Presents

Mobile in everyday life

An indispensable part of everyday lifeHalf of the users of the Big Web can’t imagine life without mobile internet

New usage patterns84% of smartphone owners are multitaskers, for example they use social networks and apps while staying in a traffic jam and listening to the radio

Part of services have gone mobile93% of users search local information on their mobile devices, of them 88% take actions (such as make purchases, search locations, lay a route, use messengers instead of sending SMS, etc.)

New type of buying 82% of consumers use their mobile devices to search products and services, 39% made purchases using their smartphones. Strong ties with wallets (m-commerce, m-payments).

New contact point with end users91% of smartphone users pay attention to mobile advertising

Mobility becomes a priority for users

Large smartphone or small tablet?

Electronic device shipments worldwide (million units)*

* International Data Corporation (IDC), September 2013; **Gartner, June 2013

Replacement of one category of devices by another:In Q4 2013, the global shipment of tablets to be bigger than those of computers for the first time. **2013 to be the first year when smartphone shipments will exceed those of other mobile phones.Tablet sales will surpass those of computers in 2015.In the nearest 12-18 months, large screen smartphones to start undermining the market of tablets with small screens.

-8.4%

8.7%

78.9%

71.1%

20172013

Mobile internet in Russia

Internet is becoming increasingly mobile*:29% of the Internet audience (18 million people) use mobile Internet1.2 million people use only mobile Internet 7% access the Internet via tablets (3x growth per year)

* TNS Web Index. Russian, 100К +, January 2013/2012, age 12+

43.4 70% +10%

18.2 29% +30%

4.4 7% +271%

Internet visitsMonthly reach

Mobile internet in Russia

How people access the Internet**

Smartphone owners

Tablet owners

Owners of two and more mobile devices

Desktop computer/laptop/netbookMobile device

Growth rates of desktop Internet are slowing down while mobile Internet usage is increasing

The owners of two and more mobile devices 50% of the time spent online use mobile Internet.

* TNS Web Index. Russia, 100К +, May 2013, age 12+** New MR. Mobile Russia, summer 2013. In % of total time spent online.

Types of mobile devices

The main mobile device to access the Internet*

* % of mobile Internet users. * TNS Web Index. Russian, 100K +, August 2013, age 12+

Mobile phone Smartphone/communicator Tablet Don’t know

Russia 100,000+

Moscow

St.-Petersburg

Ekaterinburg

Novosibirsk

The core audience of mobile Internet are people aged 18-34. For cities with the population of over one million people, the audience more evenly comprised of users of various age starting from 18 years old.

Portrait of mobile internet user

TNS Web Index. Russian, 100R +, August'13, age 12+, Monthly Reach %

Gender Age

52.7% 47.3% 11.8%13-17

29.3%18-24

32.6%25-34

16.3%35-44

9.9%45+

9%13-17

21.2%18-24

33.7%25-34

20.4%35-44

15.7%45+

52.9% 47.1%

RUSSIA

MOSCOW

* Ipsos MediaCT. Our Mobile Planet: Russia, May 2013. ** New MR. Mobile Russia. May 2013. % of those who agree to receive advertising or haven’t made up their mind.

Mobile advertising. Use loyalty

Where people pay attention to mobile advertising*

How often would you like to receive ad messages**

Type of advertising users don’t mind to receive**

Web site

Search engine

Mobile app

Online video

Video site

Online store

Don’t know

Once a quarter and less

Once a month

Once a week

Several times a week

Russia’s mobile ad spending growth

Mobile ad budgets in Russia, $ million*

Mobile ad expenditures to demonstrate 5x growth to reach $328.5 million by 2017.The mobile ad market to grow faster in Russia than globally, with a CAGR of 66% vs. 57% throughout 2013-2017.

* eMarketer, August 2013

Adinch.com is an international mobile ad network with offices in the USA, Russia and Ukraine. 30 billion ad impressions per month globally, 1 billion ad impression per month in Russia, The daily traffic of up to 15 million clicks-through globally and over 100 thousand in Russia

AdInch means …… focus on smartphones and tablets only… advertising properties comprised of apps and mobile versions of web sites (not WAP) … over 20,000 sites and apps

Adinch mobile network

Target criteria

location website content device type

connection type platform mobile operator

device model

Our advertising sites

1 billion ad impressions per month in Russia

… and others.

Our advertising sites and apps

Global partners

Available formats

300x250300x250320x50

IAB, MMA standards: banner formats 320*50 and 300*250

Ad formats and opportunities

Graphical banners Teaser (image+text)

Ad properties:

Sites Apps for Android

Apps for iOS Site call, email

Ad formats:

Our clients

… and others.

Our ad resources are optimal in terms of audience composition

Ad campaign efficiency monitoring technology

Integration with leading tracking systems

Online dashboard to monitor and manage your ad campaigns

Personal account managers

Flexible pricing policy

Our advantages

Your result – our guarantee!

Contact info:adv@ad-liner.ru