ADMSP Social Media Metrics Tutorial
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Transcript of ADMSP Social Media Metrics Tutorial
![Page 1: ADMSP Social Media Metrics Tutorial](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c6e3b04a795984608b4582/html5/thumbnails/1.jpg)
Social Media Metrics
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. . . our brand is the sum of many parts . . .
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The Social Loop
Source: Wayne Smallman
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Strategy
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Flickr: aussiegall/Louise Docker
Create BuzzListen
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METRICS MANTRA:“You can’t manage what you can’t measure.”
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Start with end goal in mind
To lower bounce rate.
To improve page views, time spent.
To establish a killer keywords list.
To have and to hold RSS.
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Who’s coming to our site?
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Tool: Google Analytics
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Benchmarking against sites of similar size
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Traffic Sources/Keywords
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local.google.com
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www.crazyegg.com
www.enquisite.com
Other Free Analytics Tools.Should we try them out?
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RSS Feed Measurement Tools Who’s subscribing to us?
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Tracking Subscribers and Reach
Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.
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Tracking Subscribers and Reach
Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.
![Page 17: ADMSP Social Media Metrics Tutorial](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c6e3b04a795984608b4582/html5/thumbnails/17.jpg)
Using Excel, let’s measure trends over time
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What Are Your Ideas (Yari)?