Admonsters 2012 yield management

Yield Management

VERWACHTE DUUR 25 MINUTEN..

London, Feb 2012

So far…

Kies BEELD>voettekst>vul titel presentatie in 12 april 2023

TMG: Exchange

TMG Exchange; One of the biggest single URL RTB domains worldwide 150-200 growth YTD over last 3 years Over 6 billion bids per month 50%+ is sold using RTB technology. 10.000+ Advertisers buyers last year (12.000 bidders)


TMG: AdAudience – Publisher tradedesk

TMG Ad Audience; Focus on agencyless advertisers RTB and data driven In House Tradedesk for advertisers and our own titles (marketing) Premium partner on our exchange (benefit of our own Exchange) Possibility for one stop shop for advertisers (branding + performance) Multi milion business within a year

Verticals


TMG: Yield evolving

New vertical launch Q1/Q2; Social Network

Q1 2012 Classified Network

Q1 2012 News Network

Q1 2012 Cross Compagny Channels

Automotive sites + data segments + age / gender info


TMG: Yield evolving

Data strategy is being rolled out Social Network data is becaming available

Gender information, location, interest Offline data will be added to the stack (subscription info) Our emaildatabase is going display

Techn Challange


QUOTE

This is part of the inherent problem of trying to put two systems together.

“anonymouse vendor”


TMG: Yield evolving

Private exchanges are a mythMy rules

BlacklistZ/C

Private seatsX/B

Advertiser X €3Advertiser Y €5Advertiser Z €6

Advertiser A €1Advertiser B €4Advertiser C €6

Advertiser Z

Advertiser C


TMG: Yield evolving

That’s why we start with our own bidder

My rules

BlacklistZ/C

Private seatsX/B

Advertiser X €3Advertiser Y €5Advertiser Z €6

Advertiser A €1Advertiser B €4Advertiser C €6

Advertiser Z

Advertiser B


TMG: Yield evolving

RTB isn’t finished Transparancy isn’t that transparant what are you buying/selling/paying? RTB is still about clicks/conversions Visability buying pilot starts Q1 How about video and mobile? Not enough demand? How to handle iPad users No 3th party cookies

Marketingside


TMG: Yield evolving

Relatieplanet is the biggest datingwebsite in the Benelux

Tons of data points for segmentation on campagnes Gender, location, education, hobbies, sexual preferences, etc

Several conversions are being tracked free/paid memberships, RP-Parties

In House Proof-Of-Concept Search learnings being used on display Full control

We are the advertiser ánd Tradedesk ánd Exchange

DOOR Martin vd Meij

TXS.

Admonsters 2012 yield management

Business

Transcript of Admonsters 2012 yield management