Ad Exchange for Display Advertising

An introductory note

When buying an ad exchange product you want ability to…

Connect Publishers, Ad Networks and RTB sources with Buying Channels

High yield and performance.

Implement and execute business goals quickly

Ability to integrate with multiple SSPs and DSPs

Ability to handle large volume and scalability

Industry standards compliance

You are looking for an implementation partner who is…

Of the right experience

Technology &

Business

Provides the right breadth of services

Software

Managed Services

Support Services

Is of the right size

Not so large that you become one of the many clients

Not so small that the service comes with an apology for quality and competence

Gives you the IP rights (These come with conditions)

Introducing Adx Connect

Adserver Solutions Suite & Services

Adserver Solutions Suite

Ad Management

Display Ad Network

Mobile Ad Network

Video Network

Engineering Core

Professional Services

Managed Services

Adx Connect Engine

Ad Serving component

Bidders component

Auctioning component

Caching component

Campaign monitoring component

Reporting component

Optimizers

The Suite started out as an ad network and

evolved into a full scale Ad Exchange with its 7

different components.

Today with its 8 modules it provides the

possibility of a Single window/Single

implementation solution for businesses

The suite comes ensconced in a bundle of

professional and managed services which

include

Integration Services, Adaptation Services, Ad

Operations,

Applications Support & System Support

Overview

Now connecting publishers, ad networks and multiple RTB sources to

multiple buying channels for highest yield and performance.

Buying channels include private exchange for direct buys, tag based

buys with ad networks and RTB auction.

Fully optimized buying.

Unified administrator interface to manage all operations.

Enterprise architecture that can handle high volumes.

Scalability achieved through Amazon EC2 auto-scaling cloud set up.

Available in licensed, licensed w/source and SAAS models.

Integrated with numerous SSP and DSPs. Ability to take customers live

within weeks without any long implementation cycles.

IAB compliant.

Features Detailed

Optimized traffic selling for high

yields for Supply Side Providers

(SSP).

SSP may be direct publishers, ad

networks and RTB sources.

All traffic classified into buckets.

Buckets include IAB defined

content categories, user behavior

and keywords.

Targeting criteria like

domain/page, geo and device

automatically passed to buy side.

Ability to define custom attributes

for direct ad sales. May or may

not be targeted by ad networks

and DSP partners.

Ability for publishers and ad

networks to set floors.

Ability for publishers and ad

networks to define passback tags

for unsold inventory.

Ability for advertisers, agencies,

media buyers, ad networks and

DSPs to buy media

All standard targeting criteria

supported.

Ability to build a monetization

stack of ad networks in a daisy

chain model.

Ability to accept bids for traffic

from DSPs through an auction

engine.

Direct campaigns and DSPs

bids can compete for higher

yield for publishers.

Campaign optimization for

control spend and enhance

performance.

Supply Side Features Demand Side Features

Advanced Optimization and Targeting

Precise targeting the delivery of advertising to the right audience, at the right time.

Ability to describe a of target audience well using multiple targeting methodologies and an inherent flexibility to describe

audience.

Advanced algorithms to help publishers optimize their ad revenue, and offers unique options for targeting users.

RTB sources land traffic on the Adx-Connect platform based on preset criteria.

The platform then takes bid amount from predefined campaigns and bids on the impression along with ad tags that point to

the ad serving component.

Targeting criteria received in the impression request is overridden by criteria set in RTB campaign.

Multivariate forecasting

Real Time Prioritization

Profile targeting

Revenue Optimization

Pricing Models

Software Sales (SS) Model

Software Sales with Implementation Services (SSIS) Model*

Software Sales with Implementation and Managed Services (SSIMS) Model*

Software as a Service (SAAS) Model

Note: * 2nd and 3rd models comes with an option to buy the source code.

Summary

Adx Connect started as a Ad Network and evolved into an Exchange as the industry evolved over last few years.

It tightly follows the industry standards and has the ability to integrate with numerous Supply Side and Demand Side platforms.

Adex Connect not only provides all the features you will need to smoothly run business but also does it quick and at price points

you can be comfortable at.

Questions?

Anoop Nigam

AdserverSolutions