINISHING PACKAGING

She

etfe

d Of

fset

Web

Off

set

Wat

erle

ss S

toch

astic

Dire

ct-t

o-Pl

ate

Var

iabl

e Da

ta P

rintin

g U

V A

queo

us O

ff-li

ne A

queo

us In

-line

UV

Coat

ing

Off-

line

Glu

ing

Per

fect

Bin

ding

Pla

stic

Coi

l S

addl

e St

itchi

ng W

ire O

ther

Col

latin

g D

ie C

uttin

g D

rillin

g E

mbo

ssin

g E

ngra

ving

Foi

l Sta

mpi

ng I

n-lin

e Cu

ttin

g /

Fold

ing

Ink

jet

Addr

essin

g L

abel

App

licat

ion

Lam

inat

ion

Loo

sele

af B

inde

rs M

ount

ing

Pac

kagi

ng -

Flex

ible

Pac

kagi

ng -

Rigi

d P

addi

ng P

erfo

ratin

g P

last

ic C

ard

Prin

ting

Pop

-ups

Sco

ring

Scr

atch

-off

s S

hrin

k W

rapp

ing

Sof

twar

e Pa

ckag

ing

Fug

itive

Glu

ing

Ele

ctro

stat

ic /

Inkj

et P

hoto

grap

hic

Scr

een

Prin

ting

Sub

limat

ion

Salt Lake Mailing & Printing • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

•• • • • • • •• • • •• • •

•

Trade Print Finishing

• • •• •• • •• • • •• •Talon Printing, Inc. • • •

•• •• •• •• • •

•

Spectrum Press • • •

• • • •• • •• •• • • •• • • •• •Printers Inc •

•• • •• ••• • • • • •Molding Box • • • •

•• •

•

••• •• • • •Conquest Graphics •••

Alexander's ••• • •

• •

•

•• • •• •

••••

•

• ••

• • •• •• •

• •

••

•

•

•• •

• • •• • •

• ••

••

•• • •

• • • •

••

• • • •• • • • •• • •• • • •

Specialties Finish Bindery

Advantage Utah •

•

•• •

Lg. Format

• • •

Special Services

••

•

••••

• •• • • • • • •• •• •• • • • ••DuMac Printing & Direct Mail Marketing

•

•

Carr Printing Company

• • • •• • •

• •

••

•• • IC Group • • • •• • • • • • • •• • • • • •• • • •• •• • • •

•

•

• •

•

MediaOne •• •

Aspen Press •• • • • • • • • •

North Star • • • • • • • •

30 adnews | 3Q 201230 adnews | 3Q 2012

Jeremy Taylor p 801.428.3905 f 801.428.39332620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119email: [email protected] web: www.advantageinc.com

Advantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, web, wide format, full in-house finishing, mailing, and direct marketing.

p 801.224.8666 f 801.224.0446245 South 1060 West Lindon, UT 84042-1606email: [email protected] web: www.alexanders.comFind us at AlexandersUT on

From our 1979 inception as a walk-in copy shop, Alexander’s has grown to become a full-service commercial printer and marketing communication firm with clients around the globe and a fierce reputation for excellent cus-tomer service. Our innovative approach combines technology with printed products, marketing and public rela-tions. We specialize in digital color, large-format printing, short run book publishing, and print fulfillment. We are a one-stop corporate communication shop. Request a demo or learn more at Alexanders.com or by calling 801-224-8666.

Scott Robbins p 801.748-2522 f 801.748-25239423 South 670 WestSandy, UT 84070email: [email protected] web: www.aspenpress.com

The Beauty of working with Aspen Press is most likely your Sales Rep is one of the owners. We are very hands on and involved in the day-to-day production making sure all steps meet our quality guidelines and customers’ deadlines. We are a full-service 40-inch shop with Digital and Large-Format capabilities.

Lloyd Carr p 801.295.2321 f 801.295.5489580 West 100 North \ P.O. Box 888 Bountiful, UT 84011-0888email: [email protected] web: www.carrprinting.com

Recognized for our innovativeness and versatility, we compliment our full-color offset, large-format banners, and vari-able content printing with personalized URLs, foil stamping, embossing, die-cutting, UV coating and laminating to set your printing above the rest. With multiple in-house binding, fulfillment and mailing services we really are a one-stop provider.

Brian Redden, VP of Sales1-800-707-99031952 West 1500 South Salt Lake City, UT 84104email: [email protected] web: www.ConquestGraphics.com

Conquest Graphics, formerly Lorraine Press, is a leading provider of offset printing, variable data digital printing, and direct mail services since 1922. We have manufacturing operations in Utah and Virginia, and serve a nation-wide client base.

