Addressing the Middle Skill Challenge with Labor Market Outreach
description
Transcript of Addressing the Middle Skill Challenge with Labor Market Outreach
![Page 1: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/1.jpg)
Addressing the Middle Skill Challenge with Labor Market Outreach
Todd M. OldhamVice President
September 11, [email protected]
![Page 2: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/2.jpg)
Monroe Community College
• 17,699 credit enrollment • 37,301 total enrollment • 90 Degree and Certificate Programs • 30 Middle-Skill Focused
• Multi-Campus Community College Serving City of Rochester in Monroe County, New York
![Page 3: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/3.jpg)
Middle-Skill Occupation Statistics for NY
• 46% of Workforce in NYS*
• 39% of job replacement in NYS 2009-2018*
• 13,500 M-S regional jobs***
• 27% of M-S workers with associates or less earn more than average bachelor degree**
*Skills2Compete: NY’s Forgotten Middle-Skills Jobs**Harvard University, GSE: Pathways to Prosperity
***Finger Lakes REDC Higher Education Workgroup
Occupations requiring less than a four year degree but greater than a high school diploma.
![Page 4: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/4.jpg)
![Page 5: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/5.jpg)
![Page 6: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/6.jpg)
Career Pathway Defined • A Career Pathway is a series of connected education and
training programs and student support services that enable individuals to secure a job or advance in a demand industry or occupation.
• Career Pathways focus on easing and facilitating student transition from high school to community college; from pre-college courses to credit postsecondary programs; and from community college to university or employment.
• GOAL: Increase the number of NYers with certificates, credentials, and degrees in demand occupations.
![Page 7: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/7.jpg)
Key Challenge: Public Awareness of in-demand Career Pathways
• Proactive marketing and communications:– Dedicated MARCOM staff with budgetary resources– Profile local Middle-Skill/Applied STEM Career Pathways
for Parents• Career Coach • Social Media/Web 2.0/Video Profiles
– Increased enrollment in CTE• Marketing to existing MCC students (undeclared)• Expanding partnerships with area schools
– Dual enrollment • Partnerships with CBOs engaged in workforce development
![Page 8: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/8.jpg)
MCC Career Coach Launch Plan Target Audiences: • MCC students and employees• MCC Foundation
• Secondary schools, including Skill Centers (students, teachers, counselors)
• Parents of current and prospective students• Partners – current and prospective• Business and industry • State University of New York - SUNY• Community Based Organizations • Public libraries
![Page 9: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/9.jpg)
Why Career Coach at MCCNewly formed division for Economic and Workforce
Development • Actively promote applied-STEM / CTE and middle-
skill career pathways to students and parents • Proactively address shortages in educational pipeline• Increasing enrollment within MCC’s Career Technical
Education programming• Ultimate goal: producing more workers for regional
in-demand occupations
![Page 10: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/10.jpg)
MCC’s Career Coach Messaging Strategy• Messaging directly linked to strategy around the
new division and MCC’s middle-skills agenda• Career Exploration Tool • Research and national conversation around aligning
community colleges to their local labor market and the impact to workforce development
• Created a Logo and Promotional Materials • Developed a formal launch plan with timeline• Tied messaging together in a one page essay
![Page 11: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/11.jpg)
Promotions (electronic, print and online)• Use student testimonials for promotional opportunities• Reach students through faculty and key offices• Workshops (demos by MCC experts) for students, employees• College-related events, such as expos, fairs and open houses Greater Rochester community• Workshops (demos by MCC staff)• High-school and college-related events, such as expos and fairs• Share information with high schools • Use student testimonials for promotional opportunities• Incorporate into messages at speaking engagements
Tactics
![Page 13: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/13.jpg)
Career Coach Bookmarks with QR Code
![Page 14: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/14.jpg)
Career Coach Flyer with QR Code
![Page 15: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/15.jpg)
