Advertising Strategy and Media Planning

tutorial1

…how’s your knowledge and understanding?

…remember these?

Using a brand/product of your choice, analyse the key media vehicles used to deliver the message to the target audience.

…someone think of a campaign…

Compare and contrast…

(A) Advertising against PR(B) Advertising against Sales Promotion

…differences, similarities, why?

Using real-life examples throughout, explain how the advertising industry is regulated and why ‘ethics’ is such a grey area in the advertising world.

Identify the steps involved in the advertising development process and present the arguments (for and against) in the need for ‘planning’ an advertising campaign.