Randy Schoeck & Vic Forsman p 801.328.8748 f 801.328.07582837 South 600 West Salt Lake City, UT 84115email: [email protected] web: www.dumac.net

Dumac continues to provide excep-tional print production and full service direct mail marketing. Our streamlined systems for list development, produc-tion and fulfillment services eliminate your scheduling hassles and hand-offs. We truly do offer all the essential ser-vices under one roof, and have been for years! The result? VERY happy customers.

and have been for years! The result? VERY happy customers.

David Loach p 801.265.8100 f 801.265.38004080 South 500 West Salt Lake City, UT 84123email: [email protected] web: www.ic-group.net

Providing forward thinking print solu-tions since 1972. Specializing in color commercial print, variable data print-ing, PURLs, QR codes, fulfillment, online ordering, forms, checks, and promotional products.

Dave Galeria p 801.204.6201email: [email protected] Scott Porter, SVP p 801.204-6415email: [email protected] 4770 South 5600 West West Valley City, UT 84170web: www.mediaoneutah.com

MediaOne acts as the operations partner of The Salt Lake Tribune and Deseret News. Specializing in cold web printing solutions, MediaOne has the most robust solution for publishers and advertisers. As the preferred printer for USA Today, Wall Street Journal, New York Times, The Daily Herald and many other local publishers, MediaOne can provide the highest quality full-service direct-to-plate, printing, binding and distribution solutions.

p 801.307.2224 f 801.307.22272625 South 600 West SLC, UT 84115email: [email protected] web: www.moldingbox.com

Molding Box is a specialized digital print solution provider, offering short-run, quick-turn printing, including vari-able data solutions, web-to-print online storefronts, direct mail marketing, shipping & handling services, PURLs (including data segmentation) & DVD/CD duplication. The tools we use are the tools of our industry. However, our unique value is realized when we com-bine these tools with an extraordinary level of industry knowledge, respon-siveness, flexibility and dedication to an unbelievable customer experience. Please contact us for any of your digital printing needs.

Neal Foster p 801.798.7261 f 801.798.7269131 West 2050 North Spanish Fork, UT 84660-9512email: [email protected] web: www.nsprinting.net

North Star Printing Provides clients along the western United States with fully-integrated computer aided print manufacturing, via Heidelberg’s indus-try leading workflow—Prinect. North Star has integrated through all pro-cesses of manufacturing to provide the highest level of equipment presetting. This allows North Star to provide our clients the lowest possible price point, quickest delivery time at an impeccable level of quality on commercial and

north star printing continued

folding carton printed projects. We look forward to serving you with your printing and finishing and die cutting needs. FSC and G7 certified.

printers inc.Ron Petersen p 801.487.1779 f 801.485.69682185 South 900 East Salt Lake City, UT 84106email: [email protected] web: www.printersinc.net

Providing quality printing and service since 1946. Heidelberg-equipped with formats ranging from 4” x 6” to 28” x 40”, 1 to 6 colors. as well as full color digital capability up to 13” x 19”. Supported by a complete elec-tronic prepress department and bind-ery.Complement your ideas with our experience to produce an effective printed product.

Bert Bailey p 801.923.4800 f 801.974.30471841 S Pioneer Road Salt Lake City, UT 84104email: [email protected] web: www.saltlakemailing.com

Salt Lake Mailing and Printing is your one-stop-shop Utah printing company: whether it’s a black and white flyer or a multi-color embossed brochure, our Heidelberg offset printing press capa-bilities are second to none. Whether you need long-runs, or short-run print-ing, we’ll put in the time, manpower and technology to manage your print-ing project from start to finish. We can also help plan your mail or print proj-ect in an efficient and effective way.

spectrum press, inc.Gail Stahle p 801.292.1088 f 801.295.30441370 South 500 West Bountiful, UT 84010email: [email protected] web: www.spectrumpress.us

Heatset Web printing is our speciality. With 8-unit full web presses and 4-unit half web, we have one of the largest facilities in the West. With double formers, sheeters, coaters, gate single or double we offer many options for catalogers, publishers or inserts.

pr int s erv i c es d i r ectory

v1

PRINTING • DIRECT MAIL • RESULTS

3Q 2012 | adnews 313Q 2012 | adnews 31

outdoor serv i c es d i r ectory

Brad Van Leeuwen p 801.487.6255 f 801.467.25672530 South West Temple Street Salt Lake City, UT 84115email: [email protected] web: www.tradeprintfinishing.com

The area’s largest and most diverse print finisher specializing in Foil Stamping, Embossing, Engraving, Die-Cutting, Folding/Gluing, Litho-Laminating, and all types of UV Coating including: Gloss, Matte, Glitter, Profile, and Textured. Products include: Folding Cartons, Product Packaging, Pocket Folders, CD sleeves, Covers, Stationery, etc.

