ADITYA DIGITAL TV

8/7/2019 ADITYA DIGITAL TV

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PUNEET BANSALASHISH RAGHAVMANINI MISHRAALWIN THOMAS

SURAJ KUMAR



� ADTV started manufacturing B&W tv sets wayback in 1983 with a strong hold in state ofmaharashtra.

� In 1988 company started manufacturing colour tvsets 14,21,27 inch screen sizes at facility in panvel

� ADTV was enjoying a considerable market shareprior to1991 after which the industry faces two

problems:� Overcapacity among the local manufacturers.

� And killing competition on market front.



� Thus ADTV witnessed a decrease in market share

from 12% in 1992 to 10% in 1993 and further 8% in1994.

� Due to this the company take a decision to enterinto the semi-urban and rural areas os the state

and thus they open two more offices in Nagpurand Kolhapur.

� The company in order to penetrate into the marketincrease the size of dealers to more than 36dealers.



PANVELMANUFACTURING

FACILITY

MANUFACTURING

ASSOCIATES(OUTSOURCED)

COMPANY WAREHOUSEAT PANVEL

MUMBAIFACILITY

PUNEFACILITY

KOHLAPURFACILITY

NAGPURFACILITY

DEALERS AT DISTRICT LEVEL

SUBDEALERS AT TALUKA LEVEL



� Work out the cost-benefit analysis for ADTVmaintaining warehouses atraigarh,ahmednagar,satara and wardha?



� The operating charges of warehouse on rentalbasis will be approx Rs. 15000/ monthincluding rental and wages

� The additional transportation from the

proposed warehouse to the dealer·s place isestimated at Rs20/ TV set

� On an average they pay Rs 16 to 19 per Km onsecondary transportation



� For freight rationalization, what are the routeoptions for secondary transportation?



� Trans-shipment Point :-

After transportation from Mother warehouse toregional warehouses through heavy carrierwhich is Long ²Distance Haulage the goods

gets exchanged at Trans-shipment point fromwhere they reaches the destination throughsmall carriers for Local Area distribution



� Do the regional hubs have vehicle options

(smaller in size) for freight economy?



� Yes, regional hubs are having the smallervehicle option in the cities like

� Gondia, Hinguli(Nagpur),

� Nandurbar( Pune),

� Sindhudurg, Raigarh, Ratnagiri(Mumbai)

� In the above cities Demand is very low andfrequency of transportaion is also very low

so from regional hub smaller vehicles can carrygoods upto the dealer warehouses for freighteconomy.



�

Is it a case for relocation of the regional hubs?



� No, its not a case of Regional Hub relocation, inthis case we just utilizing option of SatelliteHubs for cost and logistics efficiency .we are

not relocating regional hubs, they wouldremain at same position as they were earlier,satellite hubs are just facilitating Ahmednagar,Wardha, Raigarh and Sangali.

ADITYA DIGITAL TV

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