Admonsters Connect - Custom Content to Accelerate Your Business

AdMonsters CONFIDENTIAL – DO NOT DISTRIBUTE

FOCUS QUALITY COMMUNITY

Introducing AdMonsters Connect: Custom Content to Accelerate

Your Business

Bowen Dwelle, [email protected]

Mark Friedler, Chief Strategy Officer [email protected]

mailto:[email protected]



We Believe•Content Inspires People

•Trust Builds Professional Community

•Community Drives Learning

•Learning Builds Value for Community

•Commerce Flows From Trust and Community


Client Engagement Low High

Con

ten

t O

rig

inalit

yHigh

Transactional

Informative

Inspirational

Transformational

Value

Driver

The Content Value Model


OrganizationalMission Drives

Content

Original VisionEngages User

Actions

User Engagement

DeepensActivity and Participation

Content Value Creation Engine


The complex market

AdMonsters CONFIDENTIAL –

DO NOT DISTRIBUTE

5

Chaos!


We Can Help You Be More Successful

•Engage with the audience that matters

•Share with the top executives in the industry

•Build a world class content plan and execute with the AdMonsters team

•Help you create more value for the company


Understanding Your GOALSCut through the clutter – Become a focal point in the industry

Build brand perception

Demonstrate thought leadership – Evolve the conversation

Build trust relationships with customer community

Create a place for the monetization community and publishers to

go to learn

Generate qualified leads

Grow the business, revenue and key metrics


CHALLENGES

Lots of clutter, chaos – and competition

Conversation evolving quickly keep clients focused

Long sales cycle

Targeting marketing spend to influence core target

clients

Lack of compelling content plan

Mark Friedler

Paul suggested that we might want to remove this one


What’s your plan?

You have a:

•Product Plan

•Sales Plan

•Financial Plan

•Marketing Plan

•What’s Your Content Plan?


Focus on Monetization, Ad Ops & Tech

Experience in the field – We’re not just reporters

Deep understanding of the tech infrastructure

FOCUS



Unparalleled quality of content

Quality over quantity

Unique conference content & interaction models

QUALITY


COMMUNITY

Global community of ad ops and tech leaders

Deeply engaged participants

Unparalleled trust


Success and ROI

• Our goal is to help you build a focused dialogue with the world’s leading publishers and ad ecosystem resulting in building your business.

• We will work with you to create and promote core content that will bring value to prospective and existing clients.

• Driving at least a 200% ROI on your investment.


ADMONSTERS TEAM

Our team has the deepest Ad Operations & Technology experience in the Industry


Our community includes all of your potential customers


WHY IS CONTENT SO IMPORTANT?

Cut through the clutter – Become a focal point in the industry

Demonstrate “thought leadership”, i.e. expertise

Build credibility and trust relationships with customer community

Move from selling software to offering solutions

Content that supports your customers, community & business is

transformational

STRATEGY


STRATEGYGoal-setting - revenue, product, and marketing

goals

Map goals to Content Marketing Strategy

Build out Key Content Pillars

Build out phased Content Marketing Plan for Q4

Implement, review, measure, evaluate.

CONTENT


THOUGHT LEADERSHIP ARTICLES

Bi-weekly article covering key ad ops & tech topics

Sponsored by

Sponsored by

Increase our independent editorial coverage of key industry themes.

Sponsorship provides brand visibility and evidence of your contribution to thought leadership and a discussion in the professional community


Increase our independent editorial coverage of key players in the industry.

Exclusive sponsorship provides brand visibility and evidence of your contribution to thought leadership and a discussion in the professional community

Sponsored by

KEY PLAYER INTERVIEWS


TECH TOPICS

Increase our independent editorial coverage of key technical terms

Sponsorship provides brand visibility and evidence of your contribution to thought leadership


TECH SPOTLIGHT REPORTSNEW PRODUCT

Monthly investigative feature covering key ad ops & tech topics

Examples:

In-depth Ad/Revenue Serving solutions

How RTB really works with ad serving and SSP’s


OPS PLAYBOOKSNEW PRODUCT

Independent editorial coverage of best practices for industry specific processes and procedures


DATA FEEDS

NEW PRODUCT

Independent editorial coverage and exposure of industry specific meta-data and metrics

Sponsorship and technology partnership


CREATING YOUR CONTENT CHANNELAll of this is aggregated in a sponsored content channel

Content from this channel will be published on AdMonsters.com, via email newsletter, your site, and distributed to other media outlets

EVENTS


SPONSORSHIP

Consistent presence at AdMonsters conferences, tied to content marketing program & calendar


DEDICATED CONFERENCES

Independently produced branded conference event led by AdMonsters editorial and events team

Top-notch, objective editorial coverage of subject matter relevant to the industry

Exclusive sponsorship provides brand visibility and evidence of your contribution to thought leadership and a discussion in the professional community.

SERVICES


CONTENT MARKETING – An Example

July Aug Sept Oct Nov Dec

paid advertising (display, search, retargeting)

paid social media

event sponsorships

content distribution partnerships

email marketing

social media support


TIMELINE - An Example

July Aug Sept Oct Nov Dec

STRATEGYarticles

interviews

articlesinterviewstech topics

tech spotlightdesign

playbook


field playbook


tech spotlight

write playbook


finalize playbook


tech spotlightrelease

playbook

STRATEGYprogramming

Publisher Forum

programmingmarketing

marketingOPS NY

marketingPublisher

Forum

OpenX Revenue Forum

STRATEGYcontent

marketingcontent

marketingcontent

marketingcontent

marketingcontent

marketing

design study field studyanalyze study write report

finalize report

release report


MARKET RESEARCH

Independent, expert fielding of market research surveys

to the expert-driven AdMonsters community

Results of survey used to produce private research

and/or public content/whitepaper

TRANSFORMATION


TRANSFORMATIONAL CONTENT

Content that supports

your customers,

community & business is

transformational


NEXT STEPS

We have the experience to craft your powerful

plan.

Let’s discuss opportunities how we can

collaborate

FOCUS QUALITY COMMUNITY

Contact us for a conversationMark Friedler Chief Strategy Officer

[email protected] 415.683.6601


Admonsters Connect - Custom Content to Accelerate Your Business

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