Loren Mansfield p 801.977.9666 f 801.977.06661955 West Parkway Blvd. West Valley City, UT 84119email: [email protected] web: www.talonprinting.com

“Old Fashioned Service - Proven Leading-edge Technology” gives you personalized customer service and impeccable quality on one to six color printing jobs up to 28” x 40” size. We provide all services needed for any printing project including art, design, digital printing, litho print-ing, finishing, binding, fugitive glu-ing, mailing, and delivery. Diversity. Service. Quality. Value. What more could you ask for?

fusion imagingWayne Boydstun p 801.546.4567 601 Boro Street Kaysville, UT 84037email: [email protected] web: www.fusionimaging.com

Fusion Imaging prints large-scale graph-ics and manufactures custom trade show, display and event products. Banners, billboards, window graphics, vehicle wraps and trade show displays.

Ronn Raymond p 801-796-899917 South 1400 West Lindon, UT 84042email: [email protected] web: www.graphikUSA.com

17 years of daily deliveries and installa-tions along the entire Wasatch front. Premier provider of high-quality com-mercial graphics, signs and displays. Custom interiors, scenery and exhibits.

vision graphicsGene Chambers p 801.973.8929

email: [email protected] web: www.visiondoesit.com

As the world’s most innovative producer of XXL-graphics, Vision produces some of the biggest, boldest imaging in the graphics industry, including the Tour of Utah, 2002 Winter Games, NFL Super Bowls XXXIX thru XLIII and the 2011 -2012 NFL Pro Bowls. Graphic specialties include POP graphics, billboards, trade-show graphics, banners, backdrops, building wraps, murals, wallscapes, window graphics and much more.

ferrari colorKirk Green p 801.355.4124 f 801.355.41521550 South Gladiola St. (3400 West) Salt Lake City, UT 84104email: [email protected] web: www.ferraricolor.com

Ranked among the nation’s top graph-ic producers, Ferrari Color is a trusted name in commercial graphics offering high-quality large format printing. Ferrari Color specializes in retail graph-ic roll-outs and event/venue signage. They work with dozens of nationally recognized organizations, producing such work as wall murals, vehicle/window graphics, banners, billboards, tradeshow displays and retail signage.

Gina Stratford p 801.464.6457 f 801.467.3447 1605 South Gramercy Road Salt Lake City, UT 84104email: [email protected] web: www.yesco.com YESCOOutdoor

YESCO Outdoor Media currently operates more than 1,700 outdoor advertising displays located strategi-cally along major roadways across 9 western states. In addition to permanent bulletins, YESCO operates rotary bulletin plants, digital displays and spectaculars in selected markets delivering memorable impressions to mobile customers with creative out-door advertising designs.

output / fabrication large-format printing

location freeway advertising

Paul Newbold p 801.243.4255 f 801.878.8801email: [email protected]

Providing Billboard advertising throughout Utah as well as artwork and large-format printing services. Also providing sign leasing opportunities for landowners.

reagan outdoor advertisingFrances Reagan Copinga p 801.521.1775 f 801.521.14391775 North Warm Springs Road Salt Lake City, UT 84116email: [email protected] web: www.reaganoutdoor.comReagan offers four outdoor advertising options: 14’x48’ bulletins, 30-sheet and 8-sheet poster and digital displays. Reagan provides Wasatch Front as well as statewide coverage. Reagan has a full-time staff of account executives and creative professionals.

Rick Priddis p 801.701.7125 f (Fax Number)email: [email protected] web: www.undividedattentionads.com

Specializing in placing classy advertis-ing in custom frames on the back of restroom stalls and above urinals. No other form of advertising commands such a captive audience. This medium is targeted, engaging and effective. You can count on your ads getting up to 5 minutes of undivided attention every time, in Gold’s Gyms, clubs, theaters, restaurants, stadiums and other venues. Call now. Space is limited. 801.701.7125.

Untitled-4 1 5/18/12 1:00 PM

adnews 3Q 2012

Documents

Transcript of adnews 3Q 2012