![Page 16: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/16.jpg)
Community Response • Strong media interest • 81,000 visits to site since launch• K-12 and Community Based Organizations• Libraries and Workforce Investment Partners • Need to continually reinforce use of the tool – Measured by hits, conversions and time per session
• Opportunity at several levels to embed tool within curricula initiatives both internally and externally
![Page 17: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/17.jpg)
Media Coverage from CC Launch• 13 Wham News:
http://www.13wham.com/news/story/MCC-college-students-career-coach/0rvDYQhHhEWCRXru4mGdVg.cspx
• Brighton Pittsford Post:http://www.brightonpittsfordpost.com/feature/x2112950552/MCC-launches-new-job-search-tool
• Democrat & Chronicle: http://www.democratandchronicle.com/article/20120209/BUSINESS/302090045/?odyssey=nav|head
• Rochester Business Journal:http://www.monroecc.edu/mccannou.nsf/e95eac763ca69e5d85256c29006ccdd4/16f2ea7821bc6153852579a3000bfad4/$FILE/RBJ%20article.PDF
• Rochester YNN:http://rochester.ynn.com/content/all_news/573556/mcc-launches-online-job-search-tool/
• WROC/Fox Rochester:http://rochesterhomepage.net/fulltext?nxd_id=299262
• EMSI Monthly College Report (blog):http://us1.campaign-archive1.com/?u=5ede11c8b8beab8d9a4bf8edc&id=097a0be384&e=2bedce6549
![Page 18: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/18.jpg)
Junior Achievement: World of Work
World of Work exposes students in grades 6-12:• an understanding of their personal skills, interests and values• an understanding of the career clusters most-aligned with
those qualities• an in-depth analysis of those career choices (education
required, wages, career progression, demand) with a specific focus on the local economy and job market.
• Students will utilize JA's Kudor Skills Assessment and MCC's Career Coach tool to gain knowledge relating to local workforce opportunities.
![Page 19: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/19.jpg)
![Page 20: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/20.jpg)
![Page 21: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/21.jpg)
Systematic Approach to Integrating Labor Market Information into Programming
![Page 22: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/22.jpg)
Undeclared Career Technical Education Category
![Page 23: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/23.jpg)
Strategic Partnerships with Community Based Organizations:Target the Non-Traditional Student
![Page 24: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/24.jpg)
![Page 25: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/25.jpg)
Future Directions
• Deploy CTE Interest Inventory Online• Map Financial Aid and Scholarship Info Into Career
Coach• Video Vignettes of Local In-Demand Occupations• Develop In-demand Occupations Website• Expand LMI enhanced Curricula into Dual Enrollment
and Immersive Learning Opportunities with community partners and school districts
![Page 26: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/26.jpg)
Selected ResourcesHarvard Graduate School of Education: Pathways to Prosperity – February 2011.http://www.gse.harvard.edu/news_events/features/2011/Pathways_to_Prosperity_Feb2011.pdf
NYS Forgotten Middle Skills – March 2011.http://www.capreg.org/pdf/Skills2Compete_ForgottenJobs_NY_2011-03-14.pdf
An Economy that Works: Job Creation and America's Future, McKinsey Global Institute – June 2011.http://www.mckinsey.com/Insights/MGI/Research/Labor_Markets/An_economy_that_works_for_US_job_creation
Help Wanted: Projections of Jobs and Education Requirements Through 2018. Georgetown University, Center on Education and the Workforce – June 2010http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf
Finger Lakes Regional Economic Development Council Strategic Plan – November 2011.http://nyworks.ny.gov/themes/nyopenrc/rc-files/fingerlakes/FLREDCStrategicPlan.pdf
U.S. Manufacturing Nears Tipping Point, Boston Consulting Group (BCG).https://www.bcgperspectives.com/content/articles/manufacturing_supply_chain_management_us_manufacturing_nears_the_tipping_point/
College 2.0: Transforming Higher Education through Greater Innovation and Smarter Regulation – May 2011.http://icw.uschamber.com/sites/default/files/HigherEducationReport_final_high%20res.pdf
The Case for Being Bold: A New Agenda for Business in Improving STEM Education – April 2011 http://icw.uschamber.com/sites/default/files/The%20Case%20for%20Being%20Bold_2011_v2_0.pdf
![Page 27: Addressing the Middle Skill Challenge with Labor Market Outreach](https://reader035.fdocuments.in/reader035/viewer/2022070500/568168b7550346895ddf933c/html5/thumbnails/27.jpg)
Questions?