ADMSP Second Life
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Transcript of ADMSP Second Life
![Page 1: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/1.jpg)
Thursday, September 17, 2009
![Page 2: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/2.jpg)
What are real world companies doing in Second Life?
! Marketing, Branding, & Sales! Adidas, BMW, Dell, IBM, Sun, Cisco, Coldwell Banker,
Reebok, Nissan, Pontiac, Starwood, Leo Burnett, Vodafone
! External Communications! BMW communicates its clean energy concept! Coca-Cola holds competitions
! Product & Concept Development! Philips Electronics, Starwood, Toyota, PA Consulting (for its
clients)
! Recruiting ! Job fairs and anonymous contact ! ABN Amro, PA Consulting, IBM, Dell, etc.
! Internal Communications, Training, & Education! Springtime
Thursday, September 17, 2009
![Page 3: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/3.jpg)
“Catalogue” sales
Sears (in collaboration with IBM)Enables customization of kitchen, garage,
home and links to sears.com for purchase
Thursday, September 17, 2009
![Page 4: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/4.jpg)
Product development
Toyota•Launches real and virtual products simultaneously
•Enables avatars to customize vehicles in SL
Thursday, September 17, 2009
![Page 5: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/5.jpg)
Recruiting
Job Fairs
Thursday, September 17, 2009
![Page 6: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/6.jpg)
Springtime
Training with avatars from Shanghai,
Beijing, Stockholm, and Gotland
Internal communications
Thursday, September 17, 2009
![Page 7: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/7.jpg)
In-house training and education
IFL at SSE and Duke Corporate Education
Co-developing and running virtual team
building exercise
Thursday, September 17, 2009
![Page 8: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/8.jpg)
Improving skills
Learning to sail
with the Starboards Yacht Club
Thursday, September 17, 2009
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Training for natural disasters
A tsunami simulator by National Oceanographic
and Atmospheric Administration
Thursday, September 17, 2009
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Man-made disasters
Thursday, September 17, 2009
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Toyota educates teenagers on credit
Thursday, September 17, 2009
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Collaborating and co-creating
Open source museum
with open source art
Thursday, September 17, 2009
![Page 13: ADMSP Second Life](https://reader034.fdocuments.in/reader034/viewer/2022051311/54542b3db1af9f8c228b4991/html5/thumbnails/13.jpg)
Marketing and sales
American Apparel• Sells items of clothing
• Offers 15% discount if buy same item in real world
Thursday, September 17, 2009
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Experiencing the “impossible”
UC Davis Medical Center has
simulated schizophrenia
Thursday, September 17, 2009
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Gartner Group, April 2009
By the end of 2011, 80% of active Internet users (and
Fortune 500 enterprises) will have a “second life”, in a
virtual world.
Thursday, September 17, 2009
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What should ADMSP do in SL?
Thursday, September 17, 2009
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What should ADMSP do in SL?
Experiment, “play”, and learn
Create virtual sculpture park
Soon!!!!
Thursday, September 17, 2009